The Information Age Newsletter

September 2005

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Now You Know Redesigned ICA Website

Now You Know is donating our services and has taken over the design and maintenance for the Internet presence of the International Chiropractors Association.  After years of resisting to do so, we have finally agreed to take over ICA’s Internet presence. Because I (Dr Bob) am a current member of the ICA Board of Directors, I have not wanted to do the ICA site as I felt it could be viewed as a conflict of interest. However, after looking at the ICA’s old site, I realized we needed to step in and upgrade their look and function.

Many new features have been added to an entirely new look. One of the new features is a “find-the-doctor” link that will allow the thousands of visitors to ICA’s website to find an ICA doctor and to then click on a link that will bring up a map or directions to that doctor’s office. Considering the number of visitors to ICA’s website, this could translate into a substantial number of new patients going to ICA doctors.

The ICA is just the latest in a growing number of association websites that we do for our profession. These include the Georgia Council of Chiropractic, the Association of New Jersey Chiropractors, Connecticut Chiropractic Council, Oregon Doctors Of Chiropractic, The Chiropractic Fellowship of Pennsylvania, Chiropractic Society of Texas, Virginia Society of Chiropractic, Palmetto State Chiropractic Association, South Carolina Chiropractic Association, International Chiropractors Association of Indiana, Federation of Straight Chiropractors and Organizations, New Beginnings, and the Southern Chiropractic Association.

If you are interested in finding our how your chiropractic association can have Now You Know’s expertise for your website at no cost to you, just email us at or call our toll free number.



ICA Requests All State Boards to Open Reciprocity

The ICA has sent a letter to all Chiropractic State Boards asking them to open up their states and allow reciprocity for the doctors whose offices have been destroyed by Hurricane Katrina.  Presently, large numbers of chiropractors have been wiped out due to the disaster.  In many cases the devastation is so great that it will be some time before they will ever be able to return to their area.

ICA President Dr. John K Maltby, in his letter states, "The International Chiropractors Association (ICA) is requesting that every chiropractic state board initiate a program of temporary reciprocity for a one year period to allow displaced doctors of chiropractic to work as associates in facilities in other states. This will allow them to maintain some form of income and provide for their families while helping to ensure that they will be able to return to their home states and restart their practices in a year."

The ICA letter uses the example of several major corporations such as Wal-Mart that have instituted programs allowing employees displaced by Katrina to immediately be employed at stores in the areas they have temporarily relocated to. 

This move not only helps the chiropractors in need but is designed to help the communities affected. Dr Maltby notes in the letter, "This initiative not only helps the doctors and their families affected by this crisis. But on an even larger scale, it helps the communities so devastated by this tragedy by acting to ensure that chiropractic care will once again be available in the areas."



Now You Know Releases New Echiropractic Cards

At NYK we are continuing the never-ending process of offering more educational materials and technology. Perhaps the most advanced educational technology we have is Echiropractic. This service allows our subscribers to send individual email cards and letters to their patients for certain office situations. We have recently added an additional 40 e-cards to this service and are in the process of updating all of our existing cards and letters.

Now doctors can send out 4 different birthday greetings, or 5 different Christmas Echiropractic cards. In addition to these we have new “We miss you” cards, as well as new cards for such things as Hanukkah, Halloween, Father’s Day, Mother’s Day, 4th of July, Valentine’s Day, Happy New Years, and many other designed for usage in a chiropractic office.

All NYK Premium Package subscribers have unlimited usage of Echiropractic and all the cards that come with it. When used properly, the savings in postage alone can save the entire cost of the NYK services. Imagine no more stamps, printing or mailing!



Chiropractic in the News

There is a lot of chiropractic news that makes the general media world-wide. Not all the news is good, but it is worth knowing about. To help keep you informed, Now You Know features this "Chiropractic in the News" section in each edition of "The Information Age" email newsletter. This feature provides the title and links to the various news items of interest to chiropractors. Check each month to read the news relevant to our profession here. To see the articles, please click on the headline link below.



Health News

Each month, we at Now You Know review hundreds of articles on health and chiropractic in order to find the few that we write up for our patient newsletter service. Unfortunately, there are always dozens of good health articles that do not make it into the NYK Patient newsletter that our subscriber's patients receive. This section of the Information Age will be the place where we list these articles and link to them. 



NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs . Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.




Now You Know Internet Educational Services

Now You Know Websites: Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual websites to the chiropractic profession. There are 33 templates to choose from, over 800 pages of content, and many other features at a great price. Check out the ever growing list of features on our website at:,  then click on "Website Service".NYK Logo

Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic. Current and hard-hitting articles on health and chiropractic issues delivered directly to your patient's inbox has made our newsletter service unsurpassed in chiropractic. Additionally, our newsletter service now allows our subscribers to easily send bulk emails out to your entire list. So, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you!

Echiropractic: We push the technology window to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. This service allows the subscriber to send unlimited individual emails directly to patients. Each Echiropractic message can be customized with a message from the doctor. This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know Premium Package: Using all three educational services above the Premium Package is the best resource available for complete online educational tools in chiropractic. All this is packaged together at a great savings.



Club NYK

Now You Know Inc. is proud to announce another benefit for our subscribers. When we topped the 1000 subscriber mark we decided to use our collective purchasing power to secure discounts and special offers from suppliers that you use in your practice. We have secured a growing number of suppliers that want to offer NYK doctors a discount on their products and services.

Over the coming weeks more products will be added to the Club NYK pages with special offers to our NYK subscribers. Subscriber to our NYK Internet educational services automatically get a free membership in Club NYK. There is no charge and no obligation to purchase any products or services. All Club NYK members need to do is click on any of the links to purchase any items they desire. After verification of Club NYK membership, members will be able can purchase items just as normal.

Anyone can access Club NYK by clicking on the button on our website. Since we have just opened up this site, please check back as new products and services will be added regularly to these pages.



How to Contact NYK

General NYK Mailing Address:Marietta square
Now You Know Inc.
PO Box 2210, Marietta, GA 30061-2210
We're just off the beautiful Marietta Square

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