The Information Age Newsletter

October 2006

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Is "DE" Still Around?

I travel around to a lot of seminars.  I wish I had a dollar (used to be a nickel but inflation set in) for every time I heard a doctor on a platform say something about getting their start at DE, or how DE changed their life.  However, the next inevitable question is, "Is DE still around?"  Well, the answer to that is, YES! 

Over the past several years, and with all the upheaval at Life University, DE (Dynamic Essentials, for those of you who may not have heard of it), has taken a back seat.  Numbers dwindled and many of the main-stay speakers stopped attending.  However, over the past year, there seems to be a return and resurgence going on. 

The basic format of the meetings is the same as it has been for decades, but some new faces, intermingled with some stalwarts have added new energy and (dare I say) "Life" back into these meetings.  Some of the new speakers include notables such as the world's highest volume practitioner, Dr. Rob Schiffman.  Also, some familiar faces have returned such as Dr. Jim Sigafoose, and even myself (after a long absence).  The numbers are not what they were a decade ago when a few thousand would jam themselves into a room to hear the speakers, but the numbers are growing again over the past several meetings. 

The one thing that has remained solid over the years is the heart of the meeting.  At the last meeting in July, the room of wide-eyed doctors and their families still laughed and cried as the lineup of chiropractors spilled their hearts out to the group they all refer to as "family".  Several of the doctors who had attended DE years ago made comments such as, "this felt like it did years ago." 

Maybe it's just persistence, or maybe it is the strength of what DE has stood for for decades, but Dr. Sid Williams seems to be making a comeback with DE.  The next meeting will be held in Atlanta on November 16-19, 2006.  For further information please see their website at




Now You Know Going to Congress?

Now You Know is going to the Congress.  But it's not the one you think it is.  We are attending our first meeting of the Congress of Chiropractic State Associations, (COCSA). We will be attending this meeting to unveil our new services intended for chiropractic organizations.  Over the years, we have been the largest provider of internet services for the Practicing Doctor of Chiropractic, but we are also the largest provider for chiropractic associations.

Seeing a need in the profession, we have responded and created specific websites and services for chiropractic associations. We also realize that most all associations need to spend their dues dollars on a multitude of important projects.  Having been involved in a number of state and national associations, we know how scarce and precious financial resources are.  It is for this reason that we offer our services to chiropractic organizations for FREE !!!  That's right free!  We at Now You Know feel compelled to give back to the profession for all that it has done for us.  All that is requested in this exchange is a courtesy booth for Now You Know at your regularly scheduled functions. 

We also understand the special needs of an association website, and we have created special features designed to help. The list of special features that associations can have through a NYK website include:

  • Online membership applications - direct electronic means for doctors to join your association.
  • Pay Your Dues Online - now your members can pay their dues online and the money is directly deposited into your account.  You then get a confirmation of the transaction.
  • Specific templates and custom looks - We have a variety of looks for associations that can then be customized.
  • Find a member - The general public should be able to find your membership by searching on your site.  This feature allows viewers to the association website to find members either by a location or name search.  Doctors will want to be members to be listed on your website!
  • Online calendar so that you can publicize your events well in advance.
  • Discussion Board available so that your members can voice their opinions, and carry on discussions.
  • User updated areas and pages - We know news is timely, so we can set up areas of your website that you can post updates to instantly!  This allows you to keep in touch with your memberships in a timely manner.
  • Full webmaster support - for those updates that you choose not to do yourself, our webmasters and support staff can help you get things just the way you want them.
  • Bulk Email service - Want to email your list of doctors instantly?  You can with Now You Know.  Just like our doctors have the ability to email their patient lists, associations have the ability to email their memberships. Keep in touch with your members instantly with this service.

So if you or your state association representative are attending the COCSA meeting in Baltimore on November 8-12, 2006, stop by our booth and see what we have to offer.  You can get more information on this meeting at their website at:




Now You Know "Endorses Straighten Up America"

Straighten Up America is a free program designed for Doctors of Chiropractic to participate in.  They provide an array of tools so that doctors can help their patients become healthier as well as share with others in your practice and/or community.

From their own website at, they state, " is a public service website maintained in collaboration with the Congress of Chiropractic State Associations and Life University. Straighten Up America functions in cooperation with the United States Bone and Joint Decade and we are proud to be a 50th Anniversary Partner to Get America Moving, an initiative of the President’s Council on Physical Fitness and Sports during its fiftieth anniversary year (1956-2006)."

Now You Know will be linking our consumer information to areas on the Straighten Up America website to increase the utilization of this fine educational material.



Chiropractic in the News

Want to know what is going on in the world of chiropractic?  Don't have time to review the world wide web for all the news on chiropractic?  To help keep you informed, Now You Know offers this "Chiropractic in the News" section in each edition of The Information Age email newsletter. This feature provides the title and links to the various news items of interest to chiropractors. To see the articles, please click on the headline link below.



NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.


FSCO Boasts large lineup

As you can see from the list of programs above, we select the programs we participate in carefully.  One of those we are speaking at is the upcoming FSCO program in Charlotte, NC.  We provide the picture below to assist those who would like to attend. Their website is .




Now You Know Internet Educational Services

Now You Know Websites:  Now You Know is the largest provider of individual websites to the chiropractic profession. Our website service includes your choice of 33 templates, over 800 pages of content, "Ask the Experts" videos, and many other educational features that make an NYK website the best value in patient and community education. Check out the ever growing list of features on our website at:,  then click on "Website Service".

Now You Know Email Newsletter Service: The NYK email newsletter delivers current and hard-hitting articles on health and chiropractic issues emailed directly to your patient's inbox.  If you want to keep your patients informed, this email newsletter service is unsurpassed in chiropractic.  But there is more.  The NYK email newsletter service is really two services in one!  With the NYK email newsletter service, subscribers can also easily send bulk emails out to their entire patient list. So, with the NYK email newsletter service, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you!

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. This service allows you to send unlimited individual emails directly to patients. Each Echiropractic message can be customized with a message from the doctor. This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know Premium Package:  NYK services complement each other and together make the perfect blend of educational services at an affordable price.  Subscribing to all three educational services is the best value and resource available for complete online educational tools in chiropractic. Save $50 on the initial start-up and $30 a month by subscribing to the NYK Premium Package.




How to Contact NYK

General NYK Mailing Address:Marietta square
Now You Know Inc.
PO Box 2210, Marietta, GA 30061-2210
We're just off the beautiful Marietta Square

Use our toll free number to reach any of our departments

Our Email Addresses