August 2003 Issue

In This Issue

Arnold Schwarzenegger, Chiropractic's Largest Booster Runs for California Governor

The largest booster for chiropractic over the past decade is running for California Governor. For those who might not know Arnold has been a regular feature at the ICA's Sports and Fitness Symposium.  At each of these events over the last dozen years Arnold has made a personal appearance at the chiropractic event, then he testifies to the group, and then has his picture taken with every DC in attendance.

Arnold and his organization have a close ongoing relationship with the leadership core of the International Chiropractors Association. Our profession has the opportunity to have a strong chiropractic supporter as governor of  the most influential state in the nation.  It is important that the chiropractic profession show Arnold that we support him.  To do so we need each DC to make a commitment and make a donation to Arnold's campaign.

“It is more than exciting for me to contemplate the prospect of one of the nation’s more implacable and determined chiropractic detractors being ousted from office and replaced by one of chiropractic’s biggest fans,” said John K. Maltby, DC, FICA of Bythe, California, ICA’s Western Regional Director and past Chairman of the ICA of California. “Have no illusions, anti-chiropractic public policies have always started in California and spread out across the nation. You can build a more secure future for yourself and your profession in your state by helping us in California to elect Arnold Schwarzenegger as Governor” Dr. Maltby added.

Donations from patients and the general public can be made through the campaign website at www.joinarnold.com.  Chiropractors, however, should make donations through the various collection routes set up by the chiropractic profession.  In this way the Arnold campaign specifically knows that we are behind him and support him.  You can help by making a check out to CALIFORNIANS FOR SCHWARZENEGGER and mailing it directly to the designated chiropractic contact:

Mr. Jim Lorimer
Schwarzenegger/Lorimer Productions
1245 Worthington Woods Boulevard
Worthington, Ohio 43085

For those who live in California, signs and other public displays will be available in the coming weeks for you to use in your office.  Voter registration drives will also be initiated.  Please watch for coordination and information from the International Chiropractors Association of California, their website is www.icacweb.com

 

Chiropractic Medicare Freedom and Benefit Protection Act

Much of the Chiropractic profession has banned together to support the new Chiropractic Medicare bill, HR 2560.  This bill would set up a separate doctor level category for doctors of chiropractic, making chiropractic services uniquely listed in the Medicare law as a separate and specific entitlement under law.  If this bill becomes law, no longer would an MD, DO, or physical therapist be able to provide or receive reimbursement for subluxation correction services.  According to the bill’s author, Illinois Representative Don Manzullo, the bill will "not only reshape the definition of chiropractic in federal policy...it will blow the lid off the definition of chiropractic in federal policy... We will make it clear once and for all that chiropractic is equal -but unique."

We believe it is vitally important that all chiropractors get involved in this process immediately by lobbying your local congressional representatives to support this bill.  This bill is enthusiastically supported by the Chiropractic Coalition, founded in November 2002 by three major chiropractic organizations -- the International Chiropractors Association (ICA), the World Chiropractic Alliance (WCA), and the Federation of Straight Chiropractors and Organizations (FSCO).  For more information on this important bill please read: http://www.chiropractic.org/news/HR2560_NewsRelease.htm

 

Chiropractic Without A Doubt Seminar

The ICA has set an ambitious schedule for the Chiropractic Without A Doubt program this fall. This program, featuring Dr. Steve Hoffman and myself, covers the range of science, technique, research, and education technology for chiropractic.  Response to this program has been very positive as attendees not only get license renewal credit but also get valuable information that can be used in practice the next day.  The upcoming schedule for this program is:

To register for this program please visit the ICA website at www.chirorpactic.org, or call them at 800-423-4690.

 

Now You Know Internet Educational Services

Now You Know Websites: The ultimate online educational tool! Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual web sites to the chiropractic profession. There are 33 templates to choose from, over 700 pages of content, and many other features at a great price, that make our website service the most talked about in chiropractic.  Check out the ever growing list of features on our website at: www.nowyouknow.net, then click on our services and then website service.

Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic.  We estimate that over 100 thousand people read these each month.  Current and hard-hitting articles on health and chiropractic issues delivered directly to your patient's inbox has made our newsletter service unsurpassed in chiropractic.  Additionally, our newsletter service now has a feature that allows our subscribers to easily email their entire list of patients by sending one secure email that propagates to their entire list.  So not only can your patients get the great stories and articles from the NYK Newsletter, but they can also get updates directly from the doctor!  Is there any wonder that hundreds of offices love this service! 

Echiropractic:  We push the technology window to the limit with online chiropractic pamphlets,  cards and office letters for you to use.  This service allows the subscriber to send unlimited individual emails directly to patientsEach Echiropractic message can be customized with a message from the doctor.  This service is similar to some other popular online greeting cards, with one big exception. These messages are for chiropractic offices, with chiropractic messages.  See what everyone else is talking about by visiting www.nowyouknow.net

Now You Know Premium Package: Using all three educational services above the Premium Package is the best resource available for complete online educational tools in chiropractic.  All this is packaged together at a great savings. See our website www.nowyouknow.net for details.

 

NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us on their programs speaking. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interesting in having us at your program please contact us at either braile@nowyouknow.net  or call us at 800-695-8937.  Below is a list of programs and appearances we are attending in the near future.

When

Who-Where

Contact

August 22-25, 2003
Booth

Florida Chiropractic Society
Breakers Hotel - Palm Beach

FCS
www.fcschiro.com

September 12-14, 2002
Booth

The Family Practice
St. Louis, MO

1-866-LEAD-DCS (532-3327)
Extension 105
www.thefamilypractice.net

September 19-21, 2003
Booth

Chiropractic For Life Philosophy Forum!
Hotel Sofitel, Chicago O'Hare

Chirothots - Kevin Donka, D.C.
(847) 458-6900
www.chiropracticforlifeforum.com

September 19-21, 2003
Booth

Georgia Council of Chiropractic Convention
Hyatt Regency, Savanna GA

Georgia Council of Chiropractic
www.georgiachiropractic.org

September 27-28, 2003
Speaking

"Chiropractic Without a Doubt"
by ICA, Austin, TX

ICA  1-800-423-4690
www.chiropractic.org 

Click here for info

October 4-5, 2003
Speaking & Booth

Florida Chiropractic Society
20 hour express - Daytona Beach

FCS
www.fcschiro.com

October 18-19, 2003
Speaking

"Chiropractic Without a Doubt"
by ICA, Portland, OR

ICA  1-800-423-4690
www.chiropractic.org 

Click here for info

October 23-26, 2003
Speaking & Booth

New Beginnings
NJ

New Beginnings
732-747-4646
www.newbeginningschiro.com

November 1-2, 2003
Speaking

"Chiropractic Without a Doubt"
by ICA, Milwaukee, WI

ICA  1-800-423-4690
www.chiropractic.org 

Click here for info

November 7-9, 2002
Booth

ICA Pediatric Convention
Lake Tahoe

ICA  1-800-423-4690
www.chiropractic.org 

November 15-16, 2003
Speaking

"Chiropractic Without a Doubt"
by ICA, Phoenix, AZ

ICA  1-800-423-4690
www.chiropractic.org 

Click here for info

December 6-7, 2003
Speaking & Booth

Florida Chiropractic Society
20 hour express - Orlando Airport Hyatt

FCS
www.fcschiro.com

December 12-14, 2003
Booth

New York Chiropractic Council
New York City

NYCouncil
www.nycouncil.com

 

Products for your Office and Practice

NYK Patient Lecture Presentation: Now You Know offers the most graphically impressive patient lecture available in chiropracticUse hi-tech graphics and dazzling images to teach your patients about chiropractic and your office.   Now available with both a CD-Rom for Laptop and LCD projectors, as well as 35mm slides for slide projector presentations.  This presentation also comes with an audio tape of the program being given live to be used as a training tool. oslide01.JPG (11991 bytes)
ChiroTags - As low as only $15 for "Chiropractor":   Do you want thousands to see your name every day? ChiroTags can help you do just that.  All car makers add their logo and name-badge to their cars knowing that it will be seen by millions. If this tactic works for them why not make it work for you.  ChiroTags is a new product available on Chiropractic Depot that you can order directly online through the www.chiropracticdepot.com  website. These name tags can be ordered either with the word "Chiropractor" online for $15.00 or with a custom message for $40.00  ChiroTags can be ordered in either chrome or gold colors and will last as long as your car.  Rarely, do you come across an inexpensive marketing item that can get your name out to so many people so inexpensively.

 

General NYK Mailing Address:
Now You Know Inc.
PO Box 2210
Marietta, GA 30061-2210

We're just off the beautiful Marietta Square.

 Use our toll free number to reach any of our departments

1-800- NYK-U-YES
(1-800-695-8937)

Our Email addresses:

 

If you have received this newsletter in error, or if you would like not to receive future issues, please click here and you can remove your email from our list.
If someone has forwarded this email to you and you would like to receive The Information Age free email newsletter please click here.