September 13, 2004 Issue

In This Issue

  • NVIC and NYK Asks for Your Help

  • Sid Williams Settles Suit with Life University

  • Chiro-News Links

  • Why I Recommend Now You Know by Dr. Cheryl Langley

  • Coaches Corner, The Family Practice

  • NYK Upcoming Schedule

  • Now You Know Internet Educational Services

  • Products for your Office and Practice

  • How to Contact NYK


NVIC and NYK Asks for Your Help

The National Vaccine Information Center (NVIC) founded by Barbara Loe Fisher and Kathi Williams has asked the chiropractic profession for our help.  The NVIC has announced their "Show Us the Vaccine Data Petition" program at the August 23, 2004, meeting of the Institute of Medicine (IOM), National Academies of Sciences in Washington, D.C..

The federally operated Vaccine Safety Datalink electronic database has collected information on vaccination and children's health in cooperation with large Health Maintenance Organizations (HMO's) for more than a decade. The CDC has conducted its own analysis of the data and published articles, most of which have denied a causal link between vaccines and chronic brain and immune system dysfunction like Autism. During the past two years, independent researchers were repeatedly denied access by CDC officials to the publicly funded Vaccine Safety Datalink for the purpose of replicating and validating the CDC's analysis of the data.  The question that must be asked is, if the data is non-disputable, why is it NOT open to the public for further independent scrutiny?  What are they trying to hide?

To help this situation we at Now You Know are asking all our readers to follow this link at the NVIC website,, and fill out the online petition to add your name to those who are asking that these "public" records be made public.

Additionally, we at Now You Know are urging ALL Doctors of Chiropractic to join the NVIC and  BECOME AN NVIC MEMBER .  Please use the link we have provided to go to their website and join the NVIC.  Membership is very affordable.  This is an issue we believe in very strongly and the NVIC is fighting this battle with only the funds we give them in our membership dollars.  Bottom line is:
PLEASE JOIN THE NVIC.   You can visit their website at


Sid Williams Settles Suit with Life University

According to reports Dr. Sid Williams and Life University have settled their suits.  In what was described as a "marathon session" an agreement was reached on Monday August 30, 2004.  It was noted that this unsettled legal action with the founder may have represented a stumbling block for Life's upcoming accreditation proceedings with the CCE.

This agreement also paves the way for Dr. Sid to assist in fundraising for Life at this critical juncture.  Accordingly, Dr Sid appeared at the Georgia Council of Chiropractic annual convention on September 11, 2004 and made an impassioned plea from those present to step up and donate to Life University.

Life's remaining hurdle is to get re-accreditation with SACS, (Southern Association of Colleges and Schools).  Although there seems to be little in the way of academic issues, Life must show a balanced budget by the end of their fiscal year on September 30. 

Life University lost their CCE accreditation several years ago, but gained it back in a court action against the CCE.  As a result of the court action, Life must go through the CCE accreditation process again in order to keep the CCE accreditation they won in court.  Sources say that Life has corrected any areas of concern that would present a problem.  It is expected that Life will get their CCE status re-affirmed at the next CCE commission vote later this year.


Chiro-News Links

There is a lot of chiropractic news that makes the general media world-wide.  Not all the news is good, but it is worth knowing about.  To help keep you informed, Now You Know will be featuring this Chiro-News section in each edition of "The Information Age" email newsletter. This feature will provide the title and links to the various news items of interest to chiropractors. Check each month as we place the news relevant to our profession here in "The Information Age".  To see the articles, please click on the headline link below.


Why I Recommend Now You Know; by Dr. Cheryl Langley

Do you have time in between patients to: -subscribe to countless professional journals - research those publications for current articles and studies - keep abreast with current legislation and changes in your state and in Washington, D.C. -journalistically and creatively produce interesting and relevant health articles - purchase broadcast e-mail software and publishing software?

Me Neither! That's why you need "Now You Know" to do the work for you! I highly recommend their service. Their content, professional appearance, and timeliness is the best out there. If you want your patients talking about healthcare and chiropractic, you need to inform them. Send this newsletter. It's a no-brainer!

Dr. Cheryl Langley, coach for The Family Practice


Coaches Corner, The Family Practice

The Family Practiceís primary goal is to provide chiropractors with the vision, tools, patient education and coaching they need to build a highly successful lifetime care family wellness practice. If everyone in your community received chiropractic care the way that you and your family do, and paid for it, imagine how your practice would grow. Find out how to attract and retain families for lifetime care at The Family Practice where Chiropractors are Uniting to Lead Family Healthcare.

Attend any of their dynamic seminars with Dr. Eric Plasker and The Family Practice Team to learn how to master the family wellness model and create unlimited numbers of lifetime chiropractic families. You will gain easy-to-implement strategies, receive information on how to convert insurance-based patients to lifetime patients, learn how to communicate LCfE and set up financial systems to make your practice incredibly profitable. In addition, you will get an opportunity to master The Family Practice new patient system to turn all of your new patients into lifetime chiropractic families. Register online at or call (866) 532-3327 ext. 119 for more information.


NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs . Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either or call us at 800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.





September 18 - 19, 2004

Connecticut Chiropractic Council


September 25 - 26, 2004
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA,
Spokane, WA

ICA  1-800-423-4690

October 15 - 17, 2004

New York Chiropractic Council Conv.
Westchester  NY

(800) 426-6922

October 21 - 24, 2004
Speaking & Booth

New Beginnings
Ocean Place Conference Resort,
Long Branch NJ

New Beginnings

October 23 - 24, 2004
Speaking & Booth

"Chiropractic Without a Doubt"
by ICA,
Baltimore, MD

ICA  1-800-423-4690

October 28 - 31, 2004

Life Source Seminars
The Westin Atlanta North, Atlanta

Life Source Seminars

November 4 - 7, 2004

"Masters Circle Superconference"
Rio Hotel, Las Vegas


November 12 -14, 2004

The Waiting List Practice Seminar
Washington DC

The Waiting List Practice

November 12 -14, 2004
Speaking & Booth

Body By God
New Jersey

Teach the World About Chiro

November 12 -14, 2004

The Family Practice
Atlanta GA

The Family Practice 

December 4 - 5, 2004
Speaking & Booth

Florida Chiropractic Society
20 hour express - Orlando Airport Hyatt


Dates  & locations in 2005 will be listed as they are confirmed.


Now You Know Internet Educational Services

Now You Know Websites: Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual websites to the chiropractic profession. There are 33 templates to choose from, over 800 pages of content, and many other features at a great price. Check out the ever growing list of features on our website at:, then click on "Website Service".

Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic.  Current and hard-hitting articles on health and chiropractic issues delivered directly to your patient's inbox has made our newsletter service unsurpassed in chiropractic.  Additionally, our newsletter service now allows our subscribers to easily send bulk emails out to your entire list.  So, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you! 

Echiropractic:  We push the technology window to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use.  This service allows the subscriber to send unlimited individual emails directly to patientsEach Echiropractic message can be customized with a message from the doctor.  This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know Premium Package: Using all three educational services above the Premium Package is the best resource available for complete online educational tools in chiropractic.  All this is packaged together at a great savings.


Products for your Office and Practice

NYK Patient Lecture Presentation: Now You Know offers the most graphically impressive patient lecture available in chiropracticUse hi-tech graphics and dazzling images to teach your patients about chiropractic and your office.   Now available with both a CD-Rom for Laptop and LCD projectors, as well as 35mm slides for slide projector presentations.  This presentation also comes with an audio tape of the program being given live to be used as a training tool.

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Chiropractic Depot: (  This website features supplies and equipment to help chiropractors and those involved with chiropractic have better access to the tools and services they need to grow and reach more people. The products included on this site include the "ShowMax Spinal Screening Display". This display is the ultimate spinal screening tool. Also, we now have the new electronic "Sign-In".  Why have paper sign-in sheets when you can have patients sign this permanent electronic record. Click on the thumbnail to the right for more information.

"ShowMax Spinal Screening Display" at Chiropractic Depot: (  This display is the ultimate spinal screening tool. This comes complete with 4 colorful and customizable graphics with your name and office information on them. If you do spinal screenings this portable display booth gives you the professional look you need to draw potential patients to you. This booth can be set up or folded down in seconds and it rolls like a suitcase with wheels. Click on the thumbnail to the right for more information. Available without graphics at an even bigger discount if you choose to use your own posters.

Chiropractic Without A Doubt Seminar (  This program, featuring Dr. Steve Hoffman and myself, covers the range of science, technique, research, and education technology for chiropractic. Response to this program has been very positive as attendees not only get license renewal credit but also get valuable information that can be used in practice the next day. You can click on the thumbnail to the right to go to the website and get more information and the upcoming schedule. To register please call the ICA at 800-423-4690.


General NYK Mailing Address:
Now You Know Inc.
PO Box 2210
Marietta, GA 30061-2210

We're just off the beautiful Marietta Square.

 Use our toll free number to reach any of our departments

1-800- NYK-U-YES

Our Email addresses: