The Information Age Newsletter

February 20, 2007

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 Chiropractic Depot  Off to Great Start - Vendors Coming Online

In our last issue of The Information Age just two weeks ago, Now You Know announced the introduction of our new service, Chiropractic Depot.  Chiropractic Depot is a storefront that you can have in your Now You Know website where patients can purchase items directly from your website and have these items shipped  to them by the manufacturers.  For each sale that is made on your website, you will earn a commission.  There are no codes to remember, no memberships for patients to join.  It's just that simple!

This new service will carry a variety of health, wellness, and fitness products and is designed to bring the health and wellness industry together with the chiropractic profession.  Each year, billions of dollars are spent on health and wellness related products. Chiropractic patients, because of their orientation toward natural health, are prime consumers for these products.  It is long overdue for Chiropractors to be a part of this commerce.

Since this recent introduction, numerous vendors have contacted us to have their products included.  Who wouldn't?  Shortly we will release a preliminary list of the vendors and products that will be a part of the service.  This list will continue to grow as more products join the online health revolution.  It is important to note that each doctor with the Chiropractic Depot storefront will have the ability to select which products they want to have available for sale on their site's storefront.

Chiropractic Depot is available to subscribers with the new Now You Know “Premium Plus” package. If you already have NYK services, you can easily upgrade to the Premium Plus package. If you have another website service, in most cases we can transfer the unique information on your site to a new NYK site. If you do not have NYK services and would like to find out how to get a NYK website with Chiropractic Depot, please go to

Now You Know Inc, the largest provider of Internet Educational Services to the chiropractic profession, is opening the gateway that allows chiropractic patients to find and purchase health and wellness products through their Doctor of Chiropractic’s website.




Books You and Your Patients MUST Have (Chiropractor on Montel Williams Show!)

Mark down February 21st on your calendar.  That is the day you must go to a bookstore and purchase some great books. Now more than ever there are books for sale to the general public, by chiropractors and about chiropractic.  So why February 21st?  That is the day the ratings are calculated to determine best sellers.  Wouldn't it be great if books about chiropractic made that list?

The four books that are important that you should purchase are "The 100 Year Lifestyle" by Dr. Eric Plasker, "Discover Wellness" by Drs. Bob Hoffman and Jason Deitch, "I Stand Amazed" by Geri Carlson, and "Dying to be Young" by Dr. Eric Kaplan.

The 100 Year Lifestyle, by Dr. Eric Plasker, reveals the secret to making the most of your extended lifespan. It gives you all you need to enjoy the highest quality of life as you age in years--without aging in body and mind. Your centennial is in reach with Dr. Plasker's ideas and methods for diet, nutrition, exercise, mental agility, creativity, finances, friends and family, work, community, and achieving a sense of purpose.  You can find out more about this book through links on the website,

Discover Wellness, is a book by Dr. Bob Hoffman and Dr. Jason Deitch. According to their release this book, "Presents a compelling step-by-step plan for your personal path to wellness, and the resulting wealth you desire and deserve.  This book is designed to help heal America’s economy and increase your personal wealth, as you live a healthier, more active life."  The website for this book is:

The third book you should get is written by a patient as a testimonial to her life changing experience under chiropractic care. The book, I Stand Amazed: How Chiropractic Saved My Life was written by Geri Carlson.  As Ms. Carlson describes it she was trapped in a cycle of suffering until a hand reached down and showed her the way out. Using the fastest growing healthcare alternative to cure her medical ailment—subluxation-based chiropractic—Carlson was restored to optimal health and now hopes to lead an exodus of those ensnared by similar pain. As she puts it, Chiropractic, “an amazing gift from God,” offered her hope, inspiration, and healing throughout her journey.  To find out more please visit her website at:

As a side note, Geri Carlson's chiropractor was none other than a dear friend of mine and the world's busiest practitioner, Dr. Rob Schiffman.  Dr. Rob so inspired Geri that she took it upon herself to write her gripping story.  I have read this book and it is a tear-jerker!

The fourth book, Dying to be Young, is the personal story of another friend of mine and his wife, Dr. Eric and Bonnie Kaplan. (Eric and I were classmates at NYCC in the late 70's.) The press on this book reads as follows: "Perhaps you too have noticed all the advertising and coverage about the use of Botox as a safe and easy way to look ten years younger? If so, be careful. That’s what Dr. Eric Kaplan says in his book Dying To Be Young. It turns out that some of the toxin may be counterfeit, raw Botulinum Toxin, and you could find yourself fighting for your life. That’s what happened to the author and his wife. Part survivor story and part powerful warning, this is how they experienced complete paralysis, total life support, six weeks in a Florida hospital, and a lengthy stay in a Georgia rehabilitation center. This is one of the fastest growing cosmetic procedures in the nation, so I suggest you read this book before you elect this procedure. This book should be mandatory reading for anyone thinking about it." You can read more at:

Eric and Bonnie were transferred to Atlanta for a long rehabilitation shortly after the incident that nearly claimed both their lives. Dr. BJ Harman and myself went to the hospital to visit Eric and Bonnie the second day they were in Atlanta.  It was not a pretty sight.  Their book chronicles the peril of this procedure, and their personal struggle. 

IMPORTANT NOTE: Dr Eric Kaplan will appear on the Montel Williams show on Friday February 23rd. You may want to tune in or record this show!  You can find more info at:




Chiropractic Associations Can Also Benefit From Chiropractic Depot

Our Chiropractic Associations have long been strapped for cash to carry out their important work. At Now You Know we have decided to do something about it.  There are many products that chiropractors purchase either for their offices, or for resale to patients.  With the professional storefront version of the Chiropractic Depot these products will soon be carried on the participating association's and group's websites that we manage. (NYK actually donates our services for these sites).

Chiropractic Depot will maintain two types of storefronts. One is a Consumer Storefront that will be housed inside doctors' websites and will carry health and wellness products for sales to the general public. The second type of storefront is a Professional Storefront whereby Chiropractors can make purchases of supplies and products that they need for their office. It is the professional storefront that will appear in the association's websites.

Products listed in the professional storefront are geared toward sales to Doctors of Chiropractic. These products will include items which doctors can purchase for direct resale in their offices, or products and supplies for use in their offices.  For each sale that is made, the association will make a commission. Associations can therefore promote sales on their sites as a means  to increase revenues.

If your association is interesting in finding out how to get a Now You Know website with Chiropractic Depot free of charge, just call our toll free number at 800-695-8937.



The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

We review the world wide web almost every day for articles for our NYK patient newsletter. In reading hundreds of articles there are always stories that do not make it into our patient newsletter but are of interest to us as chiropractors. Not all of these stories are good, and many of them I do not agree with, but we felt you should know about them. So if you don't have hours to search the world wide web for articles that concern us as chiropractors, just review the links below. To see the actual articles, please click on the headline links below.



NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.





Now You Know Internet Educational Services

NYK Websites:  Now You Know is the largest provider of individual websites to the chiropractic profession. Our website service includes your choice of 33 templates, over 800 pages of content, "Ask the Experts" videos, and many other educational features that make an NYK website the best value in patient and community education. Check out the ever growing list of features on our website at:,  then click on "Website Service".

Chiropractic Depot:
Why just pay for a website when you can have your website start paying you?  Chiropractic Depot brings education and income together in your website. With the Chiropractic Depot service, you have a storefront inside your website where patients and visitors can select and purchase from a growing list of health, wellness, and fitness products.  The sales are fulfilled by the vendors and products are shipped directly to your patients.  And the best part is that you get a commission on each sale!

Chiropractic Depot is a service designed to bring the health and wellness industry together with the chiropractic profession. Each year, billions of dollars of health and wellness related products are sold to the public. Chiropractic patients, because of their orientation toward natural health, are prime consumers for these products.  It is time for us as Chiropractors to be the leaders in this consumer driven movement.

Now You Know Email Newsletter Service: The NYK email newsletter delivers current and hard-hitting articles on health and chiropractic issues emailed directly to your patient's inbox.  If you want to keep your patients informed, this email newsletter service is unsurpassed in chiropractic.  But there is more.  The NYK email newsletter service is really two services in one!  With the NYK email newsletter service, subscribers can also easily send bulk emails out to their entire patient list. So, with the NYK email newsletter service, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you!

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. This service allows you to send unlimited individual emails directly to patients. Each Echiropractic message can be customized with a message from the doctor. This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know "Premium Plus" Package:
 This new package includes all four of our services at a discount.  NYK services complement each other and together make the perfect blend of educational and income generating services, all at an affordable price.  Subscribing to all four services is the best value and resource available for complete online educational tools in chiropractic. The new Premium Plus Package saves
you $50 on the initial start-up and $30 a month.




How to Contact NYK

General NYK Mailing Address:Marietta square
Now You Know Inc.
PO Box 2210, Marietta, GA 30061-2210
We're just off the beautiful Marietta Square

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