April 20, 2004 Issue

In This Issue

  • VA OKs chiropractic care but keeps primary care oversight - Victory or Slavery?

  • Chiropractic Coalition's Legislative Day on April 29th in Washington, D.C.

  • Coach’s Corner

  • ICPA and New Beginnings Extravaganza Days Away

  • Why I Recommend Now You Know

  • Chiro-News Links

  • Now You Know Internet Educational Services

  • NYK Upcoming Schedule

  • Products for your Office and Practice

  • How to Contact NYK

 

VA OKs chiropractic care but keeps primary care oversight - Victory or Slavery?amednews.com

The April 19, 2004 issue of the American Medical News announced that chiropractic care has been accepted into the VA, but with ultimate control by the medical profession.  While some hail this as a victory, some see this as a stunning defeat.  Depending on your perspective, you can make the call.  Below are the various releases on this important issue.

 

Chiropractic Coalition's Legislative Day on April 29th in Washington, D.C.

The future of chiropractic is in the balance. That’s why the Chiropractic Coalition is working so hard to mobilize hundreds of DC's, students, CA's and family members on behalf of key legislative opportunities, such as HR 3476, the new TRICARE initiative.

Legislative Work Day 2004 will be held on Thursday, April 29th with events at the U.S. Capitol complex and the J.W. Marriott Hotel on Pennsylvania Avenue. Events will kick off at 8:00 a.m. when members and leaders of the WCA, the ICA and the FSCO will gather in the Gold Room 2168 of the Rayburn House Office Building at the Capitol for a political rally and send off. Be part of the first legislative action day for members of all three organizations and hundreds of other dedicated DC' who care about chiropractic's future!

While there is NO REGISTRATION FEE to participate, if you have not already done so, we ask that you please click here to register now: www.chiropracticcoalition.org/registration.htm  so that we have a proper head count of how many to expect. Then please reply to let me know that you will be there.

For more information, visit the Chiropractic Coalition website at www.chiropracticcoalition.org

 

Coach’s Corner

In the old days, coaches were called Practice Management Consultants. Spending many weekend’s on the road at different seminars has allowed us to experience first hand the differing styles among coaches. As practices are different, so are coaches and their approaches. In an effort to keep you up to date and informed as to some of the different coaches that are available to you, we will be making information available directly from the coaches that we work closely with. Visit their websites, contact them, and check out their seminars to see which coach may be right to help you take your practice to the next level.

The 2X+1 Chiropractic Mastermind, led by Dr. Tony Palermo (left) and Mr. Jeff Smith is a private group of the world's most successful docs who have quietly revolutionized their practices using the proprietary "2X + 1 System" which is OPPOSITE of what practice management or coaching "gurus" teach. These docs are now serving on a higher, more profound level, while enjoying record practice growth AND more fun and time off than ever before. Check out their website to discover if YOU have what it takes to achieve this kind of results, too. www.chiromastermind.com.

 

ICPA and New Beginnings Extravaganza Days Away

Come join us at Now You Know on April 29 thru May 2, 2004 and experience a practice-changing event in chiropractic philosophy, science, and art!  Come share the excitement of both New Beginnings and the International Chiropractic Pediatric Association Extravaganza!

Philosophy: Experience Chiropractic Philosophy: Keynote Philosophy: Keynote Philosophy Speakers: Drs. Guy Riekeman, Bob Hoffman, C.J. Mertz, Pasquale Cerasoli, Bob Braile, Eric Plasker, Tony DeMarco, Jay Handt, Peter Kevorkian and the rest of the New Beginnings Philosophy Team.

Science: Enjoy the validation of Chiropractic Philosophy with our Keynote Science Speaker: Bruce Lipton, PhD. Make informed choices on Vaccines: "Immunity and Chiropractic" presented by: Stephen Marini, D.C., PhD.  Hear the ICPA Research Update with Joel Alcantara, D.C, ICPA Research Director.

Art: Multiple I.C.P.A. Technique Workshops including Webster Technique Certification. Plus special ICPA Family Practice Panel. Drs. Claudia Anrig, Tony Carrino, Jeanne Ohm, Carol Phillips, Armand Rossi and Jim Thompson.

This years event will be held at the Ocean Place Conference Resort Long Branch, New Jersey.  For more details visit their websites at www.icpa4kids.com and www.newbeginningschiro.com.

 

Why I Recommend Now You Know; by Dr. Eric Plasker

Why do I recommend Now You Know so highly? Because they know what you and your patients need to know about the latest chiropractic and healthcare trends. Now You Know is simple and effective. Period. Every chiropractor wants a website and e-mail newsletter resource to help bring their practices into the 21st century. Now You Know will help you deliver on-going, effective communications to your new and prospective patients and everyone in your community!

To put this kind of quality product together by yourself would be expensive and time consuming. Chiropractors in The Family Practice are very happy with the service Now You Know provides. So, when it comes to timely and pertinent health information for your patients and yourself, Know You Know is definitely the way to go.

Eric Plasker D.C.
CEO and Founder of The Family Practice

 

Chiro-News Links

There is a lot of chiropractic news that makes the general media world-wide.  Not all the news is good, but it is worth knowing about.  To help keep you informed, Now You Know has added this Chiro-News section with links to some of the various news items about chiropractic. To see the articles, please click on the headline link below.

 

Now You Know Internet Educational Services

Now You Know Websites: Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual websites to the chiropractic profession. There are 33 templates to choose from, over 700 pages of content, and many other features at a great price. Check out the ever growing list of features on our website at: www.nowyouknow.net, then click on "Website Service".

Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic.  Current and hard-hitting articles on health and chiropractic issues delivered directly to your patient's inbox has made our newsletter service unsurpassed in chiropractic.  Additionally, our newsletter service now allows our subscribers to easily send bulk emails out to your entire list.  So, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you! 

Echiropractic:  We push the technology window to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use.  This service allows the subscriber to send unlimited individual emails directly to patientsEach Echiropractic message can be customized with a message from the doctor.  This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know Premium Package: Using all three educational services above the Premium Package is the best resource available for complete online educational tools in chiropractic.  All this is packaged together at a great savings.

 

NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs . Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either nowyouknow@nowyouknow.net or call us at 800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.

When

Who-Where

Contact

April 29 - May 2, 2004
Speaking & Booth

New Beginnings
Ocean Place Conference Resort,
Long Branch NJ

New Beginnings
www.newbeginningschiro.com

May 22 - 23, 2004
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA, Houston TX

ICA  1-800-423-4690
www.chiropracticwithoutadoubt.com

May 27 - 29, 2004
Booth

Sherman Lyceum
Spartanburg SC

Sherman College
 www.sherman.edu

June 4 - 6, 2004
Speaking & Booth

Florida Chiropractic Society
St Petersburg FL

Florida Chiropractic Society
www.fcschiro.com

June 5 - 6, 2004
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA, in PA

ICA  1-800-423-4690
www.chiropracticwithoutadoubt.com

June 11 - 12, 2004
Booth

 The Family Practice
TBA Arizona

866-LEAD-DCS (532-3327)
www.thefamilypractice.net

June 25-27, 2004
Booth

 ICA Council on Chiropractic Philosophy
Radisson South End Plaza Tower, Minneapolis MN

ICA  1-800-423-4690
www.chiropractic.org

July 10 - 11, 2004
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA,
TBA

ICA  1-800-423-4690
www.chiropracticwithoutadoubt.com

July 22 - 25, 2004
Booth

Life Source Seminars
The Westin Atlanta North, Atlanta

Life Source Seminars
www.lifesourceseminars.com

August 19 - 22, 2004
Speaking & Booth

Florida Chiropractic Society Convention
Breakers Hotel Palm Beach FL

Florida Chiropractic Society
www.fcschiro.com

August 19 - 22, 2004
Booth

ICA Pediatric Council Convention
New York Marriot, NY, NY

ICA
www.chiropractic.org

August 28 - 29, 2004
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA,
TBA

ICA  1-800-423-4690
www.chiropracticwithoutadoubt.com

September 25 - 26, 2004
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA,
TBA

ICA  1-800-423-4690
www.chiropracticwithoutadoubt.com

October 23 - 24, 2004
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA,
TBA

ICA  1-800-423-4690
www.chiropracticwithoutadoubt.com

October 21 - 24, 2004
Speaking & Booth

New Beginnings
Ocean Place Conference Resort,
Long Branch NJ

New Beginnings
www.newbeginningschiro.com

October 27 - 30, 2004
Booth

Life Source Seminars
The Westin Atlanta North, Atlanta

Life Source Seminars
www.lifesourceseminars.com

November 4 - 7, 2004
Booth

"Masters Circle Superconference"
Rio Hotel, Las Vegas

800-451-4514
www.themasterscircle.com

November 20 - 21, 2004
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA,
TBA

ICA  1-800-423-4690
www.chiropracticwithoutadoubt.com

December 4 - 5, 2004
Speaking & Booth

Florida Chiropractic Society
20 hour express - Orlando Airport Hyatt

FCS
www.fcschiro.com

More dates & locations to come in 2004 as they are confirmed.

 

Products for your Office and Practice

NYK Patient Lecture Presentation: Now You Know offers the most graphically impressive patient lecture available in chiropracticUse hi-tech graphics and dazzling images to teach your patients about chiropractic and your office.   Now available with both a CD-Rom for Laptop and LCD projectors, as well as 35mm slides for slide projector presentations.  This presentation also comes with an audio tape of the program being given live to be used as a training tool.

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Chiropractic Depot: (www.chiropracticdepot.com)  This website features supplies and equipment to help chiropractors and those involved with chiropractic have better access to the tools and services they need to grow and reach more people. The products included on this site include the "ShowMax Spinal Screening Display". This display is the ultimate spinal screening tool. Also, we now have the new electronic "Sign-In".  Why have paper sign-in sheets when you can have patients sign this permanent electronic record. Click on the thumbnail to the right for more information.

Chiropractic Without A Doubt Seminar (www.chiropracticwithoutadoubt.com)  This program, featuring Dr. Steve Hoffman and myself, covers the range of science, technique, research, and education technology for chiropractic. Response to this program has been very positive as attendees not only get license renewal credit but also get valuable information that can be used in practice the next day. You can click on the thumbnail to the right to go to the website and get more information and the upcoming schedule. To register please call the ICA at 800-423-4690.

 

General NYK Mailing Address:
Now You Know Inc.
PO Box 2210
Marietta, GA 30061-2210

We're just off the beautiful Marietta Square.

 Use our toll free number to reach any of our departments

1-800- NYK-U-YES
(1-800-695-8937)

Our Email addresses: