The Information Age Newsletter

January 2007

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Three Chiropractors Thrown Out of AMA Headquarters

I've been thrown out of better places, but none were as fun.  THIS IS A TRUE STORY!  This past weekend, Dr. Lucas Matlock, Dr. Jeremy Hess, and myself were thrown out of the AMA headquarters in Chicago IL. 

We were attending a "Get The Big Idea" seminar by Dr Rob Schiffman in Chicago.  We noticed that the building directly across from where the seminar was being held was the headquarters of the AMA.  This was ironic in itself having such a hard-core principled seminar like Get The Big Idea, being just outside of the windows of the AMA offices.

Just prior to the Friday evening program Drs. Matlock, Hess and myself decided to go visit the AMA and see if we could get a tour.  As we entered the building with a huge lobby, we approached an information booth that contained two security guards.  I asked them where the entrance way was to the AMA offices (it is a huge lobby) and he said that they were around the corner of the wall. 

He then abruptly asked me, "Do you have any business here?"  I responded that we were doctors and were hoping to get a tour.  To that he quipped, "There are no tours here, and they are closed."  I asked if we could look at the directory behind us to which he only grunted. 

Then, Dr. Matlock took out a camera to take a picture of the directory to show that we were there.  With this, the security guard got even more indignant and told us in no uncertain terms that we could not take any pictures and they said, "In fact you have to leave right now!"  Well, we left high five-ing each other and laughing our way out the door. 

In my youth I may have been thrown out of a few establishments, but none made me feel so good.  It's interesting to note the contrast. If you go to any chiropractic headquarters you will be welcome and treated with respect.  When you go to the AMA headquarters, you get tossed out.  Speaks volumes to me!





Bulk Mail Echiropractic Health Tracts to Your Patients

We have upgraded our Echiropractic service to allow you to send bulk Echiropractic cards, health tracts, letters or pamphlets to your entire list of patients. Echiropractic has always allowed our doctors to send these messages individually to their patients, but now this service can do even more!.

Now doctors can send any of our Echiropractic cards to their entire newsletter list. So with the simple press of a button you can send any of the over 80 Echiropractic cards, letters or pamphlets to all your practice members.

With this new feature, the savings in postage alone over regular mail more than pays for the entire cost of Echiropractic for a year. No longer will you have to pay for postcards and postage. Instead, you can send an online ecard and have your entire practice receive it within minutes.

As before, you can still add a personal message to the Echiropractic messages. So in addition to receiving a beautiful online card, your patients can also get some personal words from you. For more information on our Echiropractic service, please visit our website at and click on the "Echiropractic" link on the home page.





Chiropractic Under Attack in Connecticut

We have all seen the recent smear campaign launched against chiropractic in Connecticut.  This smear campaign came in the form of billboards and buses. The following is from an email from Tom Paterna, Executive Director of the Connecticut Chiropractic Council.  We urge you to read this over and see if you can help.

To All Doctors of Chiropractic,

Over the last 12 months the battlefield for chiropractic survival has been held in Connecticut.  We ask all Chiropractors to look at both their individual practice and chiropractic as a profession. What damage has (or can potentially) occur if nothing is done to protect us?

We all need the courage and financial resources to continue this fight. For the future of your practice, get involved by making a contribution. Please open the attachment and make a donation to the CT Chiropractic Legal Action Fund Today.

Thank you,
Board of Directors, Connecticut Chiropractic Council

Please Click Here to read the flyer and find out how you can help.





"The Good, the Bad, and the Subluxated!" - AKA - Chiropractic in the News

We review the world wide web almost every day for articles for our NYK patient newsletter. In reading hundreds of articles there are always stories that do not make it into our patient newsletter but are of interest to us as chiropractors. Not all of these stories are good, and many of them I do not agree with, but we felt you should know about them. So if you don't have hours to search the world wide web for articles that concern us as chiropractors, just review the links below. To see the actual articles, please click on the headline links below.




NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.





Now You Know Internet Educational Services

Now You Know Websites:  Now You Know is the largest provider of individual websites to the chiropractic profession. Our website service includes your choice of 33 templates, over 800 pages of content, "Ask the Experts" videos, and many other educational features that make an NYK website the best value in patient and community education. Check out the ever growing list of features on our website at:,  then click on "Website Service".

Now You Know Email Newsletter Service: The NYK email newsletter delivers current and hard-hitting articles on health and chiropractic issues emailed directly to your patient's inbox.  If you want to keep your patients informed, this email newsletter service is unsurpassed in chiropractic.  But there is more.  The NYK email newsletter service is really two services in one!  With the NYK email newsletter service, subscribers can also easily send bulk emails out to their entire patient list. So, with the NYK email newsletter service, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you!

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. This service allows you to send unlimited individual emails directly to patients. Each Echiropractic message can be customized with a message from the doctor. This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know Premium Package:  NYK services complement each other and together make the perfect blend of educational services at an affordable price.  Subscribing to all three educational services is the best value and resource available for complete online educational tools in chiropractic. Save $50 on the initial start-up and $30 a month by subscribing to the NYK Premium Package.




How to Contact NYK

General NYK Mailing Address:Marietta square
Now You Know Inc.
PO Box 2210, Marietta, GA 30061-2210
We're just off the beautiful Marietta Square

Use our toll free number to reach any of our departments

Our Email Addresses