May 2003 Issue

In This Issue

ICA Philosophy Weekend in Kansas City

Kansas City, Kansas City here I come!  That great old song rings true for ICA as they host their first ever  "Conference on Philosophical Chiropractic Standards".  ICA's newest council, the Council on Chiropractic Philosophy, is off to a great start with its Diplomate in Chiropractic Philosophy sponsored by Palmer College already up and running, and a conference focused entirely on chiropractic philosophy confirmed for May 17-18 at the Fairmont Hotel in Kansas City, Missouri.

Now You Know is proud to be there as a vendor, and as an endorsed service of ICA. We at Now You Know are excited and honored by the ICA endorsement. Over its 76 year history, this is only the fourth time the ICA has rendered an endorsement. We believe we have earned it through service to the profession and the ICA.

According to Dr. Fred Barge, chair of the ICA Philosophy Council, this conference is the first of its kind in the profession and is designed for doctors and students interested in serious discussion about the tenets and principles of chiropractic and want to understand and/or know more about "true" chiropractic philosophy. "It is not, "said Dr. Barge, "a motivational seminar, which many promote or believe is chiropractic philosophy. Don't get me wrong," he adds, "the topics will be motivating and inspiring, but at an intellectual level that we believe many in our profession want and need."

What Others Say About Now You Know

Every so often it is a good idea to toot your own horn.  In this case we would prefer to do so by showing you how others toot our horn for us.

  • Larry Duboff, DC
    The Now You Know email newsletter and office web site make communicating chiropractic and growing your practice easy. They are smart and effective tools that help you to improve patient retention, generate  referrals and become a household name in your community. 
  • James Gregg, DC
    Just wanted to tell you how much I appreciate the work you do. I originally had a website that I though was pretty good. I never received any e-mails from people who visited the site and I never heard any comments from patients and staff. Since you designed my new site and began hosting it the comments and emails I receive are great. I especially like the new patients being able to download my introduction form, fill it out and bring it with them when they come. It saves a lot of time. The comments about the e-newsletter are also great
  • Sal Martingano, D.C.
    My personalized Now You Know website has greatly enhanced my ability to communicate the chiropractic message as well as what’s happening in my office. The best part is that the cost of this enormous service and exposure coverage is a fraction of what I used to spend just in postage. With new additions, updates and more creative ways to make you look good, Now You Know is the best way to educate your patients.  
  • Jeannie Ohm, D.C.
    Now You Know offers a first class internet service for Doctors of Chiropractic. What I like most is the updated research articles, high end graphics and the flexibility to personalize the site as frequently as I want.
  • Eric Plasker D.C.
    Why do I recommend Now You Know so highly? Because they know what you and your patients need to know about the latest chiropractic and healthcare trends. Now You Know is simple and effective. Period. Every chiropractor wants a website and e-mail newsletter resource to help bring their practices into the 21st century. Now You Know will help you deliver on-going, effective communications to your new and prospective patients and everyone in your community! To put this kind of quality product together by yourself would be expensive and time consuming. Chiropractors in The Family Practice are very happy with the service Now You Know provides. So, when it comes to timely and pertinent health information for your patients and yourself, Now You Know is definitely the way to go.

Bulk Mailing Capability Very Popular

More doctors with our Newsletter service are using the new "Bulk Mailing" feature.  This new feature allows NYK Newsletter subscribers to mail their own email messages out to their entire email list anytime they wish.  This means that their patients not only get the great NYK monthly newsletter, but they also get any additional emails sent by the doctors themselves.  

One pleasant surprise has been the acceptance of this new feature by the State associations and other chiropractic groups we service.  The ability to contact all of the members of an association instantly in times of crisis is a capability that makes the NYK service indispensable to many state groups.  One such group that has used this service very successfully is the DECE group (Doctors for Excellence in Chiropractic Education).  Throughout the changing events at Life University, and during the court battles with CCE, DECE has been able to keep in touch with the almost 2000 doctors on their list of supporters.  When events of importance occurred, they were able to instantly communicate with their list via our NYK bulk email ability.  Additionally, they are able to have doctors subscribe to their updates right through there website at www.dece.org.

State associations and doctors interested in having this bulk mailing capability can contact us at our toll free number, 800-695-8937. 

 

Our Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us on their programs speaking. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interesting in having us at your program please contact us at either braile@nowyouknow.net  or call us at 800-695-8937.  Below is a list of programs and appearances we are attending in the near future.

When

Who-Where

Contact

May 17-18, 2003
Booth

ICA Philosophy Symposium
Kansas City MO

ICA  1-800-423-4690
www.chiropractic.org 

May 22-25, 2003
Booth

Sherman LYCEUM
Sherman College, Spartanburg, SC

(800) 849-8771, ext.1229
www.sherman.edu

June 14-15, 2003
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA, Seattle, WA

ICA  1-800-423-4690
www.chiropractic.org 

Click here for flyer

July 18-20, 2002
Booth

The Family Practice
Atlanta, GA

1-866-LEAD-DCS (532-3327)
Extension 105
www.thefamilypractice.net

August 7-10, 2003
Speaking & Booth

Palmer Lyceum
Davenport

Palmer College
www.palmer.edu

August 22-25, 2003
Booth

Florida Chiropractic Society
Breakers Hotel - Palm Beach

FCS
www.fcschiro.com

September 12-14, 2002
Booth

The Family Practice
St. Louis, MO

1-866-LEAD-DCS (532-3327)
Extension 105
www.thefamilypractice.net

September 27-28, 2003
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA, Austin, TX

ICA  1-800-423-4690
www.chiropractic.org 

Click here for flyer

October 4-5, 2003
Speaking & Booth

Florida Chiropractic Society
20 hour express - Daytona Beach

FCS
www.fcschiro.com

October 18-19, 2003
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA, Portland, OR

ICA  1-800-423-4690
www.chiropractic.org 

Click here for flyer

October 23-26, 2003
Speaking & Booth

New Beginnings
NJ

New Beginnings
732-747-4646
www.newbeginningschiro.com

November 1-2, 2003
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA, Milwaukee, WI

ICA  1-800-423-4690
www.chiropractic.org 

Click here for flyer

November 7-9, 2002
Booth

The Family Practice
Renaissance Concourse Hotel
One Hartsfield Centre Pkwy Atlanta, GA 30354

1-866-LEAD-DCS (532-3327)
Extension 105
www.thefamilypractice.net

November 16-17, 2003
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA, Phoenix, AZ

ICA  1-800-423-4690
www.chiropractic.org 

Click here for flyer

December 6-7, 2003
Speaking & Booth

Florida Chiropractic Society
20 hour express - Orlando Airport Hyatt

FCS
www.fcschiro.com

December 12-14, 2003
Booth

New York Chiropractic Council
New York City

NYCouncil
www.nycouncil.com

 

Now You Know Services and Products & Updates

Now You Know Websites: Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual web sites to the chiropractic profession. Over 30 templates to choose from, over 700 pages of content, and many other features at a great price, make our website service the most talked about in chiropractic.  Check out the ever growing list of features on our website at: www.nowyouknow.net, then click on our services and then website service.

Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic.  We estimate that each month over 100 thousand people read these each month.  Current and hard-hitting articles on health and chiropractic issues delivered directly to your patient's inbox has made our newsletter service unsurpassed in chiropractic.  Additionally, our newsletter service now has a feature that allows our subscribers to easily email their entire list of patients by sending one secure email that propagates to their entire list.  So not only can your patients get the great stories and articles from the NYK Newsletter, but they can also get updates directly from the doctor!  Is there any wonder that hundreds of offices love this service! 

Echiropractic:  We push the technology window to the limit with online chiropractic pamphlets, cards and office letters for you to use.  This service allows the subscriber to send unlimited individual emails directly to patientsEach Echiropractic message can be customized with a message from the doctor.  This service is not unlike some other popular online greeting cards, with one big exception. These messages are for chiropractic offices, with chiropractic messages.  See what everyone else is talking about by visiting www.nowyouknow.net

New NYK Website Service Features: Subscribers to our website service are now able to update certain portions of their websites in real time themselves.  This "Self-Update" feature means that you will have the ability to make changes to portions of your website instantly!  This gives you the option to post daily announcements, office news, or other time-sensitive events immediately on your website.  Of course, we still have a full complement of skilled webmasters ready to make updates for you.  But for those who want to make simple quick announcements or updates, this new feature will be a quick and efficient way to stay up-to-the-minute with your web updates.

 

New NYK Newsletter Service Features: Subscribers to our newsletter service can now send out their own mass emails to their patient list.  This is in addition to the monthly Now You Know Newsletter we currently send out to the subscribers list.  For years we have been encouraging doctors to supplement our NYK newsletters with information and articles they create themselves.  The only problem has been that sending a self-made mailing to a large list is difficult and does not always work.  In many instances Internet Service Providers (ISPs) limit the number of addresses that can be in a single email to a maximum of 25. In these cases many of the recipients on your list may never receive your emails. With our new NYK Newsletter "Self-Mailer" feature, you will be able to send one email you create that will be propagated to your entire patient email list so that each person gets a single email from you.  This allows you to easily and securely send messages out to your entire patient base as often as you need to. This new feature is revolutionary, and will make NYK Newsletter subscribers the most up-to-date professionals in healthcare.

NYK Patient Lecture Presentation: Now You Know offers the most graphically impressive patient lecture available in chiropracticUse hi-tech graphics and dazzling images to teach your patients about chiropractic and your office.   Now available with both a CD-Rom for Laptop and LCD projectors, as well as 35mm slides for slide projector presentations.  This presentation also comes with an audio tape of the program being given live to be used as a training tool.

Chiropractic Depot:  A new website, www.chiropracticdepot.com has opened for business.  This new website is intended to feature supplies and equipment to help chiropractors and those involved with chiropractic have better access to the tools and services they need to grow and reach more people.  One of the first products offered on this site at a greatly reduced price are two versions of highly versatile and easily transportable display booths.  These two displays are the ultimate spinal screening tool !  They are also perfect for chiropractic vendors who regularly go to shows and for chiropractors who do screenings or other presentations. They come in two sizes, the larger ShowMax display and the smaller ShowStyle version.  Both the ShowMax and the ShowStyle fold up completely into a self contained suitcase that can be easily brought with you to any event. 

 

General Mailing Address:
Now You Know Inc.
PO Box 2210
Marietta, GA 30061-2210

 

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