The Information Age Newsletter


August, 2008


NYK ADJUSTable Websites Big Hit !

Last month Now You Know introduced the "ADJUSTable Website". This is the most modern design in chiropractic websites.  This new design features a growing number of new changeable themes that NYK doctors can change instantly themselves simply by the click of a mouse!  As you can imagine, hundreds of our current subscribers have already requested this free upgrade in their service. We are doing the conversions as quickly as possible.  New subscribers to NYK will automatically start out with the new ADJUSTable website design and receive all the new features and benefits that are included.

In addition to the ability to change the website theme instantly, these new ADJUSTable websites also incorporate many other new features including:

  • Search Engine Optimization - These new non-frame designed themes optimize the search engines ability to find your website easier than ever before.  But we go one step further, we allow you the ability to add your own key words and website title and description! 
  • Articles on front page - Each time someone visits your website a new set of articles appears on the front page.  This keeps your home page looking new and fresh, with new content, every time someone returns.
  • Dynamic Flash headers - Watch as the name of your office appears amidst a background that is changing.  These headers add class and movement to your website.
  • Office hours and new patient center on front page - Make it easy for new and current practice members to find out the basic information they need fast!
  • New subluxation pages - Much of our content has now been updated with new interactive graphics.  See below for more highlights. 

Our new NYK ADJUSTable Websites offer you an unprecedented amount of control over features and content in your website.  To learn more and see some samples please go to our website at



What Chiropractic Meetings Are On Your List?

Everyone in chiropractic goes to something.  Most chiropractors go to license renewal or some type of continuing education programs in order to get the credits needed for license renewal.  Some of us go to programs that may not offer credit for license renewal and some go to certain technique programs for the specific type of technique they utilize in their practice.

Then there are the meetings that we go to for ourselves.  For me these are usually the ones I have the most fun at, feel the most in my heart, and grow the most personally.  I do enjoy going to ICA events like the Pediatrics' program, and the Sports & Fitness symposium, (the Arnold).  Of course, I attended Philosophy on the Farm (which was great - more on this in an upcoming Info Age).

I also attend a lot of really good programs in states where we participate as either a vendor or speaker.  I enjoy the time I get to spend with the doctors in these states.  But if it were not for Now You Know, I probably would never get to go to many other state programs.

But for me, I have a list of three mainstays that I will continue to go to no matter what. These are in no particular order, but all of these represent a "home" for me in chiropractic.  I return to these every few months and look forward to the next events.  Here is my list of three:

Dynamic Essentials - I grew up in chiropractic at DE listening to Dr. Sid.  It has been a mainstay for me and I do not see my future in chiropractic without it. The next DE meeting is October 30 - Nov 2, 2008.

New Beginnings - For about a decade now, I have been a regular at New Beginnings.  I have found a family of friends that I have grown closer to than many members of my actual family. The philosophy spirit and love at these meetings is something I cherish. The next New Beginnings meeting is September 25 - 28, 2008.

Get The Big Idea - For an experience that seems to bring me closer to God, GTBI does it for me. Even if Dr. Rob Schiffman were not one of my closest friends on earth, I'd still want to go to these meetings to learn and become a better servant.  It is hard to describe these meetings to someone who has not been there, but they are special. NOTE: The next GTBI program was mistakenly NOT listed in The Chiropractic Journal. The next program is actually August 22-23 in St. Louis at the Westin. You can get more details on their website at:

No matter if you go to these particular meetings or not, I highly recommend that you have some sort of regular connection to like minded chiropractors' who continue to help you grow and learn. So I guess we come down to the question, "What Chiropractic meetings are on your list?"



Chiropractic Depot Open On ICA Website

Chiropractic Depot Professional Storefront is now open on the International Chiropractors Association's (ICA) website.  This storefront has hundreds of items at a discount for the doctor of chiropractic.  With every sale a portion of the sale is given to ICA. So you save money while helping the ICA.  Look for the Chiropractic Depot icon on their website at

The following is from their press release:

Dear ICA Doctor,

The International Chiropractors Association is proud to announce a unique partnership that benefits you and the ICA.  In addition to the On Line ICA Store, the Chiropractic Depot is now open on the ICA website and is also available for your chiropractic supply needs.

As you may be aware, Now You Know Inc. has been the chiropractic company serving the ICA for its website needs.  Now their new service, Chiropractic Depot Professional Storefront, has opened on our website and is ready to help you and the ICA.

This new storefront carries a wide variety of products and supplies for your office and your home.  These products complement the current ICA Store offerings, including adjusting tables, chiropractic office supplies, mattresses, and over 500 other fitness and health products.  Additionally, new products are being added on a regular basis.  Just like the ICA Store, all of these products are for sale at a member discount, and can save you a considerable amount of money.

In addition, when you order a product from the Chiropractic Depot on the ICA website, a portion of the sale automatically goes to the ICA.  So, in essence, you are helping the ICA every time you save money by purchasing items on the professional version of the ICA’s Chiropractic Depot.

We invite you to shop the ICA website at and click on the icons on the left side of our website for the ICA Store and the Chiropractic Depot.  Start saving today while helping ICA and Chiropractic.

Serving Chiropractic and Our Members, 


Executive Director
International Chiropractors Association




The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

The world wide web is full of articles that are of interest to us as chiropractors. Not all of these stories are good, and many of them I do not agree with, however, you should be aware of them. To see the actual articles, please click on the headline links below.




NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.





Now You Know Internet Educational Services

First and Foremost, We Are a Service:  Since we are chiropractors we understand the concept of "service".  We make every aspect of our service user friendly.  You do not have to have a computer degree to get the most of your NYK service.  In addition, we are so confident that you will be satisfied with our service that we do something that others do not.  NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

Now You Know "Premium Plus Package": Get the biggest savings with the Now You Know Premium Packages. You can save $480 per year by selecting one of our two Premium Packages. Both packages also save you $50 on the initial setup fees. The Premium Package includes the NYK ADJUSTable Website Service, the Email Newsletter-Bulk Email Service, and the Echiropractic Service. Our Premium PLUS Package includes the NYK ADJUSTable Website Service, the Email Newsletter-Bulk Email Service, the Echiropractic Service, and Chiropractic Depot!..

NYK ADJUSTable Websites:  Now You Know is the largest provider of individual websites to the chiropractic profession. Our website service now includes the NYK ADJUSTable Websites, with over 800 pages of content, "Ask the Experts" videos, and many other educational features that make an NYK website the best value in patient and community education. Check out the ever growing list of features on our website at: 

Chiropractic Depot:  Why pay for a website when you can also have your website start paying you?  Chiropractic Depot brings education and income together on your website. With the Chiropractic Depot service, you have a storefront inside your website where visitors can select and purchase from a growing list of health, wellness, and fitness products.  The sales are filled by the vendors and products are shipped directly to the purchaser.  And the best part is that you get a commission on each sale!

Now You Know Email Newsletter Service:
"REAL NEWS - REAL CURRENT!   The NYK email newsletter delivers current and hard-hitting news on health and chiropractic emailed directly to your patient's inbox.  If you want to keep your patients informed, this email newsletter service is unsurpassed in chiropractic.  But there is more.  The NYK email newsletter service is really two services in one!  With the NYK email newsletter service, subscribers can also easily send bulk emails out to their entire patient list. So, with the NYK email newsletter service, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you!

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. This service allows you to send unlimited either individual or bulk emails, directly to a single patient or your entire list!.  Echiropractic emails can be customized with a personal message from you. This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.





How to Contact NYK

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Now You Know Inc.
PO Box 2210, Marietta,
GA 30061-2210

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