September 2003 Issue

In This Issue

  • More People Search for Health Online

  • Now You Know Announces Pediatric Flash Movie

  • Chiro-News Links

  • Chiropractic Without A Doubt Seminars

  • Now You Know Internet Educational Services

  • NYK Upcoming Schedule

  • Products for your Office and Practice

  • How to Contact NYK

More People Search for Health Online

The above headline comes from a July 16, 2003 MSNBC news feature.  The subheading goes on to say, "But they often can’t find what they’re looking for, study finds".  This article reports on the Pew Internet & American Life Project that shows that in 2002,  80 percent of Internet users, or about 93 million Americans, have searched for a health-related topic online.

This new study indicates that looking for health or medical information is one of the most popular activities online. The only Internet uses that have a larger percentage of usage over health information are, e-mail, which is used by 93 percent of the Internet population, and researching a product or service before purchase, which is done by 83 percent of Internet users.

Susannah Fox, Pew’s director of research summed up the study by saying, “It tells us that people are turning to the Internet to make better decisions in their lives, whether buying a book or making a health decision.”

At Now You Know we have led the movement to place as much chiropractic information as possible where patients and the public can see it.  Each website with Now You Know comes with over 700 hundred pages of content that promotes the chiropractic paradigm.


Now You Know Announces Pediatric Flash Movie

As part of the continuing effort to educate the public about the benefits of chiropractic for children, Now You Know has introduced our new Flash movie, "Twinkle Twinkle."  This short movie explains the benefits of a child's nervous system free of interference from subluxation.

This new Flash is perfect for those doctors who want to emphasize the benefits of chiropractic for children on their website. This new flash can be used either as an opening to NYK Subscriber's home page or as a stand alone intro to the Children's Chiropractic Research Foundation website.

The International Chiropractic Pediatric Association (ICPA) has agreed to allow Now You Know to directly link this Flash movie to their Children's Chiropractic Research Foundation website. This website contains a large volume of Chiropractic pediatric research and articles.  This adds hundreds of pages of additional content  to Now You Know subscribers websites.

To view this Flash movie, click on the thumbnail. After the movie plays the ICPA's Children's Chiropractic Research Foundation website will open. Current NYK subscribers can have this feature added to their sites by contacting our webmasters.


Chiro-News Links

There is a lot of chiropractic news that makes the general media world-wide.  Not all the news is good, but it is worth knowing about.  To help keep you informed we will be adding this Chiro-News section with links to some of the various news items about chiropractic. To see the articles please click on the headline link below.


Chiropractic Without A Doubt Seminars

The ICA has set an ambitious schedule for the Chiropractic Without A Doubt program this fall.  This program, featuring Dr. Steve Hoffman and myself, covers the range of science, technique, research, and education technology for chiropractic.  Response to this program has been very positive as attendees not only get license renewal credit but also get valuable information that can be used in practice the next day.  The upcoming schedule for this program is:

  • Sept. 27-28 Austin (16 hrs.)

  • Oct. 18-19 Columbia, SC (12 hrs.)

  • Nov. 1-2 Milwaukee, WI (12 hrs.)

  • Nov. 15-16 Phoenix, AZ (12 hrs.)

To register for this program please visit the ICA website at, or call them at 800-423-4690.


Now You Know Internet Educational Services

Now You Know Websites: The ultimate online educational tool! Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual web sites to the chiropractic profession. There are 33 templates to choose from, over 700 pages of content, and many other features at a great price, that make our website service the most talked about in chiropractic.  Check out the ever growing list of features on our website at:, then click on our services and then website service.

Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic.  We estimate that over 100 thousand people read these each month.  Current and hard-hitting articles on health and chiropractic issues delivered directly to your patient's inbox has made our newsletter service unsurpassed in chiropractic.  Additionally, our newsletter service now has a feature that allows our subscribers to easily email their entire list of patients by sending one secure email that propagates to their entire list.  So not only can your patients get the great stories and articles from the NYK Newsletter, but they can also get updates directly from the doctor!  Is there any wonder that hundreds of offices love this service! 

Echiropractic:  We push the technology window to the limit with online chiropractic pamphlets,  cards and office letters for you to use.  This service allows the subscriber to send unlimited individual emails directly to patientsEach Echiropractic message can be customized with a message from the doctor.  This service is similar to some other popular online greeting cards, with one big exception. These messages are for chiropractic offices, with chiropractic messages.  See what everyone else is talking about by visiting

Now You Know Premium Package: Using all three educational services above the Premium Package is the best resource available for complete online educational tools in chiropractic.  All this is packaged together at a great savings. See our website for details.


NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us on their programs speaking. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interesting in having us at your program please contact us at either  or call us at 800-695-8937.  Below is a list of programs and appearances we are attending in the near future.




September 12-14, 2002

The Family Practice
St. Louis, MO

1-866-LEAD-DCS (532-3327)
Extension 105

September 19-21, 2002

Chiropractic For Life
Philosophy Forum!
Hotel Sofitel Chicago O'Hare IL

Chirothots - Kevin Donka, D.C.
(847) 458-6900

September 19-21, 2002

Georgia Council of Chiropractic
Hyatt Regency Savannah River GA


September 27-28, 2003
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA, Austin, TX

ICA  1-800-423-4690 

October 4-5, 2003
Speaking & Booth

Florida Chiropractic Society
20 hour express - Daytona Beach


October 10-12 2003

Georgia Chiropractic association
Atlanta Marriott, Century Center


October 18-19, 2003
Speaking & Booth

"Chiropractic Without a Doubt"
South Carolina

ICA  1-800-423-4690 

October 23-26, 2003
Speaking & Booth

New Beginnings

New Beginnings

October 30-Nov. 02, 2003
Speaking & Booth

DE seminar
Waverly Hotel, Atlanta, Georgia


October 30-Nov. 02, 2003

Life Source Seminar
Crowne Plaza Hotel, Atlanta, Georgia


November 1-2, 2003
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA, Milwaukee, WI

ICA  1-800-423-4690 

November 7-9, 2002

ICA Pediatric Convention
Lake Tahoe

ICA  1-800-423-4690 

November 15-16, 2003
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA, Phoenix, AZ

ICA  1-800-423-4690 

December 6-7, 2003
Speaking & Booth

Florida Chiropractic Society
20 hour express - Orlando Airport Hyatt


December 12-14, 2003

New York Chiropractic Council
New York City



Products for your Office and Practice

NYK Patient Lecture Presentation: Now You Know offers the most graphically impressive patient lecture available in chiropracticUse hi-tech graphics and dazzling images to teach your patients about chiropractic and your office.   Now available with both a CD-Rom for Laptop and LCD projectors, as well as 35mm slides for slide projector presentations.  This presentation also comes with an audio tape of the program being given live to be used as a training tool. oslide01.JPG (11991 bytes)
ChiroTags - As low as only $15 for "Chiropractor":   Do you want thousands to see your name every day? ChiroTags can help you do just that.  All car makers add their logo and name-badge to their cars knowing that it will be seen by millions. If this tactic works for them why not make it work for you.  ChiroTags is a new product available on Chiropractic Depot that you can order directly online through the  website. These name tags can be ordered either with the word "Chiropractor" online for $15.00 or with a custom message for $40.00  ChiroTags can be ordered in either chrome or gold colors and will last as long as your car.  Rarely, do you come across an inexpensive marketing item that can get your name out to so many people so inexpensively.
"ShowMax Spinal Screening Display" at Chiropractic Depot: (  This website is intended to feature supplies and equipment to help chiropractors and those involved with chiropractic have better access to the tools and services they need to grow and reach more people. The feature product of this site is the "ShowMax Spinal Screening Display". This display is the ultimate spinal screening tool. This comes complete with 4 colorful and customizable graphics with your name and office information on them. If you do spinal screenings this portable display booth gives you the professional look you need to draw potential patients to you. This booth can be set up or folded down in seconds and it rolls like a suitcase with wheels. Click on the thumbnail to the right for more information.


General NYK Mailing Address:
Now You Know Inc.
PO Box 2210
Marietta, GA 30061-2210

We're just off the beautiful Marietta Square.

 Use our toll free number to reach any of our departments

1-800- NYK-U-YES

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