Thanksgiving, 2003 Issue

In This Issue

• Life University Sells Campus to Pay Debt

• Congress Passes New Tough SPAM Bill

• CCE Is At It Again

• Why do I recommend Now You Know so highly?

• New My Mission Poster Well Received

• Chiro-News Links

• Now You Know Internet Educational Services

• NYK Upcoming Schedule

• Products for your Office and Practice

• How to Contact NYK

Life University Sells Campus to Pay Debt

What may well have been the most beautiful and impressive campus in chiropractic has been sold. According to news reports in the Atlanta area, Life has reached an agreement and will be selling their 89-acre campus with 12 buildings to the state, and the property will become part of neighboring Southern Polytechnic State University.

This sad news is a blow to the entire profession as what may be the most impressive modern campus in chiropractic is gone forever.  The deal with the state will allow Life University to lease back the buildings that are currently being used for academics and administration.  Life will have an option to purchase back only those buildings in the next 5 to 8 years.  However, much of the campus, including the state of the art sports facility will no longer be a part of Life.

This sale has been preceded in the previous months by Life selling, or placing for sale, all properties off the main campus. Among the properties that were also sold were all their patient clinics including the state of the art largest clinic that was opened several years ago.

To see the various newspaper reports of these events please see our updated links on the news at Life at www.dc2be.com.

Congress Passes New Tough SPAM Bill

According to a November 23, 2003 AP story, the US Congress moved significantly closer to the first-ever federal protections against unwanted commercial e-mails with the House passing a bill Saturday that would impose new limits on sending irritating offers on the Internet. Final approval by lawmakers could come before Thanksgiving.

Passed on a 392-5 vote, the House bill largely mirrors "Can Spam" legislation the Senate approved last month. Supporters hoped slight differences between the two measures could be resolved before Congress adjourns for the year. The Bush administration has supported anti-spam efforts.

The bills would prohibit senders of unsolicited commercial e-mail from disguising their identity by using a false return address or misleading subject line. They also would prohibit senders from harvesting addresses off Web sites and require such e-mails to include a mechanism so recipients can indicate they do not want future mass mailings.

The chiropractic implications to this new law and others are clear, do not SPAM your community!  There are companies that offer services that claim to send bulk broadcast emails out to your community.  This is SPAM and can be subject to prosecution.  The NYK Email Newsletter service allows doctors to send broadcast emails to their lists.  However, NYK policy is that all recipients on the doctor's list must be either patients or people who have subscribed to the doctor's list.  Additionally, every email sent out through our system has a link that allows for an automatic unsubscribe function. Our advice is simple, if you are not sure, don't send it to them.  Don't SPAM, not only is it annoying, it is also illegal.

CCE Is At It Again

By Henry Rubinstein, DC, Esq.

Upset with its current inability to force subluxation-based schools into submitting to the primary care model by its so-called "reaffirmation" of accreditation processes, CCE is proposing to change the Standards by which it accredits. These changes will force all chiropractors to practice by the medical model leaving little room for a subluxation-based practice. CCE wishes to change:

· Proposed Definition of Diagnosis change
· Proposed CCE Policy; Exceptions and Waivers change
· Proposed Physiological Therapeutics language addition

In short: the CCE proposes that all programs teach physiological therapeutics as a mandatory requirement. They propose to alter the definition of diagnosis to require the medical approach to arriving at a diagnosis and they propose to allow for a waiver to requirements whose approval is dependent upon a committee chosen by one person. Although the proposals allow for only a one-year waiting period to reapply for accreditation instead of the current two-year period, this is still not a viable system.

None of these three proposals have been approved for submission to the Board of Directors YET. But if approved, they will go to the Board for vote at the Annual Meeting in 2004.

In order to succeed, CCE requires that the profession remain silent and complacent during the comment period for any proposed rule changes. CCE has supplied "notice" by way of an announcement on their website at http://www.cce-usa.org

Please go to the CCE website at http://www.cce-usa.org , read the proposals and send them your input immediately, as there is a short window of opportunity for your voice to be heard. If you must, at the very least, just write them and say you are opposed. The deadline for submissions is January 5, 2004. Please pass this along to everyone you know, and if possible copy me with your submission at doclaw@miamichiro.com . Send comments to: The Council on Chiropractic Education (CCE) Attn: CCE Call for Comments, 8049 N. 85th Way, Scottsdale, AZ 85258 Fax: (480) 483-7333 by Henry M. Rubinstein, D.C., J.D., Miami, Florida. DrHenry@MiamiChiro.com

CCE part two: Coalition issues position of "No Confidence" on Council on Chiropractic Education

The Chiropractic Coalition- comprised of the International Chiropractors Association, Federation of Straight Chiropractors and Organizations, and the World Chiropractic Alliance -- has issued a position paper which expresses concerns about the state of chiropractic education and the Council on Chiropractic Education. The Position Paper enumerates several critical flaws in the CCE, and notes that "These issues represent dangerous, potentially destructive and urgent matters that have the potential of destroying the chiropractic accreditation process from within, and have brought about a massive erosion of profession-wide support for and confidence in the CCE." See the complete paper at: http://www.chiropracticcoalition.org/positions/CCE.htm .

See also: Doctors for Excellence in Chiropractic Education (DECE) files a massive complaint against the Council on Chiropractic Education (CCE) with the United States Department of Education

Why do I recommend Now You Know so highly?

"Why do I recommend Now You Know so highly? Because they know what you and your patients need to know about the latest chiropractic and healthcare trends. Now You Know is simple and effective. Period. Every chiropractor wants a website and e-mail newsletter resource to help bring their practices into the 21st century. Now You Know will help you deliver on-going, effective communications to your new and prospective patients and everyone in your community!

To put this kind of quality product together by yourself would be expensive and time consuming. Chiropractors in The Family Practice are very happy with the service Now You Know provides. So, when it comes to timely and pertinent health information for your patients and yourself, Know You Know is definitely the way to go. "

Eric Plasker D.C.
CEO and Founder of The Family Practice

For more information on The Family Practice, please visit their website at www.thefamilypractice.net . 

New My Mission Poster Well Received

The response to the re-release of the second edition of the "My Mission" poster has been overwhelming.

Three years ago we at Now You Know produced 5000 posters called "My Mission for Today".  These posters were not for sale but were given out free at each event that we either appeared at, or had a booth at.  The demand for these posters was overwhelming and we went through all 5000 of these posters in a little over one year.

We have just released 5000 of these new second generation posters. And once again  these posters are FREE to anyone we see in person at any of the seminars or conventions Now You Know has a booth at.  The posters are 18 x 24 inches and are perfect for framing in standard poster frames.

Anyone who would like to get one needs to come to one of our booths at any of the events we participate at.  These posters are available on a first come first serve basis, and limited numbers will be present at each event.  To see our calendar of events and appearances, please check the "NYK Upcoming Seminars and Shows" section of this newsletter below. You can click on the thumbnail of the poster to see a larger readable version.

Chiro-News Links

Welcome to this edition of Chiro-Links.  Below is a list of news articles that appeared in the general and chiropractic press within the past few weeks.

• Life to sell most land to state university

• Doctors for Excellence in Chiropractic Education (DECE) files a massive complaint against the Council on Chiropractic Education (CCE) with the United States Department of Education

• Position Statement of the Chiropractic Coalition On the Council on Chiropractic Education

• ACA reps vote against direct access in VA

• New Medicare legislation expands chiropractic coverage

• Medicare Bill Partly a Special Interest Care Package

• Plan would transfer ownership of chiropractic college s campus to neighboring university

• Congress Passes Bill That Will Limit Spam

Now You Know Internet Educational Services

Now You Know Websites: Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual web sites to the chiropractic profession. There are 33 templates to choose from, over 700 pages of content, and many other features at a great price. Check out the ever growing list of features on our website at: www.nowyouknow.net, then click on "Website Service".

Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic.  We estimate that over 100 thousand people read these each month.  Current and hard-hitting articles on health and chiropractic issues delivered directly to your patient's inbox has made our newsletter service unsurpassed in chiropractic.  Additionally, our newsletter service now allows our subscribers to easily send bulk emails out to your entire list.  So not only can your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by the doctor! 

Echiropractic:  We push the technology window to the limit with online chiropractic pamphlets, cards and office letters for unlimited use.  This service allows the subscriber to send unlimited individual emails directly to patients. Each Echiropractic message can be customized with a message from the doctor.  This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices, with chiropractic messages.

Now You Know Premium Package: Using all three educational services above the Premium Package is the best resource available for complete online educational tools in chiropractic.  All this is packaged together at a great savings.

NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs . Dates permitting, we would love to participate at your Association or Society convention as well. If you are interesting in having us at your program please contact us at either nowyouknow@nowyouknow.net or call us at 800-695-8937. Below is a list of programs and appearances we are attending in the near future.

When	Who-Where	Contact
December 6-7, 2003 Speaking & Booth	Florida Chiropractic Society 20 hour express - Orlando Airport Hyatt	FCS www.fcschiro.com
December 12-14, 2003 Booth	New York Chiropractic Council New York City	NYCouncil www.nycouncil.com
January 22 - 25, 2004 Speaking & Booth>	New Beginnings Ocean Place Conference Resort, Long Branch NJ	New Beginnings www.newbeginningschiro.com
Jan 29 - Feb 1, 2004 Booth	Life Source Seminars The Westin Atlanta North, Atlanta	Life Source Seminars www.lifesourceseminars.com
Feb 5 - 8, 2004 Booth	Northwestern College of Chiropractic Bloomington, MN	Northwestern Health Sciences University www.nwhealth.edu
Feb 14-15, 2004 Speaking & Booth	"Chiropractic Without a Doubt" by ICA, Hartford CT	ICA  1-800-423-4690 www.chiropracticwithoutadoubt.com
Feb 20 - 22, 2004 Booth	The Family Practice Atlanta, GA	866-LEAD-DCS (532-3327) www.thefamilypractice.net
March 5 - 7, 2004 Booth	ICA Fitness Symposium / Arnold Classic Columbus Ohio	ICA - 800-423-4690 www.chiropractic.org
March 12 - 14, 2004 Booth	Michigan Chiropractic Association Soaring Eagle Resort in Mt. Pleasant	MCA www.michiganchiropractic.org
March 20 - 21, 2004 Speaking & Booth	"Chiropractic Without a Doubt" by ICA, State College PA	ICA  1-800-423-4690 www.chiropracticwithoutadoubt.com
March 27-28, 2004 Speaking & Booth	"Chiropractic Without a Doubt" by ICA, Rockford Illinois	ICA  1-800-423-4690 www.chiropracticwithoutadoubt.com
March 27 - 28, 2004 Speaking & Booth	Florida Chiropractic Society 20 Hr Express Ft Lauderdale, FL	Florida Chiropractic Society www.fcschiro.com
April 1 - 4, 2004 Booth	Life Source Seminars The Westin Atlanta North, Atlanta	Life Source Seminars www.lifesourceseminars.com
April 29 - May 2, 2004 Speaking & Booth	New Beginnings Ocean Place Conference Resort, Long Branch NJ	New Beginnings www.newbeginningschiro.com
May 22 - 23, 2004 Speaking & Booth	"Chiropractic Without a Doubt" by ICA, Houston TX	ICA  1-800-423-4690 www.chiropracticwithoutadoubt.com
May 27-30th, 2004 Booth	Sherman Lyceum Sherman College in Spartanburg, SC	Sherman College of Straight Chiropractic www.sherman.edu
June 4 - 6, 2004 Speaking & Booth	Florida Chiropractic Society St Petersburg FL	Florida Chiropractic Society www.fcschiro.com
June 5 - 6, 2004 Speaking & Booth	"Chiropractic Without a Doubt" by ICA, TBA in PA	ICA  1-800-423-4690 www.chiropracticwithoutadoubt.com
June 11 - 13, 2004 Booth	The Family Practice TBA Arizona	866-LEAD-DCS (532-3327) www.thefamilypractice.net
June 25-27, 2004 Booth	ICA Council on Chiropractic Philosophy Radisson South End Plaza Tower, Minneapolis MN	ICA  1-800-423-4690 www.chiropractic.org
July 15 - 18, 2004 Booth	Life Source Seminars The Westin Atlanta North, Atlanta	Life Source Seminars www.lifesourceseminars.com
August 12 - 15, 2004 Sponsor & Booth	Palmer Lyceum Palmer College Davenport IA	Palmer Lyceum www.palmerlyceum.com
August 19 - 22, 2004 Booth	Florida Chiropractic Society Convention Breakers Hotel Palm Beach FL	Florida Chiropractic Society www.fcschiro.com
August 19 - 22, 2004 Booth	ICA Pediatric Council Convention New York Marriot, NY, NY	ICA www.chiropractic.org
October 21 - 24, 2004 Speaking & Booth	New Beginnings Ocean Place Conference Resort, Long Branch NJ	New Beginnings www.newbeginningschiro.com
October 28 - 30, 2004 Booth	Life Source Seminars The Westin Atlanta North, Atlanta	Life Source Seminars www.lifesourceseminars.com
December 4 - 5, 2004 Speaking & Booth	Florida Chiropractic Society 20 hour express - Orlando Airport Hyatt	FCS www.fcschiro.com
More dates & locations to come in 2004 as they are confirmed.

 

Products for Your Office and Practice

NYK Patient Lecture Presentation: Now You Know offers the most graphically impressive patient lecture available in chiropractic.  Use hi-tech graphics and dazzling images to teach your patients about chiropractic and your office.   Now available with both a CD-Rom for Laptop and LCD projectors, as well as 35mm slides for slide projector presentations.  This presentation also comes with an audio tape of the program being given live to be used as a training tool.
ChiroTags - As low as only $15 for "Chiropractor":   Do you want thousands to see your name every day? ChiroTags can help you do just that.  All car makers add their logo and name-badge to their cars knowing that it will be seen by millions. If this tactic works for them why not make it work for you.  ChiroTags is a new product available on Chiropractic Depot that you can order directly online through the www.chiropracticdepot.com  website. These name tags can be ordered either with the word "Chiropractor" online for $15.00 or with a custom message for $40.00  ChiroTags can be ordered in either chrome or gold colors and will last as long as your car.  Rarely, do you come across an inexpensive marketing item that can get your name out to so many people so inexpensively.
"ShowMax Spinal Screening Display" at Chiropractic Depot: (www.chiropracticdepot.com)  This website is intended to feature supplies and equipment to help chiropractors and those involved with chiropractic have better access to the tools and services they need to grow and reach more people. The feature product of this site is the "ShowMax Spinal Screening Display". This display is the ultimate spinal screening tool. This comes complete with 4 colorful and customizable graphics with your name and office information on them. If you do spinal screenings this portable display booth gives you the professional look you need to draw potential patients to you. This booth can be set up or folded down in seconds and it rolls like a suitcase with wheels. Click on the thumbnail to the right for more information.

 

General NYK Mailing Address:
Now You Know Inc.
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Marietta, GA 30061-2210

We're just off the beautiful Marietta Square.

 Use our toll free number to reach any of our departments

1-800- NYK-U-YES
(1-800-695-8937)

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