November, 2004 Issue

In This Issue

  • CCE States to U.S. Department of Education that 12% of Chiropractors Are Unqualified

  • Life University Remains Accredited - Final CCE Decision Postponed

  • ACA Gets Strike Three Call by US Supreme Court

  • Now You Know Email Newsletter Adds Additional Features

  • Chiro-News Links

  • NYK Upcoming Seminars and Shows

  • Now You Know Internet Educational Services

  • Products for your Office and Practice

  • How to Contact NYK


CCE States to U.S. Department of Education that 12% of Chiropractors Are Unqualified

The CCE has told the US Department of Education that 12% of all DC's are unqualified. This statement leads to the question of public safety.  This statement from our own accrediting agency has the potential to be one of the most damaging statements to affect chiropractic in decades!

Click here for the breaking report on this issue.


Life University Remains Accredited - Final CCE Decision Postponed

The CCE has postponed Life University's final accreditation and will revisit the issue again in July 2005. During this time Life remains fully accredited and will continue to work on "issues" that have been identified as needing attention.

A joint statement released by the CCE and Life reads as follows:

“The Commission on Accreditation recognizes Life University College of Chiropractic's commitment to be in compliance with CCE Standards and commends the faculty, staff and students of LUCC for their dedication and many accomplishments reported by the Site Team Visit in August-September 2004. Further reporting by LUCC will be provided to the COA in Spring 2005 with a tentative Status Review Meeting in July 2005. LUCC has held programmatic accredited status since 1985. Life's accredited status continues.”

To read a release by Life President, Dr. Guy Reikeman please CLICK HERE.


ACA Gets Strike Three Call by US Supreme Court

The U.S. Supreme Court has ruled that it would not consider the famous "Trigon" case in which the American Chiropractic Association sued a subsidiary of Indianapolis-based Anthem Inc. on a claim that the insurer conspired with doctors to limit coverage for chiropractic care.

This ruling in effect ends all practical chance for success in that suit and potentially set up a negative precedence against chiropractic. The ACA website noted, "On Nov. 8, 2004, the Supreme Court formally declined an appeal by the ACA and the Virginia Chiropractic Association (VCA), bringing an end to litigation that began nearly four years ago." 

Despite this setback the ACA website response also suggests that they will continue seeking legal remedies to this issue. Click here fore the ACA response in full.


Now You Know Email Newsletter Adds Additional Features

At NYK we are continuing to respond to the desires of chiropractors interested in using the most advanced technologies to educate their patients.  With this goal in mind we have added additional features to our email newsletter service.

Additional Message:  Subscribers to our email newsletter service can now add an additional message into each issue of the NYK newsletter before it is mailed out.  This message will then appear in the NYK newsletter that your patients receive.  This way you can include your own personal announcements directly into the NYK newsletter.

Bulk Mailing Feature:  Several months ago NYK added the ability for our subscribers to use the NYK newsletter mailing service to send their own bulk emails.  This allows you to create, and then mail your own announcements, newsletters and mailings to your entire patient email list.  This feature alone is worth the price of our entire service.



There is a lot of chiropractic news that makes the general media world-wide.  Not all the news is good, but it is worth knowing about.  To help keep you informed, Now You Know features this Chiro-News section in each edition of "The Information Age" email newsletter. This feature provides the title and links to the various news items of interest to chiropractors. Check each month to read the news relevant to our profession here.  To see the articles, please click on the headline link below.


NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs . Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either or call us at 800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.





December 4 - 5, 2004
Speaking & Booth

Florida Chiropractic Society
20 hour express - Orlando Airport Hyatt


January 20 - 23, 2005
Speaking & Booth
New Beginnings
Ocean Place Conference Resort,
Long Branch NJ
New Beginnings
January 21 - 22, 2005
The Waiting List Practice Seminar
Atlanta GA

The Waiting List Practice

January 28 - 29, 2005
Speaking & Booth

Body By God
Orlando FL

Teach the World About Chiro

February 11 - 12, 2005
Get The Big Idea Schiffman Seminar
Chicago IL.
Get The Big Idea

February 19 - 20, 2005
Speaking & Booth

"Chiropractic Without a Doubt"
TBA location

ICA  1-800-423-4690

March 4 - 6, 2005

ICA Fitness Symposium / Arnold Classic
Columbus Ohio

ICA - 800-423-4690

March 11 - 13, 2005

Michigan Chiropractic Association
Soaring Eagle Resort in Mt. Pleasant


March 12 - 13, 2005
Speaking & Booth

"Chiropractic Without a Doubt"

ICA  1-800-423-4690

Additional dates  & locations in 2005 will be listed as they are confirmed.


Now You Know Internet Educational Services

Now You Know Websites: Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual websites to the chiropractic profession. There are 33 templates to choose from, over 800 pages of content, and many other features at a great price. Check out the ever growing list of features on our website at:, then click on "Website Service".

Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic.  Current and hard-hitting articles on health and chiropractic issues delivered directly to your patient's inbox has made our newsletter service unsurpassed in chiropractic.  Additionally, our newsletter service now allows our subscribers to easily send bulk emails out to your entire list.  So, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you! 

Echiropractic:  We push the technology window to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use.  This service allows the subscriber to send unlimited individual emails directly to patientsEach Echiropractic message can be customized with a message from the doctor.  This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know Premium Package: Using all three educational services above the Premium Package is the best resource available for complete online educational tools in chiropractic.  All this is packaged together at a great savings.


Products for your Office and Practice

NYK Patient Lecture Presentation: Now You Know offers the most graphically impressive patient lecture available in chiropracticUse hi-tech graphics and dazzling images to teach your patients about chiropractic and your office.   Now available with both a CD-Rom for Laptop and LCD projectors, as well as 35mm slides for slide projector presentations.  This presentation also comes with an audio tape of the program being given live to be used as a training tool.

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Chiropractic Depot: (  This website features supplies and equipment to help chiropractors and those involved with chiropractic have better access to the tools and services they need to grow and reach more people. The products included on this site include the "ShowMax Spinal Screening Display". This display is the ultimate spinal screening tool. Also, we now have the new electronic "Sign-In".  Why have paper sign-in sheets when you can have patients sign this permanent electronic record. Click on the thumbnail to the right for more information.

"ShowMax Spinal Screening Display" at Chiropractic Depot: (  This display is the ultimate spinal screening tool. This comes complete with 4 colorful and customizable graphics with your name and office information on them. If you do spinal screenings this portable display booth gives you the professional look you need to draw potential patients to you. This booth can be set up or folded down in seconds and it rolls like a suitcase with wheels. Click on the thumbnail to the right for more information. Available without graphics at an even bigger discount if you choose to use your own posters.

Chiropractic Without A Doubt Seminar (  This program, featuring Dr. Steve Hoffman and myself, covers the range of science, technique, research, and education technology for chiropractic. Response to this program has been very positive as attendees not only get license renewal credit but also get valuable information that can be used in practice the next day. You can click on the thumbnail to the right to go to the website and get more information and the upcoming schedule. To register please call the ICA at 800-423-4690.


How To Contact NYK

General NYK Mailing Address:
Now You Know Inc.
PO Box 2210
Marietta, GA 30061-2210


We're just off the beautiful Marietta Square.

 Use our toll free number to reach any of our departments

Our Email Addresses