March 1, 2011

In This Issue:

Conspiracy? Is CCE, FCLB, NBCE, New Mexico, and National College in Cahoots ?

You don't have to be a super spy to have seen this one coming. Let's review some of the more recent occurrences that have happened in chiropractic politics lately.

  • The CCE (Council on Chiropractic Education) introduced a set of standard changes that removed subluxation from the standards and drastically shifted the educational requirements away from chiropractic, and toward medicine. The profession responded with over 3000 comments opposing the standards changes. The CCE standards committee recommended to the CCE Council that many of the proposed standards changes be repealed and returned to their previous status. The CCE Council ignored the profession, and their own committee and moved ahead with standard changes that drastically moved chiropractic education away from subluxation.
  • National College introduced a Doctor of Chiropractic Medicine degree which CCE did not oppose. National advertised this DCM yet still only issued DC degrees. Because of this, the CCE claimed it can not take action.
  • FCLB (Federation of Chiropractic Licensing Boards) introduced a model practice act which also did not look like subluxation practice. The FCLB has plans to push this act state-by-state to standardize chiropractic licenses in a direction away from subluxation. This model practice act includes definitions for a "Chiropractic Formulary" and a "Legend Pharmaceutical".
  • New Mexico changed their law to include an "advanced chiropractor" with more medical procedures. However, when this did not go far enough, a bill was introduced to expand into "chiropractic medicine". National had been teaching the course for advanced chiropractors prior to these changes. ICA responded in protest specifically exposing the problems, (see ICA response here).
  • It is now reported that the NBCE (National Board of Chiropractic Examiners) is working on a new test, as described in the minutes of the Washington State Quality Chiropractic Assurance Commission, "The examination is to focus on competencies relating to the prescribing of medications". (see article and links to documentation here) In response, the NBCE denied planning or creating such a test. However, according to an article by Dr. Don Harrison, the ACA had already approved the NBCE creation of advanced chiropractic testing which would include pharmacology.

When you look at this chain of events you will see that in each case these moves have been made, not by a public outcry for change, and certainly not by a majority of the chiropractic profession. These moves have all been made behind closed doors. They have been made by a few individuals with a specific agenda to move chiropractic away from a traditional focus on subluxation, and into a medical model of care. What is even more interesting is that, in many instances, the players in many of these organizations are the same people!

Over the years, the CCE has changed its own rules in order to continue to have a select few keep control. On more than one occasion, there was the possibility that conservative subluxation-based schools, (which produce over 65% of the graduates) would have voting control of the CCE. In each of those instances, the group about to lose power would change the rules to keep their minority in control. Today, the CCE does not even remotely resemble a democratic organization led by the schools. Instead the CCE, as it is constituted today, is a dictatorial fascism led by a few individuals with an agenda so removed from chiropractic practice reality that it is hard to comprehend that these people claim to be in the same profession as the rest of us.

Addendum: The following email was received from the NBCE as a response to our article which included the NBCE. We feel it is fair to place that text here without edit.

Dear Dr. Braile,

Your March 1, 2011 issue of “The Information Age – Now You Know” publications is in error.

The National Board is not “working on a new test to focus on competencies relating to prescribing of medications”, and Dr. Don Harrison’s article is totally misleading as the National Board is not subject to any action the ACA may or may not take and does not take direction from the ACA. The National Board is committed to providing valid, reliable and legally defensible pre and post-licensure standardized testing for the chiropractic profession, and the profession is better for it. NYK!

Horace C. Elliott
Executive Vice President
National Board of Chiropractic Examiners
901 54th Avenue
Greeley CO 80634
(970) 356-9100

Now You Know Unveils New Website

March 1, 2011 marks the day NYK rolled out our newly designed company website. After successfully upgrading our subscribers website designs, and introducing new websites for the associations we serve, (see below) we have now upgraded, and are introducing our new NYK Corporate website (Click on above image to open our new site) This new site is not only extremely stylish, but also state of the art, and very functional.

This new site introduces features and technologies that are not only cutting edge, but will also shortly find their way into our subscriber websites for our doctors. Our NYK subscribers will like the new, easy subscriber login area, and everyone will enjoy the "Free Stuff and Downloads" section where we plan on offering lots of free giveaways for everyone.

In addition to our new corporate website, we have also added new sections to our support pages.  Recently our upgrades and improvements have come so fast and furious that it has been a challenge to keep updating the support and instructional pages.

To make sure you get the most out of your NYK services, we are adding "How-To" videos and additional support to give you step-by-step information on all the many features of the NYK services.

As time goes forward, our commitment to you and this beloved profession grows stronger. We are chiropractors! We are passionate about spreading the message of chiropractic to the masses and filling every chiropractor's office to capacity.  The services of NYK reflect that passion, and our leadership and staff are unmatched in their dedication to you and chiropractic.

Newly Designed State-of-the-Art Chiropractic Association Websites - FREE

Now You Know introduces the most modern design in chiropractic association websites! We are now offering new customized sites for chiropractic associations FREE of charge! That's correct, your association will never have to pay for website service again!  Current NYK associations have already started upgrading their current websites to these new themes. Not only are these new themes the most modern designs available, they are packed full of features to help chiropractic associations serve their members, expand memberships and advance into the future.

Our staff will work with your association to create the best site design for your association. We will work with you to implement the features you want and create something entirely functional and unique.

Here are just some of the features:

  • Better search engine optimization -- rank higher on the search engines.
  • New menu systems and layouts making your site easier to navigate.
  • More freedom in editing content yourself minimizing the need for change requests.
  • You have the ability to upload and modify images yourself.
  • New Find-A-Doctor application incorporating Google maps and directions.
  • Pay Membership Dues Online - making it easier to keep your members.
  • Social Networking Optimization working with your Facebook, Twitter, and LinkedIn accounts.

But that's not all. Additional features include:

  • Members Only Sections
  • Bulk emailing ability
  • Contact us page
  • Google Calendar embed
  • Photo Galleries/Slideshows
  • Header Slideshows
  • Sponsor Logos/Buttons
  • Location Map

Want to see more more?
Check out some of our associations below:

Our motto, "For Chiropractors, By Chiropractors" is not just a slogan. It is a commitment to our chiropractic profession that means serving the chiropractic associations without taking valuable resources out of dues revenue. All we ask in return is a booth at your events so we can share our passion for chiropractic education with the doctors in your association. Please contact us to find out how we can serve your association.

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

For Chiropractors, By Chiropractors  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don't try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

Now You Know ADJUSTable Websites:

NYK's ADJUSTable Website service gives you the most modern design, the best content, search engine optimization, videos on your site, and tons of other features as well as the ability to change your website theme instantly.

With a NYK ADJUSTable website, you get a website that you can change instantly depending on the time of year, the season, or just because you feel like it!   Imagine being able to switch from a beautiful warm summer theme to a striking fall foliage theme, to a winter wonderland look, just by clicking your mouse.

Chiropractic News Service, (CNS): When you have the NYK website service you also get this incredible FREE educational waiting room module. This service is a live news articles feed played on a flat screen TV in your waiting, "Education" room. In addition, you can also customize this service with your scrolling messages at the top of the screen. There is also a welcome box where you can display your office information and logo, or any message you choose. The CNS screen also displays your local weather for the next three days. You can customize it further by having your own photo gallery continually show pictures from your office.

Now You Know REAL NEWS Email Newsletter Service: The NYK email newsletter service is really two services in one:

  • REAL NEWS - REAL CURRENT!  No other newsletter service in chiropractic delivers more timely, real news directly to your patients' inbox.
  • Your Contact Info, Pictures and Logo - The newsletter looks like it comes from you.
  • Add a personal Message - You can add a custom message to the newsletter to add that personal touch and keep in touch with your patients
  • Bulk Email Abilities -  With the NYK email newsletter service, you can also easily send bulk emails out to your entire patient list.

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use.

  • Send unlimited Ecards: You can send Echiropractic messages either individual or by bulk emails, directly to a single patient or your entire list!.  
  • Additional Customized Message- Echiropractic emails can be customized with a personal message from you.
  • Over 80 unique cards and messages - This service works similarly to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Chiropractic Depot:  Why pay for a website when you can also have your website start paying you?  Chiropractic Depot brings education and income together on your website.

  • Storefront on your website - With this service you get a storefront inside your website where visitors can select and purchase from a growing list of health, wellness, and fitness products.
  • Over 500 Products - The Chiropractic Depot has over 500 products, and the list keeps growing.
  • Select only the products you want - Chiropractic Depot allows you to remove any products that you do not want to have available for sale in your storefront
  • Sales filled by vendors  - All sales are filled by the vendors and products are shipped directly to the purchaser. 
  • The Best Part  - And the best part is that you get a commission on each sale!

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