August 25, 2004 Issue

In This Issue

  • Life University Up Against Final Deadline

  • Chiro-News Links

  • Coaches Corner

  • Why I Recommend Now You Know by Dr. Tim Zook

  • NYK Upcoming Schedule

  • Now You Know Internet Educational Services

  • Products for your Office and Practice

  • How to Contact NYK


Life University Up Against Final Deadline

Over the last several years Life University has endured loss of CCE accreditation, only to gain it back in a court battle. They have lived through the removal of their founder, Dr Sid Williams.  They have changed presidents 3 times in just two years.  They have survived an all but completed deal to sell the entire campus to neighboring Southern Tech, only to get it back again when the state of Georgia nixed the deal.  They have defaulted on their debt, and had it restructured again. But probably the most severe blow has been the loss of 70% of their student population. 

Through all this adversity, Life University seems to have 9 lives as they continue to escape the "death of Life" by the narrowest of margins. Now, under their new President, Dr Guy Riekeman, Life seems to be heading in the right direction, with enrollment finally turning upward again.  However, there remains another major obstacle to overcome.

The obstacle that Life must clear is to show the regional accrediting agency "SACS" (Southern Association of Colleges and Schools) that Life has a balanced budget for the fiscal year ending September 30, 2004.  If Life shows a balanced budget, they are almost assured accreditation.  If they do not, their chances are 50/50 that they will lose SACS accreditation.

If Life loses SACS, they close!  It is as simple as that.  If they raise the money, they have finally crossed the last major hurdle and they will survive as with the enrollment increases, finances will not be a critical issue next year.  So it all comes down to around one month.

We at Now You Know believe in leading by example.  We have given a considerable amount of money to this worthy cause.  I am not personally a Life graduate, but I understand well how disastrous it would be for our once largest institution to close.  Imagine what the medical profession will say about our profession if Life closes.  Imagine what lawmakers will say about our education.

We are urging all chiropractors who care about chiropractic to dig deep and make a donation to this worthy cause.  Your donation will make a difference.  This moment in our history is crucial to the future of chiropractic.  Please do whatever you can.

To make your contribution, please contact Heidi Wheatley, Director of Communications & Post Graduate Education, Life University (770) 426-2628,

You can visit their progress at:


Chiro-News Links

There is a lot of chiropractic news that makes the general media world-wide.  Not all the news is good, but it is worth knowing about.  To help keep you informed, Now You Know will be featuring this Chiro-News section in each edition of "The Information Age" email newsletter. This feature will provide the title and links to the various news items of interest to chiropractors. Check each month as we place the news relevant to our profession here in "The Information Age".  To see the articles, please click on the headline link below.


Why I Recommend Now You Know; by Dr. Tim Zook

I have been with Now You Know for several years now. Both Bob and B.J. have been more than helpful and accessible through this whole process. They kept it easy and simple for a computer novice like myself. My patients have given me very positive feedback about the site.

They love that they can download new patient paperwork and fill it out before coming to the office. They even bring it in typed! They (and I) also get a lot from the articles on chiropractic and health care issues. When they ask for information about various issues, I usually refer them to the site. This saves me time-- great for a volume office. Wayne Gretsky said that the reason he excelled so at hockey was that while others skated to where the puck was, he skated to where the puck was going. "Now You Know" is where the puck is going in chiropractic information and marketing. It is a very effective, highly professional, and affordable tool that is now absolutely necessary in our information hungry society. You'll be very pleased with the service.


Coaches Corner By Dr. Tony Palermo

For the past five years, a group of doctors have gone "underground" and have secretly revolutionized the way they practice. These doctors are now serving on a deeper, more profound level than they ever have before. Their practices run smoothly day in and day out with almost no effort on their part and money is never a factor in deciding what they want to do since there is always plenty of it around (even though most of them started almost broke). They are having a total blast in their practices and their personal lives. Recently, they decided to reveal some of their secrets. If you are interested in finding out more about these doctors and their secrets to practice success, go to  right now to find out more.


NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs . Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either or call us at 800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.





August 28 - 29, 2004
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA,
Dallas Texas

ICA  1-800-423-4690

September 10 - 12, 2004
Speaking & Booth

Georgia Council of Chiropractic Convention

Georgia Council of Chiropractic

September 18 - 19, 2004

Connecticut Chiropractic Council


September 25 - 26, 2004
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA,
Spokane, WA

ICA  1-800-423-4690

October 15 - 17, 2004

New York Chiropractic Council Conv.
Westchester  NY

(800) 426-6922

October 21 - 24, 2004
Speaking & Booth

New Beginnings
Ocean Place Conference Resort,
Long Branch NJ

New Beginnings

October 23 - 24, 2004
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA,
Baltimore, MD

ICA  1-800-423-4690

October 28 - 31, 2004

Life Source Seminars
The Westin Atlanta North, Atlanta

Life Source Seminars

November 4 - 7, 2004

"Masters Circle Superconference"
Rio Hotel, Las Vegas


November 12 -14, 2004

The Waiting List Practice Seminar
Washington DC

The Waiting List Practice

November 12 -14, 2004
Speaking & Booth

Body By God
New Jersey

Teach the World About Chiro

November 12 -14, 2004

The Family Practice
Atlanta GA

The Family Practice 

December 4 - 5, 2004
Speaking & Booth

Florida Chiropractic Society
20 hour express - Orlando Airport Hyatt


Dates  & locations in 2005 will be listed as they are confirmed.


Now You Know Internet Educational Services

Now You Know Websites: Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual websites to the chiropractic profession. There are 33 templates to choose from, over 800 pages of content, and many other features at a great price. Check out the ever growing list of features on our website at:, then click on "Website Service".

Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic.  Current and hard-hitting articles on health and chiropractic issues delivered directly to your patient's inbox has made our newsletter service unsurpassed in chiropractic.  Additionally, our newsletter service now allows our subscribers to easily send bulk emails out to your entire list.  So, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you! 

Echiropractic:  We push the technology window to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use.  This service allows the subscriber to send unlimited individual emails directly to patientsEach Echiropractic message can be customized with a message from the doctor.  This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know Premium Package: Using all three educational services above the Premium Package is the best resource available for complete online educational tools in chiropractic.  All this is packaged together at a great savings.


Products for your Office and Practice

NYK Patient Lecture Presentation: Now You Know offers the most graphically impressive patient lecture available in chiropracticUse hi-tech graphics and dazzling images to teach your patients about chiropractic and your office.   Now available with both a CD-Rom for Laptop and LCD projectors, as well as 35mm slides for slide projector presentations.  This presentation also comes with an audio tape of the program being given live to be used as a training tool.

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Chiropractic Depot: (  This website features supplies and equipment to help chiropractors and those involved with chiropractic have better access to the tools and services they need to grow and reach more people. The products included on this site include the "ShowMax Spinal Screening Display". This display is the ultimate spinal screening tool. Also, we now have the new electronic "Sign-In".  Why have paper sign-in sheets when you can have patients sign this permanent electronic record. Click on the thumbnail to the right for more information.

"ShowMax Spinal Screening Display" at Chiropractic Depot: (  This display is the ultimate spinal screening tool. This comes complete with 4 colorful and customizable graphics with your name and office information on them. If you do spinal screenings this portable display booth gives you the professional look you need to draw potential patients to you. This booth can be set up or folded down in seconds and it rolls like a suitcase with wheels. Click on the thumbnail to the right for more information. Available without graphics at an even bigger discount if you choose to use your own posters.

Chiropractic Without A Doubt Seminar (  This program, featuring Dr. Steve Hoffman and myself, covers the range of science, technique, research, and education technology for chiropractic. Response to this program has been very positive as attendees not only get license renewal credit but also get valuable information that can be used in practice the next day. You can click on the thumbnail to the right to go to the website and get more information and the upcoming schedule. To register please call the ICA at 800-423-4690.


General NYK Mailing Address:
Now You Know Inc.
PO Box 2210
Marietta, GA 30061-2210

We're just off the beautiful Marietta Square.

 Use our toll free number to reach any of our departments

1-800- NYK-U-YES

Our Email addresses: