April, 2007

• Core Products Adds Their Product Line to Chiropractic Depot
• New Media Prejudice Against Chiropractic Obvious
• More Chiropractic Associations Served by Now You Know
• The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News
• NYK Upcoming Seminars and Shows
• Now You Know Internet Educational Services
• How to Contact NYK

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Core Products Adds Their Product Line to Chiropractic Depot

Core Products, one of the largest producers of products for chiropractors and their patients, is adding their impressive line of products to Chiropractic Depot.  Core Products will have their products available on both the consumer and professional storefronts of Chiropractic Depot depending on which store front the individual item is most appropriate for.

According to their website, "Core Products International, Inc. was founded in 1988 with the idea that therapeutic products should be comfortable to wear and use. It all started with Phil Mattison’s sore neck, which drove him to see a chiropractor. Upon learning his discomfort stemmed from an improper sleeping position, Phil worked with his chiropractor to develop a new kind of spinal-support pillow."

The Core Products line includes a full range of products from support pillows to back rests, cushions, belts, braces and much more.  Chiropractic patients will be able to purchase Core Product items directly from their doctor's website from their Chiropractic Depot.  When a purchase is made, the doctor will receive a commission from each sale.

Core Products is one of a growing list of companies adding their products to be sold on Chiropractic Depot.  Chiropractic Depot is available for Doctors with the new Now You Know “Premium Plus” package. If you already have a NYK website or services, you can easily upgrade to the Premium Plus package. If you have another website service, in most cases you can transfer the unique information on your site to a new NYK site. To find out about Now You Know services, and getting a NYK website, please go to www.nowyouknow.net.

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New Media Prejudice Against Chiropractic Obvious

If a research study showed that a new drug could reduce blood pressure as much as any two other medications combined, and do it with no side effects, we would see that as the top story on the evening news for days.  Such a story would be carried by every major news outlet and appear in every publication you could lay your hands on.  However, when research that shows those same results with chiropractic care is published, almost no news outlets even pick up the story. 

Such is the case with research that came out last month in a "medical" research publication, the Journal of Human Hypertension.  This research which was conducted by medical researchers at the University of Chicago hypertension center showed that patients under chiropractic care had a drastic reduction in blood pressure.  According to lead researcher, Dr. George Bakris, "This procedure has the effect of not one, but two blood-pressure medications given in combination."

This research is stunning! It should be considered earth shaking! It should have appeared in all news outlets. However, it only appeared on WebMD, Earth Times, and a host of foreign newspapers in India, Pakistan, and a few in Britain and Canada. It seems that the US news outlets believe that Americans are not interested in groundbreaking research that shows how to reduce blood pressure without side effects.

The question that begs to be asked is, How much does the drug advertising money effect the editorial judgment of news services and publications?  This transparent lack of responsible journalism just shows how much big drug money can influence what should be autonomous news.  Obviously, if the news is not backed by big bucks, it's "hear no chiropractic, see no chiropractic, speak no chiropractic!"

An example of this possible prejudice can be seen by looking up a Google release on chiropractic where it shows a headline for the Chicago Daily Herald, IL on Apr 23, 2007.  This Google news headline lists a story that starts "BY SUSAN STEVENS. Then patient after patient returned from a chiropractor with relief from low back pain - and their blood pressure improved, too. ..."  The link to this story should go to the story, but instead goes to a page that says, "The story you have selected is no longer available. Please search our archives."  (follow original link here) In searching the archives the story can be found at: http://www.dailyherald.com/search/searchstory.asp?id=305203

A small consolation is that over 130 thousand patients of NYK doctors got this news as the lead story in the April issue of the NYK Newsletter. 

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More Chiropractic Associations Served by Now You Know

First and foremost, we at Now You Know understand that we are a "SERVICE".  Being chiropractors we have learned the service concept from many years of bending over adjusting tables.  We also understand the importance of our chiropractic organizations.  We urge all DCs to be a part of both a state and national organization. 

To do our part, Now You Know has been helping Chiropractic groups and organizations with their websites and Internet services.  We believe it is our duty to give back.  We feel privileged and proud to say that we are the profession's largest provider of Internet services to chiropractors and chiropractic organizations. 

The list of organizations that have honored us by allowing us to help continues to grow.  We want to say "Thank You" to the association leaders, and to all those who have put their faith in us.  We will do everything we can to continually earn that faith and to help us both reach our mutual goal, "changing the world through chiropractic."

Below is a list of those associations who we are presently working with:

If your association is interesting in finding out how to get a Now You Know website with Chiropractic Depot free of charge, just call our toll free number at 800-695-8937.

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The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

We review the world wide web almost every day for articles for our NYK patient newsletter. In reading hundreds of articles, there are always stories that do not make it into our patient newsletter but are of interest to us as chiropractors. Not all of these stories are good, and many of them I do not agree with, but we felt you should know about them. So if you don't have hours to search the world wide web for articles that concern us as chiropractors, just review the links below. To see the actual articles, please click on the headline links below.

• Ruling limits chiropractors to spine adjustments
• Kentucky chiropractor sees empire crumble
• Complaint against Chiropractor MP dismissed
• Chiropractic panel chooses to leave anesthesia-related resolution intact
• Law that helped chiropractic patients repealed
• Watch Your Back - The Foundation for Chiropractic Progress
• Bill treats licensed chiropractors fairly
• Straighten Up India: Bangalore-A Global Breakthrough for Chiropractic
• CMS FORM 1500 ERRORS FORCE IMPLEMENTATION DELAY
• Nurses Get Back Pains From Obese Patients
• Battle over back pain technique
•  With alternative medicine, it’s a dog’s life that’s at stake
• Manipulation under anesthesia' stirs controversy

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NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either nowyouknow@nowyouknow.net or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.

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Now You Know Internet Educational Services

Now There Are 4 Great Services for Your Office!

NYK Websites:  Now You Know is the largest provider of individual websites to the chiropractic profession. Our website service includes your choice of 33 templates, over 800 pages of content, "Ask the Experts" videos, and many other educational features that make an NYK website the best value in patient and community education. Check out the ever growing list of features on our website at: www.nowyouknow.net,  then click on "Website Service".

Chiropractic Depot:  Why just pay for a website when you can have your website start paying you?  Chiropractic Depot brings education and income together in your website. With the Chiropractic Depot service, you have a storefront inside your website where patients and visitors can select and purchase from a growing list of health, wellness, and fitness products.  The sales are fulfilled by the vendors and products are shipped directly to your patients.  And the best part is that you get a commission on each sale!

Chiropractic Depot is a service designed to bring the health and wellness industry together with the chiropractic profession. Each year, billions of dollars of health and wellness related products are sold to the public. Chiropractic patients, because of their orientation toward natural health, are prime consumers for these products.  It is time for us as Chiropractors to be the leaders in this consumer driven movement.

Now You Know Email Newsletter Service: The NYK email newsletter delivers current and hard-hitting articles on health and chiropractic issues emailed directly to your patient's inbox.  If you want to keep your patients informed, this email newsletter service is unsurpassed in chiropractic.  But there is more.  The NYK email newsletter service is really two services in one!  With the NYK email newsletter service, subscribers can also easily send bulk emails out to their entire patient list. So, with the NYK email newsletter service, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you!

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. This service allows you to send unlimited individual emails directly to patients. Each Echiropractic message can be customized with a message from the doctor. This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know "Premium Plus" Package:  This new package includes all four of our services at a discount.  NYK services complement each other and together make the perfect blend of educational and income generating services, all at an affordable price.  Subscribing to all four services is the best value and resource available for complete online educational tools in chiropractic. The new Premium Plus Package saves you $50 on the initial start-up and $30 a month.

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How to Contact NYK

General NYK Mailing Address:
Now You Know Inc.
PO Box 2210, Marietta, GA 30061-2210
We're just off the beautiful Marietta Square

Use our toll free number to reach any of our departments
800-695-8937

Our Email Addresses