Thanksgiving, 2003 Issue

In This Issue

  • Life University Sells Campus to Pay Debt

  • Congress Passes New Tough SPAM Bill

  • CCE Is At It Again

  • Why do I recommend Now You Know so highly?

  • New My Mission Poster Well Received

  • Chiro-News Links

  • Now You Know Internet Educational Services

  • NYK Upcoming Schedule

  • Products for your Office and Practice

  • How to Contact NYK

Life University Sells Campus to Pay Debt

What may well have been the most beautiful and impressive campus in chiropractic has been sold. According to news reports in the Atlanta area, Life has reached an agreement and will be selling their 89-acre campus with 12 buildings to the state, and the property will become part of neighboring Southern Polytechnic State University.

This sad news is a blow to the entire profession as what may be the most impressive modern campus in chiropractic is gone forever.  The deal with the state will allow Life University to lease back the buildings that are currently being used for academics and administration.  Life will have an option to purchase back only those buildings in the next 5 to 8 years.  However, much of the campus, including the state of the art sports facility will no longer be a part of Life.

This sale has been preceded in the previous months by Life selling, or placing for sale, all properties off the main campus. Among the properties that were also sold were all their patient clinics including the state of the art largest clinic that was opened several years ago.

To see the various newspaper reports of these events please see our updated links on the news at Life at www.dc2be.com.

 

Congress Passes New Tough SPAM Bill

According to a November 23, 2003 AP story, the US Congress moved significantly closer to the first-ever federal protections against unwanted commercial e-mails with the House passing a bill Saturday that would impose new limits on sending irritating offers on the Internet. Final approval by lawmakers could come before Thanksgiving.

Passed on a 392-5 vote, the House bill largely mirrors "Can Spam" legislation the Senate approved last month. Supporters hoped slight differences between the two measures could be resolved before Congress adjourns for the year. The Bush administration has supported anti-spam efforts.

The bills would prohibit senders of unsolicited commercial e-mail from disguising their identity by using a false return address or misleading subject line. They also would prohibit senders from harvesting addresses off Web sites and require such e-mails to include a mechanism so recipients can indicate they do not want future mass mailings.

The chiropractic implications to this new law and others are clear, do not SPAM your community!  There are companies that offer services that claim to send bulk broadcast emails out to your community.  This is SPAM and can be subject to prosecution.  The NYK Email Newsletter service allows doctors to send broadcast emails to their lists.  However, NYK policy is that all recipients on the doctor's list must be either patients or people who have subscribed to the doctor's list.  Additionally, every email sent out through our system has a link that allows for an automatic unsubscribe function. Our advice is simple, if you are not sure, don't send it to them.  Don't SPAM, not only is it annoying, it is also illegal.

 

CCE Is At It Again

By Henry Rubinstein, DC, Esq.

Upset with its current inability to force subluxation-based schools into submitting to the primary care model by its so-called "reaffirmation" of accreditation processes, CCE is proposing to change the Standards by which it accredits. These changes will force all chiropractors to practice by the medical model leaving little room for a subluxation-based practice. CCE wishes to change:

Proposed Definition of Diagnosis change
Proposed CCE Policy; Exceptions and Waivers change
Proposed Physiological Therapeutics language addition

In short: the CCE proposes that all programs teach physiological therapeutics as a mandatory requirement. They propose to alter the definition of diagnosis to require the medical approach to arriving at a diagnosis and they propose to allow for a waiver to requirements whose approval is dependent upon a committee chosen by one person. Although the proposals allow for only a one-year waiting period to reapply for accreditation instead of the current two-year period, this is still not a viable system.

None of these three proposals have been approved for submission to the Board of Directors YET. But if approved, they will go to the Board for vote at the Annual Meeting in 2004.

In order to succeed, CCE requires that the profession remain silent and complacent during the comment period for any proposed rule changes. CCE has supplied "notice" by way of an announcement on their website at http://www.cce-usa.org

Please go to the CCE website at http://www.cce-usa.org , read the proposals and send them your input immediately, as there is a short window of opportunity for your voice to be heard. If you must, at the very least, just write them and say you are opposed. The deadline for submissions is January 5, 2004. Please pass this along to everyone you know, and if possible copy me with your submission at doclaw@miamichiro.com . Send comments to: The Council on Chiropractic Education (CCE) Attn: CCE Call for Comments, 8049 N. 85th Way, Scottsdale, AZ 85258 Fax: (480) 483-7333 by Henry M. Rubinstein, D.C., J.D., Miami, Florida. DrHenry@MiamiChiro.com

CCE part two: Coalition issues position of "No Confidence" on Council on Chiropractic Education

The Chiropractic Coalition- comprised of the International Chiropractors Association, Federation of Straight Chiropractors and Organizations, and the World Chiropractic Alliance -- has issued a position paper which expresses concerns about the state of chiropractic education and the Council on Chiropractic Education. The Position Paper enumerates several critical flaws in the CCE, and notes that "These issues represent dangerous, potentially destructive and urgent matters that have the potential of destroying the chiropractic accreditation process from within, and have brought about a massive erosion of profession-wide support for and confidence in the CCE." See the complete paper at: http://www.chiropracticcoalition.org/positions/CCE.htm .

See also: Doctors for Excellence in Chiropractic Education (DECE) files a massive complaint against the Council on Chiropractic Education (CCE) with the United States Department of Education

 

Why do I recommend Now You Know so highly?

"Why do I recommend Now You Know so highly? Because they know what you and your patients need to know about the latest chiropractic and healthcare trends. Now You Know is simple and effective. Period. Every chiropractor wants a website and e-mail newsletter resource to help bring their practices into the 21st century. Now You Know will help you deliver on-going, effective communications to your new and prospective patients and everyone in your community!

To put this kind of quality product together by yourself would be expensive and time consuming. Chiropractors in The Family Practice are very happy with the service Now You Know provides. So, when it comes to timely and pertinent health information for your patients and yourself, Know You Know is definitely the way to go. "

Eric Plasker D.C.
CEO and Founder of The Family Practice

For more information on The Family Practice, please visit their website at www.thefamilypractice.net

 

New My Mission Poster Well Received

The response to the re-release of the second edition of the "My Mission" poster has been overwhelming.

Three years ago we at Now You Know produced 5000 posters called "My Mission for Today".  These posters were not for sale but were given out free at each event that we either appeared at, or had a booth at.  The demand for these posters was overwhelming and we went through all 5000 of these posters in a little over one year.

We have just released 5000 of these new second generation posters. And once again  these posters are FREE to anyone we see in person at any of the seminars or conventions Now You Know has a booth at.  The posters are 18 x 24 inches and are perfect for framing in standard poster frames.

Anyone who would like to get one needs to come to one of our booths at any of the events we participate at.  These posters are available on a first come first serve basis, and limited numbers will be present at each event.  To see our calendar of events and appearances, please check the "NYK Upcoming Seminars and Shows" section of this newsletter below. You can click on the thumbnail of the poster to see a larger readable version.

 

Chiro-News Links

Welcome to this edition of Chiro-Links.  Below is a list of news articles that appeared in the general and chiropractic press within the past few weeks.

 

Now You Know Internet Educational Services

Now You Know Websites: Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual web sites to the chiropractic profession. There are 33 templates to choose from, over 700 pages of content, and many other features at a great price. Check out the ever growing list of features on our website at: www.nowyouknow.net, then click on "Website Service".

Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic.  We estimate that over 100 thousand people read these each month.  Current and hard-hitting articles on health and chiropractic issues delivered directly to your patient's inbox has made our newsletter service unsurpassed in chiropractic.  Additionally, our newsletter service now allows our subscribers to easily send bulk emails out to your entire list.  So not only can your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by the doctor! 

Echiropractic:  We push the technology window to the limit with online chiropractic pamphlets, cards and office letters for unlimited use.  This service allows the subscriber to send unlimited individual emails directly to patientsEach Echiropractic message can be customized with a message from the doctor.  This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices, with chiropractic messages.

Now You Know Premium Package: Using all three educational services above the Premium Package is the best resource available for complete online educational tools in chiropractic.  All this is packaged together at a great savings.

 

NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs . Dates permitting, we would love to participate at your Association or Society convention as well. If you are interesting in having us at your program please contact us at either nowyouknow@nowyouknow.net or call us at 800-695-8937. Below is a list of programs and appearances we are attending in the near future.

When

Who-Where

Contact

December 6-7, 2003
Speaking & Booth

Florida Chiropractic Society
20 hour express - Orlando Airport Hyatt

FCS
www.fcschiro.com

December 12-14, 2003
Booth

New York Chiropractic Council
New York City

NYCouncil
www.nycouncil.com

January 22 - 25, 2004
Speaking & Booth>

New Beginnings
Ocean Place Conference Resort,
Long Branch NJ

New Beginnings
www.newbeginningschiro.com

Jan 29 - Feb 1, 2004
Booth

Life Source Seminars
The Westin Atlanta North, Atlanta

Life Source Seminars
www.lifesourceseminars.com

Feb 5 - 8, 2004
Booth

Northwestern College of Chiropractic
Bloomington, MN

Northwestern Health Sciences University
www.nwhealth.edu

Feb 14-15, 2004
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA, Hartford CT

ICA  1-800-423-4690
www.chiropracticwithoutadoubt.com

Feb 20 - 22, 2004
Booth

 The Family Practice
Atlanta, GA

866-LEAD-DCS (532-3327)
www.thefamilypractice.net

March 5 - 7, 2004
Booth

ICA Fitness Symposium / Arnold Classic
Columbus Ohio

ICA - 800-423-4690
www.chiropractic.org

March 12 - 14, 2004
Booth

Michigan Chiropractic Association
Soaring Eagle Resort in Mt. Pleasant

MCA
www.michiganchiropractic.org

March 20 - 21, 2004
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA, State College PA

ICA  1-800-423-4690
www.chiropracticwithoutadoubt.com

March 27-28, 2004
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA, Rockford Illinois

ICA  1-800-423-4690
www.chiropracticwithoutadoubt.com

March 27 - 28, 2004
Speaking & Booth

Florida Chiropractic Society 20 Hr Express
Ft Lauderdale, FL

Florida Chiropractic Society
www.fcschiro.com

April 1 - 4, 2004
Booth

Life Source Seminars
The Westin Atlanta North, Atlanta

Life Source Seminars
www.lifesourceseminars.com

April 29 - May 2, 2004
Speaking & Booth

New Beginnings
Ocean Place Conference Resort,
Long Branch NJ

New Beginnings
www.newbeginningschiro.com

May 22 - 23, 2004
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA, Houston TX

ICA  1-800-423-4690
www.chiropracticwithoutadoubt.com

May 27-30th, 2004
Booth

Sherman Lyceum
Sherman College in Spartanburg, SC

Sherman College of Straight Chiropractic
www.sherman.edu

June 4 - 6, 2004
Speaking & Booth

Florida Chiropractic Society
St Petersburg FL

Florida Chiropractic Society
www.fcschiro.com

June 5 - 6, 2004
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA, TBA in PA

ICA  1-800-423-4690
www.chiropracticwithoutadoubt.com

June 11 - 13, 2004
Booth

 The Family Practice
TBA Arizona

866-LEAD-DCS (532-3327)
www.thefamilypractice.net

June 25-27, 2004
Booth

 ICA Council on Chiropractic Philosophy
Radisson South End Plaza Tower, Minneapolis MN

ICA  1-800-423-4690
www.chiropractic.org

July 15 - 18, 2004
Booth

Life Source Seminars
The Westin Atlanta North, Atlanta

Life Source Seminars
www.lifesourceseminars.com

August 12 - 15, 2004
Sponsor & Booth

Palmer Lyceum
Palmer College Davenport IA

Palmer Lyceum
www.palmerlyceum.com

August 19 - 22, 2004
Booth

Florida Chiropractic Society Convention
Breakers Hotel Palm Beach FL

Florida Chiropractic Society
www.fcschiro.com

August 19 - 22, 2004
Booth

ICA Pediatric Council Convention
New York Marriot, NY, NY

ICA
www.chiropractic.org

October 21 - 24, 2004
Speaking & Booth

New Beginnings
Ocean Place Conference Resort,
Long Branch NJ

New Beginnings
www.newbeginningschiro.com

October 28 - 30, 2004
Booth

Life Source Seminars
The Westin Atlanta North, Atlanta

Life Source Seminars
www.lifesourceseminars.com

December 4 - 5, 2004
Speaking & Booth

Florida Chiropractic Society
20 hour express - Orlando Airport Hyatt

FCS
www.fcschiro.com

More dates & locations to come in 2004 as they are confirmed.

 

Products for Your Office and Practice

NYK Patient Lecture Presentation: Now You Know offers the most graphically impressive patient lecture available in chiropracticUse hi-tech graphics and dazzling images to teach your patients about chiropractic and your office.   Now available with both a CD-Rom for Laptop and LCD projectors, as well as 35mm slides for slide projector presentations.  This presentation also comes with an audio tape of the program being given live to be used as a training tool. oslide01.JPG (11991 bytes)
ChiroTags - As low as only $15 for "Chiropractor":   Do you want thousands to see your name every day? ChiroTags can help you do just that.  All car makers add their logo and name-badge to their cars knowing that it will be seen by millions. If this tactic works for them why not make it work for you.  ChiroTags is a new product available on Chiropractic Depot that you can order directly online through the www.chiropracticdepot.com  website. These name tags can be ordered either with the word "Chiropractor" online for $15.00 or with a custom message for $40.00  ChiroTags can be ordered in either chrome or gold colors and will last as long as your car.  Rarely, do you come across an inexpensive marketing item that can get your name out to so many people so inexpensively.
"ShowMax Spinal Screening Display" at Chiropractic Depot: (www.chiropracticdepot.com)  This website is intended to feature supplies and equipment to help chiropractors and those involved with chiropractic have better access to the tools and services they need to grow and reach more people. The feature product of this site is the "ShowMax Spinal Screening Display". This display is the ultimate spinal screening tool. This comes complete with 4 colorful and customizable graphics with your name and office information on them. If you do spinal screenings this portable display booth gives you the professional look you need to draw potential patients to you. This booth can be set up or folded down in seconds and it rolls like a suitcase with wheels. Click on the thumbnail to the right for more information.

 

General NYK Mailing Address:
Now You Know Inc.
PO Box 2210
Marietta, GA 30061-2210

We're just off the beautiful Marietta Square.

 Use our toll free number to reach any of our departments

1-800- NYK-U-YES
(1-800-695-8937)

Our Email addresses: