The Information Age Newsletter

October 2005

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Chiropractic Is Safe - ICA Responds

Several months ago a billboard appeared in Connecticut trying to falsely scare the public about the safety of chiropractic care.  Immediately, members of the Connecticut Chiropractic Council and the International Chiropractors Association responded and inundated the billboard company with protests causing the billboard to be removed in less than 48 hours.


Now the ICA has taken the next step and initiated a "Chiropractic is Safe" campaign, starting with the billboard you see below.  This Chiropractic is Safe billboard is now displayed on the same billboard as the false warning was previously hanging.


The ICA has plans to expand this campaign by seeking sponsors to place additional billboards throughout the country.  Other state and local chiropractic organizations and associations can participate in this program by sponsoring the placement of these billboards in their community.  Those interested can contact the ICA to learn how they can participate in this campaign.

In addition to the billboard the ICA has also printed thousands of Chiropractic is Safe bumper stickers to further spread the message.  These stickers will be available to those who contribute as well as many upcoming events where ICA officials will be presenting on this new campaign.


The purpose of this campaign is not to respond to the single negative billboard that appeared in Connecticut, but rather to show the contrast to the allopathic approach to healthcare.  In this light chiropractic is an affordable and safer option for healthcare.  The ICA has tied this billboard and bumper sticker campaign together with a website, to direct the public to this site for further information.

Now You Know Inc is proud to be a part of this campaign and we are donating our resources by designing both the billboard and bumper stickers as well as donating the design and hosting of the website.  We will be also assisting ICA by having bumper stickers available at various shows that we will be exhibiting at.  We call upon other suppliers in chiropractic to join us and support this ICA campaign by contributing to this growing national event.




Now You Know "Crossing the Chasm" Program in Big Demand

Over the past year NYK has been presenting a variety of 1 to 4 hour programs that have clearly illuminated and answered several questions that chiropractors have had for the past 110 years.  Those questions include:

  • If Chiropractic is so great, why isn’t everyone going to a chiropractor?
  • In 100+ years why have we have only gotten 11-17 % market penetration?
  • If chiropractic seems so obvious to us, how come everyone doesn’t get it?
  • Why doesn’t advertising work to convince people about the benefits of chiropractic?

To answer these questions NYK has created a program based upon millions of dollars of research done by other industries who have faced similar questions about their products or services.  The results of their research have created standards in marketing that NYK has now interpreted and applied to chiropractic.

The unique presentation of this material is entirely new to chiropractic and has never before been seen in our profession.  This presentation shows clearly how chiropractic is a "discontinuous innovation" and then demonstrates how discontinuous innovations are adopted into the general population through a generally accepted process known as the "Adoption Life Cycle".

This program is presented at many of the engagements at which we are asked to speak. Attendee's have found this to be one of the most enlightening programs they have attended.  Please see our calendar of events below to see where you can view this eye opening program.




Chiropractic Philosophy Takes Center Stage in Fort Worth, Texas

The ICA is hosting the 2005 Annual Conference on Philosophical Chiropractic Standards November 11-13, 2005 at the Renaissance Worthington Hotel in Forth Worth, Texas. 

“The lack of philosophic input into our profession‘s research has led us into a model of “low back pain” treatment, “said Dr. Rob Sinnott, chair of the ICA Council on Chiropractic Philosophy. “The goal of this conference,” he added “is to provide a springboard toward enhancing the significance of the chiropractic adjustment to our profession as well as the public.”

Click here for event Flyer

Click here for conference program flyer

Those interested in attending this program can contact ICA at or call ICA directly at 800-423-4690.



Chiropractic in the News

There is a lot of chiropractic news that makes the general media world-wide. Not all the news is good, but it is worth knowing about. To help keep you informed, Now You Know features this "Chiropractic in the News" section in each edition of "The Information Age" email newsletter. This feature provides the title and links to the various news items of interest to chiropractors. Check each month to read the news relevant to our profession here. To see the articles, please click on the headline link below.



Health News

Each month, we at Now You Know review hundreds of articles on health and chiropractic in order to find the few that we write up for our patient newsletter service. Unfortunately, there are always dozens of good health articles that do not make it into the NYK Patient newsletter that our subscriber's patients receive. This section of the Information Age will be the place where we list these articles and link to them. 




NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs . Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.





Now You Know Internet Educational Services

Now You Know Websites: Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual websites to the chiropractic profession. There are 33 templates to choose from, over 800 pages of content, and many other features at a great price. Check out the ever growing list of features on our website at:,  then click on "Website Service".NYK Logo

Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic. Current and hard-hitting articles on health and chiropractic issues delivered directly to your patient's inbox has made our newsletter service unsurpassed in chiropractic. Additionally, our newsletter service now allows our subscribers to easily send bulk emails out to your entire list. So, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you!

Echiropractic: We push the technology window to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. This service allows the subscriber to send unlimited individual emails directly to patients. Each Echiropractic message can be customized with a message from the doctor. This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know Premium Package: Using all three educational services above the Premium Package is the best resource available for complete online educational tools in chiropractic. All this is packaged together at a great savings.




Club NYK

Now You Know Inc. is proud to announce another benefit for our subscribers. We decided to use our collective purchasing power to secure discounts and special offers from suppliers that you use in your practice. We have secured a growing number of suppliers that want to offer NYK doctors a discount on their products and services.

Over the coming weeks and months more products will be added to the Club NYK pages with special offers to our NYK subscribers. Subscriber to our NYK Internet educational services automatically get a free membership in Club NYK. There is no charge and no obligation to purchase any products or services. All Club NYK members need to do is click on any of the links to purchase any items they desire. After verification of Club NYK membership, members will be able can purchase items just as normal.

Anyone can access Club NYK by clicking on the button on our website. Since we have just opened up this site, please check back as new products and services will be added regularly to these pages.



How to Contact NYK

General NYK Mailing Address:Marietta square
Now You Know Inc.
PO Box 2210, Marietta, GA 30061-2210
We're just off the beautiful Marietta Square

Use our toll free number to reach any of our departments

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