September
2003 Issue
In This Issue
-
More People
Search for Health Online
-
Now You Know
Announces Pediatric Flash Movie
-
Chiro-News
Links
-
Chiropractic Without A Doubt Seminars
-
Now You Know Internet Educational Services
-
NYK
Upcoming Schedule
-
Products for your Office and Practice
-
How to Contact NYK
More People
Search for Health Online
The above
headline comes from a July 16, 2003 MSNBC news feature. The subheading
goes on to say, "But they often can’t find what they’re looking for, study
finds". This article reports on the Pew Internet & American Life Project
that shows that in 2002, 80 percent of Internet users, or about 93 million
Americans, have searched for a health-related topic online.

This new study
indicates that looking for health or medical information is one of the most
popular activities online. The only Internet uses that have a larger percentage
of usage over health information are, e-mail, which is used by 93 percent of the
Internet population, and researching a product or service before purchase, which
is done by 83 percent of Internet users.
Susannah Fox,
Pew’s director of research summed up the study by saying, “It tells us that
people are turning to the Internet to make better decisions in their lives,
whether buying a book or making a health decision.”
At Now You Know
we have led the movement to place as much chiropractic information as possible
where patients and the public can see it. Each website with Now You Know
comes with over 700 hundred pages of content that promotes the chiropractic
paradigm.
Now You
Know Announces Pediatric Flash Movie
As
part of the continuing effort to educate the public about the benefits of
chiropractic for children, Now You Know has introduced our new Flash movie, "Twinkle
Twinkle." This short movie explains the benefits of a child's nervous
system free of interference from subluxation.
This new Flash is
perfect for those doctors who want to emphasize the benefits of chiropractic for
children on their
website. This new flash can be used either as an opening to NYK Subscriber's
home page or as a stand alone intro to the Children's Chiropractic Research
Foundation website.
The International Chiropractic
Pediatric Association (ICPA) has agreed to allow Now You Know to directly link
this Flash movie to their Children's Chiropractic Research Foundation website.
This website contains a large volume of Chiropractic pediatric research and
articles. This adds hundreds of pages of additional content to Now
You Know subscribers websites.
To view this Flash movie,
click on the thumbnail. After the movie plays the ICPA's Children's Chiropractic
Research Foundation website will open. Current NYK subscribers can have this
feature added to their sites by contacting our webmasters.
Chiro-News Links
There is a lot of
chiropractic news that makes the general media world-wide. Not all the
news is good, but it is worth knowing about. To help keep you informed we
will be adding this Chiro-News section with links to some of the various news
items about chiropractic. To see the articles please click on the headline link
below.
Chiropractic Without A Doubt Seminars
The ICA has set an ambitious schedule for the
Chiropractic Without A Doubt program this fall. This program, featuring Dr. Steve
Hoffman and myself, covers the range of science, technique, research, and
education technology for chiropractic. Response to this program has been
very positive as attendees not only get license renewal credit but also get
valuable information that can be used in practice the next day. The
upcoming schedule for this program is:
-
Sept. 27-28 Austin (16 hrs.)
-
Oct. 18-19 Columbia, SC
(12 hrs.)
-
Nov. 1-2 Milwaukee, WI
(12 hrs.)
-
Nov. 15-16 Phoenix, AZ
(12 hrs.)
|
 |
To register for this program
please visit the ICA website at
www.chirorpactic.org, or call them at 800-423-4690.
Now You Know
Internet Educational Services
Now
You Know Websites:
The ultimate online educational tool! Our combination of features, updates, message quality and quantity of content
has made Now You Know the largest
provider of individual web sites to the chiropractic profession.
There are 33 templates to choose from, over 700 pages of content, and many other
features at a great price, that make our website service the most talked about in
chiropractic.
Check out the ever growing list of features on our website at:
www.nowyouknow.net, then click on our
services and then website service.
Now You Know Email Newsletter Service:
Our
newsletter is the most popular patient email newsletter in chiropractic.
We estimate that over 100 thousand people read these each month.
Current and hard-hitting articles on health and chiropractic issues delivered
directly to your patient's inbox has made our newsletter service unsurpassed in
chiropractic. Additionally, our newsletter service
now has a feature that allows our subscribers to easily email their entire
list of patients by sending one secure email that propagates to their entire
list. So not only can your patients get the great stories and articles
from the NYK Newsletter, but they can also get updates directly from the
doctor! Is there any wonder that hundreds of offices love this service!
Echiropractic:
We push the
technology window to the limit with online chiropractic pamphlets, cards and
office letters for you to use. This service allows
the subscriber to send unlimited individual emails directly to patients. Each
Echiropractic message can be customized with a message from the doctor. This
service is similar to some other popular online greeting cards, with one big
exception. These messages are for chiropractic offices, with chiropractic
messages. See what everyone else is talking about by visiting
www.nowyouknow.net .
Now You Know Premium Package:
Using all three educational services above
the Premium Package is the best resource available for complete online
educational tools in chiropractic. All this is packaged together at a
great savings. See our website
www.nowyouknow.net
for details.
NYK
Upcoming Seminars and Shows
We would like to thank the
many associations, organizations and groups that have us on their programs
speaking. Dates permitting, we would love to participate at your Association or
Society convention as well. If you are interesting in having us at your program
please contact us at either
braile@nowyouknow.net or call us at 800-695-8937. Below is a
list of programs and appearances we are attending in the near future.
When |
Who-Where |
Contact |
September 12-14, 2002
Booth |
The Family Practice
St. Louis, MO |
1-866-LEAD-DCS (532-3327)
Extension 105
www.thefamilypractice.net
|
September 19-21, 2002
Booth |
Chiropractic For Life
Philosophy Forum!
Hotel Sofitel Chicago O'Hare IL |
Chirothots - Kevin Donka, D.C.
(847) 458-6900
www.chiropracticforlifeforum.com |
September 19-21, 2002
Booth |
Georgia
Council of Chiropractic
Hyatt Regency Savannah River GA |
GEORGIA
COUNCIL of CHIROPRACTIC
www.georgiachiropractic.org
|
September 27-28, 2003
Speaking & Booth |
"Chiropractic Without a
Doubt"
by ICA, Austin, TX |
ICA 1-800-423-4690
www.chiropractic.org
|
October
4-5, 2003
Speaking & Booth |
Florida
Chiropractic Society
20 hour express - Daytona Beach |
FCS
www.fcschiro.com
|
October
10-12 2003
Booth |
Georgia Chiropractic association
Atlanta Marriott, Century Center |
GCA
www.gachiro.org
|
October 18-19, 2003
Speaking & Booth |
"Chiropractic Without a
Doubt"
South Carolina |
ICA 1-800-423-4690
www.chiropractic.org
|
October 23-26,
2003
Speaking & Booth |
New Beginnings
NJ |
New Beginnings
732-747-4646
www.newbeginningschiro.com
|
October
30-Nov. 02, 2003
Speaking & Booth |
DE seminar
Waverly Hotel, Atlanta, Georgia |
800-233-5409
www.lifede.com
|
October
30-Nov. 02, 2003
Booth |
Life
Source Seminar
Crowne Plaza Hotel, Atlanta, Georgia |
800-543-3406
www.lifesourceseminars.com
|
November 1-2, 2003
Speaking & Booth |
"Chiropractic Without a
Doubt"
by ICA, Milwaukee, WI |
ICA 1-800-423-4690
www.chiropractic.org
|
November
7-9, 2002
Booth |
ICA
Pediatric Convention
Lake Tahoe |
ICA 1-800-423-4690
www.chiropractic.org |
November 15-16, 2003
Speaking & Booth |
"Chiropractic Without a
Doubt"
by ICA, Phoenix, AZ |
ICA 1-800-423-4690
www.chiropractic.org
|
December 6-7,
2003
Speaking & Booth |
Florida
Chiropractic Society
20 hour express - Orlando Airport Hyatt |
FCS
www.fcschiro.com
|
December 12-14, 2003
Booth |
New York Chiropractic
Council
New York City |
NYCouncil
www.nycouncil.com |
Products
for your Office and Practice
NYK Patient Lecture Presentation:
Now You Know offers the most graphically impressive patient
lecture available in chiropractic. Use
hi-tech graphics and dazzling images to teach your patients about chiropractic
and your office. Now available
with both a CD-Rom for Laptop and LCD projectors, as well
as 35mm slides for slide projector presentations.
This presentation also comes with an audio tape of the
program being given live to be used as a training tool. |
 |
ChiroTags - As
low as only $15 for "Chiropractor":
Do you want thousands to see your name every
day? ChiroTags can help you do just that. All car makers add their
logo and name-badge to their cars knowing that it will be seen by millions.
If this tactic works for them why not make it work for you. ChiroTags
is a new product available on Chiropractic Depot that you can order directly
online through the
www.chiropracticdepot.com website. These name tags can be ordered
either with the word "Chiropractor" online for $15.00 or with a custom
message for $40.00 ChiroTags can be ordered in either chrome or
gold colors and will last as long as your car. Rarely, do you come
across an inexpensive marketing item that can get your name out to so many
people so inexpensively. |
 |
"ShowMax Spinal Screening Display" at
Chiropractic Depot: (www.chiropracticdepot.com) This
website is intended to feature supplies and equipment to help chiropractors
and those involved with chiropractic have better access to the tools and
services they need to grow and reach more people. The feature product of
this site is the "ShowMax Spinal Screening Display". This display is the
ultimate spinal screening tool. This comes complete with 4 colorful and
customizable graphics with your name and office information on them. If you
do spinal screenings this portable display booth gives you the professional
look you need to draw potential patients to you. This booth can be set up or
folded down in seconds and it rolls like a suitcase with wheels. Click on
the thumbnail to the right for more information. |
 |
General
NYK Mailing Address:
Now You Know Inc.
PO Box 2210
Marietta, GA 30061-2210
We're just off the beautiful Marietta Square.
Use our toll
free number to reach any of our departments
1-800- NYK-U-YES
(1-800-695-8937)
Our Email addresses:
|