December 2011

In This Issue:

  • CCE vs. Chiropractic Profession - Round One
  • Need your action to Improve Veterans Access to Chiropractic Services
  • Baseball World Series Players Benefit from Chiropractic
  • The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News
  • Now You Know Internet Educational Services

CCE vs. Chiropractic Profession - Round One

In case you have not had internet access for the last year, left the chiropractic profession, been out of the country, or in a coma,  you probably have noticed that there is a storm brewing. The current leadership of the CCE has taken a number of actions over the past several years that has ensured itself the ability to operate without much accountability to the profession. These individuals have also continued to solidify their control over the CCE so that their power could not be challenged.

Without rehashing the liturgy of internal political moves made to preserve power and control, the minority in control of the CCE have been able to methodically carry out their agenda of changing the game to allow certain chiropractic institutions to move the profession toward an allopathic model. With the most recent "Standards" change that goes into effect this January, the door has opened a lot wider for the profession to be moved into medicine. 

A line in the sand has been drawn by the opposition to the CCE actions that appears to be heading to a major public battle. The CCE itself is up for reaccredidation this month. The US Department of Education is holding a hearing through their committee, the National Advisory Committee on Institutional Quality and Integrity (NACIQI), that makes recommendations to the Secretary of the USDE for reaccredidation. In the past the CCE has received their 5 year re-up in spite of some continuous objections and concerns  and attempts at reform from groups like the ICA and others.  In 1996, I myself testified before the USDE in an attempt to get the CCE to require chiropractic adjusting courses be taught by those with a DC degree.

This time the stakes are much higher. The new  NACIQI committee has been taking a much harder look at accrediting bodies than the USDE had done in the past. Add to that the thousands of letters and complaints that have come against the CCE and the massive grassroots outcry, and you have the preparations for a very bumpy road for CCE's reaccredidation.  Several organizations including the International Chiropractors Association (ICA), International Federation of Chiropractors and Organizations, (IFCO) the Georgia Council of Chiropractic (GCC) and several others have complained and commented on the CCE issue.

On December 13th, I will be in Washington to testify in front of the NACIQI committee. I'm sure I will not be the only one in the room. While almost everyone agrees that the chiropractic profession must have an accrediting agency like the CCE, there remains an enormous outpouring of concern about the leadership of this organization using the CCE to run their own agenda.

The amount of information written on this subject is beyond the confines of this newsletter. However, below are links to more information that should be reviewed by all who have even the slightest interest in the future of our profession.

Need your action to Improve Veterans Access to Chiropractic Services (From ICA)

Rep. Bob Filner (D-CA) has introduced legislation, HR 329, that would amend the Department of Veterans Affairs Health Care Programs Enhancement Act of 2001 to require the provision of chiropractic care and services to veterans at all Department of Veterans Affairs medical centers.

This important legislation would:
• Extend veterans' access to in-facility chiropractic services by requiring the expansion of chiropractic personnel requirements to "not fewer than 75 medical centers by not later than December 31, 2012, and at all medical centers by not later than December 31, 2014."
• Expand Rehabilitative Services to include chiropractic services,
• Include periodic and preventative chiropractic examinations and services.
We need your action!

ICA urges all doctors of chiropractic in the United States to contact their Members of Congress and urge them to add their names to this important bill as co-sponsors.


James E. Musick, D.C., FICA,
International Chairman, Congressional District Directors

For further information about and your membership subscription, please visit our website at:


Baseball World Series Players Benefit from Chiropractic

The below story was from the November issue of the NYK Patient Newsletter. Each month we present patients and the community with real healthcare and chiropractic news. This past issue contained five stories that reported on chiropractic research and other positive new stories on chiropractic. . The consuming public demands good solid information. Fluff pieces on back pain no longer change minds. The NYK Real-News newsletter will continue to deliver hard healthcare news to our doctor's patients, and their community. Enjoy the story below.

In a November 3, 2011 release from the Foundation for Chiropractic Progress is a story highlighting chiropractic helping the players of this years World Series.  

The article starts out by noting that the past two Major League Baseball World Series Champions had team chiropractors assisting their players. The 2010 San Francisco Giants and 2011 St. Louis Cardinals each relied on chiropractic to promote faster recoveries, reduce risk of injury and enhance on-field performance.

The release noted that both Ralph Filson, D.C., the chiropractor for the Cardinals, and Michael Gazdar, D.C. the chiropractor for the San Francisco Giants, explained "that regular chiropractic care provides baseball players with proper spinal function and balance to reduce the risk of spine-related injuries, enhance recovery time and improve overall performance."

Dr. Filson, who cared for this year’s champion St Louis Cardinals began giving chiropractic care to the team in 1990 through his connection with then manager and legend, Joe Torre. Dr. Filson commented, "Chiropractic care is always available for players of the Cardinals and the visiting team, it is utilized by many. With chiropractic care, players report that they feel better and have better endurance. Body mechanics are significantly improved, enabling better pitching, hitting and throwing."

Jason Motte, one of the relief pitchers for the St. Louis Cardinals chimed in saying, "I had issues with my shoulder and arm for a long time. I started seeing Dr. Filson this year. Since then, I have not had any arm problems. The whole team appreciates him and the work he did throughout the season. I know while being under Dr. Filson's care, I was able to feel 100% while on the mound."

In 2006 the Cardinals won the World series and Dr. Filson was given a World Series ring for his participation in helping the team. He stated, "I am proud to have provided chiropractic care to the Cardinals for so many years, and gratified that chiropractic has contributed to the players' optimal performance during every game. We are all excited about bringing home the 2011 World Series title."

The 2010 World Champion Giants also relied on their chiropractor, Dr. Gazdar for their ability to win. Dr. Gazdar explained, "Chiropractic care was a significant factor in the San Francisco Giants 2010 victory. One of the Giants' pitchers relied upon chiropractic adjustments for all of his pitching starts, and virtually every player benefited from chiropractic services."

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don't try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

ADJUSTable Websites:

NYK ADJUSTable Websites artfully combine the newest and most advanced technology with the most effective online educational content in chiropractic. All this is wrapped with search engine optimization and functional features designed specifically to grow your chiropractic practice.

A website is also an individual reflection of you and your practice. With this in mind, we do not offer a cookie-cutter experience. We deliver a website that allows you to instantly change the theme and colors, as well as giving you full control over your personal content.

Perhaps the most important part of any website is the ability to stimulate referrals by the quality of the content. This is where NYK stands apart. The content that comes with a NYK ADJUSTable Website is effective, documented, and targeted to stimulate chiropractic referrals. Being chiropractors, we know what works, as we use it ourselves.

Chiropractic News Service, "CNS":

Reinforcing the chiropractic message on every patient visit has never been easier. The CNS utilizes a flat screen TV to turn your patients into chiropractic encyclopedias and increase their effectiveness in making referrals. The CNS also allows you to put your messages, announcements, and pictures right where your patients will see them.

At just $39.95 per month, the CNS is the most affordable way to steam credible chiropractic information directly into your office. This service is available as a stand-alone subscription, or is automatically included with a NYK website.

Today, most banks play financial news in their lobby. Most airport terminals play airport news. Department stores play shopping news at their checkout lines. Now, you can have credible chiropractic news and information continually playing in your waiting room. With the CNS, you may want to change the name of your waiting room to your Education Room.

REAL-NEWS Email Newsletter:

Getting your chiropractic message out to your patient base and your community is critical to growing a practice. At NYK, we know that a newsletter is more effective if it is actual news. That is why we do not offer an ordinary email newsletter. We offer a REAL-NEWS email newsletter. We take the time, do the research, and write articles specifically geared toward attracting new chiropractic patients. All articles are based on current news and research from relevant, credible sources.

These stimulating newsletters are emailed directly to your patients. All you need to do is add email addresses to your list. You can even create multiple lists for targeted mailings. In essence, we do the work, and you get the credit.

And we don't stop there. NYK also combines this highly acclaimed content with modern and useful technology. This service is also a bulk mailing program which allows you to create and send your own emails to your lists of recipients. With the NYK Real-News email newsletter service, you can send out your own email blasts to your email list on subjects that you think are important for your community or patients.


We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. Keep in touch with your patients by sending educational emails, birthday greetings, referral thanks, seasonal greetings, and much more. Echiropractic allows you to send unlimited individual or bulk online ecards and pamphlets directly to your patients for many common patient situations. Each Echiropractic ecard or pamphlet carries a chiropractic theme which can be personalized with a message from you.

Chiropractic Depot:  

Chiropractic Depot brings education and income together on your website. Selling healthy products without having to carry inventory has never been easier. Chiropractic Depot is a storefront in your NYK website where patients and visitors can go to purchase a large variety of health, wellness, and fitness products. You do not have to carry inventory or worry about payment and shipping. When someone makes a purchase through your site, you get a commission for the sale. With Chiropractic Depot, you can bring healthy products to your patients and your community. Educate website visitors about chiropractic while earning a passive income.

Now You Know Inc.©
PO Box 2210, Marietta,
GA 30061-2210