Do Your Patients Read?
day, chiropractic patients are bombarded with drug advertisements, and
suspicious news announcements about so-called "medical breakthroughs".
Buried on the back pages of the newspapers, or in many cases only reported
outside the US, are the follow up stories about medical failures and massive
At Now You Know, we understand this problem clearly, and have always made it
our top priority to bring current, relevant, and hard-hitting NEWS to our
subscriber's patients through our newsletter and website content. Consumers
of health care are much more sophisticated today. They want real
news on chiropractic and health in general. They also want to know
where that story came from, and how old it is.
have noted that when a newsletter with quality content is emailed out,
patients who receive it will forward it on to others. This then causes website hits to increase, and
more referrals are then made. Getting people who would not normally
considered chiropractic, to start thinking about it in a positive way, is the whole idea!
the past several months, the NYK newsletter has carried a variety of
important health issues. Below is a list of just some of those issues that
the patients of NYK doctors have received. And, while we appreciate the
positive comments we receive from doctors about these news stories, we
really appreciate the comments they get from their patients! Here are
some of the story headlines:
- Chiropractic Safe
for Children According to Study
- Blind Man Suddenly
Sees Again After Visit to Chiropractor
Don't Raise Stroke Risk, Study Says
- Montel Williams
Testifies About Chiropractic Helping Him With His Multiple Sclerosis
- Study Says Spine
Adjustment Can Lower Blood Pressure
- Traumatic Brain
Injury Case Helped With Chiropractic Care
- Chiropractic Helps
14 Year Old Girl with Eating Disorder
Changes the Way the Brain Processes Information
These are just some of the stories that come with references contained in
the recent NYK patient newsletters. These are the types of real
stories that change minds and drive people into chiropractic offices.
ICA Annual Fitness Event Again Features California Governor Arnold
the sixteenth consecutive year, global superstar and now California
Governor Arnold Schwarzenegger was the highlight of the Symposium on
Natural Fitness organized by the International Chiropractors Association
(ICA) held February 29 to March 1, 2008 in Columbus, Ohio. Each year, this
chiropractic mega-event is held in conjunction with the Arnold Schwarzenegger
Fitness Weekend and Sports Festival. Known as "The Arnold" for short, this extravaganza is the biggest fitness festival in the
world with over 15,000 athletes competing in over 30 different sports
competitions, many of which are conducted at the Olympic level.
A vigorous advocate of chiropractic care for
people of all ages and holding an honorary chiropractic degree from
Cleveland Chiropractic College, Governor Schwarzenegger personally spoke
to the Symposium attendees about his own experience with chiropractic,
crediting the care he received throughout the years for his success in
bodybuilding and for his ability to maintain such a rigorous public
service, travel and appearance schedule.
Governor Schwarzenegger told the chiropractic
audience: “As Governor, you have a chance every day to help people. This
is what we have in common. We are friends of chiropractors because
chiropractors are dealing with health, fitness, strength and energy. That’s
what chiropractors are all about, helping people, to make them strong and
fit and get their lives back together. Here we are now in our 16th year of
partnership and I just wanted to tell you how proud we are of all of you,
and how happy we are that we have joined together in this great program.”
Governor Schwarzenegger also spoke about his
own personal experience with chiropractic, telling the audience: “I
have been the beneficiary of chiropractic for many years, and many of you
know Dr. Franco Columbu, a great body builder and good friend. I watched
him go through chiropractic college, studying hard to be a great
chiropractor, and I know from personal experience what great care you take
of people. Also, my whole family has had the benefit of chiropractors and
we are all grateful for what you are able to do."
Held annually in Columbus, Ohio in conjunction
with the Arnold Fitness Festival, the ICA Natural Fitness Symposium
focuses on the close relationship between fitness and health, and brings
together the sport of bodybuilding and chiropractic science to educate all
participants on the value of natural health through exercise. Through
clinical presentations and lectures combined with practical
demonstrations, the Symposium provides the latest information available on
the development of optimum performance in sports and training on injury
prevention in the context of chiropractic care.
Chiropractic offers athletes in all sports and
of all levels of ability a natural, drug-free way to enhance peak
performance, prevent injury, and sustain a demanding training schedule.
Chiropractic participation in the Arnold Schwarzenegger Fitness Weekend
and Sports Festival highlights the positive and rapidly growing
relationship between athletics, fitness and chiropractic.
(reprinted from ICA news)
Dr. Sid Williams Turns 80
Birthday wishes go out to Dr. Sid Williams and his "bride" (as he calls
her) Dr. Nell. On March 18th, Dr. Sid turns 80 years young. On
March 13th, Dr Nell, turns... (nope, we will not divulge the age of a lady in this
Drs. Sid and Nell have been icons in the
chiropractic profession for over 50 years. Although Dr. Sid's
accomplishments are to numerous to mention here, the list is highlighted
by the foundation of Life University, and the Dynamic Essentials (DE) meetings.
Life University at one time boasted a DC
student enrollment of over 3000 students. Presently, under the presidency of
Dr. Guy Riekeman, Life has grown to around 1300 students in the DC program and, once
again, challenges Palmer as the largest school of chiropractic in the
The Dynamic Essential meetings have been a
regular fixture in chiropractic for decades. Thousands of chiropractors have
credited their success in practice to these meetings. At one time, these
meetings would host over 2000 enthusiastic DCs, families, staff, and
students. Today, the meetings are not quite as large in number, but the spirit
and "Lasting Purpose" still remain.
In his earlier years, Dr. Sid was an athlete at
Georgia Tech and is a member of their Hall of Fame. If you follow college
basketball, and you happen to see a Georgia Tech basketball game on TV, look
at the front row courtside seats across from the GA Tech players bench
and you will catch a glimpse of the William's enjoying the game.
Happy Birthday wishes goes out to these two
chiropractic champions. Well wishers can send regards to the Williams
through the DE office. Their website and info can be found at
NYK Upcoming Seminars and Shows
We would like to thank the many associations, organizations and groups that have us speaking on their programs. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either email@example.com or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.
You Know, - Where Education and Income Go Hand-On-Hand
Now You Know is
the largest provider of individual
websites to the chiropractic profession. Our website
service includes your choice of 33 templates, over 800 pages of content,
"Ask the Experts" videos, and many other
educational features that
make an NYK website the best value in patient and community education.
Check out the ever growing list of features on our website at:
then click on "Website Service".
We are so confident that your will be satisfied with our service that we
do something that others do not. WE HAVE NO CONTRACTS!
You simply subscribe to our service and pay by the quarter.
pay for a website when you can also have your website start paying you?
Chiropractic Depot brings education and income together on your website.
With the Chiropractic Depot service, you have a storefront inside your
website where visitors can select and purchase from a growing
list of health, wellness, and fitness products. The sales are
filled by the vendors and products are shipped directly to your
patients. And the best part is that you get a commission on each
Chiropractic Depot is a
service designed to bring the health and wellness industry together with
the chiropractic profession. Each year, billions of dollars of health and
wellness related products are sold to the public. It is time for us as Chiropractors to be the
leaders in this consumer driven movement.
Now You Know Email Newsletter
"REAL NEWS - REAL CURRENT! The NYK email newsletter
delivers current and hard-hitting
news on health and chiropractic emailed directly to your patient's inbox.
If you want to keep your patients
informed, this email newsletter service is
unsurpassed in chiropractic. But there is
more. The NYK email newsletter service is really two services in
one! With the NYK email
newsletter service, subscribers can also easily send
out to their entire patient
list. So, with the NYK email newsletter service,
not only do your patients get the great
stories and articles from the NYK Newsletter, but they can
also get updates created by you!
We push technology to the limit with online chiropractic
pamphlets, cards, and office letters for your unlimited use. This service
you to send unlimited
either individual or bulk emails, directly to
a single patient or your entire list!.
Echiropractic emails can be customized with a
personal message from you.
This service is similar to some other popular online greeting cards, with
one big difference. These messages are for chiropractic offices with
Now You Know "Premium
This package is our best value and includes all four
NYK services at a substantial savings.
Subscribing to all four services is
the best value and resource available for
complete online educational tools in chiropractic.