June, 2004 Issue
In This Issue
Life University Will Host New Program - LP3
This July, Life University is debuting a new seminar, LP3, and Now You Know is planning on being there. The program is an extension of the "Life Source" programs and will be held on July 22-25 at Life University. Now You Know was proud to be the first charter exhibitor at Life Source seminars, has been there since their inception, and will continue to support LP3.
The program contains educational sessions presented by the top minds in the profession, fun social events, and the latest products and services in the exhibit hall including Now You Know. Registration for this event is $300 if you register before July 9. Your registration includes up to 28 hours of continuing education, three lunches, the opportunity to witness the historical inauguration of Dr. Guy Riekeman and a fabulous celebration Saturday night complete with dinner, live entertainment and fun family activities.
This program offers you the opportunity to enhance your adjusting skills, learn the latest in science and research, discover new ways to make your office more efficient and profitable and get fired up during great philosophy sessions. The "best of the best" line up includes Drs. Christopher Colloca, John Cox, Joan Fallon, Patrick Gentempo Jr., Janice Hughes, Lisa Killinger, Bruce Lipton, Larry Markson, C.J. Mertz, Tom Morter, Dan Murphy, Chuck Ribley and James Sigafoose PLUS Candace Pert, Ph.D. and more!
If you register before July 9 you will save. A complete schedule of events and more is available online at www.life.edu or by calling (770) 426-2753.
My Mission Poster Available At LP3 Program
To help contribute to the historic LP3 event, Now You Know will have the My Mission poster available FREE to all who come by our booth.
Three years ago we at Now You Know produced 5000 posters called "My Mission for Today". These posters were not for sale but were given out free at each event that we either appeared at, or had a booth at. The demand for these posters was overwhelming and we went through all 5000 of them in one year. In response to overwhelming and continual requests for the Now You Know "My Mission" poster, we have introduced the second generation of this poster, and it will be available free at LP3!
These posters are 18 x 24 inches and are perfect for framing in standard poster frames. Anyone who would like to get one needs to come to our booth at the LP3 program. These posters are available on a first come first serve basis, and limited numbers will be present.
Riekeman Returns To Palmer For Graduation
Rumors were flying over the past several weeks that Dr. Guy Riekeman would not be allowed on campus to attend the graduation ceremony of his daughter and son-in-law.
As it turns out these rumors were only rumors and Dr. Guy did walk across the Palmer stage with his daughter.
The event took place after “several weeks” of negotiations between attorneys for the school and for Riekeman, the school acknowledged in a statement: “Palmer’s intention is to maintain the dignity and decorum of the graduation ceremony for all students and families.”
The complete news story on this event can be seen on the Quad City Times home page at the following address: http://www.qctimes.com/internal.php?story_id=1029724&t=Local+News&c=2,1029724
Why I Recommend Now You Know; by Dr. Gene Cretsinger
Now You Know gives our patients the impression that our office is in the know and on the front wave regarding health care issues.
Our patients forward this newsletter to their friends all over the country. It is written to build patient understanding of the chiropractic life style and gives our patients confidence and pride in our office as we are perceived as being credible, articulate and caring for the health of our community.
Now we know, it is very important for the growth of our practice and important for public health awareness. Thank you.
Coach's Corner by Dr Jerry Ac
There are only two ways to build your practice:
1. More new patients, 2. Increase your PATIENT VISIT AVERAGE (PVA).
PVA is one of the most important statistics you can keep. To find out what your PVA is divide your last year’s office visits by your last year’s new patients. Average PVA in the U.S. is 22.5. However if you are ever going to create a maintenance practice you must have a PVA at least 3 times that number.
“Most chiropractors think that the way to get ahead is by getting more new patients. However, getting new patients in today’s competitive market is not easy or cheap, and unless you really increase your PVA your net income will not go up very much. What you end up with is a lot more work with very little results!”
Dr. Ac the originator of this system accepted only 4 new patients per month, yet averaged over 1800 office visits per month. This put his PVA at an unheard of 400+. Many have dubbed Dr. Ac “The King of patient follow-through”. He retired from practice at the early age of 33. CALL Dr. Ac and find out how he did it. Dr. Ac currently speaks at the Karl Parker Seminars. You can contact them toll free at (877) 771-2879 or visit their website at: www.PersonalTrainingCompany.com .
There is a lot of chiropractic news that makes the general media world-wide. Not all the news is good, but it is worth knowing about. To help keep you informed, Now You Know has added this Chiro-News section with links to some of the various news items about chiropractic. To see the articles, please click on the headline link below.
Now You Know Internet Educational Services
NYK Upcoming Seminars and Shows
We would like to thank the many associations, organizations and groups that have us speaking on their programs . Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either firstname.lastname@example.org or call us at 800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.
Products for your Office and Practice
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