The Information Age Newsletter


October, 2008


Appointments from your website - Put a "RAT" on your website!

Now You Know can put a "RAT" on your website. RAT stands for "Request Appointment by Text". Now You Know introduces this new feature that allows your practice to make it as easy as possible for new and current patients to make appointments.

In the past, some have tried to have appointments made from websites by sending emails to the doctor for the appointment.  Unfortunately, most offices do not check their email in real time so the appointment was usually not confirmed until after the patient had already arrived.

With Now You Know's new RAT feature on your website, new and current practice members can request appointments from your website with the request being sent via text message to whatever cell phone you designate.  You can also change the number any time you want, or even change it to an email address. This way you never miss an appointment made through your website!

All NYK website subscribers with the new ADJUSTable Website themes, (the website themes you can change by yourself instantly), can add this feature now themselves by the simple click of a mouse.

For more information on this new feature please visit our website at and read the full story under "News from Now You Know" near the bottom of the home page.




Holiday Themes For Your Website

Now You Know is adding a number of holiday themes that our subscribers can change to immediately with our new ADJUSTable websites. The first theme being introduced this week is our Halloween theme. This fun theme makes your site look timely and relevant.  This new Halloween theme will have all the features and articles that are available on all our themes.

The Halloween theme not only looks fun but also includes some healthy chiropractic messages.  Some of the messages that will appear at the top of this Halloween theme include, "Poor Health is spooky!!! Subluxations are the trick, Chiropractic is the treat, Howl into good health with Chiropractic. Adjustments help you feel Ghoul."

We have already added to our standard list of themes with the release of the new "Arbor" theme (right). In the coming months we will be introducing themes for additional holidays like Thanksgiving, Christmas, Holidays in general, Chanukah, New Years, and Valentine's Day. We believe your website should be fun as well as have important educational material and real news.



Dr Rob Schiffman Comes to Atlanta

Dr. Rob Schiffman and his Get The Big Idea program (GTBI) is coming to the Atlanta area on November 7-8. For those who may have been watching the presidential campaign too closely and not paying attention to chiropractic events, Dr Schiffman is the profession's busiest practitioner.  He has seen over 3800 visits in one week!  I have personally been in his office and seen him adjust 285 people on a Thursday afternoon.  And it did not look that busy!  It looked simple.

This program should be one of the largest GTBI programs ever. Students can attend free if they join the GTBI club (which is also free). I have always been a strong supporter of students and have been against charging or contracting students for services they do not need until after they have graduated. Fortunately, Dr Schiffman agrees with this philosophy.


Dr. Rob Schiffman began sharing his wisdom in a faith based program called Get the Big Idea some years ago. He has continued to practice even though his seminars have grown. This exciting program is one of the main things that fed my personal fire to get back into practice.  I feel privileged to being asked to be a regular part of this program. But honestly, I'd be there even if I were not speaking. Hope to see you there as well.


The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

The world wide web is full of articles that are of interest to us as chiropractors. Not all of these stories are good, and many of them I do not agree with, however, you should be aware of them. To see the actual articles, please click on the headline links below.




NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.





Now You Know Internet Educational Services

First and Foremost, We Are a Service:  Since we are chiropractors we understand the concept of "service".  We make every aspect of our service user friendly.  You do not have to have a computer degree to get the most of your NYK service.  In addition, we are so confident that you will be satisfied with our service that we do something that others do not.  NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

NYK ADJUSTable Websites:  Now You Know is the largest provider of individual websites to the chiropractic profession. Our website service now includes the NYK ADJUSTable Websites, with over 800 pages of content, "Ask the Experts" videos, and many other educational features that make an NYK website the best value in patient and community education. Check out the ever growing list of features on our website at: 

Now You Know Email Newsletter Service:
"REAL NEWS - REAL CURRENT!   The NYK email newsletter delivers current and hard-hitting news on health and chiropractic emailed directly to your patient's inbox.  If you want to keep your patients informed, this email newsletter service is unsurpassed in chiropractic.  But there is more.  The NYK email newsletter service is really two services in one!  With the NYK email newsletter service, subscribers can also easily send bulk emails out to their entire patient list. So, with the NYK email newsletter service, not only do your patients get the great stories and articles from the NYK Newsletter, but they can also get updates created by you!

Chiropractic Depot:  Why pay for a website when you can also have your website start paying you?  Chiropractic Depot brings education and income together on your website. With the Chiropractic Depot service, you have a storefront inside your website where visitors can select and purchase from a growing list of health, wellness, and fitness products.  The sales are filled by the vendors and products are shipped directly to the purchaser.  And the best part is that you get a commission on each sale!

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. This service allows you to send unlimited either individual or bulk emails, directly to a single patient or your entire list!.  Echiropractic emails can be customized with a personal message from you. This service is similar to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.





How to Contact NYK

General NYK Mailing Address:
Now You Know Inc.
PO Box 2210, Marietta,
GA 30061-2210

Use our toll free number
to reach any of our departments


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