January 2009


Making 2009 the Best Chiropractic Year Ever

Happy 2009! In spite of what I see on news channels, it is my feeling that 2009 will be a great year for chiropractic. First we have an incoming new president who seems to be receptive to chiropractic. (read Obama's response to ACA) Obama has nominated Tom Daschle, a long time supporter of chiropractic, as Secretary of the Department of Health and Human Services.

We know that Obama wants to reform the badly broken system of healthcare in the United States. We also know that with Daschle in charge of the Department of Health and Human Services, chiropractic will be included.

Now let's be realistic for a minute. It is doubtful that all chiropractic services will be included at full reimbursement. There has been a rumor that there may be a cap of $500 on chiropractic reimbursement for everyone.  However, that will mean that every American will get $500 of chiropractic care before they will need to start paying for any additional care. To me, even a scenario such as this would be a great opportunity. Presently, according to the NIH, more Americans are seeking "CAM healthcare. Chiropractic represents the largest and most established form of non-medical care. So the stage is set!

Yes, I do hear some chiropractors saying that the economy is affecting their practice. However, I also see a large number of DCs doing better than ever in this same economy.  I see all the signs that the medical system will be reformed and that chiropractic will be a prominent part of any reform.

So the stage is set for the first time in history for chiropractic to be available to all Americans without financial barriers. The stage is set for the best year chiropractic has ever seen.




Chiropractic Depot Adds New Products

Chiropractic Depot has added new products to both the Consumer storefront and the Professional storefront.  Currently there are over 500 products listed on the 2 Depot storefronts.

One of the new exciting products available for chiropractors on the Professional Chiropractic Depot Storefront is the  "Spinal-Max Screening Booth". If you do spinal screenings, or are planning to do them, then this booth is a necessity for a professional appearance. (click on image below for larger picture of booth & graphics.)

Make a great first impression with the personalized Spinal-Max Screening Booth that says that you mean business. Attract people to your booth and welcome them with a solid message of health & chiropractic. This booth comes with graphics and lights. If you are going to do screenings, do them right! Customized with your office information. Booth with graphics MSRP is $1590.00. Chiropractic Depot price only $1050.00.

The booth folds up so it can be easily set up and taken down in minutes. It has wheels, so it rolls just like luggage.  The booth is also available blank, so that you can add your own favorite posters and messages. Each panel of the booth is black and Velcro ready and will accept posters or flyers up to 18 x 35. The price of blank booth is $750.00.

Spinal-Max Screening Booths are available on any of the associations websites hosted by Now You Know that have the Professional version of Chiropractic Depot. Visit any of the following sites to order your Spinal-Max Chiropractic Screening Booth. (Click here for printable flyer)

www.chiropractic.org www.fcschiro.com
www.newbeginningschiro.com www.georgiachiropractic.org
www.ctchiropractic.org www.californiachiropractic.org 
www.illinoischiropractors.org www.icai.net




Chiropractic Band of Brothers

A growing group of solid principled chiropractors is having an impact on practices around the nation. This group, called the "Chiro Band of Brothers", has started local meetings and created an online forum where like minded DCs can keep in touch with one another and help each other grow.

These groups from various parts of the country have used a speech by Dr. Dick Santo as their mantra and rally cry. A video of this speech appears on YouTube and is linked into the Chiro Band of Brother's website. They have issued a mission statement that includes the following:

Band Of Brothers Mission Statement.

  1. To MEET & DEVELOP a PASSION for the PRINCIPLE of ChiropracTIC.
  4. To ASSIST each other in ANY WAY POSSIBLE
  5. To HELP keep each other FIRED UP and ON PURPOSE at ALL TIMES
  7. To SHOW young doctors that PRINCIPLED ChiropracTIC LEADS to you ACHIEVING your wildest DREAMS
  8. To GUIDE LOST ChiropracTORS to PRINCIPLED ChiropracTIC.
  9. To LEAD ChiropracTORS to Dynamic Essentials.
  11. To honor the legacy of the warrior ChiropracTORS whose past sacrifices sustained the ChiropracTIC principle through the dark times leading to the present.
  12. To create a presence where ChiropracTIC and ChiropracTORS will not just survive but thrive.
  13. To create a future where our children can follow in our footsteps as principled ChiropracTORS, with all the blessings and responsibilities that involves.
  14. To live without fear as the full human expression of INNATE in all aspects of our lives.
  15. To practice the Chiropractic Golden Rule as personified by Dr. Sid Williams; To Love, To Serve, To Give out of our own ABUNDANCE without expecting anything in return.

Currently the Chiro Band of Brothers has chapters in Connecticut, Georgia, Florida, and Arizona. Their website can be seen at: http://www.chirobandofbrothers.com.



The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

The world wide web is full of articles that are of interest to us as chiropractors. Not all of these stories are good, and many of them I do not agree with. However, you should be aware of them. To see the actual articles, please click on the headline links below.




NYK Upcoming Seminars and Shows

We would like to thank the many associations, organizations and groups that have us speaking on their programs. Dates permitting, we would love to participate at your Association or Society convention as well. If you are interested in having us at your program, please contact us at either nowyouknow@nowyouknow.net or call us at 1-800-695-8937. Below is a list of programs and speaking engagements we have scheduled in the near future.





Now You Know Internet Educational Services

First and Foremost, We Are a Service:  Since we are chiropractors we understand the concept of "service".  We make every aspect of our service user friendly.  You do not have to have a computer degree to get the most out of your NYK service.  In addition, we are so confident that you will be satisfied with our service that we do something that others do not.  NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

NYK ADJUSTable Websites:  The NYK website service combines technology with the best education available. Some of the features you get with a NYK website include:

  • ADJUSTable website so you change the theme of your website instantly any time you want.
  • Online appointment requests so patients can request appointments from your websites with the request being sent via text message to whatever cell phone or email you choose.
  • Search Engine Optimization so that others can easily find your site. You can also add your own key words and searchable phrases unique for your practice.
  • Over 800 pages of content, educational videos, your videos online, and much more

Now You Know Email Newsletter Service: The NYK email newsletter service is really two services in one:

  • REAL NEWS - REAL CURRENT!  No other newsletter service in chiropractic delivers more timely, real news, directly to your patients' inbox.
  • Your Contact Info, Pictures and Logo - The newsletter looks like it comes from you.
  • Add a personal Message - You can add a custom message to the newsletter to add that personal touch and keep in touch with your patients
  • Bulk Email Abilities -  With the NYK email newsletter service, you can also easily send bulk emails out to your entire patient list.

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use.

  • Send unlimited Ecards:  You can send Echiropractic messages either individual or by bulk emails, directly to a single patient or your entire list!.  
  • Additional Customized Message - Echiropractic emails can be customized with a personal message from you.
  • Over 80 unique cards and messages - This service works similarly to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Chiropractic Depot:  Why pay for a website when you can also have your website start paying you?  Chiropractic Depot brings education and income together on your website.

  • Storefront on your website - with this service you get a storefront inside your website where visitors can select and purchase from a growing list of health, wellness, and fitness products.
  • Over 500 Products - The Chiropractic Depot has over 500 products, and the list keeps growing.
  • Select only the products you want - Chiropractic Depot allows you to remove any products that you do not want to have available for sale in your storefront
  • Sales filled by vendors - All sales are filled by the vendors and products are shipped directly to the purchaser. 
  • The Best Part - And the best part is that you get a commission on each sale!





How to Contact NYK

General NYK Mailing Address:
Now You Know Inc.
PO Box 2210, Marietta, GA 30061-2210

Use our toll free number
to reach any of our departments


Our Email Addresses