July 2010

In This Issue:

U.S. Health Care System: Worst in the World?

The below story was from this month's issue of the NYK Patient Newsletter. Each month we present patients and the community with real healthcare and chiropractic news. This past issue contained four stories that reported on chiropractic research and other positive new stories on chiropractic. The other two stories included one on the waste and failure of the H1N1vaccine program, and the second is the story reprinted below. The consuming public demands good solid information. Fluff pieces on back pain no longer change minds. The NYK Real-News newsletter will continue to deliver hard healthcare news to our doctor's patients, and their community. Enjoy the story below.

Multiple news sources have reported on a study released on June 23, 2010 by the Commonwealth Fund, a New York-based private foundation focused on health, concluding that American healthcare ranks highest in cost and last in performance among seven industrialized nations. The above headline comes from one of those stories that was published on June 24, 2010 in "The Week".

A June 23, 2010 Reuters news story starts off with the ominous statement, "Americans spend twice as much as residents of other developed countries on healthcare, but get lower quality, less efficiency and have the least equitable system." The Commonwealth Fund's president, Karen Davis PhD., stated, "On many measures of health system performance, the U.S. has a long way to go to perform as well as other countries that spend far less than we do on healthcare, yet cover everyone. It is disappointing, but not surprising, that despite our significant investment in health care, the U.S. continues to lag behind other countries.”

The factors looked at in the Commonwealth report were quality, efficiency, access to care, equity and the ability to lead long, healthy, productive lives. The study noted that Americans spend  $7,290 per person for healthcare which is twice as much as any other country studied in the survey conducted in 2007. The study reported that New Zealanders spent the least at $2,454 per person, while in the other 5 countries the amount spent on healthcare per person was $3,357 for Australians, $3,895 for Canadians, $3,588 for Germans, $3,837 for the Dutch and $2,992 for the British.

According to a June 23, 2010 Wall Street Journal article on the report, there are several key findings that need improving. They are:

  • The U.S. ranked last in measures of safe care (an indicator of quality), cost-related access problems, efficiency, equity and the long, healthy lives measure.
  • A full 54% of U.S. adults with chronic health conditions said they didn’t fill or complete a prescription, get a recommended test or treatment or visit a doctor when needed due to cost.
  • Of those same adults with chronic problems, 19% said they’d visited an ER for something that a regular doctor could have handled had one been available. In Germany and the Netherlands, that rate was 6%.
  • The U.S. has the highest “mortality amenable to health care” rate (from 2002-03), at 110 per 100,000 population. Australia was lowest, with 71 per 100,000. (That rate refers to the number of deaths before age 75 from ischemic heart disease, diabetes, stroke and bacterial infections.)
  • We ranked no higher than fourth on anything — for effective care and patient-centered care.

In the Commonwealth study executive summary, the authors clearly state the problems with the US healthcare system when they say, "The U.S. health system is the most expensive in the world, but comparative analyses consistently show the United States underperforms relative to other countries on most dimensions of performance. Among the seven nations studied—Australia, Canada, Germany, the Netherlands, New Zealand, the United Kingdom, and the United States—the U.S. ranks last overall, as it did in the 2007, 2006, and 2004 reports."

Everybody Loves FREE STUFF!

There's an old saying that goes, "You get what you pay for." But there are times when you get actually more than you pay for in the way of value added freebees. At Now You know we believe in value added freebees. That is why we have added so much to our services without charging extra. Below is a short list of just some of the value added freebees you get with the NYK services.

With the NYK Real-News Newsletter, you get the following FREE:

  • Bulk Mailer Program - With the newsletter service you get the ability to send out your own mailings as often as you like. Keep in touch by creating your own in-office newsletter and send it out yourself whenever you want.
  • Add a message to the NYK Real-News Newsletter - If you don't want to send out an entire mailing, you can still add a custom message to the NYK Real-News Newsletter in addition to the news articles. This adds more credibility to your message and keeps your patients in the know.
  • Create Multiple Sub-Lists -  You may not want everyone to get your in-house patient newsletter. Then again you may want a mailing list for just your elderly patients, or a list of patients who have one type of insurance. With the NYK Real-News Newsletter service you can create as many sub-lists as you want. Then create your own mailings to these lists as you see fit.

With the NYK Adjustable Website service, you get the following FREE:

  • Changeable Website Themes - Why get stuck with the same looking website all the time. With NYK you can change your look as often as you want. Why not have a holiday theme in December or a Green St Patrick's theme in March? In addition to holiday themes you have a growing selection of color schemes and looks to choose from that you can change instantly yourself.
  • Request Appointment by Text "RAT" - Some people might say having a "RAT" on your website is not a good thing. We see it as innovation born out of a real chiropractic office. With this freebee new patients can submit appointment requests online. These requests not only generate an email, but since most of us do not check our emails continually, the NYK RAT feature send a text to whatever cell phone you designate so you get the request immediately and can have your office reply with a call or text confirming that appointment.
  • Chiropractic News Service -  This is a BIGGIE! Anybody else would have charged an additional $50 per month to add such a feature. But we did it for FREE! This is another one of those features that came out of the need in a real chiropractic office. This service sends live chiropractic and health news articles directly to your office to be played on a flat screen TV in your waiting, "Education" room. These articles come from the highly acclaimed NYK Newsletter service. But that's not all. In addition to great news articles playing continually in your "Education" room, you  also have the ability to customize this service by adding your own scrolling messages at the top of the screen. On the top left, the CNS screen always displays your office information and logo. The CNS screen also displays your local weather for the next 3 days. Additionally, you can customize this service further by having your own photo gallery continually showing pictures from your office. Click on the image below to download a pdf flyer for this service.

Space prevents me from listing everything we give away free to NYK subscribers. We will continue to enhance what we see as the best chiropractic educational services you can get. FREE STUFF, it's like money in the bank.

Philosophy on the Farm - Are You Ready?
This Saturday, July 17th, 2010

Are you ready for an evening of fun and philosophy on a farm? Well, we are ready to deliver, NYK, GCC, SICA and GTBI are all part of this great event bringing you philosophy in a setting you have never experienced before, (unless you were at last year's event). Philosophy on the Farm combines an evening of discovery on the innate world of animals with discovery and enrichment of the chiropractic philosophy.

This year's speaker lineup promises to be extra special. We have guest speakers and two main program speakers. The main speakers are Dr. Gary Walsemann and Dr. DD Humber, with a special guest Dr. Sid Williams. There will also be some surprise guest speakers as well!

What is unique about this event is that you can also see a variety of animals that you may not have seen before. Where else can you have the opportunity to feed a Galapagos tortoise?  The farm opens for this event at 6 PM and children are welcome, (but must be supervised!) To read more about what to expect at our farm, please read the next article and the linked story.

This is an outdoor event. This means you bring your own folding chairs, tables and bug spray. For a complete list of what you should bring and how you should be prepared, please visit the website created for this event at www.philosophyonthefarm.com.

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News


Now You Know Internet Educational Services

First and Foremost, We Are a Service:  Since we are chiropractors we understand the concept of "service".  We make every aspect of our service user friendly.  You do not have to have a computer degree to get the most out of your NYK service.  In addition, we are so confident that you will be satisfied with our service that we do something that others do not.  NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

Now You Know ADJUSTable Websites:

NYK's ADJUSTable Website service gives you the most modern design, the best content, search engine optimization, videos on your site, and tons of other features as well as the ability to change your website theme instantly.

With a NYK ADJUSTable website, you get a website that you can change instantly depending on the time of year, the season or just because you feel like it!   Imagine being able to switch from a beautiful warm summer theme to a striking fall foliage theme, to a winter wonderland look, just by clicking your mouse.

Chiropractic News Service, (CNS): When you have the NYK website service you also get this incredible FREE educational waiting room module. This service is a live news articles feed played on a flat screen TV in your waiting, "Education" room. In addition, you can also customize this service with your scrolling messages at top of screen. The screen always displays your office information and logo. The CNS screen also displays your local weather for the next 3 days. You can customize it further by having your own photo gallery continually show pictures from your office.

Now You Know REAL NEWS Email Newsletter Service: The NYK email newsletter service is really two services in one:

  • REAL NEWS - REAL CURRENT!  No other newsletter service in chiropractic delivers timelier, real news directly to your patients' inbox.
  • Your Contact Info, Pictures and Logo - The newsletter looks like it comes from you.
  • Add a personal Message - You can add a custom message to the newsletter to add that personal touch and keep in touch with your patients
  • Bulk Email Abilities - With the NYK email newsletter service, you can also easily send bulk emails out to your entire patient list.

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use.

  • Send unlimited Ecards: You can send Echiropractic messages either individual or by bulk emails, directly to a single patient or your entire list!.  
  • Additional Customized Message - Echiropractic emails can be customized with a personal message from you.
  • Over 80 unique cards and messages - This service works similarly to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Chiropractic Depot:  Why pay for a website when you can also have your website start paying you?  Chiropractic Depot brings education and income together on your website.

  • Storefront on your website - With this service you get a storefront inside your website where visitors can select and purchase from a growing list of health, wellness, and fitness products.
  • Over 500 Products - The Chiropractic Depot has over 500 products, and the list keeps growing.
  • Select only the products you want - Chiropractic Depot allows you to remove any products that you do not want to have available for sale in your storefront
  • Sales filled by vendors  - All sales are filled by the vendors and products are shipped directly to the purchaser. 
  • The Best Part -  And the best part is that you get a commission on each sale!

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