The Information Age Newsletter

March, 2008


What Do Your Patients Read?

Each day, chiropractic patients are bombarded with drug advertisements, and suspicious news announcements about so-called "medical breakthroughs". Buried on the back pages of the newspapers, or in many cases only reported outside the US, are the follow up stories about medical failures and massive allopathic casualties.

At Now You Know, we understand this problem clearly, and have always made it our top priority to bring current, relevant, and hard-hitting NEWS to our subscriber's patients through our newsletter and website content. Consumers of health care are much more sophisticated today. They want real news on chiropractic and health in general.  They also want to know where that story came from, and how old it is.

We have noted that when a newsletter with quality content is emailed out, patients who receive it will forward it on to others. This then causes website hits to increase, and more referrals are then made.  Getting people who would not normally considered chiropractic, to start thinking about it in a positive way, is the whole idea!

Over the past several months, the NYK newsletter has carried a variety of important health issues. Below is a list of just some of those issues that the patients of NYK doctors have received.  And, while we appreciate the positive comments we receive from doctors about these news stories, we really appreciate the comments they get from their patients!  Here are some of the story headlines:

  • Chiropractic Safe for Children According to Study
  • Blind Man Suddenly Sees Again After Visit to Chiropractor
  • Chiropractors Don't Raise Stroke Risk, Study Says
  • Montel Williams Testifies About Chiropractic Helping Him With His Multiple Sclerosis
  • Study Says Spine Adjustment Can Lower Blood Pressure
  • Traumatic Brain Injury Case Helped With Chiropractic Care
  • Chiropractic Helps 14 Year Old Girl with Eating Disorder
  • Chiropractic Changes the Way the Brain Processes Information

These are just some of the stories that come with references contained in the recent NYK patient newsletters.  These are the types of real stories that change minds and drive people into chiropractic offices.



ICA Annual Fitness Event Again Features California Governor Arnold Schwarzenegger

For the sixteenth consecutive year, global superstar and now California Governor Arnold Schwarzenegger was the highlight of the Symposium on Natural Fitness organized by the International Chiropractors Association (ICA) held February 29 to March 1, 2008 in Columbus, Ohio. Each year, this chiropractic mega-event is held in conjunction with the Arnold Schwarzenegger Fitness Weekend and Sports Festival. Known as "The Arnold" for short, this extravaganza is the biggest fitness festival in the world with over 15,000 athletes competing in over 30 different sports competitions, many of which are conducted at the Olympic level.

A vigorous advocate of chiropractic care for people of all ages and holding an honorary chiropractic degree from Cleveland Chiropractic College, Governor Schwarzenegger personally spoke to the Symposium attendees about his own experience with chiropractic, crediting the care he received throughout the years for his success in bodybuilding and for his ability to maintain such a rigorous public service, travel and appearance schedule.

Governor Schwarzenegger told the chiropractic audience: “As Governor, you have a chance every day to help people. This is what we have in common. We are friends of chiropractors because chiropractors are dealing with health, fitness, strength and energy. That’s what chiropractors are all about, helping people, to make them strong and fit and get their lives back together. Here we are now in our 16th year of partnership and I just wanted to tell you how proud we are of all of you, and how happy we are that we have joined together in this great program.”

Governor Schwarzenegger also spoke about his own personal experience with chiropractic, telling the audience:  “I have been the beneficiary of chiropractic for many years, and many of you know Dr. Franco Columbu, a great body builder and good friend. I watched him go through chiropractic college, studying hard to be a great chiropractor, and I know from personal experience what great care you take of people. Also, my whole family has had the benefit of chiropractors and we are all grateful for what you are able to do."

Held annually in Columbus, Ohio in conjunction with the Arnold Fitness Festival, the ICA Natural Fitness Symposium focuses on the close relationship between fitness and health, and brings together the sport of bodybuilding and chiropractic science to educate all participants on the value of natural health through exercise. Through clinical presentations and lectures combined with practical demonstrations, the Symposium provides the latest information available on the development of optimum performance in sports and training on injury prevention in the context of chiropractic care.

Chiropractic offers athletes in all sports and of all levels of ability a natural, drug-free way to enhance peak performance, prevent injury, and sustain a demanding training schedule. Chiropractic participation in the Arnold Schwarzenegger Fitness Weekend and Sports Festival highlights the positive and rapidly growing relationship between athletics, fitness and chiropractic.

(reprinted from ICA news)



Dr. Sid Williams Turns 80

Happy Birthday wishes go out to Dr. Sid Williams and his "bride" (as he calls her) Dr. Nell.  On March 18th, Dr. Sid turns 80 years young.  On March 13th, Dr Nell, turns... (nope, we will not divulge the age of a lady in this newsletter.)

Drs. Sid and Nell have been icons in the chiropractic profession for over 50 years.  Although Dr. Sid's accomplishments are to numerous to mention here, the list is highlighted by the foundation of Life University, and the Dynamic Essentials (DE) meetings.

Life University at one time boasted a DC student enrollment of over 3000 students.  Presently, under the presidency of Dr. Guy Riekeman, Life has grown to around 1300 students in the DC program and, once again, challenges Palmer as the largest school of chiropractic in the world.

The Dynamic Essential meetings have been a regular fixture in chiropractic for decades. Thousands of chiropractors have credited their success in practice to these meetings. At one time, these meetings would host over 2000 enthusiastic DCs, families, staff, and students.  Today, the meetings are not quite as large in number, but the spirit and "Lasting Purpose" still remain.

In his earlier years, Dr. Sid was an athlete at Georgia Tech and is a member of their Hall of Fame. If you follow college basketball, and you happen to see a Georgia Tech basketball game on TV, look at the front row courtside seats across from the GA Tech players bench and you will catch a glimpse of the William's enjoying the game.

Happy Birthday wishes goes out to these two chiropractic champions.  Well wishers can send regards to the Williams through the DE office.  Their website and info can be found at






NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.





Now You Know, - Where Education and Income Go Hand-On-Hand

NYK Websites:  Now You Know is the largest provider of individual websites to the chiropractic profession. Our website service includes your choice of 33 templates, over 800 pages of content, "Ask the Experts" videos, and many other educational features that make an NYK website the best value in patient and community education. Check out the ever growing list of features on our website at:,  then click on "Website Service".  We are so confident that your will be satisfied with our service that we do something that others do not.  WE HAVE NO CONTRACTS!  You simply subscribe to our service and pay by the quarter.

Chiropractic Depot:  Why pay for a website when you can also have your website start paying you?  Chiropractic Depot brings education and income together on your website. With the Chiropractic Depot service, you have a storefront inside your website where visitors can select and purchase from a growing list of health, wellness, and fitness products.  The sales are filled by the vendors and products are shipped directly to your patients.  And the best part is that you get a commission on each sale!

Chiropractic Depot is a service designed to bring the health and wellness industry together with the chiropractic profession. Each year, billions of dollars of health and wellness related products are sold to the public. It is time for us as Chiropractors to be the leaders in this consumer driven movement.

Now You Know Email Newsletter Service:
newsletter delivers current and hard-hitting news on health and chiropractic emailed directly to your patient's inbox.  If you want to keep your patients informed, this email newsletter service is unsurpassed in chiropractic.  But there is more.  The NYK email newsletter service is really two services in one!  With the NYK email newsletter service, subscribers can also easily send bulk emails out to their entire patient list. So, with the NYK email newsletter service, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you!

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. This service allows you to send unlimited either individual or bulk emails, directly to a single patient or your entire list!.  Echiropractic emails can be customized with a personal message from you. This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Now You Know "Premium Plus Package":  This package is our best value and includes all four NYK services at a substantial savings.  Subscribing to all four services is the best value and resource available for complete online educational tools in chiropractic.




How to Contact NYK

General NYK Mailing Address:
Now You Know Inc.
PO Box 2210, Marietta,
GA 30061-2210

Use our toll free number
to reach any of our departments


Our Email Addresses