The Information Age Newsletter
 

July 2005

  
  In This Issue:

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ICA Adds Parker College As An Official Affiliate Institution

The ICA list of affiliate chiropractic institutions has grown from 6 to 7 colleges.  Parker College of Chiropractic in Dallas, Texas, has become a formal affiliate of the International Chiropractors Association (ICA). ICA’s Board of Directors unanimously voted to accept Parker’s application to become an affiliated college on June 28 th, 2005, and enthusiastically welcomed Parker College into the official ICA College community.

“We look forward to an exciting period of close cooperation with Parker College and all of our affiliated educational institutions, to build a stronger, brighter future for future generations of chiropractors,” said ICA President Dr. John K. Maltby. “ ICA is deeply honored by the new relationship with Parker College and appreciates and respects the expression of support by the Parker College leadership for ICA’s vision for the chiropractic profession this new status represents,” he said.

" Parker College of Chiropractic is honored to be accepted as an affiliate educational institution of the ICA. We look forward to the continued collaborative efforts with the ICA and other affiliate institutions to help in the advancement of the Chiropractic profession." said Dr. Fabrizio Mancini, president of Parker College.

The seven schools that are now ICA affiliates are Palmer Davenport, Palmer West, Life University, Life Chiropractic College West, Cleveland Chiropractic College KC, and Cleveland Chiropractic College West.

Click here for ICA Press Release

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National Center for Complementary and Alternative Medicine (NCCAM) Offers Online Course in Complementary and Alternative Medicine (CAM)

The National Center for Complementary and Alternative Medicine (NCCAM) has developed an Online Continuing Education Series for health care providers and the public to learn more about complementary and alternative medicine (CAM). This six chapter course includes Chiropractic!

This online course offers a certificate of completion upon completion of all test chapters and the course evaluation. In the introduction, the lead lecturer states "Complementary and alternative medicine involves a diverse array of practices that are outside the realm of conventional medicine. Despite the differences between them, what they have in common is that they have yet to be validated using scientific methods."

This course represents a possible danger to chiropractic as any of our profession's traditional enemies could take the course, complete the certification, and then claim to be experts at CAM which they claim includes chiropractic.  This may allow them to have influence in many forums and have an effect on our profession.  Additionally, this course, coming from the US Federal government's National Center for Complementary and Alternative Medicine (NCCAM), could mean that this is the official view of our profession.

The course is free and can be started on their website at http://nccam.nih.gov/videolectures/ .  We urge that DCs take this course so that we are not faced in opposition to people claiming to be experts at CAM and chiropractic.

 

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Now You Know Helps Your Patients Make Referrals

If your practice is like most, almost every day you have a patient ask you something like this, "Doc, I have this neighbor whose kid has asthma bad. I'd really like for them to come in to see you. Do you have anything you can give me to give to them?" .

This situation usually sends you digging around your office for the pamphlet on asthma. If you can find it you hope that it finds it's way to the asthmatic kids mom and that that is enough to get that mom to bring in her child for chiropractic care.  The reality is that the chances of that mom getting the pamphlet is slim, and the chances that one pamphlet is enough to convince that mom to have her bring her sick child to a chiropractor is even slimmer.

The reality is that today most people are using the Internet to research health topics.  So chances are good that the mother of a sick child has been searching the Internet for information that would help her asthmatic child.  Knowing this you can use this information to help that mother and your practice.

In my practice, when I got that question from a current patient, my answer became, "I have 12 articles on my website on that. Please tell that mom to look there and she'll get help."  I would then give my patient my office web address ( www.brailechiropractic.com ) and off they would go to help make that referral.

Your patients want to send people they know to you.  Until now, they usually did not have enough information to help convince many people to decide on chiropractic care. We at Now You Know understand that the Internet has become the major source of health information in today's society.  This is why each of our subscribers websites comes packed with over 900 pages of articles, information and educational features to help you better educate your patients and your community.

If you previously have considered a website as an advertisement, we at NYK want to expand your horizon to see the real benefits of using the Internet - EDUCATION !!!  Visit www.nowyouknow.net to learn how you can be a part of the education revolution, and help the world learn about the benefits of chiropractic.

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Chiropractic in the News

There is a lot of chiropractic news that makes the general media world-wide. Not all the news is good, but it is worth knowing about. To help keep you informed, Now You Know features this "Chiropractic in the News" section in each edition of "The Information Age" email newsletter. This feature provides the title and links to the various news items of interest to chiropractors. Check each month to read the news relevant to our profession here. To see the articles, please click on the headline link below.

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Health News

Each month, we at Now You Know review hundreds of articles on health and chiropractic in order to find the few that we write up for our patient newsletter service. Unfortunately, there are always dozens of good health articles that do not make it into the NYK Patient newsletter that our subscriber's patients receive. This section of the Information Age will be the place where we list these articles and link to them. 

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NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs . Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either nowyouknow@nowyouknow.net or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.

{Calendar-NYK}

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Now You Know Internet Educational Services

Now You Know Websites: Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual websites to the chiropractic profession. There are 33 templates to choose from, over 800 pages of content, and many other features at a great price. Check out the ever growing list of features on our website at: www.nowyouknow.net,  then click on "Website Service".NYK Logo

Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic. Current and hard-hitting articles on health and chiropractic issues delivered directly to your patient's inbox has made our newsletter service unsurpassed in chiropractic. Additionally, our newsletter service now allows our subscribers to easily send bulk emails out to your entire list. So, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you!

Echiropractic: We push the technology window to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. This service allows the subscriber to send unlimited individual emails directly to patients. Each Echiropractic message can be customized with a message from the doctor. This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know Premium Package: Using all three educational services above the Premium Package is the best resource available for complete online educational tools in chiropractic. All this is packaged together at a great savings.

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Additional Stuff for your Office and Practice

NYK LectureNYK Patient Lecture Presentation: Now You Know offers the most graphically impressive patient lecture available in chiropractic. Use hi-tech graphics and dazzling images to teach your patients about chiropractic and your office. Now available with both a CD-Rom for Laptop and LCD projectors, as well as 35mm slides for slide projector presentations. This presentation also comes with an audio tape of the program being given live to be used as a training tool.

Chiropractic Depot www.chiropracticdepot.com : This website features supplies and equipment to help chiropractors and Booththose involved with chiropractic have better access to the tools and services they need to grow and reach more people. The products included on this site include the "ShowMax Spinal Screening Display". This display is the ultimate spinal screening tool. Also, we now have the new electronic "Sign-In". Why have paper sign-in sheets when you can have patients sign this permanent electronic record. Click on the thumbnail to the right for more information.

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How to Contact NYK

General NYK Mailing Address:Marietta square
Now You Know Inc.
PO Box 2210, Marietta, GA 30061-2210
We're just off the beautiful Marietta Square

Use our toll free number to reach any of our departments
800-695-8937

Our Email Addresses

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