The Information Age Newsletter

June, 2007

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Sherman Names New President

Sherman College of Straight Chiropractic Board of Trustees has appointed a new president.  Jon C. Schwartzbauer, D.C., will assume the presidency effective August 13, 2007.  According to the Sherman College website, Dr. Schwartzbauer had been serving as Vice President of Academic Affairs and director of the Leadership and Practice Management Institute.  He is a 1997 graduate of Sherman and joined the faculty in 2002.

In response to his appointment Dr. Schwartzbauer commented, "I am committed to being a faithful steward to the college’s history and working with the college community as we address the opportunities in chiropractic education today. I look forward to working with our talented and dedicated board, faculty, staff, students, alumni and supporters to strengthen Sherman College and the chiropractic profession."

Sherman Board Chair Cindy Pekofsky, D.C., announced, "We are excited to welcome Dr. Schwartzbauer as Sherman College’s fourth president, and we look forward to the great things we will accomplish for Sherman College and for the chiropractic profession under his leadership and guidance." 

Dr. Schwartzbauer  replaces Thomas A. Gelardi, D.C..  Dr. Gelardi, was serving as president for his second stint as the search for a permanent president was underway.  Dr. Gelardi was the initial president of the college. Dr. Pekofsky noted the distinguished service of Dr. Gelardi in her comments, "The board is extremely grateful for Dr. Gelardi’s dedicated service to the college and for his many contributions to the college’s successes during his tenure as interim president for the past two years."





Imitation, the Ultimate Form of Flattery

Now You Know was started in the late 90's not as a business idea, but rather as an offshoot of what I was doing in my practice to educate patients, the community and stimulate referrals. As a chiropractor I knew what was needed to help my practice grow.  Being able to start with a blank sheet of technological paper allowed us to create exactly what I needed and wanted.  Since that start we have continued to focus on using technology, and creating services that we knew would help the chiropractic practice.

None of the services Now You Know has ever introduced has ever been created so that we could "sell" DCs services.  ALL were created for the purpose of patient education, and referral stimulation. Over these past years we have seen several other companies enter the Internet business and attempt to copy our services.  We are flattered at these attempts as this signifies that we must be hitting the mark.  It should be noted, however, that we have never introduced a service in response to any other company's services. The same cannot be said of other companies attempting to offer what Now You Know initiated.We embrace the old saying, “Imitation is the sincerest form of flattery.” Our focus will always remain the same, to offer DCs services we would want in our practices. 

With this in mind, we will continue to offer only those services and technologies that we know are needed and work in practice.  We will never sell things to DCs that we would not want ourselves.  We know what works and we know what is hype.

We have been blessed to become the largest provider of Internet educational services to the chiropractic profession because of innovation, integrity and results.  Not only do we have the privilege of handling a large volume of chiropractors websites, but we also donate our expertise to over 25 chiropractic associations.

I can tell you that if this was only a business, we would not be here.  To us, spreading the message of chiropractic to the world is a mission, it is personal, and we feel honored to serve.




Does Medicine Have an Advantage?

Think about it for a minute.  If chiropractic works, and if medicine has the horrendous residuals that we continuously hear about, then why are they getting most of the news attention and we get seconds at best. For years we have been saying, "Chiropractic first, medicine second, and surgery last."  But if you look at ALL of our schools, the reality is that most community hospitals are bigger than our educational institutions. And finally, in spite of the growing number of people we care for, all expenditures on chiropractic add up to less than 1% of the monies spent on healthcare in the US each year. I mention these things not to depress anyone, but rather to make a point. 

I think chiropractic is the best thing since sliced bread.  I think what we do is spectacular. I know that we have the ability to change the concept of healthcare globally.  So why are we always playing second fiddle to the medical profession in terms of news and press coverage? 

The answer is "product"!  The practice of medicine by itself could not garner all the news they seem to be getting. However, their products, specifically "drugs" can.  It is not the medical profession that has all the money, it is the drug industry.  Organized medicine has been bankrolled by the drug industry since the relationship began.  Imagine that you are a drug company, you create a product, and the only way you can sell it is through a set of professionals in another profession.  With this scenario, how much would you spend to protect those professionals.

This is one of the main motivating factors behind the creation of Chiropractic Depot.  There is a growing market for health, wellness, and fitness products.  Chiropractors are the natural professionals to help people in making decisions in these areas.  It is high time we brought our profession, and this industry together. 

Chiropractic Depot is designed to do just that.  Isn't it about time that manufacturers of health, wellness and fitness products start saying, "recommended by leading chiropractors!"   This is our vision.  We see a day when a sizable portion of the multi-billion dollar health and fitness industry is earmarked to promote chiropractic.  In over 110 years, we have been unable to afford paying for promotion ourselves.  So maybe it is time to ask someone else to help foot the bill. Chiropractic Depot is not just designed to help the chiropractor grow his practice, it is desinged to help CHIROPRACTIC grow as well.



The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

We review the world wide web almost every day for articles for our NYK patient newsletter. In reading hundreds of articles, there are always stories that do not make it into our patient newsletter but are of interest to us as chiropractors. Not all of these stories are good, and many of them I do not agree with, but we felt you should know about them. So if you don't have hours to search the world wide web for articles that concern us as chiropractors, just review the links below. To see the actual articles, please click on the headline links below.



NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.





Now You Know Internet Educational Services

NYK Websites:  Now You Know is the largest provider of individual websites to the chiropractic profession. Our website service includes your choice of 33 templates, over 800 pages of content, "Ask the Experts" videos, and many other educational features that make an NYK website the best value in patient and community education. Check out the ever growing list of features on our website at:,  then click on "Website Service".

Chiropractic Depot:
Why just pay for a website when you can have your website start paying you?  Chiropractic Depot brings education and income together in your website. With the Chiropractic Depot service, you have a storefront inside your website where patients and visitors can select and purchase from a growing list of health, wellness, and fitness products.  The sales are fulfilled by the vendors and products are shipped directly to your patients.  And the best part is that you get a commission on each sale!

Chiropractic Depot is a service designed to bring the health and wellness industry together with the chiropractic profession. Each year, billions of dollars of health and wellness related products are sold to the public. Chiropractic patients, because of their orientation toward natural health, are prime consumers for these products.  It is time for us as Chiropractors to be the leaders in this consumer driven movement.

Now You Know Email Newsletter Service: The NYK email newsletter delivers current and hard-hitting articles on health and chiropractic issues emailed directly to your patient's inbox.  If you want to keep your patients informed, this email newsletter service is unsurpassed in chiropractic.  But there is more.  The NYK email newsletter service is really two services in one!  With the NYK email newsletter service, subscribers can also easily send bulk emails out to their entire patient list. So, with the NYK email newsletter service, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you!

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. This service allows you to send unlimited individual emails directly to patients. Each Echiropractic message can be customized with a message from the doctor. This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know "Premium Plus" Package:
 This new package includes all four of our services at a discount.  NYK services complement each other and together make the perfect blend of educational and income generating services, all at an affordable price.  Subscribing to all four services is the best value and resource available for complete online educational tools in chiropractic. The new Premium Plus Package saves
you $50 on the initial start-up and $30 a month.




How to Contact NYK

General NYK Mailing Address:Marietta square
Now You Know Inc.
PO Box 2210, Marietta, GA 30061-2210
We're just off the beautiful Marietta Square

Use our toll free number to reach any of our departments

Our Email Addresses