June, 2003 Issue
In This Issue
Tips on Promoting Your Website
New York Chiropractic Council Announces…“A Chiropractic Fun & Fellowship Weekend”
Now You Know Sets up Display Site.
Chiropractic State Association Sues State Over Accepting National Board
Our Upcoming Schedule
Now You Know Services Update
How to Contact NYK
Tips on Promoting Your Website
One of the more common
questions we hear is, "How can I promote my website?" If you are using
your website as an educational source for your practice and community, then you
want as many people to see it as possible. There are several techniques
and processes you can use to make sure you get the maximum exposure
from
your website. Below, we provided a list of some techniques.
Make sure your website address is on every piece of paper that is used in your office. This includes your business card, your receipts, patient literature, office forms, and other informational sheets you use in your office. Your web address should be displayed more prominently than your phone number on anything you would put your phone number on.
Place your web address on any signage you have outside of your office. People who drive by your office will remember your web address quicker than they will remember your phone number.
Place your web address on the front entrance of your office and any windows you may have. You want people entering your office to know each time they enter or leave where to get more information.
Reference your website in your report of findings. If you hand out any material, you should have a section that says, "For additional information on your care, please see our website at www.brailechiropractic.com ."
Make sure your website is displayed prominently on any advertising you do. This includes phone book, newspapers and any other mass advertising you do.
Your newsletter should have your web address prominently displayed. Whether you do a paper newsletter or an email newsletter, our research has shown that website visits double immediately after you send out a newsletter. Email newsletters are more effective with increasing website hits as viewers are already online when they are reading your email newsletter and they can directly "click-through" to your website from your newsletter.
There are also a variety of smaller promotional tips you can use to get you web address out there. These include bumper stickers, tee shirts, bent pens, and even "Chiro-Tags" where you can place your web address on an emblem on your car. (see below in this newsletter)
List your site with search engines. This is actually the least effective way to draw people to your site as less people than you think will be looking on world wide search engines for local businesses like yours. Most people will be drawn to your website in just the same way they are drawn to your office, by referral. For more info on search engines, please click here.
New York
Chiropractic Council Announces…“A
Chiropractic Fun & Fellowship Weekend”
The New York Chiropractic Council will be holding this fabulous event on the shores of Niagara Falls. It will be held in conjunction with their Buffalo District’s 1st Unity Golf Outing on Thursday, July 10th. Friday, July 11th will offer 8 hours of continuing education credits. The speakers will include Dr. Mark Charrette, the master of extremity adjusting. Later you can get focused on ChiropracTIC in your practice with Dr. Jim Dubel, founder of New Beginnings. Breakfast, lunch and barbecue dinner included. Spend Saturday, July 12th touring this beautiful area with the New York Council. Registration is $129.00. Visit their website at www.nycouncil.org.
Now You Know Sets Up Display Site.
At Now You Know we have set up a display site to showcase our many features. We offer this site for our hundreds of offices that have requested some guidance on how to incorporate the many features we offer for our website subscribers. The display site address is www.brailechiropractic.com . (See thumbnail picture in lead story). This site represents just one of 33 different templates that we offer for a website with us. Additionally, we can customize any site with us to include an unlimited amount of customized personal pages specific for your practice and office. Included on this display site are all five of our Flash movies, over 700 pages of educational content, our new "Chiro-Cube" and many other features.
Additionally, on this site we've included a set of new patient forms that new patients can download and fill out prior to entering your office. Subscribers to our service can use these forms or can have their own forms placed on the site. This saves time in your office as well as directing new patients to your website before they even enter your office for the first time.
Chiropractic State Association Sues State Over Accepting National Board
In
what has to be truly one of the oddest stories in chiropractic reported in the
May 20, 2003 Capital Times from Madison Wisconsin, the Wisconsin Chiropractic
Association is suing the Wisconsin State Department of Regulation and Licensing for its
decision in December to replace the Wisconsin test for licensing chiropractors
with the National Boards. The state association claims that accepting the
National Board would be "dumbing down" the test used to license
chiropractors.
"The profession has the long-held belief that the national test is rather easy," said Russ Leonard, executive director of the Wisconsin Chiropractic Association. Leonard said the move to a national test potentially degrades the competency of newcomers to the field and ultimately compromises public safety.
These comments seem to suggest that the majority of states (presently 44) that do accept the National Board are allowing inferior chiropractors into their states. The real motive of the Wisconsin Chiropractic Association may well have been exposed when Leonard stated that since 1990, the number of licensed chiropractors has grown from 700 to about 1,700, in Wisconsin. This seems to clearly suggest that the motive for this challenge is more rooted in protectionism and limiting the number of new DCs in that state than in any concern for public safety.
Barbara Showers, director of the Wisconsin Department of Regulation and Licensing's Office of Education and Examination, noted that the failure rate for the Wisconsin created test was much higher at an average of 44%, than the failure for the National Boards test which has a failure rate of 19%. She reasoned that the higher failure rate on the Wisconsin test may be due to the fact that it is out of date, while the national test was developed with input from chiropractic schools. "It's not as up-to-date on current teaching," she said of the Wisconsin test.
Now You Know Internet Educational Services
Now You Know Websites: The ultimate online educational tool! Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual web sites to the chiropractic profession. There are 33 templates to choose from, over 700 pages of content, and many other features at a great price, that make our website service the most talked about in chiropractic. Check out the ever growing list of features on our website at: www.nowyouknow.net, then click on our services and then website service.
Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic. We estimate that over 100 thousand people read these each month. Current and hard-hitting articles on health and chiropractic issues delivered directly to your patient's inbox has made our newsletter service unsurpassed in chiropractic. Additionally, our newsletter service now has a feature that allows our subscribers to easily email their entire list of patients by sending one secure email that propagates to their entire list. So not only can your patients get the great stories and articles from the NYK Newsletter, but they can also get updates directly from the doctor! Is there any wonder that hundreds of offices love this service!
Echiropractic: We push the technology window to the limit with online chiropractic pamphlets, cards and office letters for you to use. This service allows the subscriber to send unlimited individual emails directly to patients. Each Echiropractic message can be customized with a message from the doctor. This service is similar to some other popular online greeting cards, with one big exception. These messages are for chiropractic offices, with chiropractic messages. See what everyone else is talking about by visiting www.nowyouknow.net .
Now You Know Premium Package: Using all three educational services above the Premium Package is the best resource available for complete online educational tools in chiropractic. All this is packaged together at a great savings. See our website www.nowyouknow.net for details.
Products for your Office and Practice
| NYK Patient Lecture Presentation: Now You Know offers the most graphically impressive patient lecture available in chiropractic. Use hi-tech graphics and dazzling images to teach your patients about chiropractic and your office. Now available with both a CD-Rom for Laptop and LCD projectors, as well as 35mm slides for slide projector presentations. This presentation also comes with an audio tape of the program being given live to be used as a training tool. |
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| "ShowMax Spinal Screening Display" at Chiropractic Depot: (www.chiropracticdepot.com) This website is intended to feature supplies and equipment to help chiropractors and those involved with chiropractic have better access to the tools and services they need to grow and reach more people. The feature product of this site is the "ShowMax Spinal Screening Display". This display is the ultimate spinal screening tool. This comes complete with 4 colorful and customizable graphics with your name and office information on them. Fi you do spinal screenings this portable display booth gives you the professional look you need to draw potential patients to you. This booth can be set up or folded down in seconds and it rolls like a suitcase with wheels. Click on the thumbnail to the right for more information. |
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| ChiroTags - As low as only $15 for "Chiropractor": Shouldn't your car be a form of advertising for your clinic? Do you want thousands to see your name every day? ChiroTags can help you do just that. All car makers add their logo and name-badge to their cars knowing that it will be seen by millions. If this tactic works for them why not make it work for you. ChiroTags is a new product available on Chiropractic Depot that you can order directly online through the www.chiropracticdepot.com website. These name tags can be ordered either with the word "Chiropractor" for $15.00 or with a custom message for $40.00 I decided I wanted the simple message on my new truck so I added the word "Chiropractor" to my rear tailgate. (actual picture right). ChiroTags can be ordered in either chrome or gold colors and will last as long as your car. Rarely, do you come across an inexpensive marketing item that can get your name out to so many people so inexpensively. And after all, it looks a whole lot better than bumper stickers. |
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Our Upcoming Seminars and Shows
We would like to thank the many associations, organizations and groups that have us on their programs speaking. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interesting in having us at your program please contact us at either braile@nowyouknow.net or call us at 800-695-8937. Below is a list of programs and appearances we are attending in the near future.
|
When |
Who-Where |
Contact |
|
July
10-12,
2002 |
A Chiropractic Fun &
Fellowship Weekend |
The New York Chiropractic Council |
|
July
18-20,
2002 |
The Family Practice |
1-866-LEAD-DCS (532-3327) |
|
August 7-10, 2003 |
Palmer Lyceum |
Palmer College |
|
August 22-25, 2003 |
Florida Chiropractic Society |
FCS |
|
September
12-14,
2002 |
The Family Practice |
1-866-LEAD-DCS (532-3327) |
|
September 19-21, 2003 |
Chiropractic For Life Philosophy Forum! |
Chirothots - Kevin Donka, D.C. |
|
September 19-21, 2003 |
Georgia Council of Chiropractic Convention |
Georgia Council of Chiropractic |
|
September 27-28, 2003 |
"Chiropractic Without a Doubt" |
ICA 1-800-423-4690 |
|
October 4-5, 2003 |
Florida Chiropractic Society |
FCS |
|
October 18-19, 2003 |
"Chiropractic Without a Doubt" |
ICA 1-800-423-4690 |
|
October 23-26, 2003 |
New Beginnings |
New Beginnings |
|
November 1-2, 2003 |
"Chiropractic Without a Doubt" |
ICA 1-800-423-4690 |
|
November
7-9,
2002 |
ICA Pediatric Convention |
ICA 1-800-423-4690 |
|
November 15-16, 2003 |
"Chiropractic Without a Doubt" |
ICA 1-800-423-4690 |
|
December 6-7, 2003 |
Florida Chiropractic Society |
FCS |
|
December 12-14, 2003 |
New York Chiropractic Council |
NYCouncil |
General
NYK Mailing Address:
Now You Know Inc.
PO Box 2210
Marietta, GA 30061-2210
We're just off the beautiful Marietta Square.
Use our toll
free number to reach any of our departments
1-800- NYK-U-YES
Our Email addresses:
Sales and Information: ). nowyouknow@nowyouknow.net
Webmasters: webmaster@nowyouknow.net
Customer Service: exec@nowyouknow.net
Email Newsletter Support: emails@nowyouknow.net
Technical Issues and Support: tech@nowyouknow.net
Development: braile@nowyouknow.net
