January 2011

In This Issue:

Lou Ferrigno to Join Arnold Schwarzenegger at ICA Sports Symposium

Every year in March in Columbus, Ohio, ICA holds one of its most exciting events -- the Annual Symposium on Natural Fitness and Sports with Arnold Schwarzenegger as the celebrity guest. This year will be even more exciting with Parker Seminars co-hosting the event!

If you have never attended the Fitness Symposium with Arnold we urge you not to miss the 19th Annual program coming up March 4-5. This is a special educational program where you can advance your sports case management knowledge (check with Parker CE for list of the approved states) and also visit with exciting celebrity guests -- like Lou Ferrigno, the Incredible Hulk! This event happens only once a year so don't miss out. Hotel space is limited, and you must register with ICA first to get a room at the Symposium hotel.

The Symposium registration offerings include special packages of attendance benefits including the ICA Fitness Symposium Continuing Education Program seminar sessions, opportunities to personally meet champion athletes in a wide range of sports, access to a host of Arnold Sports Festival Weekend events, and a personal appearance along with your studio-style portrait with Governor Arnold Schwarzenegger! For more information, please visit ICA's website at www.chiropractic.org.

So Many Features - So Many Ways to Educate

Over the past year Now You Know has added many new and exciting features to our services. These features were created out of the needs of being in practice. You asked, we listen, and then we create what works in a chiropractic office. Being in active practice lends a perspective to the services that can not come out of a technology drawing board. All of our services are based on the real needs of practices, including mine. And while 2010 was a busy year for new features and enhancements, 2011 promises to be even better.

Here are just some of the features we have recently added:

Adjustable Website Themes - Change your website themes instantly. Never let your website get stale or dated. NYK allows you to constantly change your entire website look with a simple click of a mouse. We offer a growing number of themes including holidays and seasons that make your website always look fresh and up to date.
Image Uploading - Uploading your own images to your website. You can now directly load images you have taken up onto your website and change pages instantly. This feature gives you a current fresh look to your website so that patients return regularly for new information.
Social Networking -  Seamless integration with social networking. Want to load the real news newsletter articles from your website up to your Facebook or Twitter account? Want your patients to have the same ability directly from your site? With a NYK website now you can!  With more people using social networking, NYK wants you to be where your prospective new patients are.
RAT - Request Appointment by Text - Have new patients request appointments directly through your website, and have those requests INSTANTLY sent via text to whatever cell phone or email address you want.  Only NYK allows you to put a "RAT" (request appointment by text) onto your website. A new patient can request an appointment which is instantly sent via text to whatever cell phone you designate.  You, or your staff then calls back to confirm.
Blogs - Got things you want to say? Say them on your website. Now You Know gives you the ability to add numerous blogs to your website.  Since you can create multiple blogs, you can have your staff members write about their experiences with chiropractic as well. Make your office the social place to learn about health, blog away!  Blogs are also one of the best methods of attracting search engines to your website.
Chiropractic News Service - Don't just have a waiting room, have an EDUCATION ROOM!  You will be amazed at how many people stop and read the real-news news articles on chiropractic and health. You also get to customize areas of this screen to share your message with your patients. Best of all this added service is FREE when you have a NYK website. .
Chiropractic Depot Product Selection - Chiropractic Depot is a storefront that has over 500 products and can make you a passive income. You have the ability to select which products you want available to visitors to your site.
Email Scheduling - Looking to schedule marketing bulk emails in advance? Looking to schedule birthday emails on patient's birthdays? You can do this and more with this new feature. .

WOW - Where Can I Get This FREE Poster?

Since announcing that we would be offering this new poster FREE., we have had an overwhelming response of doctors asking where they can get one of these.  Well, we will be bringing a limited number of these free posters to each of the events we will be attending. Below is a list of the first events that we will have these available. Stop by and get your copy FREE !!!

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News


Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don't try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

Now You Know ADJUSTable Websites:

NYK's ADJUSTable Website service gives you the most modern design, the best content, search engine optimization, videos on your site, and tons of other features as well as the ability to change your website theme instantly.

With a NYK ADJUSTable website, you get a website that you can change instantly depending on the time of year, the season or just because you feel like it!   Imagine being able to switch from a beautiful warm summer theme to a striking fall foliage theme, to a winter wonderland look, just by clicking your mouse.

Chiropractic News Service, (CNS): When you have the NYK website service you also get this incredible FREE educational waiting room module. This service is a live news articles feed played on a flat screen TV in your waiting, "Education" room. In addition, you can also customize this service with your scrolling messages at top of screen. The screen always displays your office information and logo. The CNS screen also displays your local weather for the next 3 days. You can customize it further by having your own photo gallery continually show pictures from your office.

Now You Know REAL NEWS Email Newsletter Service: The NYK email newsletter service is really two services in one:

  • REAL NEWS - REAL CURRENT!  No other newsletter service in chiropractic delivers more timely, real news directly to your patients' inbox.
  • Your Contact Info, Pictures and Logo - The newsletter looks like it comes from you.
  • Add a personal Message - You can add a custom message to the newsletter to add that personal touch and keep in touch with your patients
  • Bulk Email Abilities -  With the NYK email newsletter service, you can also easily send bulk emails out to your entire patient list.

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use.

  • Send unlimited Ecards: You can send Echiropractic messages either individual or by bulk emails, directly to a single patient or your entire list!.  
  • Additional Customized Message- Echiropractic emails can be customized with a personal message from you.
  • Over 80 unique cards and messages - This service works similarly to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Chiropractic Depot:  Why pay for a website when you can also have your website start paying you?  Chiropractic Depot brings education and income together on your website.

  • Storefront on your website - With this service you get a storefront inside your website where visitors can select and purchase from a growing list of health, wellness, and fitness products.
  • Over 500 Products - The Chiropractic Depot has over 500 products, and the list keeps growing.
  • Select only the products you want - Chiropractic Depot allows you to remove any products that you do not want to have available for sale in your storefront
  • Sales filled by vendors  - All sales are filled by the vendors and products are shipped directly to the purchaser. 
  • The Best Part  - And the best part is that you get a commission on each sale!

Now You Know Inc.©
PO Box 2210, Marietta,
GA 30061-2210