February 2010

In This Issue:

Adding Sound to Your Chiropractic News Service

Offices all over the country have added the Chiropractic News Service (CNS) to their offices to bring quality news articles on chiropractic into their education rooms (formally waiting rooms). The CNS is a FREE addition to the Now You Know website service.

In my office, we have had the CNS on every day, educating patients as they come through our office. If you are like me, you want music in the office, but you may not want it in the adjusting or exam rooms. In my office, the only place I want music is in the education room.

So, to get music to play in my education room only, I decided to use the Internet as a radio and have it play through the TV that I was using for the CNS. There are many choices for Internet radio including Pandora, as well as most local radio stations that now have live online music. I decided to go with Yahoo music as I could pick the genre I wanted to play.  Click here, or on the image above to see a YouTube demonstration of the CNS playing in my education room.

To do this yourself, all you have to do is to open up a browser window with Yahoo Music, and play their music. Once it starts playing, you can minimize the Yahoo window and let it play in the background. If you use a laptop like I do, you can set up dual monitors so that the CNS plays on the remote monitor (the flat screen TV), and your music selection plays on the laptop. Make sure that you have hooked up both the VGA cable and the sound cables from your computer to the TV so the sound plays through the TV and not the laptop or computer speakers.

Connecticut Stoke Hearings Conclude - Decision Awaited

Due to pressure by special interest groups hell bent on linking chiropractic to stroke in spite of the lack of scientific evidence, the Connecticut Board of Chiropractic Examiners held hearings on the subject of stroke . These hearings will decide on adding a requirement to have all chiropractic patients sign a waiver that they are aware that chiropractic adjustments could result in a stroke.

The hearings were emotional at times when those claiming to be injured by chiropractors testified. However, there was some key scientific testimony given that decisively showed that the danger of a stoke from a chiropractic adjustment is exactly the same as a visit to a general practitioner. Dr. Gerry Clum in his online publication "The Latest Stuff" described the events best since he was actually present at these hearings. The report below is from Dr. Clum's "The Latest Stuff" on this subject.

"Not to take anything away from anyone who has testified previously (myself included!), the MVP Award in these hearings goes, without question or even a close second place, to David Cassidy, D.C., Ph.D., D. M.Sc. for his superb 3.5 hours on the witness stand. Dr. Cassidy was calm, centered, confident and in control throughout his entire presentation.

Dr. Cassidy presented the testimony of the International Chiropractors Association. As the lead author of the central study in the hearing, it was wonderful to be able to have others stop talking about what the authors meant, considered, didn't consider, etc., and to hear it from the proverbial horse's mouth! Congratulations to ICA and all parties involved, especially Dr. Cassidy, for the willingness to make this work so effectively.

If you ever wanted a private tutorial on "how it is supposed to be done in court", you must take an afternoon and watch every second of Dr. Cassidy's testimony. My mind is spinning about how we can take his presentation and include it in various courses in the Life West curriculum."

You can watch the testimony online by visiting:
http://ct-n.com/ondemand.asp?ID=5079 .

On the left of the screen, click on "archives" enter the date: January 22, 2010 and click on Board of Chiropractic Examiners, day 4, morning session. You can buy a copy of the presentation on DVD or VHS for about $30 plus shipping and handling. If you order it online, be aware it is an odd system. You order it and then they contact you for payment-you do not enter payment information when you order.

Seminars, Seminars, Seminars

You'd think that with starting a new practice, I'd not be able to go on the road as much. Well, to an extent that is true. But, overall there are still several must-attend programs that I go to regularly. Coincidentally, it seems that these programs are all coming up in the next several weeks. So, here they are in order of their upcoming dates.

ICA Fitness Council - The Arnold, March 5-7 Columbus Ohio, www.chiropractic.org:  If you have never been to this event you need to get to one. Each year, Governor Arnold Schwarzenegger hosts his mega-event at the same time the ICA has their Symposium on Sports & Fitness. During the ICA program, Gov. Schwarzenegger will speak at the chiropractic event and then will take a picture with each chiropractor present! Attendees then get to take this personal picture home with them. If you purchase the premium package you get the education, and great tickets to the Arnold Classic fitness and bodybuilding events.  It is well worth the money. (Late breaking news is that Sylvester Stallone will be in attendance this year!)

Get The Big Idea, March 26-27, Atlanta www.getthebigidea.com:   Dr. Rob Schiffman hosts one of the most spiritual and powerful faith-based chiropractic programs around. If you want to learn from the world's busiest chiropractor, then this is the program for you.

New Beginnings, April 16-18, Long Branch NJ, www.nbchiro.com: Nothing like strong philosophy with fun and fellowship. New Beginnings is the place to get your philosophy batteries charged to help you get back into your practice and break loose. Founder, Dr. Jim Dubel, and the NB speakers deliver a power packed weekend that leave you excited about being a chiropractor.

Dynamic Essential, "DE", April 29-May2, www.lifede.com:  Dr. Sid Williams and the DE team speakers continue to deliver. Numbers at these meetings continue to grow and they are now hosting the largest meetings in years! DE is the original home of the blending of chiropractic principle and success principle that has helped thousands achieve their dream practices.

As CEO of Now You Know, I am not forced to choose only one of these great programs that I want to attend. I plan on being at them all! Hope to see you there too.

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

First and Foremost, We Are a Service:  Since we are chiropractors!  We understand the concept of "service".  We make every aspect of our service user friendly.  You do not have to have a computer degree to get the most out of your NYK service.  In addition, we are so confident that you will be satisfied with our service that we do something that others do not.  NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

Now You Know ADJUSTable Websites:

NYK's ADJUSTable Website service gives you the most modern design, the best content, search engine optimization, videos on your site, and tons of other features as well as the ability to change your website theme instantly.

With a NYK ADJUSTable website, you get a website that you can change instantly depending on the time of year, the season or just because you feel like it!   Imagine being able to switch from a beautiful warm summer theme to a striking fall foliage theme, to a winter wonderland look, just by clicking your mouse.

Chiropractic News Service, (CNS): When you have the NYK website service, you also get this incredible FREE educational waiting room module. This service is a live news articles feed played on a flat screen TV in your waiting, "Education" room. In addition, you can also customize this service with your scrolling messages at the top of the screen. The screen always displays your office information and logo. The CNS screen also displays your local weather for the next 3 days. You can customize it further by having your own photo gallery continually showing pictures from your office.

Now You Know REAL NEWS Email Newsletter Service: The NYK email newsletter service is really two services in one:

  • REAL NEWS - REAL CURRENT!  No other newsletter service in chiropractic delivers more timely, real news directly to your patients' inbox.
  • Your Contact Info, Pictures and Logo - The newsletter looks like it comes from you.
  • Add a personal Message - You can add a custom message to the newsletter to add that personal touch and keep in touch with your patients
  • Bulk Email Abilities -  With the NYK email newsletter service, you can also easily send bulk emails out to your entire patient list.

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use.

  • Send unlimited Ecards:  You can send Echiropractic messages either individual or by bulk emails, directly to a single patient or your entire list!.  
  • Additional Customized Message - Echiropractic emails can be customized with a personal message from you.
  • Over 80 unique cards and messages - This service works similarly to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Chiropractic Depot:  Why pay for a website when you can also have your website start paying you?  Chiropractic Depot brings education and income together on your website.

  • Storefront on your website - With this service, you get a storefront inside your website where visitors can select and purchase from a growing list of health, wellness, and fitness products.
  • Over 500 Products - The Chiropractic Depot has over 500 products, and the list keeps growing.
  • Select only the products you want - Chiropractic Depot allows you to remove any products that you do not want to have available for sale in your storefront
  • Sales filled by vendors  - All sales are filled by the vendors and products are shipped directly to the purchaser. 
  • The Best Part -  And the best part is that you get a commission on each sale!

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