December 09, 2009

In This Issue:

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Dr. Sid Williams to be Honored by Life University

Life University will be holding a Founder's Day Program on Thursday, January 28, 2010 at 11 A. M., and Drs. Sid and Nell Williams are the special invited guests. Dr. Sid will be speaking at this event. He has not spoken on the Life Campus since leaving in 2002.

Dr. Guy Riekeman, President of Life University, will be holding an all school assembly in the Life U gym to accommodate the expected volume of students and visiting doctors who will want to hear Dr. Sid speak at Life for the first time in over seven years.

The date coincides with the first day of the January 2010 "DE" (Dynamic Essentials) meeting to begin later that evening at the Embassy Suites in downtown Atlanta. It is expected that hundreds of "DE doctors" will arrive early for the De Meeting so they can attend the special founders program at Life U.

It was the support of DE doctors, under the leadership of Dr. Williams, that created Life University. Now, under their current president, Dr. Guy Riekeman, Life is once again the largest chiropractic institution in the world.

Life was founded in 1974 and grew to be the largest chiropractic school, at one point boasting over 3200 students in the DC program. In 2002 the school temporarily lost their CCE (Council on Chiropractic Education) accreditation and the Board of Trustees removed Dr. Williams as president. Since those tumultuous days, the Williams have never officially returned to the campus.

For information on attending this event please contact either Life University (www.life.edu)  or Dynamic Essentials, (www.lifede.com or 770-438-9949).

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NYK's Chiropractic News Service Big Hit in Offices

There's nothing like a Free value-added service to make you feel your investment is a wise one. Doctors throughout the profession who have been using NYK website services are now adding the Free additional Chiropractic News Service to their offices.

The thumbnail above is a small representation of what this new service looks like. The Chiropractic News Service, (CNS) is an educational module designed to be played in your waiting room (which we now hope you will call your Education Room).  This service sends live chiropractic and health news articles directly to your office to be played on a flat screen TV in your waiting, "Education" room. These articles come from the highly acclaimed NYK Newsletter service.

Here's what one NYK doctor had to say...

No questions. I am a long-time user of your services and just want to thank you very much for the addition of the Chiro News Service. It took me a little while because I had to go get the screen and someone to set it up, but I gotta tell you that it was very worth the effort. Many thanks again, and I hope you all have a great Christmas season.

With this FREE service, you also have the ability to customize your screen by adding your own scrolling messages at the top. On the top left, the CNS always displays your office information and logo. The CNS screen also displays your local weather for the next 3 days. Additionally, you can customize this service even further by having your own photo gallery continually showing your pictures in your office.

Today, most banks play financial news in their lobby.  Most airport terminals play airport news, and even department stores play shopping news at their checkout lines. Now you can have chiropractic news continually playing in your office.

The CNS service is FREE to Now You Know Website subscribers. If you are not a NYK Website subscriber, you can get the CNS for your waiting area for the regular price of an NYK Website subscription. Click here to download a brochure on this new service.

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Is New Mexico Creating a Separate Class of Advanced Chiropractors?

The State of New Mexico may have taken a dangerous step toward splitting our profession and making the average chiropractor inferior in the eyes of lawmakers, insurance carriers and national health decision makers.

The state has changed it's state law to create a new and "advanced" form of chiropractor. Directly from the state law this now reads, “Certified advanced practice chiropractic physician” means advanced practice chiropractor who shall have prescriptive authority for therapeutic and diagnostic purposes as authorized by statute and stated by the board." You can see a copy of the law here.

If these doctors are advanced, what does that make the rest of us? The ACA seems to have embraced this concept in their October 07, 2009 press release which says in part, "Resolutions calling for the creation of a database of doctors of chiropractic with advanced degrees—which could be tapped to find potential candidates for positions in political, research and scientific environments where advanced degrees are normally required—and supporting the National Board of Chiropractic Examiners’ plan to create certification for an expanded practice chiropractic physician were also passed."

As scary as this scenario seems to be, it gets worse as the state of New Mexico has asked the National Board of Chiropractic Examiners to create a test for certifying the "Advanced Chiropractor."

I personally find it sad to think there are chiropractors with such an inferiority complex for the practice of chiropractic that they feel they have to add materia medica into their practice to raise their standard. I believe that a chiropractor who specializes in the detection, location and correction of the vertebral subluxation is just about as advanced as it gets! As my departed friend, Dr. Fred Barge, would have said, "Enuf Said!"

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The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

The world wide web is full of articles that are of interest to us as chiropractors. Not all of these stories are good, and many of them I do not agree with. However, you should be aware of them. To see the actual articles, please click on the headline links below.

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NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either nowyouknow@nowyouknow.net or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.

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Now You Know Internet Educational Services

First and Foremost, We Are a Service:  Since we are chiropractors, we understand the concept of "service".  We make every aspect of our service user friendly.  You do not have to have a computer degree to get the most out of your NYK service.  In addition, we are so confident that you will be satisfied with our service that we do something that others do not.  NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

Now You Know ADJUSTable Websites:

NYK's ADJUSTable Website service gives you the most modern design, the best content, search engine optimization, videos on your site, and tons of other features as well as the ability to change your website theme instantly.

Additionally, you also get the FREE educational waiting room module, the Chiropractic News Service, (CNS). This service is a live news articles feed played on a flat screen TV in your waiting, "Education" room.

Now You Know Email Newsletter Service: The NYK email newsletter service is really two services in one:

  • REAL NEWS - REAL CURRENT!  No other newsletter service in chiropractic delivers more timely, real news directly to your patients' inbox.
  • Your Contact Info, Pictures and Logo - The newsletter looks like it comes from you.
  • Add a personal Message - You can add a custom message to the newsletter to add that personal touch and keep in touch with your patients
  • Bulk Email Abilities -  With the NYK email newsletter service, you can also easily send bulk emails out to your entire patient list.

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use.

  • Send unlimited Ecards:  You can send Echiropractic messages either individual or by bulk emails, directly to a single patient or your entire list!.  
  • Additional Customized Message - Echiropractic emails can be customized with a personal message from you.
  • Over 80 unique cards and messages - This service works similarly to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Chiropractic Depot:  Why pay for a website when you can also have your website start paying you?  Chiropractic Depot brings education and income together on your website.

  • Storefront on your website - With this service you get a storefront inside your website where visitors can select and purchase from a growing list of health, wellness, and fitness products.
  • Over 500 Products - The Chiropractic Depot has over 500 products, and the list keeps growing.
  • Select only the products you want - Chiropractic Depot allows you to remove any products that you do not want to have available for sale in your storefront
  • Sales filled by vendors  - All sales are filled by the vendors and products are shipped directly to the purchaser. 
  • The Best Part -  And the best part is that you get a commission on each sale!

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How to Contact NYK

General NYK Mailing Address:
Now You Know Inc.
PO Box 2210,
Marietta, GA 30061-2210

Use our toll free number
to reach any of our departments


800-695-8937

Our Email Addresses

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