February, 2008
Arnold is Coming Back Again
For the past 15 years the ICA Sports & Fitness Symposium has been held in conjunction with The Arnold. Not only are the best in chiropractic teaching about chiropractic and sports, but Arnold himself shows up to the event to speak specifically to the chiropractors. At the end of his talk Arnold takes an individual picture with each of the Chiropractors in attendance. The ICA website (www.chiropractic.org) describes this event by saying, "ICA’s Symposium on Natural Fitness for 2008 will once again include a personal presentation by Governor Arnold Schwarzenegger! This is more than a seminar: featuring an array of exceptional educational sessions, the Symposium on Natural Fitness also offers exciting celebrity athlete appearances and a world-class sports festival! Don’t miss this special opportunity to gain practical, clinically relevant updates on case management for conditioning, injury prevention, and performance enhancement in sports and exercise with patients at all levels of athletic interest. Join us in Columbus, Ohio on February 29-March 2, 2008 for a fun, exciting and educational weekend." If you are planning to attend you should contact ICA as rooms in Columbus fill up fast for this event. |
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Governor
Arnold Schwarzenegger will be returning again to the ICA Sports & Fitness
Symposium on February 29 - March 1, 2008 in Columbus Ohio. Each year
Governor Schwarzenegger holds his annual bodybuilding and fitness
symposium in Columbus Ohio, known simply as "The Arnold.". Hundreds of
thousands of people attend this event to see the many sport competitions. |
Vickie Palmer Steps Down as Board Chair of Palmer
The Quad City Times quoted Ms. Palmer's comments, "I began considering this nearly seven years ago and consulted with many advisers, including my two sisters, during that time. For many reasons, I’m confident that this is the right time to make a smooth transition … More importantly, the time is right for a practicing chiropractor to lead this college as it has become a true participant in the mainstream health care delivery system.” Dr. Trevor Ireland, of Anchorage, Alaska will take over the position as Board Chair. He stated, "I’ve trained my entire life to assume this position. As we enter this new era of chiropractic, I shall do my utmost to benefit Palmer College, pursue its mission and protect and perpetuate its philosophy, science and art, and continue to honor the historic connection between Vickie Palmer and the college.” Dr. Ireland is a successful practicing chiropractor in Alaska. He is a former Board member of ICA and a Distinguished Fellow of the International Chiropractors Association. |
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A story from the
Quad City Times on February 04, 2008 reports that Vickie Palmer,
great-granddaughter of DD Palmer, has stepped down as chairman of the
school’s Board of Trustees after holding the post for 20 years. She
is remaining on the Board as a member.|
Making Your Website Yours Because we do so many chiropractors websites, we at Now You Know have seen what really is effective. As we have stated before, the best use of a website is for referral enhancement. Most practices are about 95% referral based. Increasing the number of referrals is the easiest and most effective means of generating new patients from your website. One of the keys to making your website effective is to personalize it. The more feeling and "you", you put into it, the more it will touch visitors and give them a good and easy feeling. Pictures and videos are the biggest things you can add that really make people feel at ease with starting care. At NYK, we have always made sure our website service is fully customizable and encouraged the addition of pictures, videos and stories to our doctors sites.
There are many other things that our subscribers are adding to their websites. One such idea is a page describing the new patient experience, (see sample here). A page with pictures about the first visit in your office would help dispel any fears a prospective new patient would have about what goes on the first day they visit your office. This page should include your office forms so that new patients can fill them out at home before coming to your office. We have always maintained our NYK website service to offer FULLY customizable websites for our doctors. Being chiropractors ourselves, we understand what patients and prospective new patients want to see to help them decide to choose chiropractic. We have tailored the vast amount of content we include with our services to that end. But we also encourage each of our subscribers to utilize our service and customize their websites. Our success is based upon your success. |
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Below are several
ideas of what you can add to your NYK website to make it more personal, and
more effective.{Good-Bad-Subluxated} |
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NYK Upcoming Seminars and Shows We would like to thank the many associations, organizations and groups that have us speaking on their programs. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either nowyouknow@nowyouknow.net or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future. {Calendar-NYK} |
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| Now You Know, - Where Education and Income Go Hand-On-Hand Four Great Services for Your Office!
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