The Information Age Newsletter

March 2006

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More Experts to Ask

Since we introduced the "Ask The Experts" feature last month, we have been continuing to collect short videos of chiropractic experts answering common patient questions.  We have been privileged to have so many of the recognized figures in chiropractic contribute their time and expertise to this educational feature.

Ask The Experts uses the newest Flash movie technology. This allows doctor's with an NYK website to have experts speak directly to their website viewers. 

Dr. John Maltby

Dr. Reggie Gold

Dr. Jeannie Ohm

Dr. Dean DePice

Dr. Jack Barnathan

Dr. Eric Kaplan

Dr. Tom Deters

Dr. Gerry Mattia

Mr. Ron Hendrickson

Dr. Eric Plasker

Dr. Jim Sigafoose

Dr. Claudia Anrig

Dr. Peter Gratale

Dr. Dick Plummer

Dr. Christopher J. Colloca

Dr. Kevin Fogarty

Dr. Jay Handt

Dr. Jeff Slocum

With an NYK website your patients have the ability to hear about subluxation from Dr. Jim Sigafoose (picture below right).   Think about how excited your patients will get when hearing how chiropractic can help in athletic performance from Dr. Pete Gratale (picture above right). These are just two of the growing list of experts that have already contributed to the NYK Ask The Experts section and appear in this new feature.

Now for the first time the chiropractic profession has the opportunity to showcase the experts in our profession and get their message to your patients and the general public.  To see how this cutting-edge new technology and educational feature can work to help you educate your practice members and your community, please go to our website at and click on the Website Service link, and then on the "Ask the Experts" feature link.  And be sure to watch the website as we will be adding additional experts on an ongoing basis.




State of Florida Warns Public About Unlicensed Chiropractors

The state of Florida, has started a billboard campaign warning people of the dangers of unlicensed chiropractors. These billboards are not the work of some chiro-hating group funded by medical money.  These are from the Florida Department of Health. 

According to the Florida Department of Health, this campaign is for six months and ends on 6-30-2006 at the end of their fiscal year.  Chiropractic is not the only profession with this campaign as Medicine is spending $301,000 for their campaign titled "Don't put your life in the wrong hands", and Nursing has $2.7 million earmarked for their unlicensed activities education program.  Other professions programs may not involve billboards.

In response to this campaign, the Florida Chiropractic Society hired Mr. Bill Hebrock a legislative consultant to look into the matter. In an email to Dr. Tim Zook, FCS - PAC President, Mr. Hebrock explained, "These chiropractic billboards were, in fact, paid for by the State of Florida (DOH) through a public/private partnership with the Florida Outdoor Advertising Association (FOA) which donated the actual billboard and bus stop advertising space."  He also noted that the Florida Board of Chiropractic Medicine had a final approval of the Billboard content.  To see Hebrock's entire letter please click here.

The Florida Chiropractic Society also responded in their publication.  To read this story from the Florida Chiropractic News please click here.

In order to clarify the situation I called Dr. Sal LaRusso, the President of the Florida Board of Chiropractic Medicine (yes that is their official name in Florida).  I sent him several questions concerning this issue.  He answered all the questions and added several comments below:


You and I have been involved in Chiropractic for many years and we both share the same vision and love for our profession. I can tell you that our board reviewed this campaign appropriately and meant to put forth a campaign that was intended to educate the public about ULA (unlicensed activity) and not in any way demean the profession we all love.

I am not happy about the controversy about the wording or the icon on the billboards but the meetings were public and input was encouraged and incorporated from those who attend meetings, read the agenda books and monitor the website. We had many good comments from the participants and hope that in the future all interested parties will give input at the appropriate time so the board might consider all comment and suggestions.

As you know the mission of the FL BOC is to protect the public.


Click here to read the entire text of the response  to our questions by Dr. Sal LaRusso of the Florida Board on this issue.




A Special Thank You to New Beginnings

Dr. BJ Harman and myself want to extend a special thank you to the Board, and doctors of New Beginnings.   At the last meeting in New Jersey on January 28th, 2006 the New Beginnings board bestowed on us the distinction of an honorary "PhC" (Philosopher of Chiropractic) degree.

Only several times per year, the new Beginnings Board bestows this honor to a select few Chiropractors who have contributed to the body of chiropractic philosophy and the New Beginnings movement. At the January meeting they gave "PhCs" to Dr. BJ Harman, Dr. Carol Iaizzi, and myself.

On behalf of Dr. Harman and myself, we feel deeply honored and humbled by this act. I can honestly say it was one of the few times I have ever seen BJ Harman speechless!   When we look at those who have received the PhC. in the past we can only feel humbled by the list of those who have also received this honor.

The New Beginnings meetings are a special place to share with those who love the philosophy of chiropractic and keep it deep in their heart. These meetings are about growing philosophically, professionally, as well as in your practice.  We recommend New Beginnings to everyone.  For more information, please go to their website at  We hope to see you at their next meeting April 23 - 26, 2006.



Chiropractic in the News

Want to know what is going on in the world of chiropractic?  Don't have time to review the world wide web for all the news on chiropractic?  To help keep you informed, Now You Know offers this "Chiropractic in the News" section in each edition of The Information Age email newsletter. This feature provides the title and links to the various news items of interest to chiropractors. To see the articles, please click on the headline link below.



Health News

We at Now You Know continually review hundreds of articles on health and chiropractic in order to find the few that we write up for our patient email newsletter service. Each month there are always good health articles that do not make it into the NYK Patient newsletter that our subscriber's patients receive. Below is a list with links to these and other interesting health related articles. 




NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.





Now You Know Internet Educational Services

Now You Know Websites:  Now You Know is the largest provider of individual websites to the chiropractic profession. Our website service includes your choice of 33 templates, over 800 pages of content, "Ask the Experts" videos, and many other educational features that make an NYK website the best value in patient and community education. Check out the ever growing list of features on our website at:,  then click on "Website Service".

Now You Know Email Newsletter Service: The NYK email newsletter delivers current and hard-hitting articles on health and chiropractic issues emailed directly to your patient's inbox.  If you want to keep your patients informed, this email newsletter service is unsurpassed in chiropractic.  But there is more.  The NYK email newsletter service is really two services in one!  With the NYK email newsletter service, subscribers can also easily send bulk emails out to their entire patient list. So, with the NYK email newsletter service, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you!

Echiropractic: We push the technology window to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. This service allows you to send unlimited individual emails directly to patients. Each Echiropractic message can be customized with a message from the doctor. This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know Premium Package:  NYK services complement each other and together make the perfect blend of educational services at an affordable price.  Subscribing to all three educational services is the best value and resource available for complete online educational tools in chiropractic. Save $50 on the initial start-up and $30 a month by subscribing to the NYK Premium Package.




How to Contact NYK

General NYK Mailing Address:Marietta square
Now You Know Inc.
PO Box 2210, Marietta, GA 30061-2210
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