April 2003 Issue
In This Issue
Web Usage for Health Continues to Grow in USA
Some Web Humor, Even During War
New Beginnings / ICPA Event Will be Huge!
Our Upcoming Schedule
Now You Know Products and Services & Updates
How to get in touch with Now You Know
Web
Usage for Health Continues to Grow in USA
Harris poll reported in their April 2003 Newsletter that consumer Internet usage for health issues continues to grow. According to a study they performed over the years 2001 and 2002, "About 80 percent of all patients we surveyed now search the Internet for information about health-related topics. On average, patients—by which we mean people with chronic medical conditions—are going online for health information about nine times a year. The vast majority of them report that the information they find enhances their understanding of their health problems, has an impact on how they manage their overall health, affects how they communicate with their doctors, and improves their compliance with prescribed treatments."
The study also asked a question of the doctors who participated. That question was, "What is the primary reason you started using the Internet to communicate with your patients?" The answers for the years 2001 and 2002 were as follows:
| Answer | Year 2001 | Year 2002 |
| Your patients requested it | 41 % | 51% |
| To improve your overall efficiency | 30% | 28% |
| To deliver better care | 16% | 12% |
| Other | 9% | 9% |
From these statistics and all other studies
I've seen the patients are always ahead of the doctors in web usage for health
information. Harris Interactive is citing a significant increase of Internet
users who go online to look for information about health topics. This study and
others have spawned the name "cyberchondriacs" for these users. In the U.S.
cyberchondriacs numbers have grown from 54 million in 1998 to 110 million in the
latest (March 2002) survey. Both Harris Interactive and The Pew Internet &
American Life Project found that large numbers of cyberchondriacs look for
health information not only for themselves, but for their spouses, children,
friends, parents, and other family members too.
Some Web Humor, Even During War
Regardless of your political stance on the war in Iraq, the
News has filled the airwaves with a tense anticipation and a hope that the
realities of war are minimized. However, in the middle of this scene, many
have found an unexpected source of humor in the daily reports that came out of
Baghdad from the Iraqi Minister of Information. His daily statements of
total nonsense flew in the face of the reality happening around him. His
straight faced reports of fantasy has propelled him to an almost cult status.
One such website that has become very busy as of late is a website dedicated to
him at:
www.welovetheiraqiinformationminister.com . This site contains a
library of his quotes as well as a section that places him in different places
and times in history, giving his reports on those events. I usually do not
have time for these types of diversions, but I have not laughed so hard in a
long time. Have a look, but do not drink milk at the same time. (just
something I learned in my youth)
This website gave me the idea to have the Iraqi Minister
report on some chiropractic events. At the risk of being politically
incorrect, here might be what he would say.
"CCE does not want to hurt Life
University or its students they only seek to insure the quality of
chiropractic education"
"FCLB is not interested in taking over continuing
education. PACE is strictly voluntary."
"The National Boards are not interested in
adding any new tests."
"WFC does not want to foster
their view on the chiropractic profession in the international
community."
"If we all just merge everything will be better."
Chiropractic Medicine is only a name.
New Beginnings / ICPA Event
Will be Huge! Almost there! On May 1-4, 2003,
You
can find more information about this spectacular program at their websites ICPA
-
www.icpa4kids.com and
New Beginnings -
www.newbeginningschiro.com. This meeting to be held in the Ocean Place
Conference Resort, an oceanfront hotel in Long Branch New Jersey, is guaranteed
to have something for everyone in attendance. The list of
speakers at this event is very impressive and reads like a who's-who in
chiropractic. The list includes Drs. Guy Reikeman, Maxine McMullin, Claudia
Anrig, Jeanne Ohm, Tedd Koren, Jim Thompson, Anthony Carino, Jim Dubel, Charles
Ward, Pasquale Cerasoli, Tony DeMarco, Jay Handt, Bob Tarantino, Eric Plasker,
Eddy Cohen, Peter Kevorkian, Patti Giuliano, Nick Spano, Sue Brown, Marty Rosen,
Len Schwartz, Armand Rossi, Arno Burnier, Kevin Donka, Ernie Landi and
myself. Also presenting will be Charles "Tremendous" Jones, Bill
Esteb and Suzanne Arms. Our Upcoming Seminars and Shows
We would like to thank the many associations, organizations and groups that have
us on their programs speaking.
Dates permitting, we would love to participate at your Association or Society
convention as well. If you are interesting in having us at your program please
contact us at either
braile@nowyouknow.net or call us at 800-695-8937.
Below is a list of programs and appearances we are attending
in the near future.
When
Who-Where
Contact
April 24-27, 2003
Life DE Meeting
May 1-4, 2003
New Beginnings
New Beginnings
May 17-18, 2003
ICA Philosophy Symposium
ICA 1-800-423-4690
May 22-25, 2003
Sherman LYCEUM (800)
849-8771, ext.1229
June 14-15, 2003
"Chiropractic Without a Doubt"
ICA 1-800-423-4690
July
18-20,
2002
The Family Practice
1-866-LEAD-DCS (532-3327)
August 7-10, 2003
Palmer Lyceum
Palmer College
August 22-25, 2003
Florida Chiropractic Society
FCS
September
12-14,
2002
The Family Practice
1-866-LEAD-DCS (532-3327)
September 27-28, 2003
"Chiropractic Without a Doubt"
ICA 1-800-423-4690
October 4-5, 2003
Florida Chiropractic Society
FCS
October 18-19, 2003
"Chiropractic Without a Doubt"
ICA 1-800-423-4690
October 23-26, 2003
New Beginnings
New Beginnings
November 1-2, 2003
"Chiropractic Without a Doubt"
ICA 1-800-423-4690
November
7-9,
2002
The Family Practice
1-866-LEAD-DCS (532-3327)
November 16-17, 2003
"Chiropractic Without a Doubt"
ICA 1-800-423-4690
December 6-7, 2003
Florida Chiropractic Society
FCS
December 12-14, 2003
New York Chiropractic Council
NYCouncil Now You Know Services and
Products & Updates
Now You Know Email Newsletter Service:
Echiropractic:
We push the
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New NYK
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This "Self-Update" feature means that you
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website. Of course, we still have a full complement of skilled webmasters
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only problem has been that sending a self-made mailing to a large list is
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General Mailing Address: Sales and Information: 1-800- NYK-U-YES (1-800-695-8937). nowyouknow@nowyouknow.net Webmasters: 1-678-571-5900. webmaster@nowyouknow.net Customer Service: 1-678-570-3406. exec@nowyouknow.net Email Newsletter Support: emails@nowyouknow.net Technical Issues and Support: tech@nowyouknow.net Development: braile@nowyouknow.net
New Beginnings, the chiropractic philosophy meeting that draws hundreds and is
held three times a year, will be teaming up with the International Chiropractic
Pediatric Association (ICPA) for a chiropractic extravaganza! These two
groups are partnering for the first time for a blockbuster program emphasizing
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philosophy and chiropractic for children.
Booth
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Speaking & Booth
NJ
732-747-4646
www.newbeginningschiro.com
Booth
Kansas City MO
www.chiropractic.org
Booth
Sherman College, Spartanburg, SC
www.sherman.edu
Speaking & Booth
by ICA, Seattle, WA
www.chiropractic.org
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Atlanta, GA
Extension 105
www.thefamilypractice.net
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Extension 105
www.thefamilypractice.net
Speaking & Booth
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www.chiropractic.org
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www.fcschiro.com
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www.chiropractic.org
Speaking & Booth
NJ
732-747-4646
www.newbeginningschiro.com
Speaking & Booth
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www.chiropractic.org
Booth
Renaissance Concourse Hotel
One Hartsfield Centre Pkwy Atlanta, GA 30354
Extension 105
www.thefamilypractice.net
Speaking & Booth
by ICA, Phoenix, AZ
www.chiropractic.org
Speaking & Booth
20 hour express - Orlando Airport Hyatt
www.fcschiro.com
Booth
New York City
www.nycouncil.com
Now
You Know Websites:
Our combination of features, updates, message quality and quantity of content
has made Now You Know the largest
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Over 30 templates to choose from, over 700 pages of content, and many other
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Check out the ever growing list of features on our website at:
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Our
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We estimate that each month over 100 thousand people read these each month.
Current and hard-hitting articles on health and chiropractic issues delivered
directly to your patient's inbox has made our newsletter service unsurpassed in
chiropractic. Additionally, our newsletter service
now has a feature that allows our subscribers to easily email their entire
list of patients by sending one secure email that propagates to their entire
list. So not only can your patients get the great stories and articles
from the NYK Newsletter, but they can also get updates directly from the
doctor! Is there any wonder that hundreds of offices love this service! 
cards and
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Chiropractic
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Now You Know Inc.
PO Box 2210
Marietta, GA 30061-2210
