The Holidays are upon us and
at this time we usually reflect on all of the blessings
of the year with an eye toward the future. In
chiropractic we have much to be thankful for as our
profession is strong and our future bright. Now I
can just hear some saying, "But we are in a
recession?" And yes, if you watch the news you will hear
that word mentioned over and over again.
let's take a look for a minute at this "recession" in
relationship to our profession. First, I am a true
believer that you can create your surroundings. If
you are constantly telling yourself how bad things are,
you are very likely to create them. But putting that
aside for a minute, let's look a little more closely at
our profession in this time of recession. Let's examine
some of the doom statements and separate fact from fear.
We are in a recession. People have less money. Less
people are insured. Credit is tighter. Practices are
smaller. There are less new patients to go around.
A recession means that the economy is slow. People are
spending less on extra items and only trying to spend on
necessities. Well, health is a necessity! And
chiropractic is the most affordable way of obtaining and
maintaining health. While I have heard stories of
doctors who say their practices have "taken a hit". I
also have spoken to doctors whose practices are growing
better than ever at this time.
Two close friends of mine
are perfect examples. One is getting between 40 and 55
new patients per week! The other got 80 new patients in
an 11 day period! How is this possible? They see
the opportunity, in what others see as a problem.
With the stresses of these
economic times, more people are hurting and realize that
they need help. Chiropractic may well be the ONLY
affordable healthcare that people can purchase without
insurance. And today, with the positive press we have
gotten and with the Internet, (and services like Now You
Know) more people know about chiropractic, and it is
easier to reach them.
So why do some
chiropractors report that times are tough? The reason is
that they may be clinging to an older model of care
delivery. What worked two decades ago is not going to
work as well today. Today
there are more
chiropractic practices seeing over 1000 patient visits
per week than in our entire history. Today,
with Dr. Schiffman, we have the largest chiropractic
practice in history operating in South Bend Indiana.
have more new people coming to chiropractic than ever
before. These things are true and are happening right
now! In fact, I am putting my money where my mouth
is as I am in the process of opening a practice in the
coming weeks after having taken a break from practice
for almost 5 years. (And yes, I am using my
website as a major
component of my outreach and educations).
The bottom line here is; DO
believe what others are saying. This IS
the best time to be in chiropractic. Get yourself around
positive people who are doing well and listen to them.
Go to programs that have positive people with growing
practices. (My list includes
Get the Big Idea,
Band of Brothers,
and several others).