December 2010

In This Issue:

Happy Holidays

From all of us at Now You Know, we want to wish you and your family the best for the holidays and a bright and happy New Year. So, to make sure you know we want to include everyone in these greetings, we offer the following:

United States: Merry Christmas
Spanish: Feliz Navidad
French: Joyeux Noel
Italian: Buone Feste Natalizie
German: Fröhliche Weihnachten
Russian: Pozdrevlyayu s prazdnikom Rozhdestva is Novim Godom
Chinese: (Cantonese) Gun Tso Sun Tan'Gung Haw Sun
Chinese: (Mandarin) Kung His Hsin Nien bing Chu Shen Tan
Irish: Nollaig Shona Dhuit, or Nodlaig mhaith chugnat
Japanese: Shinnen omedeto. Kurisumasu Omedeto
Korean: Sung Tan Chuk Ha
Swedish: God Jul and (Och) Ett Gott Nytt År
Vietnamese: Chuc Mung Giang Sinh
Brooklyn: Yo, I got your Christmas right here!

New Free Poster from Now You Know

In years past, NYK gave away nearly 10 thousand "My Mission Posters". Since we are in a holiday mood, NYK is again offering a new poster FREE. In 2011, we will be bringing a limited number of these free posters to each of the events we will be attending. Stop by and get one of these in full 18 x 24 inch size. Great for ongoing in-office education.

Now You Know offers the most advanced Internet and in-office educational services available in chiropractic. We believe that we have the best educational content in chiropractic. However, we are NOT a poster company. You can not purchase this poster. The only way to get one of these is to be at one of the events that we are either attending, sponsoring, or speaking at.

The New Year - "The End of the Beginning"

We are about to enter 2011. The landscape has certainly changed in healthcare this past year, and more changes are on the way. For years, we chiropractors have preached that the allopathic model is a failed paradigm. Now with the attempt of government to reform that model, we can see that health care reform can only be effective if we actually reform health care delivery, and not just the way we pay for it.

Chiropractors have long said that real healthcare reform should start with us. Chiropractic actually improves the health of people by removing interference to the system that control all body function. Today, while some chiropractors who are dependant on the allopathic system of care delivery are suffering in practice, those that follow a unique chiropractic model are flourishing like never before.

Today, there are more practices seeing high volumes of people than ever before. There are grass root meetings like the Chiro Band of Brothers meetings where DCs are sharing the fundamental principles of chiropractic and helping each other grow. The traditional meetings like Dynamic Essentials (DE) and New Beginnings are drawing larger crowds with each meeting. And the chiropractors attending these meetings are the ones whose practices are growing in spite of a recession.

So let us resolve in the coming year to continue our efforts to spread the principle of chiropractic. Let us continue to hold to those principles that are now the light at the end of the tunnel for healthcare in this nation, and around the world.

During World War II, Sir Winston Churchill, in response to the Allied victory at the Second Battle of El Alamein, proclaimed, "This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning." As we head into this new year, and the prophecies of a failed healthcare paradigm are coming to fruition, perhaps, - just perhaps, we are witnessing "the end of the beginning."

Now You Know Internet Educational Services

We Are Chiropractors! We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don’t try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS! You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

Now You Know ADJUSTable Websites:

NYK's ADJUSTable Website service gives you the most modern design, the best content, search engine optimization, videos on your site, and tons of other features as well as the ability to change your website theme instantly.

With a NYK ADJUSTable website, you get a website that you can change instantly depending on the time of year, the season or just because you feel like it! Imagine being able to switch from a beautiful warm summer theme to a striking fall foliage theme, to a winter wonderland look, just by clicking your mouse.

Chiropractic News Service, (CNS): When you have the NYK website service you also get this incredible FREE educational waiting room module. This service is a live news articles feed played on a flat screen TV in your ~~waiting~~, "Education" room. In addition, you can also customize this service with your scrolling messages at top of screen. The screen always displays your office information and logo. The CNS screen also displays your local weather for the next 3 days. You can customize it further by having your own photo gallery continually show pictures from your office.

Now You Know REAL NEWS Email Newsletter Service: The NYK email newsletter service is really two services in one:

REAL NEWS - REAL CURRENT! No other newsletter service in chiropractic delivers more timely, real news directly to your patients' inbox.
Your Contact Info, Pictures and Logo - The newsletter looks like it comes from you.
Add a personal Message - You can add a custom message to the newsletter to add that personal touch and keep in touch with your patients
Bulk Email Abilities - With the NYK email newsletter service, you can also easily send bulk emails out to your entire patient list.

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use.

Send unlimited Ecards: You can send Echiropractic messages either individual or by bulk emails, directly to a single patient or your entire list!.
Additional Customized Message - Echiropractic emails can be customized with a personal message from you.
Over 80 unique cards and messages - This service works similarly to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Chiropractic Depot: Why pay for a website when you can also have your website start paying you? Chiropractic Depot brings education and income together on your website.

Storefront on your website - With this service you get a storefront inside your website where visitors can select and purchase from a growing list of health, wellness, and fitness products.
Over 500 Products - The Chiropractic Depot has over 500 products, and the list keeps growing.
Select only the products you want - Chiropractic Depot allows you to remove any products that you do not want to have available for sale in your storefront
Sales filled by vendors - All sales are filled by the vendors and products are shipped directly to the purchaser.
The Best Part - And the best part is that you get a commission on each sale!