The Information Age Newsletter

March, 2007

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 News Your Patients Should Know About - Chiropractic Cuts Blood Pressure

Each month for the last 8 plus years we at Now You Know have been tirelessly continued our search for current news and information about Chiropractic for the NYK patient newsletter.  Well over a hundred thousand patients read this newsletter from their doctors each month.  We take our responsibility seriously.  We believe a newsletter should be NEWS!  It should not be re-written health pamphlets or opinions.  All of the articles we include in our newsletter are written based on current news and research and all site the reference that shows just how credible and current they are.

We don't mind telling you that some months it is quite a chore to find current articles or research on chiropractic to write about in the newsletter.  We sift through hundreds of articles and news stories, read dozens of journals, all to find a few good educational articles that we would be proud to show to our patients. 

That being said, this coming month will be a little easier.  Just after the mailing of our last newsletter a story hit the press with the following headline:

"Chiropractic Cuts Blood Pressure"

This story was in several high profile press outlets including, of all places, "WebMD"!  Wow, even the medics are touting this story.  The research is published in the March 2007 Journal of Human Hypertension, and was done at University of Chicago, School of Medicine.  (Interestingly enough, other than WebMD, this story was NOT picked up by other US news outlets.  It did appear in news stories outside the United States.  Hmmm, do you think something is amiss here?  A story this important should have run in all US news outlets.)

We will be writing the lead article for the April NYK patient newsletter based on this research and the subsequent press.  We usually like to add quotes that are available from the stories or researchers and this months is a doozy. In one of the WebMD articles, study leader George Bakris, MD, after seeing the results of the study was quoted as saying, "When the statistician brought me the data, I actually didn't believe it. It was way too good to be true," Dr. Bakris said. He continued, "The statistician said, 'I don't even believe it.' But we checked for everything, and there it was."

If you are a Now You Know Newsletter subscriber, your patients will be reading all about this in a few weeks.  If you are not a subscriber to the Now You Know Newsletter,... you should be!  Your patients deserve to get the best and most timely news service for chiropractic patient available.  We would want nothing less for our patents.





Big Insurance Attacks Connecticut Chiropractic Council - Your Help Needed!

The Connecticut Chiropractic Council must have been doing something right.  They are now under attack by American Specialty Health Networks (ASH) , and the Federal Trade Commission. Because they spoke out, they have drawn the attention of these groups and now have to defend themselves because they were defending chiropractic, and chiropractic patients. Please see the letter below.


Dear Doctor,

As some of you may already know, the Connecticut Chiropractic Council received a letter from American Specialty Health Networks, Inc. (ASH), alleging that the CCC has been involved in improper activities aimed at undermining ASH's recruitment of DC's under its service contract with Anthem Blue Cross and Blue Shield.

In addition, the Federal Trade Commission (FTC) has advised the CCC that it has commenced an investigation into the same or similar subject matter. We do not know whether the investigation is a result of a complaint bay ASH. In any event, the FTC has already made a request for the CCC, and some of the CCC's members, to provide the FTC with a significant amount of documents and information regarding ASH's campaign in Connecticut .

While the CCC denies the allegations made by ASH and does not believe that it has engaged in any wrongdoing, it has become necessary to raise money quickly to pay for the CCC's legal fees so that it can protect the interests of the CCC and its members.

Please send your contributions to the CCC's Executive Director, Tom Paterna. If you have any questions, call Tom at (203) 410-1692.

Very truly yours,
Dr. Luigi DiRubba

President, Connecticut Chiropractic Council

To make a donation please click here to download the form that you can fax back to them.




Do You Have Your National Service Provider Number?

Did you know that as of May 23, 2007 you must have a "National Service Provider Number"?  That is the deadline for getting your number.  ALL healthcare providers will be required to have these numbers for filing and processing health care claims and other transactions. 

According to the official US government release, “The purpose of these provisions is to improve the efficiency and effectiveness of the electronic transmission of health information. The Centers for Medicare & Medicaid Services (CMS) has developed the National Plan and Provider Enumeration System (NPPES) to assign these unique identifiers.”

The International Chiropractors Association has sent out a press release on this important issue and has a story on their website.  To read about it and find links to apply for the number please click here. The ICA recommends that you carefully read all instructions and fill out a printed copy of the form before doing the online submission.  All the information an and links you will need to apply for your number can be found in the ICA press release and on their website.



The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

We review the world wide web almost every day for articles for our NYK patient newsletter. In reading hundreds of articles there are always stories that do not make it into our patient newsletter but are of interest to us as chiropractors. Not all of these stories are good, and many of them I do not agree with, but we felt you should know about them. So if you don't have hours to search the world wide web for articles that concern us as chiropractors, just review the links below. To see the actual articles, please click on the headline links below.



NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.





Now You Know Internet Educational Services

NYK Websites:  Now You Know is the largest provider of individual websites to the chiropractic profession. Our website service includes your choice of 33 templates, over 800 pages of content, "Ask the Experts" videos, and many other educational features that make an NYK website the best value in patient and community education. Check out the ever growing list of features on our website at:,  then click on "Website Service".

Chiropractic Depot:
Why just pay for a website when you can have your website start paying you?  Chiropractic Depot brings education and income together in your website. With the Chiropractic Depot service, you have a storefront inside your website where patients and visitors can select and purchase from a growing list of health, wellness, and fitness products.  The sales are fulfilled by the vendors and products are shipped directly to your patients.  And the best part is that you get a commission on each sale!

Chiropractic Depot is a service designed to bring the health and wellness industry together with the chiropractic profession. Each year, billions of dollars of health and wellness related products are sold to the public. Chiropractic patients, because of their orientation toward natural health, are prime consumers for these products.  It is time for us as Chiropractors to be the leaders in this consumer driven movement.

Now You Know Email Newsletter Service: The NYK email newsletter delivers current and hard-hitting articles on health and chiropractic issues emailed directly to your patient's inbox.  If you want to keep your patients informed, this email newsletter service is unsurpassed in chiropractic.  But there is more.  The NYK email newsletter service is really two services in one!  With the NYK email newsletter service, subscribers can also easily send bulk emails out to their entire patient list. So, with the NYK email newsletter service, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you!

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. This service allows you to send unlimited individual emails directly to patients. Each Echiropractic message can be customized with a message from the doctor. This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know "Premium Plus" Package:
 This new package includes all four of our services at a discount.  NYK services complement each other and together make the perfect blend of educational and income generating services, all at an affordable price.  Subscribing to all four services is the best value and resource available for complete online educational tools in chiropractic. The new Premium Plus Package saves
you $50 on the initial start-up and $30 a month.




How to Contact NYK

General NYK Mailing Address:Marietta square
Now You Know Inc.
PO Box 2210, Marietta, GA 30061-2210
We're just off the beautiful Marietta Square

Use our toll free number to reach any of our departments

Our Email Addresses