October, 2003 Issue
In This Issue
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Chiropractors Respond to Fire
Crisis in California
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Now You Know Adds Live Radio Broadcasts to Our
Websites
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What's Lurking in Your Computer?
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The Family Practice Homecoming Seminar
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Chiro-News
Links
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New Website for Chiropractic Without A Doubt
Seminars
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Now You Know Internet Educational Services
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NYK
Upcoming Schedule
-
Products for your Office and Practice
-
How to Contact NYK
Chiropractors Respond to Fire Crisis
in California
Just as at Ground Zero and at the
Pentagon after 9-11, chiropractors have responded to offer help in the time of
need. Chiropractors from the ICA and the ICAC (California) have begun organizing
relief efforts to help those who are helping others. Thousands of
firefighters and relief workers are currently engaged in fighting the fires in
California. Their needs are many, and chiropractic care presents a welcome
assistance. (AP Photo/Tim Tadder)
The following is a release from
Dr. John Maltby, ICA Western Regional Director. It lists areas that
chiropractors can respond to in order to help in the effort:
RED CROSS CENTERS IN SOUTHERN
CALIFORNIA handling the “Southern California Fires”
INLAND VALLEY CHAPTER covers
Ontario, Rancho Cucamonga, Claremont 909-986-6651
INLAND EMPIRE CHAPTER covers San Bernardino 909-888-1481
LOS ANGELES CHAPTER covers Simi Valley 800-448-3543 (ask to be directed to
disaster relief)
SAN DIEGO/IMPERIAL VALLEY 619-542-7400
YOU CAN ALSO CONTACT www.abc7.com for a complete list of evacuation centers.
Call these centers to find out
what High School or facility they are using then report there and let the site
administrator know you are part of the chiropractic disaster relief effort. Ask
them where they would like you to go to provide chiropractic care for stress
relief and help people work at their best.
NUMBERS TO CALL TO CONTACT
CALIF. DEPT. OF FORESTRY:
SAGE FIRE (TEMECULA AREA) 909-325-8152
SAN BERNARDINO FOREST DISPATCH (CRESTLINE FIRE) 909-383-5654
CDF SAN BERNARDINO (LYTLE CREEK, RANCHO CUCAMONGA) 909-782-4140
CDF SAN DIEGO 619-588-0386
You can contact these to find
out where the Incident Command Center is for each fire. Explain that you are
working at the Red Cross center providing chiropractic care and would like to
know if they would like you to go out to their area or is there any other place
they would rather have you go to care for the firefighters. If necessary, you
can explain that you are part of the ICA/ICAC organization that provided care at
Ground Zero, the Pentagon, and Colorado Chiropractic Association Fire Command
center in Castle Rock.
We will be contacting you with
further info as we get it. If you have any questions or discover any procedures
or persons who expedite things for you, let us know. “US” is:
Murray C. Galbraith, D.C. (909)695-5433(office),(909)704-5844(cell),fax
909-695-5416
John K. Maltby, D.C. ICA Western Regional Director office-(760)922-7353
Home (760)922-9269 Cell (760)221-9269 Fax (760)922-9121
Thanks! You make a HUGE difference.
Now You Know
Adds Live Radio Broadcasts to Our Websites
In an effort to
add more new features to our website service, we have now included a live health
and chiropractic radio show within our subscriber's websites. The new
radio webcast show, "Highway 2 Health" features a variety of shows that air live
three evenings per week. At other times, archives of the show are included
so that viewers to NYK doctor's websites can listen to previously aired shows.
This new feature keeps Now You Know websites at the cutting edge of Internet
education. Your patients can click on your website and listen to a world
wide radio webcast.
In addition to
this new feature Now You Know offers the largest variety and amount of
educational content available to chiropractors. Some of these features include:
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Your own web domain name on our server, not a shared
website or redirection of a domain name
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Five Flash Movies
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Over 700 pages of health and chiropractic
information
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Chiro-Cube mobile feature selector
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Unlimited personalized pages
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Unlimited updates and changes
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Your forms online
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33 templates to choose from
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Interactive Nerve Chart
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Pages on subluxation and subluxation degeneration
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Self editable pages
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Your own email address
Each of these
website features contains information that by itself would be impossible to
duplicate. Additionally, the NYK Email Newsletter Service uses advanced
technology that not only allows sending individual newsletters to each of your
patients, but also allows you to send bulk mailings out to your patient list.
Most importantly, you get the knowledge and security that Now You Know is run by
Chiropractors with almost 50 years of practice and teaching experience. If
you are looking to include the Internet as part of your educational offering,
look to Now You Know for advanced education with advanced communications
technology.
What's
Lurking in Your Computer?
What you may not be aware of is
that some web pages place programs in your computer that can actually spy on
you. Some of these programs are harmless and only track your usage but
some have the ability to transmit much more. Most of you have heard about
"cookies" in your computer. Cookies are little bits of information that some
websites send to your computer to make it recognizable when you return to that
particular site. The programs we are speaking about here are much more
than cookies and can potentially cause problems.
These potential dangerous
programs are called "spy- or adbots". These are little modules that are
responsible for the ads many programs display. But many of these modules
also transmit information about your surfing behavior and more to the net. These
modules can also slow down your computer when you are surfing the net.
There is a free program that you
can download to remove these modules. The program is called "SpyBot Search
& Destroy". SpyBot-S&D searches your hard drive for so-called spy-
or adbots. When SpyBot-S&D finds such modules, it can remove them.
Spybot can also clean program and Web usage tracks from your system. Modules
chosen for removal can be sent directly to the included file shredder, ensuring
complete elimination from your system. And for advanced users, it allows you to
fix Registry inconsistencies related to adware or malicious program
installations. The handy online update feature ensures that Spybot always has
the most current and complete listing of adware, dialers, and other uninvited
system residents.
I have been using this product
myself and it seems to function well. When I first installed it and ran it
I was completley surprised at the number of potentially harmful adbots that had
gotten into my system. One of these was even causing ads to pop up on my
computer even when I was not surfing the web. Spybot cleaned these problem
programs from my computer.
The free version of
"Spybot" can be downloaded at a number of free-ware websites. One such site is
C/net's Download.com. There web address for the page for the free Spybot
download
http://download.com.com/3000-2144-10122137.html?part=104443&subj=dlpage&tag=button
.
The Family
Practice Homecoming Seminar
For all
Chiropractors that see Families within their practice, use the word Family in
their office name, use Family in marketing, and desire to see more Families for
lifetime care, Dr. Eric Plasker's
"The Family Practice Seminar" in Atlanta
November 7th-9th is what you have been looking for.
Attendees at the
Family Practice Seminar will get innovative, simple
and effective strategies to turn every new patient into a lifetime chiropractic
family, and become the family healthcare leader in
your community. You will also learn the master plan to have chiropractors become
the family health care leaders of the free world.
If you want to see more families for
lifetime care, don’t miss this weekend!
Call now for more information:
866-LEAD-DCS (532-3327) ext. 118. You can also visit them on the web at
www.thefamilypractice.net.
Chiro-News Links
There is a lot of
chiropractic news that makes the general media world-wide. Not all the
news is good, but it is worth knowing about. To help keep you informed Now
You Know has adding this Chiro-News section with links to some of the various news
items about chiropractic. To see the articles please click on the headline link
below.
New Website for
Chiropractic Without A Doubt Seminars
A new website has been set up to
help doctors understand and explore the exciting "Chiropractic Without A
Doubt" programs. The address is:
www.chiropracticwithoutadoubt.com . This program, featuring Dr.
Steve Hoffman and myself, covers the range of science, technique, research, and
education technology for chiropractic. Response to this program has been
very positive as attendees not only get license renewal credit but also get
valuable information that can be used in practice the next day. The
upcoming schedule for this program is:
-
Nov. 1-2 Milwaukee, WI
(12 hrs.)
-
Nov. 15-16 Phoenix, AZ
(12 hrs.)
You can click on the thumbnail to
the right to go to the website and get more information.
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To learn more
about this program
please visit the new website at
www.chiropracticwithoutadoubt.com.
To register please call the ICA at 800-423-4690.
Now You Know
Internet Educational Services
Now
You Know Websites: Our combination of features, updates, message quality and quantity of content
has made Now You Know the largest
provider of individual web sites to the chiropractic profession.
There are 33 templates to choose from, over 700 pages of content, and many other
features at a great price. Check out the ever growing list of features on our website at:
www.nowyouknow.net, then click on "Website
Service".
Now You Know Email Newsletter Service:
Our
newsletter is the most popular patient email newsletter in chiropractic.
We estimate that over 100 thousand people read these each month.
Current and hard-hitting articles on health and chiropractic issues delivered
directly to your patient's inbox has made our newsletter service unsurpassed in
chiropractic. Additionally, our newsletter service
now allows our subscribers to easily send bulk emails out to your entire list. So not only can your patients get the great stories and articles
from the NYK Newsletter, but they can also get updates created by the
doctor!
Echiropractic:
We push the
technology window to the limit with online chiropractic pamphlets, cards and
office letters for unlimited use. This service allows
the subscriber to send unlimited individual emails directly to patients. Each
Echiropractic message can be customized with a message from the doctor. This
service is similar to some other popular online greeting cards, with one big
difference. These messages are for chiropractic offices, with chiropractic
messages.
Now You Know Premium Package:
Using all three educational services above
the Premium Package is the best resource available for complete online
educational tools in chiropractic. All this is packaged together at a
great savings.
NYK
Upcoming Seminars and Shows
We would like to thank the
many associations, organizations and groups that have us on their programs
speaking. Dates permitting, we would love to participate at your Association or
Society convention as well. If you are interesting in having us at your program
please contact us at either
nowyouknow@nowyouknow.net or call us at 800-695-8937. Below is a
list of programs and appearances we are attending in the near future.
When |
Who-Where |
Contact |
October
30-Nov. 02, 2003
Speaking & Booth |
DE seminar
Waverly Hotel, Atlanta, Georgia |
800-233-5409
www.lifede.com
|
October
30-Nov. 02, 2003
Booth |
Life
Source Seminar
Crowne Plaza Hotel, Atlanta, Georgia |
800-543-3406
www.lifesourceseminars.com
|
November 1-2, 2003
Speaking & Booth |
"Chiropractic Without a
Doubt"
by ICA, Milwaukee, WI |
ICA 1-800-423-4690
www.chiropracticwithoutadoubt.com
|
November
7-9, 2002
Booth |
ICA
Pediatric Convention
Lake Tahoe |
ICA 1-800-423-4690
www.chiropractic.org |
November 15-16, 2003
Speaking & Booth |
"Chiropractic Without a
Doubt"
by ICA, Phoenix, AZ |
ICA 1-800-423-4690
www.chiropracticwithoutadoubt.com
|
November
22-23, 2003
Booth |
Rhode Island Chiropractic Alliance Providence,
Rhode Island |
RICA at
401-683-3751
|
December 6-7,
2003
Speaking & Booth |
Florida
Chiropractic Society
20 hour express - Orlando Airport Hyatt |
FCS
www.fcschiro.com
|
December 12-14, 2003
Booth |
New York Chiropractic
Council
New York City |
NYCouncil
www.nycouncil.com |
Products
for your Office and Practice
NYK Patient Lecture Presentation:
Now You Know offers the most graphically impressive patient
lecture available in chiropractic. Use
hi-tech graphics and dazzling images to teach your patients about chiropractic
and your office. Now available
with both a CD-Rom for Laptop and LCD projectors, as well
as 35mm slides for slide projector presentations.
This presentation also comes with an audio tape of the
program being given live to be used as a training tool. |
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ChiroTags - As
low as only $15 for "Chiropractor":
Do you want thousands to see your name every
day? ChiroTags can help you do just that. All car makers add their
logo and name-badge to their cars knowing that it will be seen by millions.
If this tactic works for them why not make it work for you. ChiroTags
is a new product available on Chiropractic Depot that you can order directly
online through the
www.chiropracticdepot.com website. These name tags can be ordered
either with the word "Chiropractor" online for $15.00 or with a custom
message for $40.00 ChiroTags can be ordered in either chrome or
gold colors and will last as long as your car. Rarely, do you come
across an inexpensive marketing item that can get your name out to so many
people so inexpensively. |
 |
"ShowMax Spinal Screening Display" at
Chiropractic Depot: (www.chiropracticdepot.com) This
website is intended to feature supplies and equipment to help chiropractors
and those involved with chiropractic have better access to the tools and
services they need to grow and reach more people. The feature product of
this site is the "ShowMax Spinal Screening Display". This display is the
ultimate spinal screening tool. This comes complete with 4 colorful and
customizable graphics with your name and office information on them. If you
do spinal screenings this portable display booth gives you the professional
look you need to draw potential patients to you. This booth can be set up or
folded down in seconds and it rolls like a suitcase with wheels. Click on
the thumbnail to the right for more information. |
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General
NYK Mailing Address:
Now You Know Inc.
PO Box 2210
Marietta, GA 30061-2210
We're just off the beautiful Marietta Square.
Use our toll
free number to reach any of our departments
1-800- NYK-U-YES
(1-800-695-8937)
Our Email addresses:
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