October, 2003 Issue

In This Issue

  • Chiropractors Respond to Fire Crisis in California

  • Now You Know Adds Live Radio Broadcasts to Our Websites

  • What's Lurking in Your Computer?

  • The Family Practice Homecoming Seminar

  • Chiro-News Links

  • New Website for Chiropractic Without A Doubt Seminars

  • Now You Know Internet Educational Services

  • NYK Upcoming Schedule

  • Products for your Office and Practice

  • How to Contact NYK

Chiropractors Respond to Fire Crisis in California

Just as at Ground Zero and at the Pentagon after 9-11, chiropractors have responded to offer help in the time of need. Chiropractors from the ICA and the ICAC (California) have begun organizing relief efforts to help those who are helping others.  Thousands of firefighters and relief workers are currently engaged in fighting the fires in California.  Their needs are many, and chiropractic care presents a welcome assistance. (AP Photo/Tim Tadder)

The following is a release from Dr. John Maltby, ICA Western Regional Director. It lists areas that chiropractors can respond to in order to help in the effort:

RED CROSS CENTERS IN SOUTHERN CALIFORNIA handling the “Southern California Fires”

INLAND VALLEY CHAPTER covers Ontario, Rancho Cucamonga, Claremont 909-986-6651
INLAND EMPIRE CHAPTER covers San Bernardino 909-888-1481
LOS ANGELES CHAPTER covers Simi Valley 800-448-3543 (ask to be directed to disaster relief)
YOU CAN ALSO CONTACT www.abc7.com for a complete list of evacuation centers.

Call these centers to find out what High School or facility they are using then report there and let the site administrator know you are part of the chiropractic disaster relief effort. Ask them where they would like you to go to provide chiropractic care for stress relief and help people work at their best.

CDF SAN DIEGO 619-588-0386

You can contact these to find out where the Incident Command Center is for each fire. Explain that you are working at the Red Cross center providing chiropractic care and would like to know if they would like you to go out to their area or is there any other place they would rather have you go to care for the firefighters. If necessary, you can explain that you are part of the ICA/ICAC organization that provided care at Ground Zero, the Pentagon, and Colorado Chiropractic Association Fire Command center in Castle Rock.

We will be contacting you with further info as we get it. If you have any questions or discover any procedures or persons who expedite things for you, let us know. “US” is:
Murray C. Galbraith, D.C. (909)695-5433(office),(909)704-5844(cell),fax 909-695-5416
John K. Maltby, D.C. ICA Western Regional Director office-(760)922-7353
Home (760)922-9269 Cell (760)221-9269 Fax (760)922-9121
Thanks! You make a HUGE difference.

Now You Know Adds Live Radio Broadcasts to Our Websites

In an effort to add more new features to our website service, we have now included a live health and chiropractic radio show within our subscriber's websites.  The new radio webcast show, "Highway 2 Health" features a variety of shows that air live three evenings per week.  At other times, archives of the show are included so that viewers to NYK doctor's websites can listen to previously aired shows. This new feature keeps Now You Know websites at the cutting edge of Internet education.  Your patients can click on your website and listen to a world wide radio webcast. 

In addition to this new feature Now You Know offers the largest variety and amount of educational content available to chiropractors. Some of these features include:

  • Your own web domain name on our server, not a shared website or redirection of a domain name

  • Five Flash Movies

  • Over 700 pages of health and chiropractic information

  • Chiro-Cube mobile feature selector

  • Unlimited personalized pages

  • Unlimited updates and changes

  • Your forms online

  • 33 templates to choose from

  • Interactive Nerve Chart

  • Pages on subluxation and subluxation degeneration

  • Self editable pages

  • Your own email address

Each of these website features contains information that by itself would be impossible to duplicate.  Additionally, the NYK Email Newsletter Service uses advanced technology that not only allows sending individual newsletters to each of your patients, but also allows you to send bulk mailings out to your patient list. Most importantly, you get the knowledge and security that Now You Know is run by Chiropractors with almost 50 years of practice and teaching experience.  If you are looking to include the Internet as part of your educational offering, look to Now You Know for advanced education with advanced communications technology.


What's Lurking in Your Computer?

What you may not be aware of is that some web pages place programs in your computer that can actually spy on you.  Some of these programs are harmless and only track your usage but some have the ability to transmit much more.  Most of you have heard about "cookies" in your computer. Cookies are little bits of information that some websites send to your computer to make it recognizable when you return to that particular site.  The programs we are speaking about here are much more than cookies and can potentially cause problems.

These potential dangerous programs are called "spy- or adbots".  These are little modules that are responsible for the ads many programs display.  But many of these modules also transmit information about your surfing behavior and more to the net. These modules can also slow down your computer when you are surfing the net.

There is a free program that you can download to remove these modules.  The program is called "SpyBot Search & Destroy".   SpyBot-S&D searches your hard drive for so-called spy- or adbots.  When SpyBot-S&D finds such modules, it can remove them.  Spybot can also clean program and Web usage tracks from your system. Modules chosen for removal can be sent directly to the included file shredder, ensuring complete elimination from your system. And for advanced users, it allows you to fix Registry inconsistencies related to adware or malicious program installations. The handy online update feature ensures that Spybot always has the most current and complete listing of adware, dialers, and other uninvited system residents.

I have been using this product myself and it seems to function well.  When I first installed it and ran it I was completley surprised at the number of potentially harmful adbots that had gotten into my system. One of these was even causing ads to pop up on my computer even when I was not surfing the web. Spybot cleaned these problem programs from my computer.

The free version of "Spybot" can be downloaded at a number of free-ware websites. One such site is C/net's Download.com.  There web address for the page for the free Spybot download http://download.com.com/3000-2144-10122137.html?part=104443&subj=dlpage&tag=button .


The Family Practice Homecoming Seminar

For all Chiropractors that see Families within their practice, use the word Family in their office name, use Family in marketing, and desire to see more Families for lifetime care, Dr. Eric Plasker's "The Family Practice Seminar" in Atlanta November 7th-9th is what you have been looking for.

Attendees at the Family Practice Seminar will get innovative, simple and effective strategies to turn every new patient into a lifetime chiropractic family, and become the family healthcare leader in your community. You will also learn the master plan to have chiropractors become the family health care leaders of the free world.

If you want to see more families for lifetime care, don’t miss this weekend!  Call now for more information: 866-LEAD-DCS (532-3327) ext. 118. You can also visit them on the web at www.thefamilypractice.net.


Chiro-News Links

There is a lot of chiropractic news that makes the general media world-wide.  Not all the news is good, but it is worth knowing about.  To help keep you informed Now You Know has adding this Chiro-News section with links to some of the various news items about chiropractic. To see the articles please click on the headline link below.


New Website for Chiropractic Without A Doubt Seminars

A new website has been set up to help doctors understand and explore the exciting "Chiropractic Without A Doubt" programs. The address is: www.chiropracticwithoutadoubt.com .   This program, featuring Dr. Steve Hoffman and myself, covers the range of science, technique, research, and education technology for chiropractic.  Response to this program has been very positive as attendees not only get license renewal credit but also get valuable information that can be used in practice the next day.  The upcoming schedule for this program is:

  • Nov. 1-2 Milwaukee, WI (12 hrs.)

  • Nov. 15-16 Phoenix, AZ (12 hrs.)

You can click on the thumbnail to the right to go to the website and get more information.

To learn more about this program please visit the new website at www.chiropracticwithoutadoubt.com.
To register please call the ICA at 800-423-4690.


Now You Know Internet Educational Services

Now You Know Websites: Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual web sites to the chiropractic profession. There are 33 templates to choose from, over 700 pages of content, and many other features at a great price. Check out the ever growing list of features on our website at: www.nowyouknow.net, then click on "Website Service".

Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic.  We estimate that over 100 thousand people read these each month.  Current and hard-hitting articles on health and chiropractic issues delivered directly to your patient's inbox has made our newsletter service unsurpassed in chiropractic.  Additionally, our newsletter service now allows our subscribers to easily send bulk emails out to your entire list.  So not only can your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by the doctor! 

Echiropractic:  We push the technology window to the limit with online chiropractic pamphlets, cards and office letters for unlimited use.  This service allows the subscriber to send unlimited individual emails directly to patientsEach Echiropractic message can be customized with a message from the doctor.  This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices, with chiropractic messages.

Now You Know Premium Package: Using all three educational services above the Premium Package is the best resource available for complete online educational tools in chiropractic.  All this is packaged together at a great savings.


NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us on their programs speaking. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interesting in having us at your program please contact us at either nowyouknow@nowyouknow.net or call us at 800-695-8937. Below is a list of programs and appearances we are attending in the near future.




October 30-Nov. 02, 2003
Speaking & Booth

DE seminar
Waverly Hotel, Atlanta, Georgia


October 30-Nov. 02, 2003

Life Source Seminar
Crowne Plaza Hotel, Atlanta, Georgia


November 1-2, 2003
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA, Milwaukee, WI

ICA  1-800-423-4690

November 7-9, 2002

ICA Pediatric Convention
Lake Tahoe

ICA  1-800-423-4690

November 15-16, 2003
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA, Phoenix, AZ

ICA  1-800-423-4690

November 22-23, 2003

Rhode Island Chiropractic Alliance  Providence, Rhode Island

RICA at 401-683-3751

December 6-7, 2003
Speaking & Booth

Florida Chiropractic Society
20 hour express - Orlando Airport Hyatt


December 12-14, 2003

New York Chiropractic Council
New York City



Products for your Office and Practice

NYK Patient Lecture Presentation: Now You Know offers the most graphically impressive patient lecture available in chiropracticUse hi-tech graphics and dazzling images to teach your patients about chiropractic and your office.   Now available with both a CD-Rom for Laptop and LCD projectors, as well as 35mm slides for slide projector presentations.  This presentation also comes with an audio tape of the program being given live to be used as a training tool. oslide01.JPG (11991 bytes)
ChiroTags - As low as only $15 for "Chiropractor":   Do you want thousands to see your name every day? ChiroTags can help you do just that.  All car makers add their logo and name-badge to their cars knowing that it will be seen by millions. If this tactic works for them why not make it work for you.  ChiroTags is a new product available on Chiropractic Depot that you can order directly online through the www.chiropracticdepot.com  website. These name tags can be ordered either with the word "Chiropractor" online for $15.00 or with a custom message for $40.00  ChiroTags can be ordered in either chrome or gold colors and will last as long as your car.  Rarely, do you come across an inexpensive marketing item that can get your name out to so many people so inexpensively.
"ShowMax Spinal Screening Display" at Chiropractic Depot: (www.chiropracticdepot.com)  This website is intended to feature supplies and equipment to help chiropractors and those involved with chiropractic have better access to the tools and services they need to grow and reach more people. The feature product of this site is the "ShowMax Spinal Screening Display". This display is the ultimate spinal screening tool. This comes complete with 4 colorful and customizable graphics with your name and office information on them. If you do spinal screenings this portable display booth gives you the professional look you need to draw potential patients to you. This booth can be set up or folded down in seconds and it rolls like a suitcase with wheels. Click on the thumbnail to the right for more information.


General NYK Mailing Address:
Now You Know Inc.
PO Box 2210
Marietta, GA 30061-2210

We're just off the beautiful Marietta Square.

 Use our toll free number to reach any of our departments

1-800- NYK-U-YES

Our Email addresses: