The Information Age Newsletter
 

November, 2007

  
  In This Issue:

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Chiropractic Continuing Education Fraud Exposed on Television Expose

A local television news channel (channel 6, the CBS affiliate) in central Florida ran a story on November 13, 2007 that exposed the Florida Chiropractic Association (FCA) convention's lax attendance policy.  The expose story which also appears on their website starts off by saying, "Doctors who are required to attend classes to keep their licenses were found to be claiming credit for seminars they never attended."

In their investigative reporting the reporters were able to show that many doctors would sign in and sign out of these programs without even attending the programs.  They also had one of their producers register for the program, get the full 20 hours of credit, while never going to class.

The online story can be seen on their website when you click here. On that page you can also view two videos of the TV versions of this story. You can view them on their website by clicking on the links for "VIDEO: Class Credit Claims" and " VIDEO: Follow-Up Report". 

Included in the investigative report was an interview with Dr. Sal LaRusso, chairman of the Florida Board of Chiropractic Medicine.  Dr LaRusso, and other Board members were shown videos that clearly showed doctors not attending classes. In the interview, Dr. LaRusso stated, "Quality of care issues, those are the paramount issues you want to drive home." After seeing a video, he continued, "We should be seeing doctors attending the CE program and being monitored and being verified that's, in fact, the doctor attending the program."

The TV reporters tried to interview Debbie Brown, the executive director of the FCA. They asked, "...Why the FCA continues to violate its own policies in the conduct of continuing education?"  To which Ms. Brown responded, ""No sir," Brown said. "I have no response."

In response, the Board of Chiropractic Medicine in Florida (yes that is the name in Florida) has adopted new rules that will require doctors to actually attend the continuing educational programs in order to get credit.

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Real News - Real Current !

Nothing adds credibility to your website and newsletter more than real news.  Having good information on your website is important.  Having real news on your website that is sent directly to your patients lets them know you are up to date and current with changes in this evolving healthcare world.

We have always had a passion for information in chiropractic and healthcare in general.  We scan news and scientific sources every day looking for the story, report or research that would otherwise never get into your patients hands.

Each month we pick 6 stories for the Now You Know newsletter that come from real news sources and real research.  All our stories are current and within days of when we send the newsletter to the patients of NYK subscribers.

Having been in chiropractic for almost 30 years, I know what impresses patients, and convinces prospective patients to make that decision.  The key is credibility.  And nothing adds credibility more than real news and real research presented in real time! 

Looking over the last few editions of the NYK patient newsletter shows news stories and research that resulted in newsletter articles with the following headlines:

  •  Chiropractic Care May Help Adult ADHD
  •  Adverse Drug Reactions Rise Sharply - Study Says
  •  Autism and Chiropractic Care
  •  How the Elderly Utilize Chiropractic in the US
  •  Study Finds Link to Why Chiropractic Care Helps Blood Pressure

Fluff may be nice, but we at NYK believe in the real deal.  Nothing adds more credibility to your newsletter than current real news!  It is what makes people read your newsletter, and then forward it on to others. 

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Andrew Goes to the Chiropractor - A Must Have Child's Book Introduced

A new child's educational book has just been released this November 2007 by author Geri Carlson. The book entitled, "Andrew Goes to the Chiropractor" is designed as a children's story to help educate children about the benefits and procedures of going to a chiropractor.  In my opinion, this short 36 page book is a must have for every chiropractic office.

Ms. Carlson is a chiropractic patient of Dr. Rob Schiffman and advocate who had her life changed by chiropractic.  She chronicled her story in her first book, "I Stand Amazed". (Click Here to read the original Information Age story on her first book.) In this new book she explains to children what to expect from their first visit to the chiropractor.

Geri noted her reasons for writing this children's educational book. "I love children and have spent most of my adult life serving them. I can't imagine continuing to work to promote chiropractic and not include the most precious people of all. I want children everywhere to have optimal health, and a chance at the best they can be." 

Geri also related the story mentioned in her first book that inspired the writing of this second book geared toward children.  She recalled, "In I Stand Amazed, I wrote about a young boy (around the age of 10) who went with his parents for his first adjustment. When they returned a few days later for the second adjustment, the boy refused to let the chiropractor touch him, despite the efforts from his parents to have him see the importance of it. I had a hunch I knew the reason for the boy's apprehension. I looked at him and asked, "Does the doctor adjust your neck?" He said he did. I continued, "Did you hear a sound when you received your adjustment?" The boy's eyes grew big as quarters. I knew the answer. I told him I remembered the first time I heard that sound, it really caught me off-guard. "It was weird, wasn't it?" I asked. He nodded. Then I explained how I learned to love that sound because it was the sound of God healing me. That was 3 1/2 years ago and that lovely family is still committed to their adjustments today."

I can think of no better way to help children understand chiropractic than to read it from a patient speaking to children through this child's story. I have read this book myself and I believe that this book should be in every school library and be given to every parent under chiropractic who would like their children to be under chiropractic care.  Information on both of Geri Carlson's publications can be found on the website, www.istandamazed.com.

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The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

We review the world wide web almost every day for articles for our NYK patient newsletter. In reading hundreds of articles, there are always stories that do not make it into our patient newsletter but are of interest to us as chiropractors. Not all of these stories are good, and many of them I do not agree with, but we felt you should know about them. So if you don't have hours to search the world wide web for articles that concern us as chiropractors, just review the links below. To see the actual articles, please click on the headline links below.

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NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either nowyouknow@nowyouknow.net or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.

{Calendar-NYK}

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Now You Know, - Where Education and Income Go Hand-On-Hand

NYK Websites:  Now You Know is the largest provider of individual websites to the chiropractic profession. Our website service includes your choice of 33 templates, over 800 pages of content, "Ask the Experts" videos, and many other educational features that make an NYK website the best value in patient and community education. Check out the ever growing list of features on our website at: www.nowyouknow.net,  then click on "Website Service".  We are so confident that your will be satisfied with our service that we do something that others do not.  WE HAVE NO CONTRACTS!  You simply subscribe to our service and pay by the quarter.

Chiropractic Depot:  Why pay for a website when you can also have your website start paying you?  Chiropractic Depot brings education and income together on your website. With the Chiropractic Depot service, you have a storefront inside your website where visitors can select and purchase from a growing list of health, wellness, and fitness products.  The sales are filled by the vendors and products are shipped directly to your patients.  And the best part is that you get a commission on each sale!

Chiropractic Depot is a service designed to bring the health and wellness industry together with the chiropractic profession. Each year, billions of dollars of health and wellness related products are sold to the public. It is time for us as Chiropractors to be the leaders in this consumer driven movement.

Now You Know Email Newsletter Service:
"REAL NEWS - REAL CURRENT!   The NYK email newsletter delivers current and hard-hitting news on health and chiropractic emailed directly to your patient's inbox.  If you want to keep your patients informed, this email newsletter service is unsurpassed in chiropractic.  But there is more.  The NYK email newsletter service is really two services in one!  With the NYK email newsletter service, subscribers can also easily send bulk emails out to their entire patient list. So, with the NYK email newsletter service, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you!

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. This service allows you to send unlimited either individual or bulk emails, directly to a single patient or your entire list!.  Echiropractic emails can be customized with a personal message from you. This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know "Premium Plus" Package:  This new package includes all four of our services at a discount.  NYK services complement each other and together make the perfect blend of educational and income generating services, all at an affordable price.  Subscribing to all four services is the best value and resource available for complete online educational tools in chiropractic. The new Premium Plus Package saves you $50 on the initial start-up and $30 a month.

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How to Contact NYK

General NYK Mailing Address:Marietta square
Now You Know Inc.
PO Box 2210, Marietta, GA 30061-2210
We're just off the beautiful Marietta Square

Use our toll free number to reach any of our departments
800-695-8937

Our Email Addresses

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