October 26, 2010

In This Issue:

New Nerve System Transmission Found. New Subluxation Mechanism?

A new system of nerve transmission was discovered recently that could have a profound impact on chiropractic, and offer another mechanism for subluxation. The research was published in the October 5, 2010 issue of the American Association for the Advancement of Science journal, "Science Signaling".

Previous to this research most scientists thought that nerve cells only sent messages across a junction known as a synapse. This new research shows that nerve cells are communicating with other cells by twitching, without using a synapse. Chief researcher, Doug Fields from the National Institutes of Health asked the question, "How could you have signaling from neurons to cells that are not neurons when our understanding of how signaling works is all based on synapses? That's the mystery."

Fields' research was able to show that the nerves twitched when stimulated and this twitching opens a channel in the cell membrane and a chemical called ATP escapes. When released, ATP acts as a neurotransmitter and therefore allows nerves to communicate without having to go through a synapse.

The implications for chiropractic could be profound. This potentially demonstrates another mechanism of nerve transmission that could be interfered with and thus be another model of subluxation. It could be theorized that nerve irritation may alter the twitching of the nerve, therefore altering the ATP release and interfering with this newly discovered nerve transmission process. The research also mentions that the spinal cord itself also twitches when stimulated, so the possibilities for subluxation models are profound.

In spite of the impact this research could have for chiropractic, only one news article covered this research. This single article appeared in print and on the radio on October 5, 2010 from National Public Radio. The article tried to say that the health impacts of this research might affect epilepsy and pain. The NPR article has embedded video showing both the twitching of nerves and the evidence of the release of ATP.

The abstract of this research can be seen here: http://stke.sciencemag.org/cgi/content/abstract/sigtrans;3/142/ra73

The NPR article on this research can be seen here: http://www.npr.org/templates/story/story.php?storyId=130244715&ft=1&f=1024

Now You Know Updates, Blogs, SEO, Themes, Echiropractic, and More

Now You Know is always moving forward to offer chiropractors the best combination of features and content. With this in mind NYK has introduced several new features and updates to make your Internet education and outreach even more effective. Here are just some of the updates.

Search Engine Optimization: With an NYK website you now get the ability to personally customize each unique page with keywords, titles and descriptions chosen by you. This allows you to add these items with words and descriptions that you know the people in your area will be searching for. 

Echiropractic: We have updated the look and function of Echiropractic. NYK was first with this groundbreaking technology, and now we set the bar even higher by adding auto functions, delayed mailing, and easier interface and customization not seen anywhere. All this in addition to the quality content that features the health tracks of the chiropractic legend, the late Dr. Fred Barge.

Blogs: Want a blog on your website, with NYK you get it. You now can easily add and manage your own blog. This not only keeps you in touch with your practice members, but also keeps you high on the search engines. So blog away!

New Themes: NYK was the first and is still the only chiropractic website company to offer ADJUSTable websites that allow you to completely change themes with the click of a mouse. We continue to add more themes and looks that go beyond just color changes and actually offer themes that convey moods, seasons and holidays.

Image/File Upload: NYK now allows you to upload images and files directly to our servers for use on your website and mailings. This new feature makes it even easier to customize your website or create your own individual and bulk mailings.

NYK continues to update content, features and services for one reason only, to give you the best service to spread the chiropractic message. We do this because WE CARE!  After all,

Dr. Gerry Clum Steps Down as President of Life West

Dr. Gerry Clum, first and only president of Life West, has announced his retirement after 30 years as president of that institution. He will conclude his time on campus on January 28, 2011.

In a statement in his "Latest Stuff from Gerry" Dr. Clum explained, "This is my decision entirely. It was a decision that was not easily arrived at but one that felt right as soon as it was made. I am not angry, unhappy, displeased or upset. If I must admit to anything, it is that I am tired. This decision did not arise solely from within me, rather it arose from a confluence of circumstance and opportunity. The circumstances are mine; the opportunity is the College's and the profession's."

To fill the presidency vacated by Dr. Clum, the Life West Board has announced that Dr. Brian Kelly will become the second president of the college. In a press release out of Auckland, New Zealand on October 23, 2010, the New Zealand College of Chiropractic announced that their current president, Dr. Kelly, "has resigned after 8 years to take up a new position in the United States". The announcement goes on to state, "Dr Kelly has been appointed the second President of Life Chiropractic College West, in California, following the announced retirement today of Life West President, Dr. Gerry Clum."

KellyThe New Zealand College of Chiropractic press release further explains:

Dr. Kelly has served as President of the NZ College since his appointment in 2002, following a successful practice career in Melbourne for over a decade. Board President, Dr. Phil McMaster, says Kelly's contribution to the profession and College has been outstanding, and the College community is very appreciative of the success he has brought us.

"He has built an outstanding team, has grown the Research Department, has increased government funding and has achieved accreditation success. During his term as president he was responsible for dramatically increasing the international enrollment at the College while recently relocating the institution to a new campus location in Auckland.

"His drive, passion and commitment to our philosophical principles are unparalleled. He has led a team that has put the College firmly on the world map"

In his closing remarks, Dr. Clum showed his gratitude by saying, "Thank you for your friendship and support. Thank you for your understanding of my decision. Most importantly, thank you for your support of your new president. That support on your part will be the kindest expression of thanks you could ever show me."

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News


Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We donít try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

Now You Know ADJUSTable Websites:

NYK's ADJUSTable Website service gives you the most modern design, the best content, search engine optimization, videos on your site, and tons of other features as well as the ability to change your website theme instantly.

With a NYK ADJUSTable website, you get a website that you can change instantly depending on the time of year, the season or just because you feel like it!   Imagine being able to switch from a beautiful warm summer theme to a striking fall foliage theme, to a winter wonderland look, just by clicking your mouse.

Chiropractic News Service, (CNS): When you have the NYK website service you also get this incredible FREE educational waiting room module. This service is a live news articles feed played on a flat screen TV in your waiting, "Education" room. In addition, you can also customize this service with your scrolling messages at top of screen. The screen always displays your office information and logo. The CNS screen also displays your local weather for the next 3 days. You can customize it further by having your own photo gallery continually show pictures from your office.

Now You Know REAL NEWS Email Newsletter Service: The NYK Real News email newsletter service is actually two services in one:

  • REAL NEWS - REAL CURRENT!  No other newsletter service in chiropractic delivers more timely, real news directly to your patients' inbox.
  • Your Contact Info, Pictures and Logo - The newsletter looks like it comes from you.
  • Add a personal Message - You can add a custom message to the newsletter to add that personal touch and keep in touch with your patients
  • Bulk Email Abilities -  With the NYK Real News email newsletter service, you can also easily send bulk emails out to your entire patient list.

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use.

  • Send unlimited Ecards:  You can send Echiropractic messages either individual or by bulk emails, directly to a single patient or your entire list!.  
  • Additional Customized Message - Echiropractic emails can be customized with a personal message from you.
  • Over 80 unique cards and messages - This service works similarly to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Chiropractic Depot:  Why pay for a website when you can also have your website start paying you?  Chiropractic Depot brings education and income together on your website.

  • Storefront on your website - With this service you get a storefront inside your website where visitors can select and purchase from a growing list of health, wellness, and fitness products.
  • Over 500 Products - The Chiropractic Depot has over 500 products, and the list keeps growing.
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  • Sales filled by vendors  - All sales are filled by the vendors and products are shipped directly to the purchaser. 
  • The Best Part -  And the best part is that you get a commission on each sale!

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