July 2004 Issue

In This Issue

• Chiro-News Links

• Free My Mission Posters Available At LP3 Program

• Life University Will Host New Program - LP3

• Why I Recommend Now You Know by Dr. Skip George

• Now You Know Internet Educational Services

• NYK Upcoming Schedule

• Products for your Office and Practice

• How to Contact NYK

Chiro-News Links

There is a lot of chiropractic news that makes the general media world-wide.  Not all the news is good, but it is worth knowing about.  To help keep you informed, Now You Know will be featuring this Chiro-News section in each edition of "The Information Age" email newsletter. This feature will provide the title and links to the various news items of interest to chiropractors. Check each month as we place the news relevant to our profession here in "The Information Age".  To see the articles, please click on the headline link below.

• From prayer to herbs, alternative medicine goes mainstream

• Chiropractors sue Blue Cross, claiming discrimination

• Five Medical Cartoons That Will Make You Laugh Out Loud

• $8.7 billion spent annually on chiropractic

• Report Guides Pediatricians in Email Communications with Patients

• Medical-malpractice battle gets personal

• Alternative Medicine for Horses

• Chiropractic patients rally at Queen's Park

• VA to Begin Chiropractic Care

• Veterans eligible for chiropractic treatment

• Chiropractic care available

Free My Mission Posters Available At LP3 Program

To help contribute to the historic LP3 event, Now You Know will have the My Mission poster available FREE to all who come by our booth.  

Three years ago we at Now You Know produced 5000 posters called "My Mission for Today".  These posters were not for sale but were given out free at each event that we either appeared at, or had a booth at.  The demand for these posters was overwhelming and we went through all 5000 of them in one year. In response to overwhelming and continual requests for the Now You Know "My Mission" poster, we have introduced the second generation of this poster, and it will be available free at LP3!

These posters are 18 x 24 inches and are perfect for framing in standard poster frames. Anyone who would like to get one needs to come to our booth at the LP3 program.  These posters are available on a first come first serve basis, and limited numbers will be present.

LP3 Program Only 1 Week Away - Should be Huge!

Next week, Life University will be debuting its new seminar, LP3.  And Now You Know is planning on being there. The program is an extension of the "Life Source" programs and will be held on July 22-25 at Life University.  Now You Know was proud to be the first charter exhibitor at Life Source seminars, has been there since their inception, and will continue to support LP3.

The program contains educational sessions presented by the top minds in the profession, fun social events, and the latest products and services in the exhibit hall including Now You Know. Your registration includes up to 28 hours of continuing education, three lunches, the opportunity to witness the historical inauguration of Dr. Guy Riekeman and a fabulous celebration Saturday night complete with dinner, live entertainment and fun family activities.

This program offers you the opportunity to enhance your adjusting skills, learn the latest in science and research, discover new ways to make your office more efficient and profitable and get fired up during great philosophy sessions. The "best of the best" line up includes Drs. Christopher Colloca, John Cox, Joan Fallon, Patrick Gentempo Jr., Janice Hughes, Lisa Killinger, Bruce Lipton, Larry Markson, C.J. Mertz, Tom Morter, Dan Murphy, Chuck Ribley and James Sigafoose PLUS Candace Pert, Ph.D. and more!

A complete schedule of events and more is available online at www.life.edu or by calling (770) 426-2753.

Why I Recommend Now You Know; by Dr. Skip George

I feel that it is necessary for me to write and thank BJ, Bob, and the entire staff in producing, what I think is one of the most valuable communication tools available for the chiropractic profession.

For those chiropractors that don't know me, my name is Dr. Skip George. I have been in practice for over 32 years, been an anchor speaker at Wes Trout's Living Principle Program as well as the Jim Dubel's New Beginnings program. I was one of the Founders and Board Member of Adio Institute which later became Pennsylvania Straight Chiropractic College, as well as speaking internationally on chiropractic philosophy, communication, and office procedures. Because of my history, I have been around long enough within this profession to know what good communication is as well as presenting communication to the public about our chiropractic philosophy, and our offices.

I would highly recommend the NOW YOU KNOW services to create probably the best and most economical web site for your office. My web site was created over 2 years ago, and to this day, I am still very proud of the context and professionalism of the web site. Many of my new clients viewed the web site before scheduling an appointment, and when they came to the office, stated that my web site helped in their decision to choose our office. I also feel the site is a great tool for not only new patients, but established patients in continuing their education and teaching how to refer others to our office for the right reasons.

I would also highly recommend not to sell your self short by just getting the web site developed, but do purchase the NOW YOU KNOW newsletter. This letter is sent out by way of e-mails to every client of your practice on a regular basis. Talk about professionalism and content!!! There is no cost factor when you weigh out the benefits of their program.

BJ, please use this information in any way you choose to help others realize the benefit of NOW YOU KNOW services. I feel so strongly about your products that if any person has questions for me, they can call me at 717-569-5731.

Now You Know Internet Educational Services

Now You Know Websites: Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual websites to the chiropractic profession. There are 33 templates to choose from, over 800 pages of content, and many other features at a great price. Check out the ever growing list of features on our website at: www.nowyouknow.net, then click on "Website Service".

Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic.  Current and hard-hitting articles on health and chiropractic issues delivered directly to your patient's inbox has made our newsletter service unsurpassed in chiropractic.  Additionally, our newsletter service now allows our subscribers to easily send bulk emails out to your entire list.  So, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you! 

Echiropractic:  We push the technology window to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use.  This service allows the subscriber to send unlimited individual emails directly to patients. Each Echiropractic message can be customized with a message from the doctor.  This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know Premium Package: Using all three educational services above the Premium Package is the best resource available for complete online educational tools in chiropractic.  All this is packaged together at a great savings.

NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs . Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either nowyouknow@nowyouknow.net or call us at 800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.

Products for your Office and Practice

NYK Patient Lecture Presentation: Now You Know offers the most graphically impressive patient lecture available in chiropractic.  Use hi-tech graphics and dazzling images to teach your patients about chiropractic and your office.   Now available with both a CD-Rom for Laptop and LCD projectors, as well as 35mm slides for slide projector presentations.  This presentation also comes with an audio tape of the program being given live to be used as a training tool.
Chiropractic Depot: (www.chiropracticdepot.com)  This website features supplies and equipment to help chiropractors and those involved with chiropractic have better access to the tools and services they need to grow and reach more people. The products included on this site include the "ShowMax Spinal Screening Display". This display is the ultimate spinal screening tool. Also, we now have the new electronic "Sign-In".  Why have paper sign-in sheets when you can have patients sign this permanent electronic record. Click on the thumbnail to the right for more information.
Chiropractic Without A Doubt Seminar (www.chiropracticwithoutadoubt.com)  This program, featuring Dr. Steve Hoffman and myself, covers the range of science, technique, research, and education technology for chiropractic. Response to this program has been very positive as attendees not only get license renewal credit but also get valuable information that can be used in practice the next day. You can click on the thumbnail to the right to go to the website and get more information and the upcoming schedule. To register please call the ICA at 800-423-4690.

 

General NYK Mailing Address:
Now You Know Inc.
PO Box 2210
Marietta, GA 30061-2210

We're just off the beautiful Marietta Square.

 Use our toll free number to reach any of our departments

1-800- NYK-U-YES
(1-800-695-8937)

Our Email addresses:

• Sales and Information:  nowyouknow@nowyouknow.net

• Webmasters:  webmaster@nowyouknow.net

• Customer Service: service@nowyouknow.net

• Email Newsletter Support: emails@nowyouknow.net 

• Technical Issues and Support: tech@nowyouknow.net 

• Development: bbraile@nowyouknow.net