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Having a Blog on
Your Website
Increasingly,
we have been getting questions about having Blogs on our subscriber's
websites. The most common question is, of course, "Can I have a Blog
on my NYK website?" The answer is "Yes, very easily." Placing a
Blog on your site is no big deal. Built into the NYK system is the
ability to place user editable pages, (pages where you control the content),
into your website. It is then a simple matter of us adding a link to
that page into your index or table of contents and you now have a Blog!
The hard
question is not can you have a Blog, but what do you put on it?
Having a Blog is a really good idea, but only if you add to it on a
regular basis. A Blog on your website will not generate any interest
if you only update it every few weeks or so. For a Blog to get
regular viewers, it must contain relative, and time sensitive material.
The goal here is to have your patients check your Blog regularly, and find
it so interesting that they refer others to it.
So here
are some tips if you want to have a Blog on your website.
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Update
it regularly: Even if only once a week, make sure you add something on a
regular basis. If you choose to update weekly, it is best to do the
update on the same day each week so that viewers know when to look for new
material.
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You do
not have to write original content for each entry. You can write a
short commentary, then place a link to an article that you found
interesting somewhere else on the web. Avoid just copying and
pasting entire articles or pictures from somewhere else as you could run
into copyright issues.
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Use
services like YouTube. YouTube has lots of good educational
chiropractic videos posted on their site. You could easily write a
short description and then link to that YouTube page so that your readers
just click to that particular YouTube video.
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Check
our publication, "The Information Age". We send out The Information
Age free each month. In this email publication, we include a section
called, "The
Good, the Bad, and the Subluxated! - AKA - Chiropractic in the
News".
This section contains links to many articles on health and chiropractic
that could provide you with material to comment on. Some articles
are not suitable for patients, but many are just fine.
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Check
the NYK Newsletter. If you are also a subscriber to the NYK
Newsletter service, your patients already receive a great informational and
timely newsletter from you. However, you could add even more
discussion on the articles in a Blog.
Blogs
can be a great tool to generate interest in your website. However,
like anything else, the more you put into it, the more you get in return.
If you are inclined to do the work, a Blog can be very rewarding and
educational.
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