The Information Age Newsletter

December, 2007

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Chiropractic Under Attack - Again!

The above is a photo of a billboard that appears on I-95 in Connecticut. The Anti-Chiropractic group has struck again. This time it is a huge billboard between exits 25 and 24 on 95, on the Bridgeport/Fairfield border.  The group "Victims of Chiropractic Abuse" VOCA is behind this and has erected a billboard on I 95 and taken out yellow page ads in all counties in Connecticut, where they claim to be a referral source to chiropractors.

The Connecticut Chiropractic Council (CCC) has taken action and has already contacted the billboard company LAMAR Advertising, the ICA, Attorney General’s office and Department of Consumer Affairs. The Council is in the process of filing official complaints and is making every effort to get that billboard down; as we did in 2005, click here to see that story.

Dr. John Maltby, International Chiropractors Association President commented, “This is far more than a citizen or citizens expressing their opinions with all of the free-speech protections we enjoy in the United States. This is the marketplace equivalent of crying fire in a crowded theatre, is a hate-based and anticompetitive campaign in which thousands and thousands of dollars are being spent. The highly professional nature of the campaign indicates that there is more at work here than just an angry individual with a grudge against chiropractic, who also happens to have incredibly deep pockets.”

Although the group behind this claims to be a consumer group, the money that has been spent clearly suggests that much deeper pockets are involved.  To read the Connecticut Chiropractic Council and  International Chiropractors Association's releases click here.




National Vaccine Information Center - Fighting Our Fight

One of the issues that many chiropractors have always been passionate about has been vaccinations.  Although there may not be any official numbers, it is believed that a fair percentage of chiropractors do not have their children vaccinated.  The debate on this will rage on for some time and would take much more room than we have here to discuss.  However, the one thing that has been almost universally agreed to in the chiropractic community, is that people should have the right to make an informed decision and choose what they feel is best for the health of their family.

Even though "freedom of choice in healthcare" is a core belief of chiropractic, we have done little as an organized group on the specific issue of vaccinations.  Fortunately for us, there is one group that has. The National Vaccine Information Center (NVIC) has been a consistent voice for freedom of choice on the vaccination issue.  This consumer based group was started by Barbara Loe Fisher and Kathy Williams. Their website can be seen at

In addition to the many issues they deal with regularly, the NVIC has been very active recently in light of the heavy-handed overkill crackdown in Maryland. (See links to some of these stories below in the "The Good, the Bad, and the Subluxated!" section of this newsletter below).

We urge all Chiropractors to support the NVIC with your membership in this consumer organization.  They are fighting our fight and they operate on a shoestring budget based upon membership dollars. Please go to their website and join, and or make a donation. In the latest NVIC newsletter they covered the Maryland issue with the below quote.  I think it is fitting in light of the recent Maryland issue.

"In Germany, they came first for the Communists, and I didn't speak up because I wasn't a Communist. Then they came for the Jews, and I didn't speak up because I wasn't a Jew. Then they came for the trade unionists, and I didn't speak up because I wasn't a trade unionist. Then they came for the Catholics, and I didn't speak up because I was a Protestant. Then they came for me, and by that time no one was left to speak up." - Martin Niemueller




Echiropractic - The Perfect Holiday Patient Greeting

Echiropractic is one of the ground breaking services of Now You Know that offers subscribers the ability to send e-cards out to patients either individually or in a group.

For this holiday season Now You Know offers 8 different  Echiropractic online cards that can be sent to either an individual, with a custom message, or to your entire list of emails using our bulk mailing feature.

In addition to the two of six Christmas and Chanukah online cards seen above, NYK also offers 18 other holiday online chiropractic cards including both Mother's and Father's day, Valentine's day, New Years, Thanksgiving, 4th of July, and Halloween.  There are also a variety of birthday messages available.

Echiropractic also contains many other messages that are online health tracks.  These include online versions of the late Dr Fred Barge's health pamphlets such as "Pregnancy and Chiropractic Care", and "The Senior Years and Chiropractic Care".  Echiropractic also contains three online health pamphlets on vaccinations by Barbara Loe Fisher, founder of the National Vaccine Information Center.

Possibly the most useful category of online Echiropractic messages is the "Office Situations & Letters" group that include common messages that can be used every day in a typical chiropractic office.  These include online messages for, "New Patient", "Welcome Back" "We Miss You", "Appointment Reminder", "Thanks for the Referral" and many more.

The Echiropractic service is available as part of the Now You know Premium Plus Package.






NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.





Now You Know, - Where Education and Income Go Hand-On-Hand

NYK Websites:  Now You Know is the largest provider of individual websites to the chiropractic profession. Our website service includes your choice of 33 templates, over 800 pages of content, "Ask the Experts" videos, and many other educational features that make an NYK website the best value in patient and community education. Check out the ever growing list of features on our website at:,  then click on "Website Service".  We are so confident that your will be satisfied with our service that we do something that others do not.  WE HAVE NO CONTRACTS!  You simply subscribe to our service and pay by the quarter.

Chiropractic Depot:  Why pay for a website when you can also have your website start paying you?  Chiropractic Depot brings education and income together on your website. With the Chiropractic Depot service, you have a storefront inside your website where visitors can select and purchase from a growing list of health, wellness, and fitness products.  The sales are filled by the vendors and products are shipped directly to your patients.  And the best part is that you get a commission on each sale!

Chiropractic Depot is a service designed to bring the health and wellness industry together with the chiropractic profession. Each year, billions of dollars of health and wellness related products are sold to the public. It is time for us as Chiropractors to be the leaders in this consumer driven movement.

Now You Know Email Newsletter Service:
newsletter delivers current and hard-hitting news on health and chiropractic emailed directly to your patient's inbox.  If you want to keep your patients informed, this email newsletter service is unsurpassed in chiropractic.  But there is more.  The NYK email newsletter service is really two services in one!  With the NYK email newsletter service, subscribers can also easily send bulk emails out to their entire patient list. So, with the NYK email newsletter service, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you!

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. This service allows you to send unlimited either individual or bulk emails, directly to a single patient or your entire list!.  Echiropractic emails can be customized with a personal message from you. This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know "Premium Plus Package":  This package is our best value and includes all four NYK services at a substantial savings.  Subscribing to all four services is the best value and resource available for complete online educational tools in chiropractic.




How to Contact NYK

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