Happy Thanksgiving 2010

In This Issue:

• Much to be Thankful For
• Involvement Because We Care
• Now You Know Internet Educational Services

Much To Be Thankful For

Each year at this time we reflect back on all the many blessings we have been given and try to come up with some words to express our gratitude. Then the day after Thanksgiving our attention turns quickly to shopping and the next holiday a month away. In one quick culinary overindulgence, we move from thanks, to football to thoughts of shopping and presents. (There may be a nap in between the food and the football depending on how much we have eaten.)

One of the things we rarely think of giving thanks for is the struggle of being in this profession of chiropractic. When you think about it, being is chiropractic is not a smart move if you are looking for an easy life of least resistance.

Think about it. We are a part of a profession that is not part of the accepted method of healthcare. We are not well funded, as we do not have a multi-billion drug industry financing us. The pharmaceutical industry spends about 3 times more each year on promotion then chiropractic grosses as a profession. We have to go out and educate people in all sorts of ways just to get them to understand and want our services. Our best educational institutions are smaller, and gross less money than most neighborhood hospitals.

With this massive overmatching, it is a pure miracle that we are still in existence. And here lies the reason that we should be very thankful. It has truly been a miracle that chiropractic has survived 115 years. We have survived because we have the one thing that our opposition is lacking. We have the truth. It is this truth that refuses to die even the face of overwhelming odds and finance. It is the truth of chiropractic and the innate ability of the body to heal itself that has allowed us to continue to serve a sick and suffering humanity.

So in my humble opinion, it is more important that we be thankful for the challenges of being in chiropractic, than for the rewards we enjoy. For we get to work with truth and miracles every day. What other profession can say that?

Involvement Because We Care

Now You Know started over a decade as a way to spread the chiropractic message. The services of NYK were created out of the pure desire to tell more people about chiropractic using a communications technology that was brand new, the Internet.  For years in my first practice I wrote a paper newsletter that I sent out to thousands of patients and hundreds of chiropractors. When I relocated to Georgia in the mid 90's, I decided to use this new technology and so I changed my newsletters from paper to email. This is how it all started.

Since then, it has always remained our overwhelming desire to focus our NYK services on what most helps get the chiropractic message out to as many people as possible. All the services of NYK have been created and enhanced out of real office experience. Being a chiropractor has also fueled our desire to serve the chiropractic profession. I have been politically involved in chiropractic since my early years in practice. So naturally when NYK started, we extended our services and technology to chiropractic associations and groups.

Currently NYK serves more associations and groups than anyone. We do this without any monetary compensation because we care about chiropractic and have a desire to serve. Other technology companies have jumped in and tried to copy us by offering to host association websites. The difference is that our offer was not based upon a business decision, but rather a true desire to help our profession. Here again, our involvement in the leadership of chiropractic organizations gives a practical perspective as to what is needed to help an association. To this goal NYK has just released a next generation association website. The new features are designed to give associations what is needed to help them better serve their chiropractic membership. A sample of this can be seen at: www.marylandchiro.com.

In keeping with this desire to help chiropractic we have also created this newsletter, which is often the first to bring important and breaking stories to the profession. The Information Age newsletter has been a key and timely news outlet for many breaking issues in chiropractic. No other company takes the time and effort to offer this free service. We do so, again, because we care.

The bottom line here is that we ARE chiropractors who have been involved in chiropractic for decades. Now You Know is not a technology company that tries to sell technology to chiropractors. We are a chiropractic company that uses technology to spread the chiropractic message. We do this for your practice, and for ours, for your community, and for ours, and because of a genuine desire to change the world so that it is a better place for your children and family, as well as ours.

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don’t try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

Now You Know Inc. ©
PO Box 2210, Marietta, GA 30061-2210