October, 2004 Issue

In This Issue

  • HCFA Suit Dismissed - ACA is 0 for 2

  • Win A BMW and Help Chiropractic

  • Chiro-News Links

  • NYK At Many Upcoming Events In Chiropractic

  • NYK Upcoming Seminars and Shows

  • Now You Know Internet Educational Services

  • Products for your Office and Practice

  • How to Contact NYK


HCFA Suit Dismissed - ACA is 0 for 2

A federal district court dismissed the ACA’s HCFA (Medicare) lawsuit on October 8th in a definitive summary judgment on behalf of the government. The dismissal was very strong and came with the declaration that there were no triable issues. This all but precludes any chance at a successful appeal. The dismissal of the Medicare case without trial follows closely on the heels of a similar judicial resolution of the TRIGON case. Millions of dollars were raised for this case which never even got to trial.

This sets a potentially serious precedent that allows HMO's and insurance companies to utilize non-chiropractors for the services traditionally set for chiropractors in the Medicare law. The ruling stated, " The Court finds this argument insufficient to show that Congress intended Chiropractors to be exclusive providers of manual manipulation of the spine to correct a subluxation for purposes of Medicare. To the contrary, this argument shows, as ACA itself has pointed out, Congress did not consider the question of whether doctors should be allowed to provide this service, should they become willing and able to do so at some point in the future, because Congress “could not have imagined” the issue would arise. Since Congress did not consider the question, it is impossible that Congress intended to exclude doctors and osteopaths as ACA contends.

Recently, many within chiropractic have begun to question the wisdom of the ACA lawsuits as well as the allocation of the large sums that were raised. Some have even suggested that the legality of these lawsuits were minimal, and that the intentions were more toward membership promotion than legal precedence. The unfortunate reality is that legal precedence may well have been set against chiropractic because of the failure of this suit. To read the actual decision please CLICK HERE.


Win A BMW Convertible and Help Chiropractic

The International Chiropractors Association – Political Action Committee (ICA-PAC) is raffling off a brand new 2004 BMW convertible to mark the kickoff of its 2004 national fundraising campaign. Tickets are $100 per entry and only 1,000 tickets will be sold, so each entry’s chances of winning are easily 500 times greater than any state lottery. Now is a great opportunity to get very good odds on winning a new BMW while helping chiropractic in the process. But time is short and you should act NOW!

One winning ticket will be drawn from eligible entries on October 31, 2004. Winner need not be present to win. Tickets are available from all ICA Board Members and Representative Assembly members, or by calling ICA-PAC at 1-800-423-4690. You may also e-mail your request for tickets to chiro@chiropractic.org. To read the full rules and find out more on how to participate, please CLICK HERE.

Please keep in mind that contributions to all political PACs including the ICA-PAC are not tax deductible as a charitable or business expense on your federal income tax return.



There is a lot of chiropractic news that makes the general media world-wide.  Not all the news is good, but it is worth knowing about.  To help keep you informed, Now You Know features this Chiro-News section in each edition of "The Information Age" email newsletter. This feature provides the title and links to the various news items of interest to chiropractors. Check each month to read the news relevant to our profession here.  To see the articles, please click on the headline link below.


NYK At Many Upcoming Events In Chiropractic

Over the next several weeks there are some premiere events in chiropractic that Now You know will be participating in. Here are some of the highlights:

  • New Beginnings - This week New Beginnings is having their meeting in conjunction with the Association of New Jersey Chiropractors. Special guests include Jim Sigafoose, Bill Esteb (Patient Media), David Jackson (C.L.A.) and several other surprise guests. Both myself and Dr Harman will be speaking and NYK will have a booth with free "My Mission" posters.  The event will be held at Ocean Place Conference Resort in Long Branch, NJ. on October 21 - 24, 2004. www.newbeginningschiro.com
  • Life Source: LIFE University is once again holding a gathering for Doctor's of Chiropractic, Chiropractic assistants, spouses, students as well as Life alumni, supporters, faculty, staff and administration to celebrate the Lasting Purpose. NYK will have a booth and free posters. The seminar will be from October 28 to October 31, 2004 at the Westin Atlanta North at Perimeter. www.lifesourceseminars.com
  • Masters Circle Superconference:  The Superconference IV is billed as "The Wellness Revolution".  There are 2500 participants expected at this mega event.  NYK will have a booth and free "My Mission" posters available. This event will be held on November 4-6, 2004, at the Rio Suite Hotel & Casino in Las Vegas.  www.themasterscircle.com
  • The Family Practice: The Family Practice Seminars deliver the perfect blend of inspiration, motivation and leadership training combined with step by step, practical, implementation strategies. You and your entire team will experience breakthroughs that bring immediate and lasting growth to your practice and life. November 12-13, 2004, Renaissance Atlanta Hotel Downtown. www.thefamilypractice.net
  • Teaching The World About Chiropractic: This intensive, 12-hour, One Day Seminar features some of the highest volume chiropractors sharing their vision of the gift of saving lives through the Art, Science, and Philosophy of Chiropractic.  We will have a booth as well as speaking at this event. November 12-13, 2004, Newark, NJ, www.bodybygodttwac.com
  • Waiting List Practice: last Total Skills Integration / Successful Leadership Seminar for 2004 is to be held in Washington DC at the The Omni Shoreham Hotel on November 12-14. Speakers for this seminar include, Dr. Guy Riekman, Dr. Bruce Lipton, and Dr. Jeannie Ohm.  NYK will have a booth and free My Mission posters. www.teamwlp.com
  • In-Touch Seminar: On November 19-21, 2004, In-Touch will join three well-renowned chiropractic practice management groups to teach billing procedures, protocols and office management techniques that really work!  The seminar will be held at the Grande Lakes JW Marriott/Ritz-Carlton Resort and Spa in Orlando, Florida. I will be a speaker and NYK will have a booth. www.in-touchconsultants.com


NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs . Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either nowyouknow@nowyouknow.net or call us at 800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.





October 21 - 24, 2004
Speaking & Booth

New Beginnings
Ocean Place Conference Resort,
Long Branch NJ

New Beginnings

October 23 - 24, 2004
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA,
Baltimore, MD

ICA  1-800-423-4690

October 28 - 31, 2004

Life Source Seminars
The Westin Atlanta North, Atlanta

Life Source Seminars

November 4 - 7, 2004

"Masters Circle Superconference"
Rio Hotel, Las Vegas


November 12 -14, 2004

The Waiting List Practice Seminar
Washington DC

The Waiting List Practice

November 12 -14, 2004
Speaking & Booth

Body By God
New Jersey

Teach the World About Chiro

November 12 -14, 2004

The Family Practice
Atlanta GA

The Family Practice

November 19 -20, 2004
Speaking & Booth

In Touch Consultants
Orlando, Florida

In Touch Seminar

December 4 - 5, 2004
Speaking & Booth

Florida Chiropractic Society
20 hour express - Orlando Airport Hyatt


Dates  & locations in 2005 will be listed as they are confirmed.


Now You Know Internet Educational Services

Now You Know Websites: Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual websites to the chiropractic profession. There are 33 templates to choose from, over 800 pages of content, and many other features at a great price. Check out the ever growing list of features on our website at: www.nowyouknow.net, then click on "Website Service".

Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic.  Current and hard-hitting articles on health and chiropractic issues delivered directly to your patient's inbox has made our newsletter service unsurpassed in chiropractic.  Additionally, our newsletter service now allows our subscribers to easily send bulk emails out to your entire list.  So, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you! 

Echiropractic:  We push the technology window to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use.  This service allows the subscriber to send unlimited individual emails directly to patientsEach Echiropractic message can be customized with a message from the doctor.  This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know Premium Package: Using all three educational services above the Premium Package is the best resource available for complete online educational tools in chiropractic.  All this is packaged together at a great savings.


Products for your Office and Practice

NYK Patient Lecture Presentation: Now You Know offers the most graphically impressive patient lecture available in chiropracticUse hi-tech graphics and dazzling images to teach your patients about chiropractic and your office.   Now available with both a CD-Rom for Laptop and LCD projectors, as well as 35mm slides for slide projector presentations.  This presentation also comes with an audio tape of the program being given live to be used as a training tool.

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Chiropractic Depot: (www.chiropracticdepot.com)  This website features supplies and equipment to help chiropractors and those involved with chiropractic have better access to the tools and services they need to grow and reach more people. The products included on this site include the "ShowMax Spinal Screening Display". This display is the ultimate spinal screening tool. Also, we now have the new electronic "Sign-In".  Why have paper sign-in sheets when you can have patients sign this permanent electronic record. Click on the thumbnail to the right for more information.

"ShowMax Spinal Screening Display" at Chiropractic Depot: (www.chiropracticdepot.com)  This display is the ultimate spinal screening tool. This comes complete with 4 colorful and customizable graphics with your name and office information on them. If you do spinal screenings this portable display booth gives you the professional look you need to draw potential patients to you. This booth can be set up or folded down in seconds and it rolls like a suitcase with wheels. Click on the thumbnail to the right for more information. Available without graphics at an even bigger discount if you choose to use your own posters.

Chiropractic Without A Doubt Seminar (www.chiropracticwithoutadoubt.com)  This program, featuring Dr. Steve Hoffman and myself, covers the range of science, technique, research, and education technology for chiropractic. Response to this program has been very positive as attendees not only get license renewal credit but also get valuable information that can be used in practice the next day. You can click on the thumbnail to the right to go to the website and get more information and the upcoming schedule. To register please call the ICA at 800-423-4690.


How To Contact NYK

General NYK Mailing Address:
Now You Know Inc.
PO Box 2210
Marietta, GA 30061-2210


We're just off the beautiful Marietta Square.

 Use our toll free number to reach any of our departments

Our Email Addresses