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January 14, 2008 |
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One of our subscribers, a husband and wife team whose office is seeing about 850 patient visits a week, shared with me one success strategy they are using to get the most of thier NYK services and increase their referrals. These doctors select one article each week from the monthly NYK Newsletter, and make it their "Article of the Week". They then print copies of that article and hand out to practice members. Below, I will explain the basics of this program that can be easily implemented into your office. Each NYK Patient Newsletter contains six articles. All of these are current and come with a credible source. Usually three or more of these are on some positive aspect of chiropractic either from research or the popular press. The remaining articles are usually some aspect of wellness or documentation of the problems with the medical model of care. Having six articles from each edition allows you to select the four out of six that you would most like to highlight for that week.
By following these simple procedures, you engage your practice members in the chiropractic learning experience. You also gain insight as to how well your educational program is working. You will probably also get additional patients to give you their emails addresses to be added to your email newsletter list. Encourage them to forward the newsletter they receive to friends and family members in order to share this important information. These simple procedures
are being used by some of the most successful practices in chiropractic.
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