May 28, 2003 Issue
In This Issue
Chiropractic Without A Doubt Program Perfect Combination of Science and Technique
ICA Elections
Using Bulk Mailing Feature for "Stroke Scare" Attack.
Our Upcoming Schedule
Now You Know Services Update
How to Contact NYK
Chiropractic Without A Doubt Program Perfect Combination of Science and Technique
Chiropractic Without a Doubt Comes to Seattle June 14-15! The vital role of the vertebral subluxation complex in today’s health care setting and how to explain it to patients using communications technology will highlight the Chiropractic Without a Doubt seminar to be presented to chiropractors, students and staff in Seattle June 14-15, 2003. Dr Steve Hoffman and myself will show how integrating the science, art, and philosophy of chiropractic will help the chiropractor better understand the VSC and thus be better equipped to educate patients and the public from the perspective of the subluxation-based practice.
Included in the course content will be:
A demonstration of current technology, such as using computer aided presentation techniques to quantify the VSC and then communicate the findings to patients.
In addition, a segment will be introduced on using clinical protocols and professional guidelines to help the practitioner defend his care against demands for medical rationale.
Review the models of chiropractic technique and delivering the adjustment with that “extra something”
Know about the classical and contemporary models of the VSC;
Apply clinical reasoning with chiropractic applications in the practice setting
Understand the modern technologies for neurophysiological and biomechanical assessment of the subluxation
To register or inquire, call ICA at 800-423-4690, or for more information contact ICA assembly representative in Washington, Dr. Lance William Lorfeld at 253-588-6343. For future dates visit the ICA website at www.chiropractic.org. You can also Click Here for specific pages on ICA site for this program.
ICA Elections
The ICA Membership has spoken and the ICA has a new leadership team. The voting members of the International Chiropractors Association have chosen Dr. C. J. Mertz as the Association’s President for the next two years. Dr. Mertz, from Dripping Springs, Texas, becomes the 14th President of the ICA, an organization founded in 1926 by Dr. B.J. Palmer. Dr. Fred H. Barge, well-known author, lecturer and former ICA President in his own right, has been elected Vice President for a comparable term and Dr. Christopher Quigley of Boston, Massachusetts, has been elected ICA’s Secretary-Treasurer.
In elections for United States Regional Director positions, ICA members in four geographic regions vote for their regional director. As a result Dr. Elliot Foster was re-elected as the Northeastern Regional Director, and Dr. John Maltby was elected to the position of Western Regional Director. Dr. Brian Flannery and myself were unopposed in our contests for Central and Southern Regional Directors respectively. All four regional directors will serve for a period of four years. Dr. Claudia Sandino of Valencia, Spain was re-elected to a two-year term as ICA's International Regional Director by ICA's Representative Assembly, which convened in their Annual Meeting along with ICA's Board of Directors, in Kansas City.
I applaud all these dedicated doctors as I know that these positions require much work and get little gratitude. I support our new ICA elected officials and call upon all subluxation based DCs to join ICA in our movement to take chiropractic to the masses. I also want to point out that ICA is the most democratic association in our profession.
Using Bulk Mailing Feature for "Stroke Scare" Attack.
In the last issue of The Information Age, I spoke about usages of the NYK bulk mailing feature where you can mail your patient list a letter. Since then, one such occasion has occurred in many areas in North America. As most of you may already know, there is another round of bogus science making the press based on a fantasy science report in the May 13 study in the Journal Neurology. (Abstract of article can be seen here, full article available only by subscription) This article is the perfect example of junk science and the "pot calling the kettle black". Chiropractic remains the safest form of healthcare available with the least risk to the consumer. The articles below are some articles of response to this latest round of attacks and some previous attacks.
Our Upcoming Seminars and Shows
We would like to thank the many associations, organizations and groups that have us on their programs speaking. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interesting in having us at your program please contact us at either braile@nowyouknow.net or call us at 800-695-8937. Below is a list of programs and appearances we are attending in the near future.
When |
Who-Where |
Contact |
June 14-15, 2003 |
"Chiropractic Without a Doubt" |
ICA 1-800-423-4690 |
July
10-12,
2002 |
A CHIROPRACTIC FUN & FELLOWSHIP WEEKEND |
The New York Chiropractic Council |
July
18-20,
2002 |
The Family Practice |
1-866-LEAD-DCS (532-3327) |
August 7-10, 2003 |
Palmer Lyceum |
Palmer College |
August 22-25, 2003 |
Florida Chiropractic Society |
FCS |
September
12-14,
2002 |
The Family Practice |
1-866-LEAD-DCS (532-3327) |
September 27-28, 2003 |
"Chiropractic Without a Doubt" |
ICA 1-800-423-4690 |
October 4-5, 2003 |
Florida Chiropractic Society |
FCS |
October 18-19, 2003 |
"Chiropractic Without a Doubt" |
ICA 1-800-423-4690 |
October 23-26, 2003 |
New Beginnings |
New Beginnings |
November 1-2, 2003 |
"Chiropractic Without a Doubt" |
ICA 1-800-423-4690 |
November
7-9,
2002 |
ICA Pediatric Convention |
ICA 1-800-423-4690 |
November 15-16, 2003 |
"Chiropractic Without a Doubt" |
ICA 1-800-423-4690 |
December 6-7, 2003 |
Florida Chiropractic Society |
FCS |
December 12-14, 2003 |
New York Chiropractic Council |
NYCouncil |
Now You Know Services and Products & Updates
Now You Know Websites: Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual web sites to the chiropractic profession. There are 33 templates to choose from, over 700 pages of content, and many other features at a great price, make our website service the most talked about in chiropractic. Check out the ever growing list of features on our website at: www.nowyouknow.net, then click on our services and then website service.
Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic. We estimate that each month over 100 thousand people read these each month. Current and hard-hitting articles on health and chiropractic issues delivered directly to your patient's inbox has made our newsletter service unsurpassed in chiropractic. Additionally, our newsletter service now has a feature that allows our subscribers to easily email their entire list of patients by sending one secure email that propagates to their entire list. So not only can your patients get the great stories and articles from the NYK Newsletter, but they can also get updates directly from the doctor! Is there any wonder that hundreds of offices love this service!
Echiropractic: We push the technology window to the limit with online chiropractic pamphlets, cards and office letters for you to use. This service allows the subscriber to send unlimited individual emails directly to patients. Each Echiropractic message can be customized with a message from the doctor. This service is not unlike some other popular online greeting cards, with one big exception. These messages are for chiropractic offices, with chiropractic messages. See what everyone else is talking about by visiting www.nowyouknow.net .
NYK Patient Lecture Presentation: Now You Know offers the most graphically impressive patient lecture available in chiropractic. Use hi-tech graphics and dazzling images to teach your patients about chiropractic and your office. Now available with both a CD-Rom for Laptop and LCD projectors, as well as 35mm slides for slide projector presentations. This presentation also comes with an audio tape of the program being given live to be used as a training tool.
Chiropractic Depot: A new website, www.chiropracticdepot.com has opened for business. This new website is intended to feature supplies and equipment to help chiropractors and those involved with chiropractic have better access to the tools and services they need to grow and reach more people. One of the first products offered on this site at a greatly reduced price are two versions of highly versatile and easily transportable display booths. These two displays are the ultimate spinal screening tool ! They are also perfect for chiropractic vendors who regularly go to shows and for chiropractors who do screenings or other presentations. They come in two sizes, the larger ShowMax display and the smaller ShowStyle version. Both the ShowMax and the ShowStyle fold up completely into a self contained suitcase that can be easily brought with you to any event.
General Mailing Address:
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PO Box 2210
Marietta, GA 30061-2210
Sales and Information: 1-800- NYK-U-YES (1-800-695-8937). nowyouknow@nowyouknow.net
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