Happy Holidays - What Recession?

The Holidays are upon us and at this time we usually reflect on all of the blessings of the year with an eye toward the future. In chiropractic we have much to be thankful for as our profession is strong and our future bright.  Now I can just hear some saying, "But we are in a recession?" And yes, if you watch the news you will hear that word mentioned over and over again.

So let's take a look for a minute at this "recession" in relationship to our profession.  First, I am a true believer that you can create your surroundings.  If you are constantly telling yourself how bad things are, you are very likely to create them. But putting that aside for a minute, let's look a little more closely at our profession in this time of recession. Let's examine some of the doom statements and separate fact from fear.

Statements: We are in a recession. People have less money. Less people are insured. Credit is tighter. Practices are smaller. There are less new patients to go around.

Reality Check: A recession means that the economy is slow. People are spending less on extra items and only trying to spend on necessities. Well, health is a necessity! And chiropractic is the most affordable way of obtaining and maintaining health.  While I have heard stories of doctors who say their practices have "taken a hit". I also have spoken to doctors whose practices are growing better than ever at this time.

Two close friends of mine are perfect examples. One is getting between 40 and 55 new patients per week! The other got 80 new patients in an 11 day period!  How is this possible? They see the opportunity, in what others see as a problem.

With the stresses of these economic times, more people are hurting and realize that they need help. Chiropractic may well be the ONLY affordable healthcare that people can purchase without insurance. And today, with the positive press we have gotten and with the Internet, (and services like Now You Know) more people know about chiropractic, and it is easier to reach them.

So why do some chiropractors report that times are tough? The reason is that they may be clinging to an older model of care delivery. What worked two decades ago is not going to work as well today. Today there are more chiropractic practices seeing over 1000 patient visits per week than in our entire history. Today, with Dr. Schiffman, we have the largest chiropractic practice in history operating in South Bend Indiana. Today, we have more new people coming to chiropractic than ever before. These things are true and are happening right now!  In fact, I am putting my money where my mouth is as I am in the process of opening a practice in the coming weeks after having taken a break from practice for almost 5 years. (And yes, I am using my NYK website as a major component of my outreach and educations).

The bottom line here is; DO NOT believe what others are saying. This IS the best time to be in chiropractic. Get yourself around positive people who are doing well and listen to them. Go to programs that have positive people with growing practices. (My list includes DE, New Beginnings, Get the Big Idea, Band of Brothers, Schofield Training and several others).




Holiday NYK Website Themes Now Available!


Now You Know is now introducing a number of holiday themes that NYK subscribers can select as their theme with our new ADJUSTable Websites. Two months ago we introduced a Halloween theme and quickly followed that up with two Thanksgiving themes.  Now with Christmas, Hanukkah and  New Years just around the comer, we are introducing our holiday themes.

First up are the NYK "Happy Holidays" theme pictured above on the right, and the "Merry Christmas" theme pictured above on the left. All NYK website subscribers can have any of these for their website any time they want with a simple click of the mouse.

To see a working version of our Holiday themes please visit my website at www.brailechiropractic.com.  Only Now You Know offers  these new ADJUSTable Websites. We will continue to add themes and content to continue to bring chiropractors the best content and value in Internet educational services.




NBCE and FCLB - Too Much Power - Not Enough Accountability? Just My Opinion.
by Bobby Braile DC

Recently the National Board of Chiropractic Examiners (NBCE) and the Federation of Chiropractic Licensing Boards (FCLB) have entered into a "long-term agreement" where the NBCE will pay the FCLB a full 5% of their testing revenue with a guaranteed half million the first two years! To read the press release please click here, or on the thumbnail of the document to the right.

In the joint press release Dr. Vernon Temple, NBCE President, says, "This frees both organizations from a long history of unpredictable budgets and will allow the NBCE to focus our efforts on quality examination services to support the chiropractic regulatory boards in the US and internationally."

OK, wait a minute! Let me see, if I understand this correctly. The National Board is giving the FCLB half a million a year, and this helps the NBCE have a more predictable budget?  These people should work for the government! Someone needs to explain to me how giving away half a million dollars of your money (off the sweat of students) helps you! Yes, I guess your budget will be more predictable, YOU'LL HAVE LESS MONEY! That's very predictable!

And what exactly is the FCLB doing in exchange for accepting this money? Let's see, the FCLB is a group of appointees from state boards, (also appointees) who help make sure that their state continues to accept the National Board. NOW I GET IT!  This is a pay-off!  From the NBCE perspective, what better way to make sure your product (the tests) continue to be used. Why not pay off the people who make the decision to use your test in the first place?

Now maybe I missed something here, but isn't this type of cartel building a form of monopoly, and illegal in the US? And who elected all these people that now have a stranglehold on our professions education and testing? Can we vote them out if we do not like the job that they do? Where is the accountability? Who is to stop them if they decide to steer the profession in a direction that we do not want? These are all questions that need to be asked.  I'm just one guy with an opinion, and I could be wrong.


The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

The world wide web is full of articles that are of interest to us as chiropractors. Not all of these stories are good, and many of them I do not agree with, however, you should be aware of them. To see the actual articles, please click on the headline links below.




NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either nowyouknow@nowyouknow.net or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.





Now You Know Internet Educational Services

First and Foremost, We Are a Service:  Since we are chiropractors we understand the concept of "service".  We make every aspect of our service user friendly.  You do not have to have a computer degree to get the most of your NYK service.  In addition, we are so confident that you will be satisfied with our service that we do something that others do not.  NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

NYK ADJUSTable Websites:  Now You Know is the largest provider of individual websites to the chiropractic profession. Our website service now includes the NYK ADJUSTable Websites, with online appointment requests, over 800 pages of content, "Ask the Experts" videos, and many other educational features that make an NYK website the best value in patient and community education. Check out the ever growing list of features on our website at: www.nowyouknow.net. 

Now You Know Email Newsletter Service:
"REAL NEWS - REAL CURRENT!   The NYK email newsletter delivers current and hard-hitting news on health and chiropractic emailed directly to your patient's inbox.  If you want to keep your patients informed, this email newsletter service is unsurpassed in chiropractic.  But there is more.  The NYK email newsletter service is really two services in one!  With the NYK email newsletter service, subscribers can also easily send bulk emails out to their entire patient list. So, with the NYK email newsletter service, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you!

Chiropractic Depot:  Why pay for a website when you can also have your website start paying you?  Chiropractic Depot brings education and income together on your website. With the Chiropractic Depot service, you have a storefront inside your website where visitors can select and purchase from a growing list of health, wellness, and fitness products.  The sales are filled by the vendors and products are shipped directly to the purchaser.  And the best part is that you get a commission on each sale!

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. This service allows you to send unlimited either individual or bulk emails, directly to a single patient or your entire list!.  Echiropractic emails can be customized with a personal message from you. This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.




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