The Information Age Newsletter

April, 2008


National Medicare Conference

The National Conference on the Future of Chiropractic in Medicare, hosted by the International Chiropractors Association (ICA) will convene on Thursday, April 24, 2008 in Washington, DC, with a powerful array of speakers and presentations. The objectives of this day-long, Medicare forum will be to focus the attention of the chiropractic profession on this struggling but vital program, and foster a positive dialogue on how chiropractic’s Medicare role can be strengthened and Medicare patients can best be served.

“Doctors who want to have a voice in how chiropractic responds to both the challenges and opportunities emerging in Medicare will want to be at this conference,” said ICA President Dr. John Maltby. “Everyone in the profession is not only welcome, they are needed and wanted, because we understand that it will take all of us, working in an historic collective effort, to secure for chiropractic the role it deserves in caring for our senior citizens.” ICA hopes that this conference will help craft a profession-wide action plan to address the urgent need for Medicare reform, and of chiropractic’s unique and positive role in helping the nation’s seniors.

This unique day-long program will also address a host of emerging issues, including:

  • The looming health care provider shortage in the face of 80 million Medicare beneficiaries and the opportunities it opens up for chiropractic.

  • New legislation necessary to allow doctors of chiropractic to “opt out” of the Medicare program and privately contract with beneficiaries for services, without any government role.

  • The documentation demands on chiropractic Medicare providers and how this may impact future legislative initiatives.

  • The new Recovery Audit Contractor (RAC) program now being tested by CMS under which independent review and collections contractors are being deployed to review Medicare claims to determine the “appropriateness” of payments to providers.

  • The pilot Medicare Savings Account program and the opportunities it offers beneficiaries to take greater control of their personal health care choices and spending.

  • The need for immediate Congressional action (S. 2785) to postpone the 10 percent Medicare physician fee cuts scheduled to go into effect on July 1, 2008.

Click here for Conference Flyer
Click here for Conference Registration Form
Click here for Medicare White Paper

Additional details and registration information is available on ICA’s website at  The one-day, April 24th event will be held at the Washington Court Hotel, conveniently located near Capitol Hill at 525 New Jersey Avenue, NW Washington, DC. TEL: 202-628-2100, and on the Internet at:



DE to Celebrate Dr. Sid Williams 80th and Over 55 Years of Service to Chiropractic

On March 18, 2008, Dr. Sid E. Williams, turned eighty years of age. In celebration of this, as well as his over 5 decades of service to chiropractic, a select group of DE doctors are planning a Grand Celebration to honor Dr. Sid.  This celebration is to be held in conjunction with the Dynamic Essentials (DE) meeting on Friday, May 30, 2008 at 8 PM. in the Legacy Ballroom of the Embassy Suites, Centennial Olympic Park Hotel, 267 Marietta Street, Atlanta, Georgia.

Drs. Sid and Nell have been icons in the chiropractic profession for over 50 years.  Dr. Sid's accomplishments are too numerous to mention here, however, the list in chiropractic is highlighted by the founding of Life University, and the Dynamic Essentials (DE) meetings.  The Dynamic Essentials meetings have been a regular fixture in chiropractic for decades. Thousands of chiropractors have credited their success in practice to these meetings.

Those who would like to attend this celebration are urged to call the DE office to inform them of your attendance.  Seating for the celebration will be limited. The DE website and info can be found at

If your schedule does not permit attendance, you can sent a congratulatory letter or card. Correspondence can be mailed to tribute to: Dr. Sid E. Williams c/o Life Foundation, 1950 Old Concord Road, Smyrna, Georgia 30080. Cards and letters need to be received by May 15 so that they can be part of this celebration.  



Good Morning America Show Does Report of Chiropractic Helping Blood Pressure

On March 25, 2008 the ABC morning show, "Good Morning America" aired a segment with Robin Roberts showing how chiropractic helps high blood pressure. The video later appeared on the popular publishing site YouTube at the following address:

Click on image to see YouTube video

The parallel printed story also appeared on the ABC News website at  ( and starts with a profound statement, "Though doctors are unsure of what causes blood pressure to increase, a new study suggests that a specific type of neck adjustment may reduce hypertension for some of the 65 million Americans battling it."

The article referenced the University of Chicago study, published in the Journal of Human Hypertension, that showed that the patients in that study who received chiropractic adjustments saw their blood pressure drop an average of 17 points.  The article quotes study author George Bakris MD, University of Chicago Medical Center hypertension specialist , "We set up a double-blind study to really look and see if in fact this procedure was affecting high blood pressure." The article and video notes that, "The C-1 vertebra, located at the top of the spine, operates like a fuse box in the body."

Medical doctor and ABC medical consultant Tim Johnson was reserved in his reporting of the findings but was still impressed. He stated, "[There are] a lot of unanswered questions. But I'm telling you, this catches our attention because of a significant drop in blood pressure. It absolutely deserves more study." He continued, "The truth is we really don't know that vertebra at the top of the neck is in a critical area where the brain stem, the lower part of the brain, is involved with regulation of blood pressure. It's theoretically imaginable that changing the anatomy of that area may have effect on regulating blood pressure."

A version of this story was included in the NYK patient newsletter that went out to the practice members of NYK newsletter subscribers.  Hundreds of thousands read the NYK article.  We encourage all DCs to feature this video and steer patient toward this news story.






NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.





Now You Know, - Where Education and Income Go Hand-On-Hand

NYK Websites:  Now You Know is the largest provider of individual websites to the chiropractic profession. Our website service includes your choice of 33 templates, over 800 pages of content, "Ask the Experts" videos, and many other educational features that make an NYK website the best value in patient and community education. Check out the ever growing list of features on our website at:,  then click on "Website Service".  We are so confident that your will be satisfied with our service that we do something that others do not.  WE HAVE NO CONTRACTS!  You simply subscribe to our service and pay by the quarter.

Chiropractic Depot:  Why pay for a website when you can also have your website start paying you?  Chiropractic Depot brings education and income together on your website. With the Chiropractic Depot service, you have a storefront inside your website where visitors can select and purchase from a growing list of health, wellness, and fitness products.  The sales are filled by the vendors and products are shipped directly to your patients.  And the best part is that you get a commission on each sale!

Chiropractic Depot is a service designed to bring the health and wellness industry together with the chiropractic profession. Each year, billions of dollars of health and wellness related products are sold to the public. It is time for us as Chiropractors to be the leaders in this consumer driven movement.

Now You Know Email Newsletter Service:
newsletter delivers current and hard-hitting news on health and chiropractic emailed directly to your patient's inbox.  If you want to keep your patients informed, this email newsletter service is unsurpassed in chiropractic.  But there is more.  The NYK email newsletter service is really two services in one!  With the NYK email newsletter service, subscribers can also easily send bulk emails out to their entire patient list. So, with the NYK email newsletter service, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you!

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. This service allows you to send unlimited either individual or bulk emails, directly to a single patient or your entire list!.  Echiropractic emails can be customized with a personal message from you. This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know "Premium Plus Package":  This package is our best value and includes all four NYK services at a substantial savings.  Subscribing to all four services is the best value and resource available for complete online educational tools in chiropractic.




How to Contact NYK

General NYK Mailing Address:
Now You Know Inc.
PO Box 2210, Marietta,
GA 30061-2210

Use our toll free number
to reach any of our departments


Our Email Addresses