January 2010

In This Issue:

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After 18 Years, Arnold Still Showing His Love for Chiropractic

For the 18th straight year, the ICA’s Symposium on Natural Fitness for 2010 will again include a personal presentation by Governor Arnold Schwarzenegger, himself! Governor Schwarzenegger is a long time advocate of chiropractic care. He holds an honorary chiropractic degree from Cleveland Chiropractic College. 

Gov. Schwarzenegger will speak at the chiropractic event and then will take a picture with each chiropractor present! Attendees then get to take this personal picture home with them. Many of us hang these pictures in our office to display the world's most famous chiropractic patient. To the right is my picture with Arnold from last year's event.

Arnold usually speaks to the group about his own experience with chiropractic. In other ICA Symposium talks, he has credited the care he received throughout the years for his success in bodybuilding and for his ability to maintain such a rigorous filmmaking, travel and public service schedule throughout his career.

The  Symposium on Natural Fitness is not just a photo opportunity with Arnold, it is also a high level educational program on chiropractic sports and fitness, taught by some of the best in our profession. You will learn from leaders in exercise, sports and chiropractic like Dr. John Downes, Dr. Ken Kinakin, Dr. Pete Gratale, Dr. Vic Naumov, Dr. Ron Kirk, Dr. Gerry Mattia, and Dr. John Maltby.

The ICA Symposium registration offerings include special packages of attendance benefits including the ICA Fitness Symposium Continuing Education Program seminar sessions, opportunities to personally meet champion athletes in a wide range of sports, access to a host of Arnold Sports Festival Weekend events, and your personal, studio-style portrait with Governor Arnold Schwarzenegger! For more information on this mega chiropractic event, please visit the ICA website at www.chiropractic.org.


Didn't Miss a Beat - Even Though NYK Offices Were Totally Destroyed

You did not notice any interruption to your service. You did not notice a delay in updates, and it is going to continue that way. Nothing seemed to change the stellar services offered by Now You Know. However, a little over a week ago the NYK offices were totally destroyed!

Some of you northerners may think we are wimpy here in the Atlanta area, but the recent hard cold in the South brought some unexpected trouble to the metropolitan Atlanta area. In our case the sprinkler systems in the attic of the building with our offices froze and burst. This caused the attic to start to fill with water until the ceilings came crashing down flooding and destroying the entire NYK office, and all our computers. Here are just two pictures of some of the destruction in parts of the NYK office suite.

Thanks to the diligence and foresight of our technical staff, we keep our main servers at a major internet hub, and not at the local NYK offices. This not only protects against such catastrophes, but makes our services lightning fast and keeps your services flowing at all times.

Presently the Now You Know staff is located both out of their homes and in my clinic. Temporarily, I have donated an adjusting room to my NYK staff. We moved out an adjusting table and set up computer stations. These stations are used to keep the subscriber updates flowing without missing a beat. We are currently scouring the area for a new and safer location. Watch for pictures and information about our new location in an upcoming issue of The Information Age.  And - since I know some of you are asking, Yes we have insurance!


Life University Prepares to Honor Dr. Sid Williams

On January 28, 2010 at 11 A. M Life University will hold a special all school assembly to honor the institution's founder Dr. Sid Williams. In addition to the students in attendance hundreds of guests and VIPs are expected to be in attendance.

This event marks the first time Dr. Williams will be returning to campus since his departure in 2002. In 2002 the school temporarily lost their CCE (Council on Chiropractic Education) accreditation and the Board of Trustees removed Dr. Williams as president. Since those tumultuous days, the Williams have never officially returned to the campus.

The date coincides with the first day of the January 2010 "DE" (Dynamic Essentials) meeting to begin later that evening at the Embassy Suites in downtown Atlanta. It is expected that hundreds of "DE doctors" will arrive early for the DE Meeting so they can attend the special founders' program at Life University. DE is the movement started by Dr. Williams in the 1960s that sparked the founding of Life Chiropractic College in 1974. Information on DE can be found on their website at: www.lifede.com.

In anticipation of the crowds, Life University has asked that those planning to attend the 11 AM ceremony on campus please RSVP by emailing: dwallin@life.edu.


The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

The world wide web is full of articles that are of interest to us as chiropractors. Not all of these stories are good, and many of them I do not agree with. However, you should be aware of them. To see the actual articles, please click on the headline links below.


Now You Know Internet Educational Services

First and Foremost, We Are a Service:  Since we are chiropractors we understand the concept of "service".  We make every aspect of our service user friendly.  You do not have to have a computer degree to get the most out of your NYK service.  In addition, we are so confident that you will be satisfied with our service that we do something that others do not.  NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

Now You Know ADJUSTable Websites:

NYK's ADJUSTable Website service gives you the most modern design, the best content, search engine optimization, videos on your site, and tons of other features as well as the ability to change your website theme instantly.

With a NYK ADJUSTable website, you get a website that you can change instantly depending on the time of year, the season or just because you feel like it!   Imagine being able to switch from a beautiful warm summer theme to a striking fall foliage theme, to a winter wonderland look, just by clicking your mouse.

Chiropractic News Service, (CNS): When you have the NYK website service you also get this incredible FREE educational waiting room module. This service is a live news article feed played on a flat screen TV in your waiting, "Education" room. In addition, you can also customize this service with your scrolling messages at the top of the screen. The screen always displays your office information and logo. The CNS screen also displays your local weather for the next 3 days. You can customize it further by having your own photo gallery continually show pictures from your office.

Now You Know REAL NEWS Email Newsletter Service: The NYK email newsletter service is really two services in one:

  • REAL NEWS - REAL CURRENT!  No other newsletter service in chiropractic delivers more timely, real news directly to your patients' inboxes.
  • Your Contact Info, Pictures and Logo - The newsletter looks like it comes from you.
  • Add a personal Message - You can add a custom message to the newsletter to add that personal touch and keep in touch with your patients.
  • Bulk Email Abilities -  With the NYK email newsletter service, you can also easily send bulk emails out to your entire patient list.

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use.

  • Send unlimited Ecards:  You can send Echiropractic messages either individual or by bulk emails, directly to a single patient or your entire list!
  • Additional Customized Message - Echiropractic emails can be customized with a personal message from you.
  • Over 80 unique cards and messages - This service works similarly to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Chiropractic Depot:  Why pay for a website when you can also have your website start paying you?  Chiropractic Depot brings education and income together on your website.

  • Storefront on your website - With this service you get a storefront inside your website where visitors can select and purchase from a growing list of health, wellness, and fitness products.
  • Over 500 Products - The Chiropractic Depot has over 500 products, and the list keeps growing.
  • Select only the products you want - Chiropractic Depot allows you to remove any products that you do not want to have available for sale in your storefront.
  • Sales filled by vendors  - All sales are filled by the vendors and products are shipped directly to the purchaser. 
  • The Best Part -  And the best part is that you get a commission on each sale!


How to Contact NYK

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PO Box 2210,
Marietta, GA 30061-2210

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