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October 26, 2010
In This Issue:
New Nerve System Transmission Found. New Subluxation
Mechanism?
 A
new system of nerve transmission was discovered recently
that could have a profound impact on chiropractic, and
offer another mechanism for subluxation. The research
was published in the October 5, 2010 issue of the American Association for the
Advancement of Science journal, "Science Signaling".
Previous to this research
most scientists thought that nerve cells only sent
messages across a junction known as a synapse. This new
research shows that nerve cells are communicating with
other cells by twitching, without using a synapse. Chief
researcher, Doug Fields from the National Institutes of
Health asked the question, "How could you have signaling
from neurons to cells that are not neurons when our
understanding of how signaling works is all based on
synapses? That's the mystery."
Fields' research was able
to show that the nerves twitched when stimulated and
this twitching opens a channel in the cell membrane and
a chemical called ATP escapes. When released, ATP acts as
a neurotransmitter and therefore allows nerves to
communicate without having to go through a synapse.
The implications for
chiropractic could be profound. This potentially
demonstrates another mechanism of nerve transmission
that could be interfered with and thus be another model
of subluxation. It could be theorized that nerve
irritation may alter the twitching of the nerve,
therefore altering the ATP release and interfering with this
newly discovered nerve transmission process. The
research also mentions that the spinal cord itself also
twitches when stimulated, so the possibilities for
subluxation models are
profound.
In spite of the
impact this research could have for chiropractic, only
one news article covered this research. This single
article appeared in print and on the radio on October 5,
2010 from National Public Radio. The article tried to
say that the health impacts of this research might
affect epilepsy and pain. The NPR article has embedded
video showing both the twitching of nerves and the
evidence of the release of ATP.
The abstract of this
research can be seen here:
http://stke.sciencemag.org/cgi/content/abstract/sigtrans;3/142/ra73
The NPR article on this
research can be seen here:
http://www.npr.org/templates/story/story.php?storyId=130244715&ft=1&f=1024
Now You Know Updates, Blogs, SEO, Themes,
Echiropractic, and More
 Now
You Know is always moving forward to offer chiropractors
the best combination of features and content. With this
in mind NYK has introduced several new features and
updates to make your Internet education and outreach
even more effective. Here are just some of the updates.
Search Engine
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the ability to personally customize each unique page
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This allows you to add these items with words and
descriptions that you know the people in your area will
be searching for.
Echiropractic:
We have updated the look and function of
Echiropractic. NYK was first with this groundbreaking
technology, and now we set the bar even higher by adding
auto functions, delayed mailing, and easier interface
and customization not seen anywhere. All this in
addition to the quality content that features the health
tracks of the chiropractic legend, the late Dr. Fred
Barge.
Blogs: Want
a blog on your website, with NYK you get it.
You now can
easily add and manage your own blog. This not only keeps
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you high on the search engines. So blog away!
New Themes:
NYK was the first and is still the only chiropractic
website company to offer ADJUSTable websites that allow
you to completely change themes with the click of a
mouse. We continue to add more themes and looks that go
beyond just color changes and actually offer themes that
convey moods, seasons and holidays.
Image/File Upload:
NYK now allows you to upload images and files directly
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new feature makes it even easier to customize your
website or create your own individual and bulk mailings.
NYK continues to update
content, features and services for one reason only, to
give you the best service to spread the chiropractic
message. We do this because WE CARE! After all,
WE ARE CHIROPRACTORS !
Dr. Gerry Clum Steps Down as President of Life West
 Dr.
Gerry Clum, first and only president of Life West, has
announced his retirement after 30 years as president of
that institution. He will conclude his time on campus on
January 28, 2011.
In a statement in his
"Latest Stuff from Gerry" Dr. Clum explained, "This is
my decision entirely. It was a decision that was not
easily arrived at but one that felt right as soon as it
was made. I am not angry, unhappy, displeased or upset.
If I must admit to anything, it is that I am tired. This
decision did not arise solely from within me, rather it
arose from a confluence of circumstance and opportunity.
The circumstances are mine; the opportunity is the
College's and the profession's."
To fill the presidency
vacated by Dr. Clum, the Life West Board has announced
that Dr. Brian Kelly will become the second president of
the college. In a press release out of Auckland, New
Zealand on October 23, 2010, the New Zealand College of
Chiropractic announced that their current president, Dr.
Kelly, "has resigned after 8 years to take up a new
position in the United States". The announcement goes on
to state, "Dr Kelly has been appointed the second
President of Life Chiropractic College West, in
California, following the announced retirement today of
Life West President, Dr. Gerry Clum."
 The
New Zealand College of Chiropractic press release
further explains:
Dr. Kelly has served as
President of the NZ College since his appointment in
2002, following a successful practice career in
Melbourne for over a decade. Board President, Dr. Phil
McMaster, says Kelly's contribution to the profession and
College has been outstanding, and the College community
is very appreciative of the success he has brought us.
"He has built an outstanding team, has grown the
Research Department, has increased government funding
and has achieved accreditation success. During his term
as president he was responsible for dramatically
increasing the international enrollment at the College
while recently relocating the institution to a new
campus location in Auckland.
"His drive, passion and commitment to our philosophical
principles are unparalleled. He has led a team that has
put the College firmly on the world map"
In his closing remarks,
Dr. Clum showed his gratitude by saying, "Thank you for
your friendship and support. Thank you for your
understanding of my decision. Most importantly, thank
you for your support of your new president. That support
on your part will be the kindest expression of thanks
you could ever show me."
The Good, the Bad, and the
Subluxated! - AKA - Chiropractic in the News
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Now
You Know ADJUSTable Websites:
Chiropractic
News Service, (CNS): When you have
the NYK website service you also get this
incredible FREE
educational waiting room module. This service is a
live news articles feed played on a flat screen TV
in your 
REAL
NEWS - REAL CURRENT! 
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