The Information Age Newsletter

October, 2007

  In This Issue:

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Chiropractic YouTube Videos

With the explosion of YouTube on the internet, it was only natural that Chiropractic would find its place onto this website.  Some of these videos are promotional videos by chiropractic colleges, while others are news stories or individually made videos. Some of these videos may even be good videos to link into your office website. (You may need permission first on some of these.)

In searching YouTube for chiropractic we have come up with some interesting videos that you may want to see. View the below at your leisure and judge them for yourself.  If you want to post comments on the ones related to chiropractic colleges, you may want to do so on the open forum.  Have fun!




Chiropractic Depot Open for Business! (On Your Site?)

Now You Know is proud to announce the opening of, Chiropractic Depot.  Presently, there are NYK subscribers with the storefront active on their website, and ready for sales!  To see a functional sample, you can view our sample site at

This groundbreaking service is designed to bring the health and wellness industry together with the chiropractic profession.  Each year, billions of dollars of health and wellness related products are sold to the public. Chiropractic patients, because of their orientation toward natural health, are prime consumers for these products. Now, we can connect these people with you and your website.

Chiropractic Depot is a storefront that you can have inside of your Now You Know website that carries a variety of health, wellness, and fitness products. Viewers to your website can purchase items from the storefront inside your website and have these items shipped by the manufacturers directly to their address. For each sale that is made on your NYK website, you will earn a commission!  There are no codes to remember, no memberships to join.  It's just that simple!

One of the nice features of Chiropractic Depot is the ability to print a paper catalog of the products you have selected for your storefront. This catalog can be left in your waiting area or distributed in your practice so that everyone can see the variety of items available on your site before even going to the site itself.

Isn't It About Time Your Website Started Paying You?




California Governor Arnold Schwarzenegger Vetoes SB 801!
(ICA Release on this important issue)

California Governor Arnold Schwarzenegger has stepped forward on behalf of sound public policy and acted in the best interests of the chiropractic profession and the public by vetoing the dangerous and disruptive Senate Bill 801. This legislation would have dramatically revised the way in which the chiropractic profession is regulated in the nation’s largest state, and would have placed a measure on the June 2008 election ballot for consideration by statewide voters, with election costs funded by the state’s chiropractic licensing fees. This election ballot measure, if it had not been vetoed by the Governor, would have required a massive expenditure of time, effort and resources on the part of the chiropractic profession to defeat.

ICA was informed by the Governor’s office of his veto action moments after it was made official. In his formal veto message, Governor Schwarzenegger stated:

To the Members of the California State Senate: I am returning Senate Bill 801 without my signature. This bill would bring the Board of Chiropractic Examiners under the auspices of the Department of Consumer Affairs, pending approval by California's voters on the June 2008 ballot.

The Board of Chiropractic Examiners is currently working with the Department of Consumer Affairs to provide essential support services and correct any prior deficiencies. I do not feel it is necessary at this time to go through the expense of placing this measure on the ballot to essentially codify existing practice. I also do not support requiring the profession's licensing fees to pay for the costs of placing this measure on the ballot.

Arnold Schwarzenegger

“The chiropractic profession and the public have been very well served by the Governor’s veto,” said ICA President Dr. John Maltby, himself a California resident who has been personally active and involved in this issue with the Governor and his staff. “There are no circumstances under which this legislation could be viewed as anything but against the best interests of consumers and chiropractors alike,” said Dr. Maltby. “It has been clearly politically motivated as a vehicle to attack the Governor and his Administration, in the worst, most mean spirited and partisan manner, and we deeply appreciate the Governor’s courageous action by vetoing this measure.”

Chiropractic’s traditional critics and competitors have attempted to use this issue as a means of discrediting the California Chiropractic Board and the profession at large, even as that very Board has acted dramatically to clean up a longstanding pattern of abuse and misdirection that has needlessly, arbitrarily and grievously harmed practitioners and consumers alike. It is clear that those same critics and competitors would have invested heavily in an election battle, mobilizing the massively deep pockets of the insurance industry and other adversarial interests, to strip chiropractic of the unique and independent status California voters gave the chiropractic profession many years ago.

“Chiropractic is stronger today because of the Governor’s wise and appropriate action on SB 801,” said Dr. Maltby. “ICA hopes that the chiropractic profession in California can move on, and focus on providing quality and timely patient care to the millions who need chiropractic so much, but we know that the realm of health care will remain a complex and highly competitive arena. It is certain that similar issues will surface in the future, and ICA has every confidence that Governor Schwarzenegger will continue to do the right thing for the people of our great state.”



The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

We review the world wide web almost every day for articles for our NYK patient newsletter. In reading hundreds of articles, there are always stories that do not make it into our patient newsletter but are of interest to us as chiropractors. Not all of these stories are good, and many of them I do not agree with, but we felt you should know about them. So if you don't have hours to search the world wide web for articles that concern us as chiropractors, just review the links below. To see the actual articles, please click on the headline links below.



NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.





Now You Know, - Where Education and Income Go Hand-On-Hand

NYK Websites:  Now You Know is the largest provider of individual websites to the chiropractic profession. Our website service includes your choice of 33 templates, over 800 pages of content, "Ask the Experts" videos, and many other educational features that make an NYK website the best value in patient and community education. Check out the ever growing list of features on our website at:,  then click on "Website Service".  We are so confident that your will be satisfied with our service that we do something that others do not.  WE HAVE NO CONTRACTS!  You simply subscribe to our service and pay by the quarter.

Chiropractic Depot:  Why pay for a website when you can also have your website start paying you?  Chiropractic Depot brings education and income together on your website. With the Chiropractic Depot service, you have a storefront inside your website where visitors can select and purchase from a growing list of health, wellness, and fitness products.  The sales are filled by the vendors and products are shipped directly to your patients.  And the best part is that you get a commission on each sale!

Chiropractic Depot is a service designed to bring the health and wellness industry together with the chiropractic profession. Each year, billions of dollars of health and wellness related products are sold to the public. It is time for us as Chiropractors to be the leaders in this consumer driven movement.

Now You Know Email Newsletter Service:
newsletter delivers current and hard-hitting news on health and chiropractic emailed directly to your patient's inbox.  If you want to keep your patients informed, this email newsletter service is unsurpassed in chiropractic.  But there is more.  The NYK email newsletter service is really two services in one!  With the NYK email newsletter service, subscribers can also easily send bulk emails out to their entire patient list. So, with the NYK email newsletter service, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you!

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. This service allows you to send unlimited either individual or bulk emails, directly to a single patient or your entire list!.  Echiropractic emails can be customized with a personal message from you. This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know "Premium Plus" Package:  This new package includes all four of our services at a discount.  NYK services complement each other and together make the perfect blend of educational and income generating services, all at an affordable price.  Subscribing to all four services is the best value and resource available for complete online educational tools in chiropractic. The new Premium Plus Package saves you $50 on the initial start-up and $30 a month.




How to Contact NYK

General NYK Mailing Address:Marietta square
Now You Know Inc.
PO Box 2210, Marietta, GA 30061-2210
We're just off the beautiful Marietta Square

Use our toll free number to reach any of our departments

Our Email Addresses