September 2010

In This Issue:

CCE Trying to Destroy Chiropractic As We Know It


The Council on Chiropractic Education (CCE) is considering dramatically revised new standards for chiropractic institutions that fundamentally alter the focus of chiropractic education by the proposed removal of virtually every chiropractic-specific definition and requirement.  While there are many issues that should concern every principled chiropractor, there are four key changes we strongly believe must be reversed.  These are: 

  1. A proposal to expand the degree programs accredited by the CCE beyond the D.C. degree to “equivalent” degree offerings.

  2. The elimination of any and all references to the concept of subluxation, vertebral subluxation, or vertebral subluxation complex.

  3. The elimination of the section addressing the “Purpose of Chiropractic Education” which includes the references to the profession being oriented toward health care “without the use of drugs and surgery.”

  4. The modification of the term and definition of “Chiropractic primary care physician.”

If the proposed standards, which are scheduled to take effect in 2012, are adopted we would be nothing more than a glorified manual therapist. Nowhere do the proposed Standards define chiropractic. They could be for nursing, dental, physical therapy or even medical education.  This would represent a major step backward for the chiropractic profession and open the door for a dramatic re-direction of chiropractic in a medical direction.

Click here to view the full text of the latest version of the proposed CCE Standards online.

CCE is accepting comments from the field and you have a personal opportunity to make your voice heard on these critical changes.  CCE has provided a format through which to submit your comments via fax.  Click here to print out a faxable comment form.

DO IT NOW. You cannot wait to see who else will do this. The future of the profession does rest in your hands.  It is vitally important that you carefully follow the instructions for comments provided by CCE in order to make certain that your thoughts and concerns are received and taken into consideration.  Once you have completed your comments form, again following the exact instructions, forward it to CCE by fax to:  480-483-7333.

The Council on Chiropractic Education
Fax: (480) 483-7333

The deadline for receiving your comments is close of business September 24th.

The ICA has developed model comments you may review for ideas and concepts on which to build your personal comments.  Please click here to view these model comments.  Then use the faxable comment form to submit your feedback to CCE.

Life West has provided an excellent comparison of the proposed and current educational standards of the Council On Chiropractic Education.  Dr. Clum sums up his following concerns by noting that the items in the CCE Standards revision indicate an attempt to move the profession as follows:

a. Toward the Doctor of Chiropractic Medicine perspective
b. Away from the use of the term subluxation
c. Toward the inclusion of drug therapy
d. Away from being a drugless discipline
e. Toward a generalized common definition of primary care as used in primary medicine.
f. Away from any definition of chiropractic and what a chiropractor does.

Here are some tips to filling in the CCE comment form:

Field 1) Please indicate you are a FIELD PRACTITIONER (DC)
Field 2) You can LEAVE BLANK
Field 3) Add your own general comments (see points a-f from Dr. Clum above) specific and clear
Field 4) You can LEAVE BLANK
Field 5) Add your personal information

Remember, the deadline for submitting your comments is September 24, 2010 so ACT TODAY!

Chiropractic News Service (CNS) Free Waiting Room Education

The Chiropractic News Service, (CNS) was born out of a practical need for good news-quality education in my office. As many of you know I opened an office a little over a year ago. One of my first desires was to have a flat screen TV in my waiting room for my new patient orientations.

Shortly thereafter, it dawned on me to use that flat screen for some form of education that would play all day. So I started to make Power Point slides that could continuously play. In making these slides I quickly found myself using the NYK Newsletter articles that were on my NYK website. It occurred to me that  it would be really nice if I did not have to manually make slides, or have to update them regularly. It would be much better if there was some way to have the articles automatically appear on the screen along with other information and the messages I wanted.

The next natural progression was to ask some of the "techs" at NYK if they could make such a service as  a live feed. The rest, as they say, is history. Today I, and many other NYK website subscribers, enjoy this live feed service as the Chiropractic News Service plays continuously in our "education rooms". This is one service that was truly born out of a practical need in a chiropractic office.

To see a video about all the features of the CNS, please click on the image above, or go to our website at, and look at the features under the website service. Remember, the CNS is included at NO additional charge with your NYK website service.

"Just when I thought I was out...They pull me back in!"

If you are a Godfather aficionado as I am, you will recall the above memorable quote by Michael Corleone in Godfather III. The scene is of a reluctant Godfather, who is brought back into the leadership of the Cosa Nostra he was trying to retire from. Now, I'm not comparing a chiropractic organization with the Mafia, but to me, the parallels of Don Corleone's famous line and my situation are real. 

This past month, I had the privilege of being elected president of the Georgia Council of Chiropractic. And although I may have attempted to retire from chiropractic politics several times, I am truly honored and grateful to be called upon to serve. I see this new challenge as an opportunity to apply the skills I have learned in my over 30 years in chiropractic organizations to a group that I see as a rising star.

Below is a picture of the new leadership core of the GCC. Click on the picture to go to the GCC website and see some of the exciting new programs that have been initiated. One such program is a one day program called "Nuts and Bolts". This new program has some of the highest volume, successful doctors sharing their practice procedures in an affordable one-day program with doctors and your entire office. Even if you are not from Georgia, this is a seminar well worth attending. And for only $149 for the entire office, this one's a no brainer. Check out the GCC website for more details.

I am no stranger to chiropractic politics. Over the years I have been blessed to serve as president of the Brevard County Chiropractic Society, Vice President of the Florida Chiropractic Society, President of the Florida Academy of Chiropractic, and President and Chairman of the Board of the International Chiropractors Association. Although I had no aspirations to seek office again, when you have the experience that I have, and the desire to serve, you do get pulled back in.

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News


Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don’t try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

Now You Know ADJUSTable Websites:

NYK's ADJUSTable Website service gives you the most modern design, the best content, search engine optimization, videos on your site, and tons of other features as well as the ability to change your website theme instantly.

With a NYK ADJUSTable website, you get a website that you can change instantly depending on the time of year, the season or just because you feel like it!   Imagine being able to switch from a beautiful warm summer theme to a striking fall foliage theme, to a winter wonderland look, just by clicking your mouse.

Chiropractic News Service, (CNS): When you have the NYK website service you also get this incredible FREE educational waiting room module. This service is a live news articles feed played on a flat screen TV in your waiting, "Education" room. In addition, you can also customize this service with your scrolling messages at top of screen. The screen always displays your office information and logo. The CNS screen also displays your local weather for the next 3 days. You can customize it further by having your own photo gallery continually show pictures from your office.

Now You Know REAL NEWS Email Newsletter Service: The NYK email newsletter service is really two services in one:

  • REAL NEWS - REAL CURRENT!  No other newsletter service in chiropractic delivers more timely, real news directly to your patients' inbox.
  • Your Contact Info, Pictures and Logo - The newsletter looks like it comes from you.
  • Add a personal Message - You can add a custom message to the newsletter to add that personal touch and keep in touch with your patients
  • Bulk Email Abilities -  With the NYK email newsletter service, you can also easily send bulk emails out to your entire patient list.

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use.

  • Send unlimited Ecards:  You can send Echiropractic messages either individual or by bulk emails, directly to a single patient or your entire list!.  
  • Additional Customized Message - Echiropractic emails can be customized with a personal message from you.
  • Over 80 unique cards and messages - This service works similarly to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Chiropractic Depot:  Why pay for a website when you can also have your website start paying you?  Chiropractic Depot brings education and income together on your website.

  • Storefront on your website - With this service you get a storefront inside your website where visitors can select and purchase from a growing list of health, wellness, and fitness products.
  • Over 500 Products - The Chiropractic Depot has over 500 products, and the list keeps growing.
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  • Sales filled by vendors  - All sales are filled by the vendors and products are shipped directly to the purchaser. 
  • The Best Part -  And the best part is that you get a commission on each sale!

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