The Information Age Newsletter


December 2006 - Holiday Edition

  In This Issue:

How to print this newsletter


Now You Know Adds New Bulk Mailing Feature to Echiropractic Service

Just in time for the Holiday season, NYK has upgraded our Echiropractic service to allow doctors to send bulk Echiropractic cards, letters or pamphlets to their entire list of patients. Echiropractic has always allowed doctors to send these messages individually to their patients, but now you can do even more!. 

With this newest feature upgrade, Echiropractic subscribers who also have the NYK Newsletter service can now send online cards to their entire list of patients.  This allows doctors to send a holiday greeting to your entire list of emails.

Now doctors can send any of our Echiropractic cards to their entire newsletter list. So with the simple press of a button you can send holiday greetings to all your patients.  This means that you can send any of the over 80 Echiropractic cards, letters or pamphlets to all your practice members.

The savings in postage because of this new feature alone more than pays for the entire cost of Echiropractic for a year.  No longer will you have to pay for postcards and postage.  Instead, you can send an online card and have your entire practice receive it within minutes. 

As before, you can still add a personal message to the Echiropractic messages.  So in addition to receiving a beautiful online card, your patients can also get some personal words from you.  For more information on our Echiropractic service, please visit our website at and click on the "Echiropractic" link on the home page.





The Quality of News

Every day most of us watch at least some news on either TV or the Internet.  During that time we are bombarded with messages, news and advertisements that continue to push the Medical model of sickness and disease.  As chiropractors, we see these messages from a perspective that automatically rejects much of these as medical propaganda.  However, we also know that those messages are getting across to the general public.

It is for this reason that the quality of news is vitally important.  For years, we in chiropractic have been using newsletters with "fluff" articles about how to shovel snow or pick up boxes.  And while these types of messages are fine for brochures, they are not real news and do not add credibility.

Years before starting Now You Know, I would write a paper newsletter every month and mail out 2500 copies to patients and some DCs. Since this was before the age of the Internet, the articles in this newsletter were all fluff and feel-good stories.  Today the general public is much more sophisticated and discerning.  They don't just want information. They want to know where such information came from. 

Like it or not, the public has set up the news media as an authority.  When they read about it, or see it on TV, (especially on a news show) they take that information as truth.  It is for this reason that we have made sure all articles in the Now You Know newsletter have a source or reference.  It is also important that the source or reference and information be current.

The latest edition of our patient newsletter was mailed on December 11th.  In it there were six articles.  The dates of the sources of those articles were, no older that November 8, 2006, with two of the six coming from sources dated on December 7th.  Now that's current news!  Three of these articles sources came from scientific journals, one from the New York Times, one from Medscape News, and one from a local paper in Sacramento California.  Not all of our articles are scientific in nature as that would probably bore most consumers.  But the fact that they are not anecdotal nor did we 'make them up' adds a level of credibility that people want. 

I guess the best way to judge the effectiveness of a newsletter is to look at patients responses.  If you are a NYK subscriber, you probably already know how your patients appreciate their monthly newsletter.  But, if you do not yet subscribe to the NYK newsletter, follow this link to read just some of the many patients' comments that we have received over the years.





COCSA Publishes Full Press Release on CCGPP

In our last edition of The Information Age we published a lead story with the headline "COCSA Rejects CCGPP Draft". (Click here to read original story)  COCSA has issued a release and the full text of their release can be seen by clicking here.

After our original Information Age story there were several emails and reports that suggested that our article was false and that we had fabricated the resolution passed by the COCSA assembly. 

The document presented in our last edition was correct. I know this as I lent several COCSA delegates my laptop at the meeting and it was typed on my laptop by the authors.  Also. having been present at the meeting, and after interviewing numerous COCSA delegates, it was abundantly clear that COCSA was NOT going to accept the CCGPP Lower Back Draft as presented without major changes. 

In our original Information Age story, we did indeed publish the COCSA motion in its entirety.  The key to that document is the opening sentence which reads, "The organizations comprising the membership of COCSA cannot support the current draft of the CCGPP low back document, and agree that it should not be published as distributed for review." 

COCSA has now published the full draft of that motion introduced by their board and approved unanimously by their delegates. To see the full motion passed by COCSA you can go to their website at and click on the link that says "COCSA Recommendations on CCGPP".  To go directly to the page on their site you can also click here.

In a November 16, 2006 press release by CCGPP, they suggested that an "agreement" had been reached between COCSA and CCGPP and made no mention of the opening sentence from the COCSA voted motion. CCGPP now seems to have made several concessions as requested in the COCSA document. Their "spin" on these concessions must have been what CCGPP referred to in their press release when they stated,  "CCGPP AND COCSA REACH AGREEMENT ON BEST PRACTICES DOCUMENT" (see entire release here). 

In light of all the facts, we continue to stand by our original story.




Chiropractic in the News - AKA - "The Good, the Bad, and the Subluxated!"

We review the world wide web almost every day for articles for our NYK patient newsletter. In reading hundreds of articles there are always stories that do not make it into our patient newsletter but are of interest to us as chiropractors. Not all of these stories are good, and many of them I do not agree with, but we felt you should know about them. So if you don't have hours to search the world wide web for articles that concern us as chiropractors, just review the links below. To see the actual articles, please click on the headline links below.



NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.





Now You Know Internet Educational Services

Now You Know Websites:  Now You Know is the largest provider of individual websites to the chiropractic profession. Our website service includes your choice of 33 templates, over 800 pages of content, "Ask the Experts" videos, and many other educational features that make an NYK website the best value in patient and community education. Check out the ever growing list of features on our website at:,  then click on "Website Service".

Now You Know Email Newsletter Service: The NYK email newsletter delivers current and hard-hitting articles on health and chiropractic issues emailed directly to your patient's inbox.  If you want to keep your patients informed, this email newsletter service is unsurpassed in chiropractic.  But there is more.  The NYK email newsletter service is really two services in one!  With the NYK email newsletter service, subscribers can also easily send bulk emails out to their entire patient list. So, with the NYK email newsletter service, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you!

Echiropractic: We push technology to the limit with over 80 online chiropractic pamphlets, cards, and office letters for your unlimited use. This service allows you to send unlimited emails directly to patients. Each Echiropractic message can be customized with a message from the doctor. This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.
: Now with Echiropractic and the NYK Newsletter service you can send any of the Echiropractic cards to your entire list of patients with the push of button. With the press of a button, this new feature allows doctors to send any of the more than 80 Echiropractic cards, letters or pamphlets to their entire list. Included with Echiropractic are a wide variety of chiropractic holiday cards, birthday cards, office letters, health tracts, and pamphlets. .

Now You Know Premium Package:  NYK services complement each other and together make the perfect blend of educational services at an affordable price.  Subscribing to all three educational services is the best value and resource available for complete online educational tools in chiropractic. Save $50 on the initial start-up and $30 a month by subscribing to the NYK Premium Package.




How to Contact NYK

General NYK Mailing Address:Marietta square
Now You Know Inc.
PO Box 2210, Marietta, GA 30061-2210
We're just off the beautiful Marietta Square

Use our toll free number to reach any of our departments

Our Email Addresses