The Information Age Newsletter

June 2005

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Billboard and Website Blast Chiropractic

Warning: chiropractic Adjustments Can Kill or Permanently Disable You

The above is an actual picture of a billboard placed by a group called "neck911".  The obvious anti-chiropractic message and website is an attempt to suggest that chiropractic is unsafe.  The website, does not clearly identify who is paying for this message or who is promoting it.

The good new is that the billboard that was unveiled on June 6, 2005 was covered up by the advertising company within 24-hours of the International Chiropractors Association’s (ICA) learning of its existence, following a storm of protest led by ICA leaders in that state.  Within hours emails were flying and calls were being made to the billboard company fast and furiously.

ICA President Dr. John Maltby reacted quickly mobilizing chiropractors in Connecticut and nation wide.  He expressed his concern that this issue is probably not an isolated one.  “This is not an issue of free speech. This is a matter of conscious deception for anti-competitive reasons that is akin to the famous ‘Crying fire in a crowded theatre.’ This kind of behavior is simply outside the protections that we all cherish and respect and ICA will fight this unethical, offensive and inappropriate effort with all the resources at its command, and they will be defeated.”

He then issue a statement urging all chiropractors to be on their guard;


The billboard was reportedly paid for by a woman in Connecticut who has her own group called the "Chirostroke Awareness Group." The website, however, is still online.

To read more on this breaking story please click here for ICA press release on this issue.



Gone Phishing?

Gone PhishingOne of the most dangerous and effective email and Internet scams around today is called "Phishing". This scam involves an email that seems to come from your bank, credit card company or other trusted source, and says something like, "We have recently experienced an attempted security problem with our systems.  Please click here to verify your information is safe. The link then brings up your bank's legitimate website in the background and a pop-up box then appears in the foreground asking you to verify your user ID, password, social security number, or some other important bit of information.

The scam here is that the pop-up box, or in some case the entire website is a fake, is not from your bank, and it is Internet criminals waiting for your information.  Once you fill out the form and hit the submit button, they got you!

This form of a scam was so ingenious that it was estimated that a full 25% of those receiving the phishing email thought it was legitimate and filled it out.  Huge numbers of people were ripped off by this tactic. 

The company "PayPal" had many of their customers victimized by this scam so they developed a page to inform the public on this issue.  Click here to see their warning.

To help with this situation we are providing these links that also explain more about this problem:



Now You Know Make Updates Easy

NYK ManualAt NYK we believe in the "KISS" principle. That's why we make all our features and support easy to work with and update.  Even though our website, newsletter, and Echiropractic services are very in depth, we make using them very easy.

You see we are chiropractors, not computer geeks who decided to sell technology to chiropractors.  We know what its like to have a busy office and not have time to read a manual with hundreds of pages just to answer some simple question.

For this reason we focus on customer service.  Out toll free 800 number is available for your customer service questions, and our online and print manual goes step by step through every procedure using "screen capture" pictures to show you each step.

In addition to this, our drive for excellence in customer service is never ending.  We have introduced, and are currently expanding our "Interactive Lessons Section" of our online manual.  This section is as simple as "click and watch".

In this area we are continuing to add more of the common questions raised by our subscribers. All you have to do is click and learn.  Take a moment and visit our Now You Know website and click on the NYK Manual button.  Then enter the manual pages and test them our for yourself.  Our pledge is to continue to improve our service to our fellow chiropractors.



Chiropractic in the News

There is a lot of chiropractic news that makes the general media world-wide. Not all the news is good, but it is worth knowing about. To help keep you informed, Now You Know features this "Chiropractic in the News" section in each edition of "The Information Age" email newsletter. This feature provides the title and links to the various news items of interest to chiropractors. Check each month to read the news relevant to our profession here. To see the articles, please click on the headline link below.



Health News

Each month, we at Now You Know review hundreds of articles on health and chiropractic in order to find the few that we write up for our patient newsletter service. Unfortunately, there are always dozens of good health articles that do not make it into the NYK Patient newsletter that our subscriber's patients receive. This section of the Information Age will be the place where we list these articles and link to them. 



NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs . Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.




Now You Know Internet Educational Services

Now You Know Websites: Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual websites to the chiropractic profession. There are 33 templates to choose from, over 800 pages of content, and many other features at a great price. Check out the ever growing list of features on our website at:,  then click on "Website Service".NYK Logo

Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic. Current and hard-hitting articles on health and chiropractic issues delivered directly to your patient's inbox has made our newsletter service unsurpassed in chiropractic. Additionally, our newsletter service now allows our subscribers to easily send bulk emails out to your entire list. So, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you!

Echiropractic: We push the technology window to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. This service allows the subscriber to send unlimited individual emails directly to patients. Each Echiropractic message can be customized with a message from the doctor. This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know Premium Package: Using all three educational services above the Premium Package is the best resource available for complete online educational tools in chiropractic. All this is packaged together at a great savings.



Additional Stuff for your Office and Practice

NYK LectureNYK Patient Lecture Presentation: Now You Know offers the most graphically impressive patient lecture available in chiropractic. Use hi-tech graphics and dazzling images to teach your patients about chiropractic and your office. Now available with both a CD-Rom for Laptop and LCD projectors, as well as 35mm slides for slide projector presentations. This presentation also comes with an audio tape of the program being given live to be used as a training tool.

Chiropractic Depot : This website features supplies and equipment to help chiropractors and Booththose involved with chiropractic have better access to the tools and services they need to grow and reach more people. The products included on this site include the "ShowMax Spinal Screening Display". This display is the ultimate spinal screening tool. Also, we now have the new electronic "Sign-In". Why have paper sign-in sheets when you can have patients sign this permanent electronic record. Click on the thumbnail to the right for more information.



How to Contact NYK

General NYK Mailing Address:Marietta square
Now You Know Inc.
PO Box 2210, Marietta, GA 30061-2210
We're just off the beautiful Marietta Square

Use our toll free number to reach any of our departments

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